How To Build Landing Pages That Convert


Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.

How To Build Landing Pages That Convert


Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well.

Best Practices for Webinar Landing Pages

The Effective Marketer

The problem could be with your webinar registration or landing page. It might sound trivial, after all webinars are routine for many B2B marketing organizations, but if you take a look at most webinar registration pages, some of them lack good design and basic optimization techniques.

3 Elements For Building Better Landing Pages


“A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus. Why focus on the landing page?

7 steps to a better B2B landing page


Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. You could say it’s the landing page is where your campaign pays off. Mobile-enable your landing page.

How to Write Irresistible Landing Page Copy [Free Ebook]


When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. Lead Generation Landing Pages Daily

How to Identify and Fix Friction on Your Landing Pages


Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. For example, a commonly stated cause of negative friction on landing pages is long submission forms.

6 Signs Your Landing Page Needs to Be Redesigned


So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? 1) Your landing page conversion rate is low. The age of the landing page.

How to Write Ridiculously Persuasive Landing Page Content


And landing pages are prime real estate. Want to write persuasive landing page content? Check out this example from Sidekick by HubSpot , an email tracking software that also provides insights, scheduling, and just about anything else you could think of.

A Go-To Guide to Screwing Up Your Landing Pages


Landing pages are the core of the conversion process. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically.

Landing Page Best Practices You Should Still Test For Yourself


Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. So why not try it on your landing pages?

A Detailed Guide to Creating the Best Landing Page Images Ever


Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions!

3 Ways to Optimize Your Landing Pages to Better Address Human Behavior


A landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert?

How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]


And after a closer look, I discovered that conversion rates on our landing pages were 20-30% lower from visitors coming from mobile. ( There is too much text on the landing page to read. I used HubSpot to determine the number of new prospects from the mobile smart form.

5 Ways You Can Add Social Proof to Your Landing Pages


So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. Using social proof on your landing pages can be a powerful addition to your marketing strategy.

5 Ways To Boost Conversions On Your B2B Landing Page

Golden Spiral

Once you’ve created your high-value resource, you need to leverage it in your content marketing efforts through a concerted promotional strategy — and then capture those leads through an optimized landing page. Humanize Your Page.

Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer


For years, we''ve preached the importance of removing links from your landing pages : top navigation, sidebar navigation, footers, social media links -- anything that distracts viewers from filling out your form. However, only 16% of all landing pages are free of navigation bars.

The New Type of Landing Page That Increased Our Contacts by 69%


If you're just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. In Part I, we hypothesized that by partially gating the content on our newly-created HTML offer pages, we could provide a better user experience and still generate leads from it. Standing landing page/form. Welcome back.

13 Little Landing Page Experiments That Can Make a Big Difference


We''ve seen amazing results from small tests first-hand -- for instance, by adding a blog subscription check box to our landing page forms, we increased our blog subscribers by 128% in just 3 months. Below are 13 ideas for landing page tests you can run.

Why Landing Pages are to Leads as Phone Numbers are to First Dates

The Forward Observer

Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. But some are dropping the ball in the conversion stage by not using landing pages to generate leads. What Are Landing Pages? Weak Offer = Weak Landing Page.

Two Landing Page Tips To Make You Look Like A B2B Marketing Genius

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers can dramatically boost their lead conversions by researching buyer personas and increasing the number of landing pages. A landing page is a website page specifically designed to convert visitors to leads.

Home Pages: Treat Them As The Ultimate Landing Page

Smashmouth Marketing

The home pages are cluttered, not structured for a quick read, and no actions are suggested. Isn't a home page the ultimate landing page? Make the goal of your own Home Page "Landing Page" to convert the single-page visit to a multiple-page visit.

11 Simple (But Critical) Tips for Creating Better Landing Pages


There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Landing pages also focus your visitors' attention on one particular offer, limiting the distractions of everything else on your website.

5 Common Landing Page Mistakes


Your landing page should have one simple purpose: Get someone excited enough about your offer so that they're willing to hand over their information. Download our Guide to Effective Landing Pages" ). I've seen many landing pages that miss one of these three key details.

Why You (Yes, You) Need to Create More Landing Pages


More landing pages , you say? Several months back, I wrote an article about why landing pages are an indispensable part of marketing. Let's find out why -- at least in the case of landing pages -- more is better. Why You Need More Landing Pages.

Why Landing Pages Are an Indispensable Part of Marketing


Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Furthermore, of the B2B companies that are using landing pages, 62% have six or fewer total landing pages.

10 Foolproof Ways to Earn Your Landing Page Visitors' Trust


Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8% of marketers reported that dedicated landing pages were ineffective , according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report.

Don't "Submit" To Landing Page Button Text


The one element that every single landing page has in common is the button, all web forms have one. So when I was researching landing page conversion rates, I wanted to look at the submit button closely. I looked at over 40,000 HubSpot-customer landing pages.

5-Step Guide to Optimizing Landing Pages


The most effective way to boost lead generation is to improve the performance of your landing pages. In fact, the folks at MECLABS came up with a formula to create top-performing landing pages. Free Chapter: Key Components of Landing Page Optimization Strategy.

What is Inbound Marketing? The Idiot’s Guide [Infographic]


Through this infographic from SevenAtoms , you’ll learn about SEO, social media marketing , Pay-Per-Click management (PPC), landing pages, Calls-to-Action (CTAs), email marketing, and more. Andy Beohar is VP of SevenAtoms, a HubSpot certified agency in San Francisco.

23 Types of Lead Gen Content to Put Behind Your Landing Pages


To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. Click here to see what our demo landing page looks like.).

3 Secrets to Optimizing Landing Page Copy


I recently attended MECLAB’s Landing Page Optimization Summit where Dr. Flint McGlaughlin presented his research to a sold-out audience. When a visitor arrives on your page, you have only a short period of time to convince them not to press the "Back" button on their browser.

5 Actionable Insights to Extract From Your Landing Page Analytics


Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? And where there are landing pages, there is data. 1) The Overall Effectiveness of Your Landing Pages.

3 Live Landing Page Optimization Lessons


Do you plan on optimizing your landing pages for higher conversion? Earlier this month, HubSpot attended MarketingSherpa’s Landing Page Optimization Summit , where we immersed ourselves in great learning and networking opportunities. Connect with HubSpot

7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]


Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. Landing pages are a fundamental -- and undeniable -- part of a sucessful inbound marketing strategy.

9 Must-Haves for the Perfect Landing Page


Landing pages are one of the most important elements of lead generation, yet most companies don’t use them enough -- or at all. In fact, landing pages have a 5-15% conversion rate on average. Yet they are often overshadowed by a homepage or other product pages.

Hubspot Review


UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners.

Review 164

3 Reasons Landing Pages Should be Free


In fact, if you've got a modern marketing system landing pages should have a marginal cost of zero. The only way that is possible is if you have a variety of compelling and targeted calls-to-action on your site and collect leads via landing pages. Connect with HubSpot

How Long Should Your Landing Page Forms Be?


There are a number of factors contributing to your landing page's conversion rate, and form length is only one of them. Note some of these other major factors that contribute to whether a landing page visitor will complete the form: The value of the offer to be redeemed. (Is

What Is a Landing Page and Why Should You Care


If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? A landing page is a website page that allows you to capture a visitor's information through a lead form.