Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Within two years, we more than doubled the keywords for which we rank on page one. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. Of course, it was also often a matter of guess-and-check.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

AUGUST 7, 2018

With 89% of B2B buyers and 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. For example, at HubSpot, we advertised an eBook for finance marketers on both LinkedIn and Facebook.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Valasys

MARCH 5, 2020

After the January 2020 core update by Google, it has been made apparent that the research methodologies of the prospects, as well as customers, are being prioritized less based on keyword centricity & majorly based on the intent from which the searches began.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Hubspot

MAY 7, 2019

79% of keywords and 47% of keywords in positions 1-20 rank differently on mobile and desktop. These changes reduce bounce rates and increase page rank on Google SERPs. Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine -- Amazon (15%), YouTube (9%), and Bing (6%).

Statistics 98

Statistics Google Click Rate Adwords 98

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy.

CTR 50

CTR Features Organization SERP 50

TrustRadius Marketing

APRIL 23, 2021

Blogs, SERP, social media, and newsletters people sign up for are common examples of this. A youtube video might go over all the information of the product. SEO and keyword optimization become vital for targeting the right leads. One popular vendor for this, Hubspot , is credited by many to be the founder of inbound marketing.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

JULY 10, 2017

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. When people think of “video marketing,” often, the first thing that comes to mind is YouTube. After all, about a third of all Internet users -- all of them -- use YouTube. Funny story, right? Frustrated. online adults using it.

Video Marketing 78

Video Marketing Youtube Content Tagging 78

Hubspot

OCTOBER 6, 2016

They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. If it's been awhile since you took a look at your keyword list, time for a fresh look. Brainstorm a new list of keywords based on what you learn. That's terrific.

SEO 70

SEO Tagging Blogger Keywords 70

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Really small. Both had fewer than five employees.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

JANUARY 20, 2020

Most people searching for "skiing" aren't interested in reading a blog post about it — they're interested in seeing it visually via YouTube, or finding nearby locations so they can ski themselves. Keyword Research is All About Telling a Story. Not every keyword you find is just a single blog post. Let's start with the basics.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

MAY 14, 2019

At HubSpot, we have an agency partner program where inbound marketing agencies sell our product to their clients and we give our partners a cut of the revenue. When a user types in a certain keyword, SEM enables your business to appear as a top result for that search query. Partner Marketing. Personalized Marketing. Video Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

JANUARY 26, 2017

For example, Moz videos are published on Wistia first, then on YouTube. However, it’s important to tailor your content to different audiences where they consume content , whether it’s on social media or YouTube or guest posts on other blogs, to keep earning traffic and links from a variety of sources in Google search. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Keyword Relevance. Location-Based Keywords.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

JUNE 26, 2020

Focus on Topic Clusters Instead of Keywords. Take Advantage of YouTube SEO. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). Optimize for Voice Search. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. If you haven't started integrating long tail keywords into your search strategy or you're not sure it's the right move for your site, here's the what, why, and how of long tail search.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Marketing Insider Group

JANUARY 31, 2022

Strong keyword research is essential to successful SEO for your content strategy. Keywords they use to search and. Conduct keyword research and develop your SEO strategy. One of the keys to ranking on SERPs is effective keyword research. One of the keys to ranking on SERPs is effective keyword research.

Top of Funnel 288

Top of Funnel Examples Marketing & Strategy Paid Search Agency 288

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are the eleven best B2B SEO strategies that can help you get to the top of the search results and attract potential customers: 1) Conduct Comprehensive Keyword Research. What is B2B search engine optimization?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

FEBRUARY 9, 2021

SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. The higher your rankings are on SERPs, the more traffic and leads you’ll get. Authority: The higher your website’s Domain Authority (DA), the more likely your website will rank on SERPs. Where do they spend time online?

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Hubspot

FEBRUARY 26, 2014

Let''s take, for example, YouTube, which is a comparatively high value domain. Because most websites don''t rival LinkedIn or YouTube in domain authority, most people will likely see the LinkedIn version of their content in the SERPs if they choose to publish duplicate content. Alright, so what should I do?

