Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. A spokesperson said : For starters, the authority of a web page is now a more important signal in the ranking.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Televerde

DECEMBER 1, 2020

Average landing page conversion rates are only 2% to 5%, which means up to 98% of people who visit your website aren’t going to convert. You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons. Optimize PPC Keywords and Associated Landing Pages.

Top of Funnel 85

Top of Funnel Marketing AI Lead Ranking Lead Scoring 85

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. While the main landing pages of your website may not be updated often, blogs can be shared regularly to keep your content fresh and current.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Ranking Lead Scoring 63

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Then, grab your free planning template to master on-page SEO. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

SmartBug Media

JUNE 30, 2020

There’s the messaging platform that hosts attendee networking, the landing pages that act as session rooms for talks and lectures, the hosting of both live stream Q&As and recorded video talks. Video can go a long way in gaining speaker interest and buy-in. Have fun with this step and feel free to get creative.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. lets you generate up to 750 long-tail keywords and keyword suggestions for every search term. What is SEM?

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Keyword Research.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. The conversion rates on your PPC landing pages are disheartening. Are you thinking about the right short and long tail keywords?

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

SmartBug Media

APRIL 2, 2020

Optimizing the wrong page for the wrong topic. In this case, after you've pulled your keyword research together, you have a list of keywords that don’t align with the page you have content for, which means you won’t rank for those terms. Discover long-tail opportunities by combining each stage’s query words with the topic (e.g.,

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more. Something else is happening.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Hubspot

JUNE 5, 2019

Additionally, when someone clicks on your model number ad, you can send them directly to a product page which gives them everything they were looking for in one place. Identify and expand on long-tail keywords. They likely be typing in long-tail keywords like, "red capri pants in petite," or "Red Sox bleacher seats.".

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? 7) Cluster content.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Valasys

NOVEMBER 23, 2022

It separates search results from a specific location, and focuses on those people so they see more of your page and ultimately reach where you are. Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. Local searches spark trade.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company. Talk about a juggling act!

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Convert

NOVEMBER 16, 2020

For instance, assume that you are trying to flesh out the best headline for your landing page. This table makes it clear: Statistical Confidence: The more visitors your test gets, the more your Statistical Confidence increases, until it reaches 99% if you let it run long enough. One performs relatively better than the other one.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

APRIL 4, 2016

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Not only that, but they saw the number of quality leads increase by 700%.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

FEBRUARY 12, 2014

When it comes to keyword selection for startups, long-tail terms are great ones to go after. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. How are their ads and landing pages different from yours?

PPC 28

PPC Startups Long Tail Marketing Planning 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. above the fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. above the fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. Ingredients for the SEO analysis This analysis is a result of a long-term retainer relationship with "The Broze Fellaz" as our ongoing analytics client. You're not making an automated report — even a HubSpot intern can do that.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Create dedicated, conversion-optimized landing pages. 3) Identify a Long-Tail Keyword Phrase With High Search Volume. Then create content around it.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Are more people coming to your services pages? This can indicate what information visitors are most interested in, helping to inform what pages or types of content you should focus on. To your blog?

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

MARCH 8, 2016

Look at some of your pages with the highest engagement. Clarify what message you're trying to get across in each sub-page or blog post. Use these messages to build a working list of long-tail phrases (also called "long tail keywords" or "LTKs"). Here's a quick on-page SEO guide you can use.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. For example, HubSpot has released tons of ebooks that show marketers how to do something, like set up their Facebook page timeline , for instance. — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

SEPTEMBER 29, 2011

Ever wonder how a landing page you created months ago is performing today? Start tracking the long tail value of your landing pages! Start tracking the long tail value of your landing pages! 5 Ways to Use Landing Page Analytics to Generate More Leads. Whitepapers?

Landing Pages 28

Landing Pages Lead Ranking Lead Scoring Generation 28

Hubspot

FEBRUARY 10, 2012

But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. Because landing pages are so important to lead generation, attention to detail is in order to ensure you have the highest conversion rate possible.

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 23, 2011

Keep other web pages up to date. Update your event pages, news pages, product and service pages, and 'about us' pages to stay up to date with the pace at which your industry moves. Remember that long-tail keywords consist of 70% of organic searches, and they drive extremely qualified traffic.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 28

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Hubspot

NOVEMBER 1, 2016

You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. It's a long-term investment that has a lower cost with slower rate of return. Your SEO-optimized pages create a perpetual flow of traffic.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

JULY 22, 2015

It allows website owners to tell Google if a piece of content is a duplicate version of another page. HubSpot customers can use the Keyword Tool do just that. You can sort keywords by ranking, conversion, and long tail opportunities to uncover which keywords you should prioritise. to help with keyword research.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

SEPTEMBER 15, 2016

Recently in Client A's website, we found a year-old, untouched landing page that was converting at a miraculous 50%. Many of Client A 's offers convert well, but this landing page was especially high. Many of Client A 's offers convert well, but this landing page was especially high. 2) Relevancy.

Keywords 28

Keywords Sales Qualified Leads Lead Ranking Lead Scoring 28

KoMarketing Associates

MAY 3, 2022

That’s a long time to nurture a lead. . B2B content marketing goes beyond copy on a web page, and includes audio and video, social media communication, and the vast array of assets used for demand generation. On-page optimization and website SEO helps your content show up for relevant searches. Time On Page. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 4) User Intent Helps You Craft Better Landing Pages and Increase Conversions.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

SEPTEMBER 20, 2010

Write blog posts that are optimized for the long-tail of “holiday” centric keywords. will help your website rank better for these longer-tail niche keywords. will help your website rank better for these longer-tail niche keywords. Develop Promotional Landing Pages that are designed to target Holiday traffic.

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Hubspot

DECEMBER 13, 2012

Bidding up can help increase your score initially, as well as optimizing your ads and landing pages. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab. The web pages your ads direct searchers to need to relate to both the ad copy and the keywords you bid on.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

NOVEMBER 22, 2010

If you have a solid offer and a landing page that supports your excellent call to action, you are more likely to gather that visitors information. The search engines look at a few important pieces of information and one of those criteria is indexed pages. Each time you create a blog post, another page is created.

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28