Hubspot

JUNE 20, 2018

Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database. Create a new lead-generation offer. With New Content. Need ideas?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

DECEMBER 22, 2011

Ideally, it should be something that every marketer uses to test and adjust the performance of their individual marketing channels such as landing pages, emails, and website pages to pump up lead gen. One of the most important places to leverage A/B testing is on your landing pages. Page Layout.

Landing Pages 28

Landing Pages Statistics Conversion Rate Click Rate 28

Hubspot

NOVEMBER 3, 2011

This article is an excerpt from our new ebook, An Introductory Guide to Building Landing Pages. On any given landing page, the lead-capture form is the most crucial element. Without the form, lead generation simply wouldn't be possible. Connect with HubSpot : Positioning.

Lead Capture 28

Lead Capture Sales Qualified Leads Privacy Policies Leads 28

Hubspot

APRIL 27, 2012

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

FEBRUARY 10, 2012

But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. Because landing pages are so important to lead generation, attention to detail is in order to ensure you have the highest conversion rate possible.

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 11, 2011

The following article is an excerpt from our newest ebook, 25 Website 'Must Haves' for Driving Traffic, Leads & Sales. Landing pages are one of the most important elements of lead generation, yet most companies don’t use them enough -- or at all. In fact, landing pages have a 5-15% conversion rate on average.

Landing Pages 28

Landing Pages PPC Paid Search Agency Conversion Rate 28

Vidyard

DECEMBER 4, 2020

Trying to generate a lead, drive a sale, or get a new user? Chances are, your business is using landing pages to do it, and more than likely using a platform like WordPress to build them. That’s where video landing pages come in. But it isn’t just an effective way to capture—and keep—your visitor’s attention.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Outbrain

MAY 4, 2022

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. Essentially, you want to make the process as simple as possible for your users to convert into leads on various pages of your website. Optimize forms for high-traffic pages.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Hubspot

JULY 15, 2018

Shorten Your Lead-Capture Forms: Think that 20-field form just might have something to do with the low quantity of leads you're generating? An uber-long lead-capture form is one of the quickest ways to scare potential leads away from your landing page and make them question, "Is this offer really worth it?"

Online Lead Generation 46

Online Lead Generation Lead Generation Sales Qualified Leads Generation 46

Hubspot

MAY 29, 2019

HubSpot Meetings. HubSpot Meetings simplifies and automates what used to be a very arduous and often manual process. Fully integrated with HubSpot's free CRM , the Meetings function allows you to: Cut out back-and-forth scheduling emails. HubSpot Meetings also offers the option for group meeting links. Price : Free.

Tools 90

Tools Enterprise Management Best Practices Work Management 90

Optinmonster

FEBRUARY 5, 2020

Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. The goal is to streamline your workflow so you can create effective campaigns to continuously reach the audience you want without getting bogged down with millions of pages of lead-tracking spreadsheets.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Martech Advisor

DECEMBER 3, 2019

After all the efforts and investments that go into your email campaigns, you do not want your emails to land in Spam. HubSpot is known for its all-in-one CRM automation tool that integrates sales, marketing, and customer services functions. Follow email marketing compliance. SendinBlue. ActiveCampaign. ConvertKit.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

SnapApp

APRIL 4, 2018

The latter needs to be larger in order justify continued investment. . . Changes to content often impact this, so if you look at it on the page level, it's very useful! . In order to do that, I pull lead data from the CRM and analyze the quality of the lead as indicated by the sales rep. Mike Lieberman.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

NuSpark Consulting

JANUARY 21, 2012

If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. General B2B Marketing & Lead Generation. Brian Halligan, Dharmesh Shah.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

DivvyHQ

AUGUST 7, 2018

But even your rented land on Facebook isn’t safe (or secure). But assuming your c-suite has charged you to assist in their aggressive battle for market share, your orders are clear: you need to grow your audience. The slow death of traditional advertising is sure and steady. This may not be a big deal in certain circumstances.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Hubspot

DECEMBER 1, 2011

Shorten Your Lead-Capture Forms: Think that 20-field form just might have something to do with the low quantity of leads you're generating? An uber-long lead-capture form is one of the quickest ways to scare potential leads away from your landing page and make them question, "Is this offer really worth it?"

Online Lead Generation 28

Online Lead Generation Lead Generation Sales Qualified Leads Generation 28

Optinmonster

MARCH 16, 2020

However, there are a few basics that you will need in order to segment your list properly and effectively: Email Segmentation Software: First, you’ll need an email service provider that allows you to segment your list. For instance, HubSpot suggests asking everyone who has a Gmail address to add your blog to their Google Reader.

Segmentation 143

Segmentation Enterprise Management Work Management Tips 143

Hubspot

JULY 22, 2013

Therefore, in order to truly understand the nature of the person''s interest in your business, you''ll probably need to collect more information -- you''ll need enough information for a sales rep to actually understand whether the person is interested in your product or service, and whether they''re a good fit. Now back to the basics.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 28

Hubspot

JANUARY 3, 2012

After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. Your lead generation goal will thank you for it.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Optinmonster

JANUARY 14, 2024

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. The platform includes tools for identifying valuable keywords, optimizing on-page SEO, and uncovering technical issues that may affect website performance.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). So where do leads come from? Surely, you're not getting a delivery from the lead fairy every month.

