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43 Bright Ideas for Promoting Your Lead Gen Content


So you just created a piece of content for lead generation -- congrats! . Did you know, tweets with images generate 55% more leads than Tweets without images?!). Volume might be low at first, but you can drive traffic to your landing page with little effort.

23 Types of Lead Gen Content to Put Behind Your Landing Pages


Fresh new content types could do wonders for expanding your reach and attracting more (and better) leads. To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. How do you convert blog readers into leads?

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How to Calculate Next Month's Lead Gen Goal [Quick Tip]


Maybe you had a fabulous month where traffic and leads flowed in without you lifting a finger. Tomorrow, your score gets set back to zero -- but first, you''ve got to figure out what your leads goal is actually going to be. Find Your Leads Goal by Working Backwards.

A Scientific Approach to Hitting Your Lead Gen Goals With Content


Do you have a lead gen goal? I certainly do -- we''ve had an SLA established with Sales for years, and part of the blog team''s SLA is delivering a certain amount of net new organic leads to Sales each month. Consider which topics yield more leads.

Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week


This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. Never Generated Leads From Your Website Before? Dear HubSpot: My Blog Isn''t Generating Leads.

How to Boost LinkedIn Lead Gen With Targeted Company Pages


When used correctly, it's also an amazing way to convert your social media prospects into more qualified sales leads. Are there any offers that you created to generate a specific type of lead? Here's a great place to promote it and extend the life of your more niche lead gen efforts!

Dear HubSpot: My Blog Isn't Generating Leads. Please Help?


Lead scoring, product adoption, motivating your sales team, generating more leads, finding enough content -- you name it, we''ll find you an answer. So I''m trying to figure out if I''m doing anything wrong, or if there''s anything I could be doing more to get better lead gen.

How to Promote Your Old Lead Gen Offers So They Feel Brand New


So you've successfully created an amazing offer that you think will boost your lead generation like whoa. Do the lead generation benefits have to end so soon? You just reformatted your offer so you now have two pieces of lead generation content in your arsenal!

9 Lead Generation Mistakes Marketers Need to Stop Making


For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others just have no idea where their leads are coming from.

Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul


A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. More opportunity to convert subscribers into leads.

The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx


Can you imagine the traffic influx these businesses receive -- and the damage it could do to their websites if they aren't prepared? Many young businesses' websites aren't equipped to handle huge percentage increases in traffic. Research what kind of traffic influx to expect.

7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads


And whether those presentations are meant for industry speaking gigs or educational webinars, all those slides can have some great traffic and lead gen potential beyond their originally intended use. Creating slide decks is a regular practice for many marketers.

12 of the Best Facebook Post Ideas for Facebook Lead Generation


But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. The 2 Types of Leads You Can Capture on Facebook.

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

How many pieces of content do you need to publish to meet your traffic and lead gen goals? But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. As you can see from the chart, the bottom line of the study: More Frequent Blogging = Higher Traffic and Leads. more traffic than those who only published between 0-4 posts. What about traffic sources?

A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.


Yet the editors at The Verge have a policy that seems a little bit odd and anachronistic: They don’t let writers see how much traffic their stories generate. We used to show the writers and editors traffic, and told them to grow it; but it had the wrong effect.

42 Experts Explain How to Get Better Qualified Leads with Interactive Content


61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). How can you better qualify leads to free your sales team up to spend more time on revenue-generating activities?

The Business Blogger's Ultimate Guide to Mastering Lead Generation


But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best.

How to Get Existing Leads to Do Your Email Marketing for You


In fact, if you do email marketing right, you can generate tons of new leads. But I''m only emailing my existing leads," you might say with trepidation. How can I possibly get new leads from my email marketing?". How to Encourage Leads to Share Your Content.

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Dear HubSpot: My Boss Won't Let Me Do My Job


Dear HubSpot, Here''s my issue in a nutshell. I was hired to execute an inbound lead generation program, which I was excited about because I figured I wouldn''t have to do much convincing about why inbound marketing works and I could just start doing blogging, social, lead gen, etc.

Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro


This means that there''s lots of potential leads and customers just waiting to be engaged and converted who will probably spend a decent amount with you. Sounds like a pretty sweet deal to me, but thinking about generating leads. Types of Leads You Can Generate on Pinterest.

