• HUBSPOT  |  TUESDAY, JUNE 20, 2017
    [Hubspot, Landing Page] Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views
    The site receives 159 million page views per month, and has more than 70 million users. And it’s one of the most underutilized lead generation tools we marketers have in our quiver. Sure, it has a paid lead capture form, but even without it, organic calls-to-action (CTA) work beautifully. Meaning – if someone clicked on any link to our website on social media this was the percentage of people that converted on a landing page.
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Hubspot, Landing Page] Disproving Best Practices: The One- vs. Two-Column Form Test
    In his session, " Frankenpage: Using A Million Little Pieces of Data to Reverse Engineer the Perfect Landing Page ," Oli shared lots of great data-backed tips for landing page optimization. But Oli's advice to avoid multi-column forms originally caught my attention because we had just redesigned HubSpot's demo landing page , one of the most important landing pages on our website, and switched from a one-column to a two-column form in the process.
  • HUBSPOT  |  TUESDAY, MARCH 28, 2017
    [Hubspot, Landing Page] My Campaign Sucks…Now What?
    A multi-touch digital ecosystem , aligned with the buyer’s journey , that helps marketers capture lead information , nurture and qualify leads , and finally empowers both the lead and the salesperson for a sales conversation. One form on a single landing page is not a campaign. 4) Capture lead information. 5) Nurture and qualify leads. Why optimize something for such a small subset of your potential leads? We’ve all been there.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Hubspot, Landing Page] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    For marketers, for example, the tool would need to not only help you manage your growing library of video content, but also enable you to measure that video content’s effectiveness, generate more and better qualified leads, and allow video to fit seamlessly with the rest of your digital activities. Lead Capture : are there opportunities to generate leads from within your videos and are they easy to set up? Then ask: where are these leads sent to?
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Hubspot, Landing Page] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page.
  • GOLDEN SPIRAL  |  FRIDAY, NOVEMBER 11, 2016
    [Hubspot, Landing Page] 5 Ways To Boost Conversions On Your B2B Landing Page
    Once you’ve created your high-value resource, you need to leverage it in your content marketing efforts through a concerted promotional strategy — and then capture those leads through an optimized landing page. Landing pages are an essential component of a successful inbound marketing strategy. In fact, research from HubSpot shows that companies see a 55% increase in leads when they up their number of landing pages from 10 to 15.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Hubspot, Landing Page] 9 Lead Generation Mistakes Marketers Need to Stop Making
    For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Hubspot, Landing Page] How to Generate Leads From the Most Popular Pages on Your Website
    From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts. Which Pages Get the Most Traffic?
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Hubspot, Landing Page] Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
    Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. But, while it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s actually more value in keeping certain pages on your website out of a search engine’s index. A thank-you page (i.e., the page's header.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Hubspot, Landing Page] The Ultimate Dictionary of Marketing Terms You Should Know
    Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). HubSpot has APIs that developers use to get information from our software into theirs. A conversion path is a series of website-based events that facilitate lead capture.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 17, 2016
    [Hubspot, Landing Page] 24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
    To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. From high-level changes like landing page and email design and inspiration to in-depth insights on how your visitors navigate through your content, these tools will help you improve the performance of your site. Lead Capture Tools.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Hubspot, Landing Page] Want More Blog Traffic? Focus on Growing Subscribers
    On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. But even though we've always had anecdotal evidence that more subscribers leads to more traffic, I wanted some actual data to back it up. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Hubspot, Landing Page] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    We need more leads!” And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. Editor's note: HubSpot does not actually have a subterranean bunker filled with marketing resources and Twinkies (but please don't tell Erik, he still thinks it's real).
