How To Build Landing Pages That Convert
JUNE 15, 2016
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.
7 Conventional Landing Page Design Tactics You Should Still Test
MAY 18, 2015
When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. Every landing page is different.
8 Brilliant Landing Page Examples You Need to See
MARCH 18, 2014
Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Landing Pages
7 steps to a better B2B landing page
JUNE 27, 2013
Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. You could say it’s the landing page is where your campaign pays off. Mobile-enable your landing page.
How to Write Ridiculously Persuasive Landing Page Content
DECEMBER 4, 2014
And landing pages are prime real estate. Want to write persuasive landing page content? Check out this example from Sidekick by HubSpot , an email tracking software that also provides insights, scheduling, and just about anything else you could think of.
How to Identify and Fix Friction on Your Landing Pages
JUNE 8, 2015
Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. For example, a commonly stated cause of negative friction on landing pages is long submission forms.
A Go-To Guide to Screwing Up Your Landing Pages
JUNE 4, 2014
Landing pages are the core of the conversion process. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically.
5 Ways You Can Add Social Proof to Your Landing Pages
SEPTEMBER 16, 2014
So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. Using social proof on your landing pages can be a powerful addition to your marketing strategy.
A Detailed Guide to Creating the Best Landing Page Images Ever
SEPTEMBER 21, 2015
Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions!
How to Write Irresistible Landing Page Copy [Free Ebook]
DECEMBER 16, 2014
When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. Lead Generation Landing Pages Daily
Landing Page Best Practices You Should Still Test For Yourself
AUGUST 13, 2014
Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. So why not try it on your landing pages?
How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
JULY 3, 2015
And after a closer look, I discovered that conversion rates on our landing pages were 20-30% lower from visitors coming from mobile. ( There is too much text on the landing page to read. I used HubSpot to determine the number of new prospects from the mobile smart form.
Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer
JANUARY 9, 2014
For years, we''ve preached the importance of removing links from your landing pages : top navigation, sidebar navigation, footers, social media links -- anything that distracts viewers from filling out your form. However, only 16% of all landing pages are free of navigation bars.
13 Little Landing Page Experiments That Can Make a Big Difference
FEBRUARY 12, 2014
We''ve seen amazing results from small tests first-hand -- for instance, by adding a blog subscription check box to our landing page forms, we increased our blog subscribers by 128% in just 3 months. Below are 13 ideas for landing page tests you can run.
11 Simple (But Critical) Tips for Creating Better Landing Pages
DECEMBER 11, 2012
There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Landing pages also focus your visitors' attention on one particular offer, limiting the distractions of everything else on your website.
How To Build Landing Pages That Convert
JUNE 20, 2016
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well.
Why You (Yes, You) Need to Create More Landing Pages
OCTOBER 26, 2012
More landing pages , you say? Several months back, I wrote an article about why landing pages are an indispensable part of marketing. Let's find out why -- at least in the case of landing pages -- more is better. Why You Need More Landing Pages.
23 Types of Lead Gen Content to Put Behind Your Landing Pages
OCTOBER 21, 2014
To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. Click here to see what our demo landing page looks like.).
Why Landing Pages are to Leads as Phone Numbers are to First Dates
The Forward Observer
DECEMBER 15, 2014
Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. But some are dropping the ball in the conversion stage by not using landing pages to generate leads. What Are Landing Pages? Weak Offer = Weak Landing Page.
Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
B2B Marketing Insider
AUGUST 12, 2015
Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. But some are dropping the ball in the conversion stage by not using landing pages to generate leads. What Are Landing Pages? Why Landing Pages Are So Important.
Why Landing Pages Are an Indispensable Part of Marketing
APRIL 27, 2012
Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Furthermore, of the B2B companies that are using landing pages, 62% have six or fewer total landing pages.