How to Turn Your Blog Subscribers Into Valuable Business Leads


Well, we''ve already written posts about how to optimize for nurturing casual visitors into dedicated subscribers , and how to optimize for nurturing your current leads. I''m talking about those people who are active subscribers, but not quite leads for your business yet.

How to Optimize Your Landing Pages for Long-Term Lead Generation


Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. The Long Term Impact of SEO on Lead Generation.

63% of B2B Companies Don't Generate Leads From Social Media [New Data]


Social media lead generation has been notoriously challenging for B2B companies. Shockingly (or maybe not), the data revealed that 63% of B2B businesses were not generating leads from social media. How B2B Marketers Can Generate More Social Media Leads. Connect with HubSpot

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate


Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads. We implemented a new strategy to update, optimize, and republish old posts to increase organic traffic and lead gen. No traffic or leads from paid sources.

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Why You Should Measure New and Mature B2B Blogs Differently


These days at HubSpot, we''re dealing with both: our mature Marketing Blog (the one you''re reading right now), which has been around for 8 years, and our much newer, one-year-old Sales Blog (which you should also be reading ;-). New B2B Blogs: Focus on Traffic and Subscribers (Not Leads).

6 Guaranteed Tactics to Turn Facebook Likes Into Leads


In and of itself, Likes are ultimately useless unless you're successfully converting them into leads for your business. At the end of the day, the effectiveness of your marketing team is likely evaluated by metrics like traffic and leads. 6 Great Ways to Turn Likes Into Leads.

How to Get Subscribers for Your Blog: 7 Fresh Ideas


And each time you publish a new blog post, it's your subscribers who'll provide you with that initial surge of traffic -- which, in turn, will propel those posts' long-term success. The key to getting more blog traffic (and, eventually, leads and customers) all starts with growing subscribers.

17 Silly Missed Lead Generation Opportunities


Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? Your lead generation goal will thank you for it. Connect with HubSpot

7 Reasons You're Not Generating Leads From Social Media


Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. 7 Ineffective Ways to Generate Leads From Social Media. Connect with HubSpot

How Often Should Companies Blog? [New Benchmark Data]


After all, blogs help businesses attract new website visitors and convert them into leads. To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. The Effect of Monthly Blog Posts on Traffic. The Effect of Monthly Blog Posts on Leads.

15 Blog KPIs You Should Already Be Tracking


But how do you know if all that commitment is actually leading to a positive ROI? Tracking this on a monthly basis will give you a good sense of whether you''re growing traffic to your blog over time and insight into monthly trends. 2) Traffic Source Breakdown.

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MarketingSherpa Marketing Summit, Top 20 Posts from Day 2

Smashmouth Marketing

RoyHP : Collaborate with Data Analysts: 4 Strategies to Improve Relationships with IT [link] MarketingSherpa mvolpe : "design your website first for search engines" use the free tool to check how you are doing #sherpab2b09 NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09 mvolpe : I agree!!

How to Convert Casual Blog Visitors Into Dedicated Subscribers


So let's say you've worked through step 1, and you've got a good amount of blog traffic flowing. According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. It’s the same way you convert website visitors into leads. In fact, 13% of monthly traffic to the HubSpot Blog comes from email. 2) Within Lead Nurturing Workflows.

Why Your Blog Is Failing


This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through. A lot of business blogs may be winning the traffic game, but losing the lead-gen game.

10 Reasons You're Not Hitting Your Leads Goal This Month


As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). 10 Reasons You're Failing to Achieve Your Lead Gen Goals.

Companies Relying on Online Lead Generation Are 2X More Profitable [Data]


Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms.

87 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ).

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How to Increase Blog Email Subscribers by 128% in 3 Months


This is how it looks: We put these check boxes on all of the forms we use for lead generation -- on landing pages for offers we use to convert visitors into leads. For HubSpot users, it gets even easier. I''ll walk you through how this setup works in HubSpot.

9 Silly Pinterest Mistakes Only Rookies Make


You could be losing out on traffic, leads, and (potentially) customers. Include a mix of lead gen and non-lead gen content, too, so that people in all stages of the buying process can find content they enjoy.

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8 Types of CTAs You Should Absolutely Try on Your Blog


They''re a critical component of your website''s lead generation process -- especially on your blog. At the end of your blog post, it is important to have a CTA leading your readers to take an action after they finish reading your blog post.