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Hubspot, Landing Page] Creating Internal Buy-In for Inbound Marketing in Higher Education
    When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. Instead, edit the content for search engine optimization and make your lead capture opportunities more prominent. Why not create a separate, optimized landing page that will drive prospects to your website.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Hubspot, Landing Page] The 4 L's of a Successful Lead Generation Strategy
    This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first. Compelling content plays a huge role in generating leads. 1) Lead Capture.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Hubspot, Landing Page] 15 Important Ways to Use Case Studies in Your Marketing
    1) Have a dedicated case studies page. Whether you call this page "Case Studies, "Success Studies," or "Examples of Our Work," be sure it''s easy for visitors to find. Structure on that page is key: Initial challenges are clear for each case, as well as the goals, process, and results. Get Inspired: Google’s Think With Google is an example of a really well structured case study page. 2) Put case studies on your home page. A CTA leading to your case studies page.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Hubspot, Landing Page] 43 Bright Ideas for Promoting Your Lead Gen Content
    So you just created a piece of content for lead generation -- congrats! . 2) Pin a post to the top of your page that has the same branding as the cover image, and include a link to the landing page. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. To do this successfully, call out the time and link to the Twitter chat on the landing page, too.).
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Hubspot, Landing Page] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Hubspot, Landing Page] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    These include: HubSpot (50% revenue growth on 25% client growth) Act-On (115% revenue growth on 59% client growth) SalesFUSION (100% revenue growth on 47% client growth) Marketo (64% revenue growth on 30% client growth) Lots of Opportunity Remains My VEST data suggests that maybe 3% of micro-businesses (under $5 million revenue) now use a marketing automation system, and under 10% of larger firms do. million for HubSpot and $85.1
  • NUSPARK  |  SUNDAY, NOVEMBER 10, 2013
    [Hubspot, Landing Page] SMB Marketing Automation: Getting Started with Content Strategy
    I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns. Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. The chicken and egg concept occurs when these platforms are in place, but not enough leads to support its use effectively until a steady stream of leads begin happening. .
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Hubspot, Landing Page] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Primarily, this is done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). Landing Page. Lead Nurturing. On-Page Optimization.
  • HUBSPOT  |  MONDAY, JULY 22, 2013
    [Hubspot, Landing Page] A Beginner's Guide to Inbound Lead Generation
    This frustrating interruption is exactly why we''re here to discuss inbound lead generation -- a solution that can save your business or organization from being that annoying, disruptive cold caller who is ruining spaghetti nights for pasta lovers around the world. What is a lead? A lead is a person who has in some way, shape, or form indicated interest in your company''s product or service. Why do you need lead generation? How do you qualify someone as a lead?
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Hubspot, Landing Page] 4 Tried and True Marketing Automation Recipes for Better Email Nurturing
    Much of email segmentation and lead nurturing is only made possible through marketing automation software and contacts databases. But even for those who have the software, finding the right lead nurturing strategy is a tough one. Workflow Recipe #1: Nurture Subscribers Into Leads. The workflow recipe below contains two emails, and the contacts who are enrolled in it will go through two attempts to convert and move on to the next lifecycle stage: that of a lead.
  • HUBSPOT  |  THURSDAY, APRIL 4, 2013
    [Hubspot, Landing Page] Everything Marketers Should Know About Secondary CTAs
    A secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action you ideally want visitors, prospects, or leads to take. Your secondary CTA is generally featured less prominently than your primary CTA, and it can be a great way to further engage and capture people who may not find the offer in your primary call-to-action appealing. 2) They''re Great for Progressing Leads to the Next Stage. Chocolate or vanilla?
  • HUBSPOT  |  SATURDAY, MARCH 30, 2013
    [Hubspot, Landing Page] How to Tell Google Not to Index a Page in Search Results [Quick Tip]
    Indexing as many pages on your website as possible is tempting for marketers who are trying to boost their search engine authority. While it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s just more value in keeping certain pages on your website out of a search engine’s index. Why You'd Want to Keep Web Pages Out of Search Results.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Hubspot, Landing Page] What You Can (and Should) Ask for on Your Landing Page Forms
    Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! The importance of lead-capture forms means you can sift through quite a lot of research on exactly what information to ask for on your lead generation forms.