Two Landing Page Tips To Make You Look Like A B2B Marketing Genius
The Forward Observer
SEPTEMBER 4, 2013
Artillery B2B Marketing Blog > The Forward Observer B2B marketers can dramatically boost their lead conversions by researching buyer personas and increasing the number of landing pages. A landing page is a website page specifically designed to convert visitors to leads.
7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]
APRIL 11, 2013
Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy.
What is Inbound Marketing? The Idiot’s Guide [Infographic]
OCTOBER 11, 2016
Through this infographic from SevenAtoms , you’ll learn about SEO, social media marketing , Pay-Per-Click management (PPC), landing pages, Calls-to-Action (CTAs), email marketing, and more. Andy Beohar is VP of SevenAtoms, a HubSpot certified agency in San Francisco.
How to Optimize Your Landing Pages for Long-Term Lead Generation
DECEMBER 28, 2012
Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. Landing Pages: The Biggest Lead Gen Bang for Your SEO Buck.
What You Can (and Should) Ask for on Your Landing Page Forms
JANUARY 15, 2013
Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! Step 1: Understand Page Friction.
How an A/B Test of Landing Page Form Copy Improved Lead Quality
NOVEMBER 18, 2014
At HubSpot, we''ve had a long lead generation form on our website for a while, but it wasn''t quite getting us the best results we needed to effciently rotate the right leads to Sales.
Before & After: The Optimization of a Flawed Landing Page
FEBRUARY 10, 2012
But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. And as it turns out, landing page visitors are pretty darn fickle about which pages they'll convert on.
The 7-Point Checklist for Powerful Landing Page Copy
MARCH 6, 2012
But when you think about landing pages, most people jump to conversions. What's the page's bounce rate? But writing effective landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. Just as with your call-to-action copy , writing with action verbs is crucial to the success of your landing page copy.
15 Tips for Creating Great Blog Landing Pages that Convert
JULY 8, 2013
Do your landing pages successfully convert visitors into subscribers, buyers, or leads? To help you get started creating landing pages that work, we’ve collected the top 15 tips from conversion experts around the web. Start with a blank page. More Landing Page Tips.
Why You Should Start With Copy Instead of Design: A Data-Backed Lesson
DECEMBER 28, 2016
The point is, it's not hard to find examples of "ugly" pages outperforming beautifully designed pages – and in those cases, it usually boils down to the copy. We've been chatting about this a lot lately on HubSpot's marketing optimization team.
5 Awesome Landing Page Lessons From Real Life Examples
JANUARY 6, 2012
On a previous blog post about marketing tests , a commenter asked for some examples of great landing pages. So I set out to find some of the best landing pages out there, and to get started, I went to some of my favorite companies. Connect with HubSpot
13 Little Landing Page Tweaks That Can Make a BIG Difference
JUNE 28, 2012
And with every new offer, marketers must also spin out a new landing page to go with it. Audit one of your landing pages, and see if you can make any of the following little tweaks that can make a BIG difference in your lead-gen results.
5 Actionable Insights to Extract From Your Landing Page Analytics
MARCH 23, 2012
Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? And where there are landing pages, there is data. 1) The Overall Effectiveness of Your Landing Pages.
9 Must-Haves for the Perfect Landing Page
OCTOBER 11, 2011
Landing pages are one of the most important elements of lead generation, yet most companies don’t use them enough -- or at all. In fact, landing pages have a 5-15% conversion rate on average. Yet they are often overshadowed by a homepage or other product pages.
10 Stops to Take on the Road to Lead-Generating Landing Pages [INFOGRAPHIC]
AUGUST 2, 2012
If you’ve ever wondered how to build a landing page that converts , or even why you should be using them, you’re in the right place. Today you’ll learn tons of great landing page tips, and get to go on a road trip at the same time.
Which Types of Form Fields Lower Landing Page Conversions?
OCTOBER 11, 2010
The goal of a landing page is collect information from visitors to allow them to be potentially converted into a customer. Users on the other hand want to spend as little time as possible filling out the landing page to get access to the offer they're trying to get.