YouTube SEO: How to Optimize Videos for YouTube Search

Hubspot

When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included).

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7 of the Coolest YouTube Banners We've Ever Seen

Hubspot

When someone sends me a really great YouTube video, I always want to know who’s behind it. What makes something like a strong YouTube banner so great? What Makes a Good YouTube Banner? How to Make a YouTube Banner. 8 Cool YouTube Channel Art Examples.

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Trending Sources

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. 17 Hidden YouTube Features, Tips & Hacks You'll Want to Know About.

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Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data

Hubspot

This means marketers won''t even be able to get keyword data for searches conducted by users who aren''t even signed in. And without these keyword insights, marketers would have a much tougher time knowing which keywords to target to achieve greater visibility in search.

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How to Figure Out What Keywords Your Potential Customers are Using

Hubspot

At the center of those pieces are keywords. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? So, What is a Keyword?

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The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube

Hubspot

Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. The partner channel manager often creates YouTube videos of her two Great Danes (Luke Skywalker and Laya) that rack up tons of views and even a few placements on Animal Planet.

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SEO for YouTube: How to Search Optimize Video for B2B Marketing

Hubspot

Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company. For SEO, you should include at least 5-7 relevant keywords as tags for your video. Connect with HubSpot

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ).

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6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Blogs are naturally great for search because they enable a company to rank for a much higher number of keywords, they can organically attract diverse high-quality links, and blog posts are far more likely to be shared in social media than standard website content.

146

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. You use Google as your search engine, Chrome as your browser, YouTube to watch videos, and Google Reader to read blogs. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog.

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The 14 Best Content Planning and Research Tools

Webbiquity

Use this constantly to make sure that the keywords you are targeting are not losing steam. You’ll also be able to get suggestions for other valuable keywords.” — S toreYa Blog. Displays your Google search history across devices, including YouTube searches. HubSpot.

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Tools that help generate blogging ideas

Biznology

Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool. Hubspot’s Blog Topic Generator. Hubspot’s generator came up with these great ideas.

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18 (of the) Best Web Analytics Guides of 2011

Webbiquity

” Included on his list are the percent of visitors who view product pages (improve navigation and internal site search to impact) and branded vs. non-branded search traffic (“Measure non-branded keywords and see which ones convert best, then focus on increasing rankings for these”).

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24 reasons SEO and social media are inextricably linked

Biznology

Google has concluded the best match for a keyword is the one that is focused and other people follow. 28% say social media sites e.g. YouTube, and Facebook help them learn more about brands and product (source: Octagon). 2nd largest search engine is YouTube (source: comScore ).

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Web Presence Optimization Software Review: gShift Labs

Webbiquity

HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. The only limit is on keywords tracked, which is the basis of gShift’s pricing (see “Limitations and Concerns” below).

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B2B Video Content Marketing on Youtube

delicious b2bmarketing

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Edwards Deming’s quote is used on occasion at the HubSpot office. This is where YouTube breaks down, per my previous comment.

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22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. I list out tools to help you determine which keywords you should be using. Hubspot Marketing Grader. Keyword Discovery.

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7 Reasons Why No One is Watching Your Video Content

Hubspot

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. I’ll never forget what HubSpot’s CEO, Brian Halligan, said to me during a chat about content creation: “You’re asking to borrow someone’s brain.” You did it.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Monitor mentions of keywords, trends, and brand/product terms.

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58 Best Marketing Tools to Build Your Strategy in 2017

Hubspot

While there are lots of automation tools out there for specific fields or verticals (for example, the HubSpot workflows tool for marketing automation ), there aren't many tools that allow you to automate the various different tools you use throughout all aspects of your life. Youtube.

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How to Transform Your Blog Content into Compelling Videos

Hubspot

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. Videos on Facebook and YouTube.

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The 24 Best Visual Content Creation Tools

Webbiquity

Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., Showcase reviews: HubSpot (Video), Marketing Insider Group (Content), Perception System, Quick Sprout, SteamFeed. ” — HubSpot (Video). ” — HubSpot (Video).

