Remove Hubspot Remove Lead Gen Remove Leads Remove Microsite

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). How can you better qualify leads to free your sales team up to spend more time on revenue-generating activities?

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation.

Trending Sources

MarketingSherpa Marketing Summit, Top 20 Posts from Day 1

Smashmouth Marketing

TJMcCue : RT @ MarketingSherpa The 5 levers for improving lead-gen performance: [link] #sherpab2b09 amberjwallace : RT @juliepower : Best viral marketing campaigns by b2b and b2c from Sherpa [link] ajdun : Great stat from Sirius Decisions via #sherpab2b09 80% of leads DQ by sales go on to buy in 24 mos MktgExperiments : @brianjcarroll : study shows 28% of early-stage leads take 100+ days to become sales-ready.

Marketing Counterpoint: Why PR Does Help Sales

Hubspot

” As a transparent company, HubSpot welcomes the views of all of its employees. These landing pages all had CTAs and forms for lead capture. PR was the backbone of our lead gen program. And, none more so than at HubSpot. Leads, Not Impressions.

Press 13

MarketingSherpa Marketing Summit: Top 20 Posts from Day 1

Smashmouth Marketing

TJMcCue : RT @ MarketingSherpa The 5 levers for improving lead-gen performance: [link] #sherpab2b09. ajdun : Great stat from Sirius Decisions via #sherpab2b09 80% of leads DQ by sales go on to buy in 24 mos. MktgExperiments : @brianjcarroll : study shows 28% of early-stage leads take 100+ days to become sales-ready. jepc : Genoo chose not to blog, but to create microsite [link] & promote it in their own LinkedIn Group #sherpab2b09.