  • HUBSPOT  |  TUESDAY, DECEMBER 11, 2012
    [Hubspot, Landing Page] 11 Simple (But Critical) Tips for Creating Better Landing Pages
    There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. Landing pages also focus your visitors' attention on one particular offer, limiting the distractions of everything else on your website.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Hubspot, Landing Page] 12 Simple Ways Marketers Can Humanize Their Brand
    Or do you elicit more personal feelings from your leads and customers? In an inbound marketing age where businesses are expected to get to know their target audience, develop personas, maintain an active social media presence, and be genuinely helpful to their leads and customers, it seems like there's room to develop a relationship between companies and consumers beyond just the transactional. 1) Write an 'About Us' page that's actually good. Companies are not people.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Hubspot, Landing Page] 9 Chances for Website Conversion Optimization You Don't Want to Miss
    While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead generation and reconversions -- is definitely one of its bragging rights. This very blog, for example, uses it on our blog subscription CTA at the top right-hand sidebar as well as on our blog subscriber landing page. Because the design no longer captures your visitors' attention.
  • HUBSPOT  |  MONDAY, JUNE 11, 2012
    [Hubspot, Landing Page] 11 Great Ways to 'Get Personal' in Your Email Marketing
    Now armed with an understanding of your buyer personas, you can start asking questions on your landing page forms that will help you begin gathering the information you need to help you segment your leads. For the marketing team at HubSpot, for example, it's important for us to know the size of contact's business, because the marketing challenges of a 5-person company are much different than those of a 5,000-person company. Remember, nobody like feeling like a "lead."
  • HUBSPOT  |  FRIDAY, APRIL 27, 2012
    [Hubspot, Landing Page] Why Landing Pages Are an Indispensable Part of Marketing
    Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Furthermore, of the B2B companies that are using landing pages, 62% have six or fewer total landing pages.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Hubspot, Landing Page] How Closed-Loop Marketing Works
    “Closing the loop” just means that sales teams report to Marketing about what happened to the leads that they received, which helps Marketing understands their best and worst lead sources. To be an effective marketer, however, you need to be able to tie every single lead, customer, and dollar back to the marketing initiative that created them. Which pages are they viewing? Full Disclosure: HubSpot software allows you to implement closed-loop reporting.)
  • HUBSPOT  |  WEDNESDAY, APRIL 11, 2012
    [Hubspot, Landing Page] How to Select the Right CTA for Every Page on Your Site
    The call-to-action (CTA) is an important tool for promoting your marketing offers and making sure your lead gen engine stays humming. In fact, we believe that your CTAs should be on just about every page of your website. After all, if you're putting all that hard work into creating stellar marketing offers and building the landing pages to house them, you need to let your website visitors know they exist. Step 2: Map Your Website Pages to Stages in the Sales Cycle.
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Hubspot, Landing Page] How Long Should Your Landing Page Forms Be?
