nDash

AUGUST 25, 2022

Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . HubSpot: Content Creation Courses . HubSpot’s course in “ Content Writing Strategy ” offers comprehensive information to help boost your writing skills.

Course 98

Course Content FAQ Long Tail Marketing 98

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Your content ROI will suffer in the long-run.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

MAY 28, 2020

Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Lead with empathy in sales emails to build rapport and increase response rates. What We're Seeing.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Hubspot

MAY 31, 2018

Google’s system knows — and seeks data on whether that visit was positive for you. If it looks to have been a good fit, the AI may decide to push an answer from that same website higher in the stack hoping to replicate your positive experience for others.”. Especially brands that rely on blogging to drive awareness, leads, and sales.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. AWS leads with a whopping 33% market share — 1/3 of everything in the cloud runs on their platform. What makes things interesting is that positions within this spectrum are not necessarily fixed. The Platform/App Spectrum Is a Long Tail. Something else is happening.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Valasys

NOVEMBER 23, 2022

Local searches are growing rapidly, leading to increased sales. Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. Research shows that 78% of the local searches on mobile lead to offline purchases. Ensure maximum Customer Reviews.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Thought leading/innovative. Is the Content Really Failing?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

NOVEMBER 9, 2016

This leads nicely onto the next big change in search: the searcher. Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The Searcher is Changing.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

SmartBug Media

SEPTEMBER 6, 2019

Easily prioritize leads with lead scoring data , which measures how relevant a product or service is to a buyer’s needs and accurately identifies which buyers are most likely to make a purchase today. Improve automated actions and better identify a buyer’s position in your sales funnel (e.g.,

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? SEMRush lets you enter a competitor and see the keywords they’re ranking for, their position in search results, traffic received for that keyword and other key metrics. Numbers don’t lie. You may find it’s much easier to rank for these words.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Ledger Bennett

MARCH 25, 2020

While this change has been met with a lot of criticism, there are several positive takeaways. The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name. What Can B2B Companies Do To Adapt? Shift Towards Search Engine Optimization (SEO). Marketing with intent.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

OCTOBER 10, 2018

Here are the ads that result from a search for "best dog food" on Google: And here's what they look like on Amazon: The results on both platforms lead with sponsored products. Even if Amazon does take the lead in U.S. digital ad spending over Facebook or Google, it appears to be a long-tail victory. Source: eMarketer.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Content marketing is red-hot. A/B Test Results. Are there any trends?

Work Management 48

Work Management Buy Analytics Marketing Management 48

Convert

NOVEMBER 16, 2020

You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative). false positives and false negatives. Meaning, the change you observed was due to chance but you concluded otherwise, so it’s a false positive. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Are your search terms full of industry jargon that aren't even part of your leads' vocabulary yet?

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

NOVEMBER 24, 2017

Here's an example of how a carousel result would look for a topic related to sales: and for the FS and PAA boxes: These typically appear in what's known as the “position zero” slot, meaning everything below is bumped down. Position: Average ranking for all the different queries this page shows up for. People also ask (PAA).

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

chiefmartech

DECEMBER 6, 2015

Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. 8 The Law of Duality : In the long run, every market becomes a two horse race. #10 Maybe a third contender. Is this the future of marketing technology?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

APRIL 10, 2012

Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. For this post, I'm going to show you how we do it using HubSpot's software. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

MARCH 14, 2011

In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Paid Search Agency Keywords Webinar Metrics 28

Hubspot

FEBRUARY 28, 2016

This post originally appeared on HubSpot's Agency Post. lead from the front). One of the lessons from the book touches on the concept of leadership, particularly as it relates to those in leadership positions. Use positive language and have a positive attitude. Remember a job you loved? Pretty metaphorical title!

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

Webbiquity

APRIL 2, 2019

SEO Generates Leads. Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. SEO Generates Leads. Fact: Over half of B2B Marketers say that SEO brings more leads than any other marketing strategy.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

JULY 1, 2013

But with over 200 million active users , the probability that your prospects, leads, and customers are using the Twitter is high. Let''s take a simple case: Wouldn''t it be great if your social media manager spent more time tweeting at your leads instead of combing through tons of off-topic posts? And we''re going to tell you how.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Single Grain

MAY 26, 2023

Databox ) 75% of marketing professionals say SEO is “extremely” or “very” effective for achieving marketing goals such as lead generation and sales. HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Positions your company as the resource for robust industry-related information. ” More clicks equals more traffic for your keywords and long-tail keywords.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

SEPTEMBER 24, 2010

Once again, the importance of ranking in the top three positions is increasing. The increased competitiveness due to the desire for companies to rank in the top three will most likely lead to higher CPC costs (and more money in Google’s pocket). Should I optimize for short tail or long tail keywords?

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. User Intent: The Art of Detecting and Fulfilling a Need.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

MARCH 26, 2013

Once you've thought this all through, you'll be in the best position to move on to the next step of your competitive SEO audit if you have a list of keywords and topics that you think are most important to reaching your buyer persona, and generating leads. Identify key competitors. Exploring social media users and groups.

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

APRIL 18, 2013

Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have converted and try to identify those long-tail keywords, which will tend to contain a few specific product details. Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

DECEMBER 8, 2011

If you're handling your SEO in-house, you know how many factors affect your ability to bring your website pages to the top of search ranking positions. A loss or gain of a couple positions is pretty natural in the SERPs (in fact, you may even have different rankings depending on which device you use!), Connect with HubSpot :

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 21, 2011

Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found." If you think the tail has been wagging the dog, just wait until 2012. The tail becomes the dog." In 2012, marketers will convert more visitors into leads if they. ".ask

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

JULY 15, 2010

Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results. They are not only able to optimize web pages for long-tail keywords , but also a great resource for overall keyword research. Disclosure: MediPurpose is a HubSpot customer that was recently featured as a case study.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Hubspot

DECEMBER 13, 2012

A higher score leads to better positioning of your ad -- and again, a better CTR. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab. The higher your quality score, the less you have to pay for each bid for the same position on Google! Still not convinced?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

SEPTEMBER 30, 2010

This isn’t a tough step – Think about your dream long-tail keywords that you salivate at getting found on, perhaps “outsourced recruiting service” or “dire straits cover band” Make sure it’s something searchable – Imagine if someone searched for that phrase and found your blog post.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28