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How to Optimize Your Landing Pages for Long-Term Lead Generation


One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. The Long Term Impact of SEO on Lead Generation. Because doing the right things now will pay dividends long into the future.

Before & After: The Optimization of a Flawed Landing Page


Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal.

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5 Ways to Analyze Landing Page Data to Generate More Leads


Ever wonder how a landing page you created months ago is performing today? While new campaigns are important, don't let last month's hard work fall by the wayside. Start tracking the long tail value of your landing pages! Connect with HubSpot

How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year


Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015.

Search Has Changed. Here’s How Your Content Needs to Evolve.


Over the last ten years or so, it feels like we've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers. Source: Ahrefs long-tail keyword study.

Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search


Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. Why You'd Want to Exclude Certain Web Pages From Search Results. A thank-you page (i.e., Paid landing pages are a great example of this.

PPC for Startup Marketers: An Introductory Guide


When it comes to keyword selection for startups, long-tail terms are great ones to go after. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms.

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There is No Such Thing As an Offline Business Anymore


We have one traffic light, and it hasn't worked since I was a little kid. Some old-school businessmen might say the Yellow Pages or the newspaper; but that's no longer true. For some getting started, services like Unbounce or LeadPages can make landing page design easy and fast.

Why Your Keyword Strategy Is Incomplete Without User Intent


Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on.

The 5 Steps To Achieving B2B Inbound Marketing Nirvana

The Forward Observer

Inbound marketing has many, interrelated parts that must work together to be effective. What are your businesses short- and long-term goals? The main elements of lead generation include calls to action (CTA), landing pages and thank you pages.

The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. At HubSpot, we think COS is better than CMS. 48) Landing Page.

Want More Traffic to Your Website? Try These 5 Tools & Tips


It allows website owners to tell Google if a piece of content is a duplicate version of another page. HubSpot customers can use the Keyword Tool do just that. You can sort keywords by ranking, conversion, and long tail opportunities to uncover which keywords you should prioritise.

A Cold, Hard Lead Conversion Case for Low-Volume Keywords


Here's how we improved conversions with low-volume keywords, and how you can make them work for your own strategy. Recently in Client A's website, we found a year-old, untouched landing page that was converting at a miraculous 50%. How did it work so well? Why it worked.

The Top 8 Priorities for Any One-Man Marketing Team


You know you could follow it if you had a dedicated team to support you, a million-dollar budget to play with, and 48 hours in a day -- but that''s not how real life works. Here at HubSpot, for instance, we have five core personas! A little bit goes a long way with automatic workflows.

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide


I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. 3) A Virtual Conference by HubSpot 4) How to plan a virtual conference Set the vision Speaker outreach Creation of assets Promotion Go Live Analysis 5) Learning Lessons. Landing Pages.

18 Ways to Guarantee Nobody Misses Your Next Webinar


Here at HubSpot, we know a thing or two about webinars. At HubSpot, we’ve given away tickets to events, free marketing consultations , ad spend coupons to Facebook and LinkedIn. HubSpot typically runs webinars at 1 p.m. 8) Create an informative landing page.

How to Tell Google Not to Index a Page in Search Results [Quick Tip]


Indexing as many pages on your website as possible is tempting for marketers who are trying to boost their search engine authority. This post will walk you through why you might want to remove certain web pages from the SERPS (search engine results pages), and exactly how to go about doing it.

What Exactly Does Google Consider High Quality Marketing Content?


There’s no substitute for reading the guidelines , but the points consist primarily of the following: Create blog content, landing pages, and site pages for people, not search rankings. Deceptive page titles. Every 24 hours, 2 million unique blog posts are published.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year


Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

Quick Wins to Help Your School's Website Convert Better


Attract: Work those Keywords. Simply re-work some of your current content. Look at some of your pages with the highest engagement. Clarify what message you're trying to get across in each sub-page or blog post. Here's a quick on-page SEO guide you can use.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. To explain how content marketing works, we first have to agree on a definition. But your work is done now.

How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

Hinge Marketing

Not because it's a passing fad, but because it works. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Are more people coming to your services pages? Content marketing is red-hot.

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8 Ways to Solve Prospects' Problems Through Your Marketing


HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. Create lead gen content that will help your readers be more successful -- at work, at home, whatever it is your customers need.

11 Steps to Make Sure Your Next Webinar Is a Total Flop


That means, for instance, that B2B marketers should consider when the slowest working hours are for their audience and probably want to host on a weekday, not a weekend. on a Sunday to hear you talk about long tail keyword research techniques , know what I mean?

4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)


Working at an agency, I typically get client requests that look like this: We want to earn coverage on top-tier media sites and get a lot of social buzz about our new [INSERT PRODUCT, PROGRAM, AWARD, ETC. HubSpot Pro and Enterprise customers, you can use Attribution Reports to do this.).

Why You Should Create More "Boring" Content


We landed our first paying customer through that article. The reason it took me so long to embrace "boring" content in the first place was because I just wasn’t listening to the questions people were asking. Start by Going Long. Build a Long-Term "Boring" Content Strategy.

17 Brilliant Sources of Content Hiding Right Under Your Nose


But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility.

How to Track, Analyze, and Improve Your SEO Strategy


For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance.


The ABCs of Content Marketing: A Glossary of Terms


Agility is the difference between a content marketing strategy that succeeds and one that falls flat, so work on adjusting on the fly. Making use of analytics is the only way you''ll have insight into which content is working -- or falling flat. Landing Pages.

14 Ways to Get More Use Out of Your Buyer Personas


Take Your Personas Off the Fridge and Put Them to Work. You can target very niche long-tail keywords, and eventually, you may even decide to create persona-specific sections or channels for your blog. 10) Optimize landing pages for personas.

9 Ways to Make Your Marketing Analytics Actionable


To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Improve Your Calls-to-Action and Landing Pages. forms completed, number of pages visited, etc.).

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11 Ways to Totally Screw Up Your Inbound Marketing


Before getting to work on your next inbound marketing campaign, make sure you're not setting yourself up for dismal results by ignoring some of the inbound marketing musts. Let's take a look at eleven easy ways you can screw up your inbound marketing, making that hard work all for naught.

51 Ridiculous Keywords Google Won't Let Me Track Anymore


This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. Come work here.

10 Ways Small Business Marketers Can Crush Big Competitors


Alright, let's get to work. You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. Connect with HubSpot

20 Variables Every Marketer Should Be Testing


Layout: Test the layout within individual content items like blog posts, email marketing messages, lead nurturing emails as well as website pages like landing pages, your main website homepage, your blog homepage, etc. Does a more serious approach work better than an edgier one?

5 Quick Fixes To Get Your Website Found


You've worked hard to earn this credit, so make sure you get it! If you have a solid offer and a landing page that supports your excellent call to action, you are more likely to gather that visitors information. Each time you create a blog post, another page is created.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

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Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Do what works for you.

A Simple Guide for Setting Up Your First Google AdWords Campaign


If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software.

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Why Inbound Marketing Might Not Be Working for You


Do you have a naked landing page with a short form and a sexy picture? You're using your long-tail keyword phrases strategically in your blog titles. You're linking to other pages on your website with keyword phrase anchor text. Connect with HubSpot

10 Steps to Effective Online Marketing For Small Businesses


Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive. Landing Pages - Everything that has been done to draw qualified traffic to a site, from improving SEO, to generating great content comes to a head in the landing page.