    Aaah, the elusive lead-capture form. Most experts will tell you to ask only for the information you need to effectively contact and qualify a lead, but surely it's not that simple. There are a number of factors contributing to your landing page's conversion rate, and form length is only one of them. Note some of these other major factors that contribute to whether a landing page visitor will complete the form: The value of the offer to be redeemed. (Is
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Hubspot, Landing Page] Your Master List of Low-Hanging Marketing Fruit
    1) Include More Links to Landing Pages in Your Social Updates: Wondering why you're not generating much traffic or leads from your social presence? Try sending more traffic to landing pages ! Every tweet or Facebook post shouldn't be promoting your marketing offers, but if you're not purposely including links to landing pages in your social media update mix, you're losing out on an important way to use social media for lead generation.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Hubspot, Landing Page] 9 Ways to Make Your Marketing Analytics Actionable
    To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Take a look at your closed-loop analytics to determine which keywords have driven the most traffic, leads, and customers for your business. the keywords that contribute to leads and customers). Decide Which Content to Use in Lead Nurturing Campaigns. Score & Prioritize Your Leads for Sales.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Hubspot, Landing Page] The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
    Email Campaign - An email or series of lead nurturing emails designed to accomplish an overall marketing goal. Landing Page - A lead-capture page on your website that is linked to from an email to provide additional information directly related to products or services promoted in the email's call-to-action. Above-the-fold - Th e part of a web page that is visible without scrolling. Connect with HubSpot
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Hubspot, Landing Page] Before & After: The Optimization of a Flawed Landing Page
    Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. Because landing pages are so important to lead generation, attention to detail is in order to ensure you have the highest conversion rate possible.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2012
    [Hubspot, Landing Page] How to Create Marketing Offers That Don't Fall Flat
    In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. But there are certain things that, when put behind a form, just won't contribute much of anything for your lead gen or lead nurturing initiatives. But this will never bring in leads as effectively as true offers will.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Hubspot, Landing Page] When Lead Scoring Is a Waste of Marketers' Time
    There are times in a marketer's life when lead scoring can seem like the Holy Grail. According to the MarketingSherpa B2B Banchmarking Report , only 21% of B2B marketers have established lead scoring, but many more are thinking about adding it. Lead scoring can not only help your sales team prioritize leads so they focus on the best ones first, but it can also show how high in quality the leads you deliver to them are. Your Sales Team Doesn't Have Enough Leads.
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [Hubspot, Landing Page] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Hubspot, Landing Page] 10 Amazing Blogging Insights Your Analytics Can Tell You
    That's fantastic, since we know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!). With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? What Leads Can Tell You. What Visit-to-Lead Conversion Rate Can Tell You. Connect with HubSpot
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Hubspot, Landing Page] 17 Silly Missed Lead Generation Opportunities
    Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. Your lead generation goal will thank you for it. Try to align the offer you link to with the goals of that page. Connect with HubSpot
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Hubspot, Landing Page] 10 Reasons You're Not Hitting Your Leads Goal This Month
    As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). And to be perfectly honest, the competitive drive that the looming leads goal creates within you is what makes your job so exciting, right? But if you struggle to hit your goals month to month, you might have some problems with your lead gen strategy.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Hubspot, Landing Page] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Have you enabled company status updates for your LinkedIn Company Page ? Have you created custom tabs for your Facebook page ? Make sure you always have someone tracking mentions of your brand in social media--both on and off your business' specific social media pages/accounts--and be sure that person is trained on how to handle those situations appropriately. In order to generate those leads and customers, you need to optimize your social presence for lead generation.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Hubspot, Landing Page] How Non-Techies Can Succeed With Landing Page Testing
    A/B testing is a powerful tool that marketers often forget to leverage as a way to optimize their content and generate more leads. Ideally, it should be something that every marketer uses to test and adjust the performance of their individual marketing channels such as landing pages, emails, and website pages to pump up lead gen. One of the most important places to leverage A/B testing is on your landing pages. Page Layout.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Hubspot, Landing Page] 10 Data Points You Need to Convert More Customers
    There's a dangerous misconception flying around that inbound marketing stops once you generate leads. Effective implementation of inbound marketing follows leads throughout the sales cycle, especially considering the fact that only 50% of qualified leads are ready to buy immediately , according to Gleanster Research. This means that your leads are definitely in need of a little TLC, and that's why lead nurturing is such a valuable asset in your inbound marketing toolbox.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2011
    [Hubspot, Landing Page] Master Online Lead Generation by Reducing Friction
    If you're a marketer, you definitely know it's no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms. So as a marketer, one of your goals should be to create a lead generation process that's as frictionless as possible. Shorten Your Lead-Capture Forms: Think that 20-field form just might have something to do with the low quantity of leads you're generating?