Linkedin 28

Linkedin Domain SERP Content 28

Marketing Insider Group

SEPTEMBER 14, 2020

Half of the clicks on SERPs go to the top 3 results. Accurate and keyword-rich copy helps to rank high in search. Google utilizes 810 rare SERP features. of keywords. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. 26% of adults are almost always online. Optinmonster.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

SEPTEMBER 7, 2011

Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page. Connect Your YouTube Channel: Does your company have its own YouTube channel? Access Facebook's keyword shortcuts here. This will help you generate new fans!

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Scoop.it

JULY 28, 2022

Balancing SEO with content is fundamental to the success of any website, regardless if your goal is to build traffic, rank for a specific keyword, or rank for multiple keywords. Search Engine Optimization (SEO) is the practice of using keywords, keyword phrases, and other marketing tactics to improve your rankings on search engines.

SEO 107

SEO Lead Scoring Lead Ranking Content 107

Single Grain

DECEMBER 28, 2023

Work With Us Programmatic SEO: Using Templates for High-Intent Keywords One of the advanced SEO strategies we’ve been finding a lot of success with revolves around programmatic SEO , which involves creating templates for high-intent keywords. Here’s how it works at a high level. Here’s how it works at a high level.

Tactics 52

Tactics Top of Funnel SEO Domain 52

Moz

SEPTEMBER 29, 2019

In fact, it might be algorithmically impossible to get your website on top of the SERPs. When the keywords are just TOO competitive. We've all been there: trying to rank a website with no authority for highly competitive keywords. These keywords are competitive because they're valuable so we can't give up on them.

Lead Scoring 60

Lead Scoring Lead Ranking Traffic Organization 60

Hubspot

DECEMBER 12, 2011

Keyword - A word that a user enters in search. Each web page should be optimized with the goal of drawing in visitors who have searched specific keywords. Long Tail Keyword - An uncommon or infrequently searched keyword, typically with two or more words in the phrase.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Long-Tail Keywords Only. Keyword Stuffing. SEO Keyword Research Made Easy in 2019.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Hubspot

JUNE 4, 2013

I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. Say you''re a local dentist trying to rank for your best keywords. You want to get your videos found and shared on YouTube and Vimeo, your presentations on SlideShare, your content on relevant sites and guest blogs, etc.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Directive Agency

APRIL 15, 2022

Potential customers become aware of Visme through blog content, landing pages, YouTube videos, social media ads or referrals. For example, if you offer keyword research software, you may want to create content that helps marketers understand why SEO is important in the first place. Why should they invest in keyword research?

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Spiralytics

NOVEMBER 20, 2022

Search Engine Marketing (SEM)/Display Advertising: also known as pay-per-click (PPC), this marketing tool refers to advertisements you see on search engine results pages (SERPs), partner websites, and social media platforms. HubSpot Academy. HubSpot is a multi-service platform focusing on marketing, sales, and customer service.

Course 118

Course Training Paid Content Paid Search Agency 118

ClearVoice

SEPTEMBER 25, 2023

SEO Knowledge Hone your SEO knowledge to optimize your site and content for better ranking on the search engine results pages (SERPs). Take advantage of free resources, like podcasts or YouTube channels, for continuous learning. Follow SEO experts and industry blogs for the latest updates and strategies.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Single Grain

MAY 26, 2023

In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

JUNE 18, 2012

First, Create a Killer Keyword List. Before you even jump into the AdWords interface, you need to be armed with a keyword list to help guide your efforts. Think about the keywords your customers are most likely to use -- what are their biggest pain points? Understanding the Difference Between General and Specific Keywords.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Scoop.it

MARCH 17, 2022

Evernote publishes most of its content on Facebook, Twitter, and YouTube. Evernote’s blog featured on page 1 of Google SERPs when we searched for “how to stay disciplined.”. HubSpot is a prime example of a market leader that built its brand through content strategy. Read more about B2C content strategies here.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90