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Marketers: This Is Why We Can’t Have Nice Things

Hubspot

You may not have had enough authority to win a top spot in the search results for highly competitive keywords, but there were any number of keyword variations you could shoot for. It doesn’t reward content for the sake of keywords anymore.

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The 15 Best Audio and Video Editing Tools

Webbiquity

Showcase reviews: HubSpot, RazorSocial (Video). ” — HubSpot. Showcase reviews: HubSpot. Sample review: “An animated video and presentations creator that can be easily exported to YouTube.” ” — HubSpot. HubSpot.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image. How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost.

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4 Smart Ways to Keep Up With Google in 2017

Hubspot

For example, Moz videos are published on Wistia first, then on YouTube. 2) Evolve your keyword targeting strategy. Changing your keyword targeting strategy so your content is better geared toward the changing ways people are searching on Google.

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The ‘Less Is More’ Content Strategy

BuzzSumo

Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Back in 2012 Hubspot kicked off the debate with data showing that as the number of monthly blog posts increased so did traffic and inbound leads.

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8 How-To Videos We Love (and Why)

Hubspot

In this post, we’ll explore just how popular these searches are on YouTube and what you can learn from eight how-to videos about how to make great teaching videos of your own. People are searching for videos to learn how to do things on YouTube.

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How to Research Blog Topics: A Step-by-Step Process

Hubspot

The exact keyword phrase(s) you plan on using and any interesting points you can expand on later. Related keywords. Step 2: Pick your keywords. Determining your keywords is vital to the success of your blog post research. HubSpot Keyword Tool.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. 7 steps to rank your video higher on YouTube by iMedia Connection. Jon Whiting lists seven tips for improving video rank on YouTube.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder.

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24 Growth Hacks to Try Today

Hubspot

It’s one of the tools available in the HubSpot Marketing Free software, which helps to shed light on how leads behave on your website and how that can turn them into customers. Are you planning a live stream, like a webinar or YouTube Live? 14) Tag your YouTube videos.

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How Long Does it Take to Get Results from Content Marketing?

NuSpark

As web traffic continues to climb, your website should ascend in the search engine rankings to page one for some of your targeted keyword phrases. HubSpot discovered that 10% of all posts draw 38% of the traffic. Other popular channels are Twitter, Facebook and YouTube.

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

After making the basic case for a blog, he delves into keywords, developing quality content, links, calls to action and more. How to Be an Awesome Blog Commenter by HubSpot Blog. Where to Use Keywords in Corporate Blog Posts by TopRank Online Marketing Blog.

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Just Getting Started With Video Marketing? Here’s the First Video You Should Make

Hubspot

I asked HubSpot Multimedia Content Strategist Megan Conley what she recommends for marketers just starting out, and she noted the importance of allotting resources to make your first marketing video as comprehensive as it can be.

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Content Marketing Is A Strategic Solution To A Strategic Problem

B2B Marketing Insider

A YouTube video of your advertising campaign is not content marketing. I like how Hubspot breaks their marketing organization into the stages of the funnel. Are you ranking on the highest volume keywords used by your customers when it comes to your primary product or solution?

150

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

YouTube Tips & Tactics. Set Up Your YouTube Channel for SEO Success by The YouMoz Blog. 6 Compelling Reasons You Should Use Pinterest for Marketing by HubSpot.

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10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

Start by typing in a keyword or phrase that relates to your business. This tool will show you the trend in searches for that keyword or phrase. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.).

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How to Live Stream Successfully: A Preparation Checklist for Marketers

Hubspot

Here at HubSpot, we’ve used it for things like interviews with thought leaders. HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, stresses the importance of thoroughly researching the topic of your live stream in advance. YouTube Live.

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The Modern Nonprofit's Guide to SEO

Hubspot

They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. If it's been awhile since you took a look at your keyword list, time for a fresh look. SEO can be a funny thing.

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