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Hubspot, Landing Page] 7 Reasons You're Not Generating Leads From Social Media
    Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. Additionally, when prospects do “bite,” many of them are willing to provide their contact information, click to obtain more valuable content, and then come back for more, illustrating the concept of effective use of social media for lead generation beautifully. Connect with HubSpot
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2011
    [Hubspot, Landing Page] 11 Safeguards to Prevent Business Blogging Embarrassment
    This boosts your credibility, moves people through your site, bolsters lead generation, and creates potential for inbound links in the future as you establish yourself as a link sharer, not a link hoarder. Before publishing, check these five places for keyword optimization : URL, page title, header tags, anchor text, and image alt text. Maybe some leads? Connect with HubSpot You just wrote an awesome blog post.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2011
    [Hubspot, Landing Page] 6 Brilliant Tips to Boost Blog Conversion
    Sure, traffic and leads are great, but understanding the correlation between the two is a very powerful thing. Improving your conversion rate can help you generate more leads from the same amount of traffic, and a declined conversion rate can hurt your ability to generate more leads from increased traffic. Or perhaps you want to give your conversion rate a boost so you can generate even more leads from existing traffic. Connect with HubSpot
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Hubspot, Landing Page] 5 Hidden Tricks for Better B2B Lead Generation
    Marketers will use these strategies to help generate leads for their sales teams, watching their secret tools or methods mature over time and finding ways to improve them or get a little more out of them. A lot of these hidden tools and tricks are around finding ways to pull in more leads to the top of your marketing funnel , whether it's increasing social media reach, list size, or any other marketing attribute that you're being measured by. More leads! Connect with HubSpot
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2011
    [Hubspot, Landing Page] 4 Ways to Address Privacy Concerns in Your Marketing
    On Landing Pages. The same can be said about landing page forms. Landing pages with lead-capture forms are critical for inbound lead generation, but forms can be tricky, and they can cause major friction for getting prospects to convert into leads. In creating your form, ask for only the information you really need to contact and quality leads. Connect with HubSpot
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [Hubspot, Landing Page] The 5 Critical Components of Fantastic Lead-Capture Forms
    This article is an excerpt from our new ebook, An Introductory Guide to Building Landing Pages. On any given landing page, the lead-capture form is the most crucial element. Without the form, lead generation simply wouldn't be possible. Therefore, the form is the main focus of your landing page , since the ultimate goal is to get your visitors to complete it. Here are the five most critical components of fantastic lead-capture forms.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Hubspot, Landing Page] 7 Ways to Improve Your Marketing in 60 Seconds or Less
    The things we do to optimize our landing pages, create killer content, keep track of all our analytics – they take time! Here are 7 things you can do in 60 seconds or less to drive more traffic to your site, convert visitors into leads at a higher rate, and increase your ROI: 7 Ways to Improve Your Inbound Marketing in 60 Seconds or Less. Take a minute to reply to a tweet or a post on your Facebook page, even if just to say, “Thanks for the feedback!”
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Hubspot, Landing Page] 5 Lessons Trick-or-Treaters Can Teach Us About Inbound Marketing
    For marketers, this means always keeping your website up-to-date and providing fresh content through your various online channels such -- posting often to your blog and social media accounts, making sure your landing pages are optimized and filled with valuable offers and content, etc. Connect with HubSpot This is a guest post written by Kimberly Lindquist. Kimberly is a project manager and in-house social marketer at ListEngage , a full service interactive marketing firm.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Hubspot, Landing Page] The Ultimate Cheat Sheet for Creating Awesome Landing Pages
    Landing pages are an extremely critical component of lead generation in inbound marketing. Are your landing pages optimized to their best visitor-to-lead conversion potential? If there's any question in your mind about whether your landing pages are up to snuff, take a look at following cheat sheet. Does the anatomy of your landing pages include all of the following crucial elements? The Anatomy of an Effective Landing Page.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Hubspot, Landing Page] How to Diagnose and Heal a Poorly Converting Landing Page
    Is your landing page feeling a little under the weather? Let's say its generating a good amount of traffic but failing to turn that traffic into leads. With a little bit of TLC and a few quick fixes, you can nurse your landing page back to health and turn that ailing page into a conversion-optimized, lead generating machine. 4 Ways to Heal a Poorly Converting Landing Page. How else can you heal an ailing landing page ?
