Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. In fact, only nine percent of U.S.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Marketing Insider Group

JANUARY 24, 2022

It’s forecasted to account for a whopping 82% of all internet traffic by the end of 2022, and audiences across industries and topics increasingly prefer it over other types of content. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Image Source.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Experiment with new content mediums , like posting videos on YouTube or creating podcasts.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

MAY 28, 2020

Last week, my favorite fitness YouTuber, Sydney Cummings , posted a video with a title that left me absolutely devastated. As for the video from my favorite fitness YouTuber, it was the terror I experienced when reading the video's title. Quickly I pressed "play." I thought, "How else am I going to get the same results?!".

Traffic 92

Traffic Work Management Ethics Youtube 92

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

SmartBug Media

MAY 8, 2023

According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

The Marketing Blender

MARCH 22, 2024

They often listen to podcasts or YouTube videos. It helps improve your website’s visibility on search engines, thereby increasing traffic and potential leads. For more advanced businesses, the path forward is setting up a CRM such as Sharpspring or HubSpot. Select the ones that your target audience frequently uses.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Navigate the Channel

JANUARY 8, 2024

Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.” Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Scoop.it

MARCH 2, 2023

Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Unlike social posts, whose reach dies down within a few days, blogs live on your website forever, bringing in traffic and improving search ranking. With various formats come unique benefits.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. We've all been there. Quuu Promote.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

SalesIntel

NOVEMBER 17, 2022

If the website is properly optimized for search engines, it ranks higher in Google and other search engines for selected keywords. Optimization of search engines is a broad topic and there are several things that you need to optimize and work on like keyword research, website optimization, and content optimization.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. How Do I Find Keyword Opportunities? As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. But Hubspot also applies automation to improve results without making the user work harder. The scope of Hubspot makes it somewhat difficult to assess.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

MAY 6, 2020

When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects. One of the biggest takeaways he shared in using social ads is that you don’t need a massive social ad budget to drive traffic and leads. Display Ads. Video Promotion.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Hubspot

APRIL 5, 2018

Host your website's videos on YouTube, the largest video community in the world. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. HubSpot customers can easily add the Google +1 button to their blog within the HubSpot Marketing Platform.

Google 78

Google Adsense Tools Doubleclick 78

Tiecas

JANUARY 27, 2024

HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. Planning and Using an SEO Strategy for Maximum Impact Organic SEO for manufacturers and industrial companies is more than stuffing keywords in your blog posts.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Valasys

JULY 12, 2023

Popular CRM systems include HubSpot, Monday.com, Zoho, and Salesforce. Search Engine Optimization (SEO) This certainly seems to be the marketing buzzword of our modern times; SEO is very powerful tool to maximize the volume of traffic that arrives at a particular website.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

Excelsior Research

DECEMBER 5, 2021

Such campaigns are crucial to driving traffic to your website. Some of the prime elements your business Digital Marketing Strategy should consider are: Ads Traffic Merit: Ads relevancy to your business: Determines whether the query from ads campaigns is relevant to your website content and services. Here the keywords are not in focus.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. We published video content on YouTube, Facebook, and on Instagram Stories.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. They also drive traffic to your product pages. With over 3.5 Picture Credit: WordStream. Consideration.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

KoMarketing Associates

JULY 11, 2019

Completing your LinkedIn Page’s information will usually net your Page about 30% more traffic. Of course, if you can sprinkle a couple of keywords into your company description, all the better. Update your specialities (again, think about your keywords here). HubSpot shares a lot of embedded SlideShares on its LinkedIn Page.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? This approach has resulted in a 16% increase in blog traffic month over month. If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Outgrow

MARCH 11, 2020

However, paid search requires you to conduct keyword research first, which could be time-consuming. You’d also be surprised to see that some keywords cost as high as $100 per click. That said, you’ll need to conduct thorough keyword research first and then target keywords with low to medium competition. Display Ads.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Hubspot

AUGUST 7, 2018

With 89% of B2B buyers and 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. Next, you’ll need to keyword optimize your site for search engines. Choose the right keywords and optimize your site for search.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

NuSpark Consulting

NOVEMBER 16, 2016

The first year, watch metrics for web traffic, the number of backlinks and sharing on social platforms to see if you’re on track. As web traffic continues to climb, your website should ascend in the search engine rankings to page one for some of your targeted keyword phrases. But whatever you do, you won’t get immediate results.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

Hubspot

AUGUST 30, 2019

Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. These buttons will not only help to increase traffic from social media but will also play an important role today and in the future for ranking positions in search engines. Integrated Keyword Strategy. The answer?

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

Hubspot

SEPTEMBER 24, 2013

This means marketers won''t even be able to get keyword data for searches conducted by users who aren''t even signed in. And without these keyword insights, marketers would have a much tougher time knowing which keywords to target to achieve greater visibility in search. Why, Google. Things appeared to be getting more serious.

Keywords 28

Keywords Google Adwords Marketing Analytics Tools 28

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Beyond the standard keyword research and optimization, content marketers should also prioritize user search intent in their content strategy. The strategy thrives on the philosophy of – Build it and they will come.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Within two years, we more than doubled the keywords for which we rank on page one. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. Of course, it was also often a matter of guess-and-check.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. For example, you will invest more resources into video content for platforms like YouTube and Instagram. Monitor profiles, keywords and location. Ad campaigns. Standard. $89

Paid Content 122

Paid Content Social Media Work Management Marketing Management 122

Biznology

MAY 19, 2014

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way.

Social Media 80

Social Media SEO Media Youtube 80