Remove landing-page

KoMarketing Associates

article thumbnail

B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. For instance, what are the bounce rates on your landing pages?

article thumbnail

4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

The vast majority of B2B companies use forms as a lead capture mechanism on their websites. For these forms, businesses generally rely on a third-party marketing automation system like Marketo or HubSpot. How did they land on this page? . Let me explain. But you also want to know where the person came from.

Tactics 120