Sales Qualified Leads 28

Sales Qualified Leads Paid Search Agency Lead Scoring Lead Ranking 28

SmartBug Media

NOVEMBER 21, 2022

Some of the best CRMs on the market for supporting ABM include: HubSpot CRM. Whatever CRM you decide to use, there are some key features that will be valuable for ABM: Ability to match leads to accounts. Lead and account-level reporting. OrgChartHub (HubSpot only). HubSpot Insights. Salesforce. Data Enrichment.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Hubspot

FEBRUARY 11, 2016

Therefore, in order to truly understand the nature of the person's interest in your business, you'll probably need to collect more information -- you'll need enough information for a sales rep to actually understand whether the person is interested in your product or service, and whether they're a good fit. How Do You Generate Leads?

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Lead Ranking 28

Hubspot

JUNE 11, 2012

In order to better personalize your emails, the first thing you'll need to do is understand the characteristics of the people you're targeting. In addition to what you gather from your lead-capture forms, it's also important to collect additional information from sources like social media and your CRM. Before You Email.

Email Marketing 28

Email Marketing Personalization Buyer Personas Click Rate 28

Hubspot

FEBRUARY 7, 2012

While the types of offers we mentioned above are all great options for marketing offers, there are a number of qualities that an offer should possess in order for it to be effective for lead generation and nurturing. People don't like to give up their contact information freely, and your lead-capture form will create some friction.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

B2B Marketing Insights - WE

JUNE 29, 2018

Many of your customers will rely on your logo in order to recall your brand. Every page on your site should have a goal attached to it. Capture leads, measure user activity, learn & iterate. Citations are the digital “land grab” for your business. Dot-O-Mator for domain name suggestions. Digital Citations.

Marketing & Strategy 74

Marketing & Strategy Marketing Strategy B2B Marketing Planning 74

Hubspot

NOVEMBER 25, 2011

of B2B marketers who use social media say use it for lead generation, making lead generation one of the top applications for the use of social media. To make sure you're business is appropriately using social media to boost its lead gen efforts , check out the following list to ensure you're not making any of these rookie mistakes.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

Hubspot

APRIL 4, 2013

Your secondary CTA is generally featured less prominently than your primary CTA, and it can be a great way to further engage and capture people who may not find the offer in your primary call-to-action appealing. 3) They Help You Prioritize and Support Additional Business Goals Other Than Just Lead Generation. a call to action.

Top of Funnel 28

Top of Funnel Landing Pages Sales Cycle Paid Search Agency 28

Single Grain

SEPTEMBER 22, 2022

TABLE OF CONTENTS: ↓ What Is a Lead-Generation Tool? Benefits of Using a Lead-Generation Tool. Features to Look for in a Lead-Generation Tool. 10 Best Lead-Generation Tools: Unbounce. HubSpot Sales. Choosing the Right Lead-Generation Software for Your Business. What Is a Lead-Generation Tool?

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Hubspot

JANUARY 26, 2012

You'll find that you either need to work on generating more traffic (by creating more content, optimizing it for search engines, and promoting it in social media) or doing a better job of converting the traffic you do have into leads (by improving your calls-to-action and landing pages ). Connect with HubSpot :

Lead Ranking 28

Lead Ranking Lead Scoring Leads Lead 28

SendinBlue

JUNE 29, 2022

Sendinblue Marketo Eloqua ActiveCampaign HubSpot Pardot Keap. Examples of personalized automated campaigns: Individual birthday email with discount for the customer’s most shopped product category SMS order status updates Reply to customers who give you negative feedback. Effortless lead capture.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Optinmonster

JANUARY 14, 2024

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. The platform includes tools for identifying valuable keywords, optimizing on-page SEO, and uncovering technical issues that may affect website performance.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. Figure out which channels are working for you.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Hubspot

NOVEMBER 11, 2020

Readership engagement (by measuring time on page , bounce rate , social shares and comments , and subscriber count ). Lead generation (by measuring CTA click-through rate , goal conversion rate , number of leads , and lead-to-customer conversion rate ). Page views refer to the number of times a page was seen by a user.

Analytics 101

Analytics Click Rate Lead Ranking Lead Scoring 101

Hubspot

DECEMBER 28, 2011

Have you enabled company status updates for your LinkedIn Company Page ? Have you created custom tabs for your Facebook page ? In order to generate those leads and customers, you need to optimize your social presence for lead generation. Are you using them? Do you leverage the visual potential of Google+?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

MARCH 26, 2014

They use an algorithm to match your content pieces with relevant posts on other sites and blogs that your target audience enjoys, giving you real estate at the bottom of these relevant pages. But beyond the exposure, these platforms can help you make a real dent in your traffic and lead gen numbers. 3) Optimize your content.

Allocation 28

Allocation Lead Gen Content Eye-Tracking 28

Hubspot

OCTOBER 12, 2011

The way to generate leads from your website is by convincing your site visitors to complete a lead-capture form, and the best places to put these forms are on dedicated landing pages that promote a specific offer. Clean up its act, and you'll start generating more traffic and leads from your business blog !

Business Blogging 28

Business Blogging Business Blogger Act-On 28