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2011
    [Hubspot, Landing Page] Top 5 Tips for Creating Effective Forms
    This blog article is an excerpt from our newest ebook, 25 Website Must-Haves for Driving Traffic, Leads & Sales. Forms are the key to a landing page. Without them, there is nothing for the visitor to do on that page. On the other hand, the more fields you require, the better quality those leads will be (and the more information you'll have to qualify them). What can you do to improve your landing page's lead-capture forms ?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Hubspot, Landing Page] 12 Reasons Your Business Blog Is Failing
    You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. WHERE ARE ALL THE LEADS?! But if you want to generate leads and business from your blog , keep all that me-centric product talk away. It Has No (or Few) Calls-to-Action: Here's the thing: in and of itself, your blog isn't a direct source of leads. You're Not Updating it Frequently Enough: Businesses that blog more frequently generate more traffic and leads.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    [Hubspot, Landing Page] 9 Must-Haves for the Perfect Landing Page
    The following article is an excerpt from our newest ebook, 25 Website 'Must Haves' for Driving Traffic, Leads & Sales. Landing pages are one of the most important elements of lead generation, yet most companies don’t use them enough -- or at all. A landing page (also referred to as a lead-capture page) is a crucial must-have for any website because it provides a targeted platform for converting higher percentages of visitors into leads.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2011
    [Hubspot, Landing Page] The Ultimate Cheat Sheet for Expert Twitter Marketing
    Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it. HubSpot ). and a URL (use your company website, blog, or link to a unique landing page you create specifically for people who find you through Twitter).
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [Hubspot, Landing Page] Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
    Conversations Start The Process Of Sales ReadyContacts – Business Marketing And Sales Bestsellers Quiz How Good Data Turbo Charges Lead Generation: An Interview With Ardath Albee CEO of Marketing Interactions Inside Sales Tips – How To Improve Your Connect Rate Through Good Data Our Top 5 Most Challenging B2B Business Contacts To Locate – Can You Beat This? It’s scalable, the leads are more qualified and often already partly educated on your offering.
  • HUBSPOT  |  THURSDAY, MARCH 3, 2011
    [Hubspot, Landing Page] 7 Missed Social Media Lead Generation Opportunities
    But for marketers social media should be about one thing: leads. Many marketers are leaving far too many leads on the table. Lets take a look at opportunities that many marketers are missing in the battle for online lead generation. 7 Missed Social Media Lead Generation Opportunities. Many businesses forget to include CTAs on their blog, preventing traffic from turning into leads. You can add an offer and landing page as part of your Facebook page.
  • HUBSPOT  |  TUESDAY, DECEMBER 21, 2010
    [Hubspot, Landing Page] Glossary: 29 Email Marketing Terms Marketers Must Know
    Above-the-fold - The part of a web page that is visible without scrolling. Campaign - An email marketing message or a series of messages - such as Lead Nurturing - designed to accomplish an overall marketing goal. Just a few spam complaints can land an email service provider or IP address on a blacklist despite the fact that the ratio of complaints to volume of email sent is extremely low. Above-the-fold - Th e part of a web page that is visible without scrolling.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Hubspot, Landing Page] Marketing Counterpoint: Why PR Does Help Sales
    ” As a transparent company, HubSpot welcomes the views of all of its employees. Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’). These landing pages all had CTAs and forms for lead capture. PR was the backbone of our lead gen program.
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [Hubspot, Landing Page] What Is a Landing Page and Why Should You Care
    If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? A landing page is a website page that allows you to capture a visitor's information through a lead form. Why are landing pages so critical? When they land on your homepage, what are they supposed to do? What makes a landing page most effective?
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Hubspot, Landing Page] Demandbase: A New Twist In The Lead Management Automation Market
    Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. I have checked out Hubspot and LeadLander.