How to Audit and Beef Up Your Lead Gen Strategy Using Content
SmartBug Media
OCTOBER 9, 2019
Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Annual revenue and/or budget: Asked in a form or pulled from company data in your CRM ( like HubSpot ) to identify if they are a fit for your target deal sizes.
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