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The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 1) Google Search Console. HubSpot.

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Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data

Hubspot

Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads. This means marketers won''t even be able to get keyword data for searches conducted by users who aren''t even signed in.

6 assumptions push marketing gets wrong

Biznology

Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO. This is why we emphasize keyword research as the primary way to learn the audience. But you still have to test these hypotheses with live website visitors.

Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Do research on your prospect’s company and website to see where they can improve. Optimize the Bottom of the Funnel (BOFU) offers for keywords comparison shoppers use.

B2B Marketing Trends for 2016

website traffic, brand. Be more human—write for people, not segments or search engines. • Better targeting, retargeting, and website personalization will replace the omnivore approach. Two keywords here: service and enablement. Increased non-brand organic search visits by.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Furthermore, some of these are virtually worthless for search (e.g.

Spam 56

A Brief History of Search & SEO

Hubspot

But First, a Look Back at Search Engines. The next decade saw several pivotal developments , with the more commercial versions of search engines we might recognize today taking shape. 1994: Alta Vista, Infoseek, Lycos, and Yahoo search engines all come to fruition. HubSpot SEO.

4 Helpful Tools for Identifying the Right Keywords

Hubspot

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. Location-Based Keywords.

Help 61

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. Do the search queries match up, or is there a discrepancy?

B2B Marketing Trends for 2016

website traffic, brand. Be more human—write for people, not segments or search engines. • Better targeting, retargeting, and website personalization will replace the omnivore approach. Two keywords here: service and enablement. Increased non-brand organic search visits by.

A Cold, Hard Lead Conversion Case for Low-Volume Keywords

Hubspot

Not all keywords are created equal. As marketers, we're often conditioned to go after attainable high-volume keywords. You know, the kind that pull in over a hundred Google searches per month? Low lead conversion with a "typical" keyword strategy.

Is 2013 the Year Marketers Lose Keyword Research?

Hubspot

Trying to perform keyword research to inform your SEO strategy is tough these days. Because of that huge chunk of organic search traffic swept under the “(Not Provided)” carpet in your analytics. That’s a ton of missing insight into what keywords are driving organic traffic.

The 23 Best Content Ideation Tools

Webbiquity

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links The ultimate Q&A website.

Tools 103

How to Search an Entire Website in Google With Site:Search [Quick Tip]

Hubspot

Google's pretty good at surfacing relevant content based on your search query. But sometimes you need something so insanely specific that a general keyword phrase doesn't really do it for you, especially for marketers on the hunt for a specific piece of content. Search for data.

Sites 37

B2B Marketing Trends for 2016

website traffic, brand. Be more human—write for people, not segments or search engines. • Better targeting, retargeting, and website personalization will replace the omnivore approach. Two keywords here: service and enablement. Increased non-brand organic search visits by.

12 Tips for Writing Clickable Search Ad Copy

Hubspot

C reating search ad copy is similarly tough. What Is a Search Ad? First things first: What does a search ad look like? Search ads are ads that appear when a potential customer searches for your product (or related item) in a search engine.

Ads 52

Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week

Hubspot

Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data. Google announced this past week that it is working to encrypt all keyword searches , meaning those made by users logged into Google and those who aren''t.

7 Reasons Why Your Website Isn’t Performing

Hubspot

Most articles with titles like these are usually designed to educate people with little understanding of the inbound to redesign their website with the said methodology in mind. Are you promoting your business and website in the correct areas that attract the correct demographic?

What To Do If Your Website Traffic Is Down

Hubspot

You’ve noticed a dip in website traffic. It’s good to keep an eye on your website visits and performance to notice change over time, but if you’re getting less traffic and fewer phone calls, it’s time to investigate further. Step 2: Analyze your keywords.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. In your web browser, bookmarks are links to specific websites that show up as buttons at the top of your web browser -- making it easy to visit your favorite websites. 8) Keyword Tools.

Google to Limit Keyword Search Referral Data to Marketers

Hubspot

Yesterday afternoon, Google announced it will default to encrypting search results for logged-in users on Google.com, beginning very soon. Google has said it will still be passing referral strings and information on AdWords ads served through the search engine. Connect with HubSpot

How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. So, how do you figure out which pages on your website get the most traffic? Which pages get the most traffic will vary from website to website.

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts.

Want More Traffic to Your Website? Try These 5 Tools & Tips

Hubspot

Get a bunch great tips on how to better market your website and blog. We ask our audience to submit their websites for us to review. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog.

51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. It''s been a busy month for Google, the 50 billion pound gorilla of the search world. Google Keywords We Won''t Miss Being Able to Track. 9) "keywords in the ocean".

Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search

Hubspot

Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. Why You'd Want to Exclude Certain Web Pages From Search Results. So, how do you go about "de-indexing" certain pages from search engines?

Need More Website Visitors? Get Back to Basics

Hubspot

Increasing website traffic and visitors isn''t like playing roulette -- there are a few tried-and-true ways people do it. To make sure you''re in-the-know on these tips, we’ve broken down some of the best ways you can generative traffic to your website in the post below.

How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight

Hubspot

Remember that day when Google encrypted all keyword data without telling anyone? While there continues to be much speculation around why Google decided to pull the plug on our beloved keyword data, the reality remains unchanged: no keyword data for you.

5 Goals for Your Blog & Website… and One Big Challenge

Writing on the Web

and One Big Challenge" width="300" height="256" title="5 Goals for Your Blog & Website… and One Big Challenge" />What goals have you identified for your blog and website ? In that time, I’ve seen a number of changes to the way websites look and function.

The 28 Best Web Design Tools

Webbiquity

The core of any organization’s online presence is its website. A company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one.

Does Google Think Your Website Is Spam?

Hubspot

Everyone who uses the web knows how frustrating it is to land on a page that sounds promising in the search results but ends up being useless when you visit it. Not every awful website is web spam. Some companies just happen to have bad websites. not search engines.

The 24 Best Online Writing Tools and Apps

Webbiquity

Showcase reviews: HubSpot, TNW News, Quick Sprout. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. In addition, word counter automatically shows you the top 10 keywords and keyword density of the article you’re writing. HubSpot.

How to Use Infographics to Get Leads From Your Website

Hubspot

As a result, creating infographics for your website can get you more traffic. Remember to give your blog post an enticing and keyword-rich title. This is important for two reasons: People will be able to find your infographic via search engines using your target keywords.

The 6 Month Website Redesign Framework

Hubspot

The same is true of website redesigns. You could hastily compile a website in 30 days, but it won’t be the same as if you dedicate your time to making it perfect. The difference is that a quickly built website often only focuses on the look and functionality of the website.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Search engine optimization (SEO). blog.company.com or company.com/blog), the benefit of all of that link and social signal authority also accrues to your corporate website. A blog is one of the best ways to continually produce fresh content for your website.

SMB 146

Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know

Hubspot

Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook''s awkwardly worded search queries, maybe they would find my Page.

5 Things To Consider When Writing Content For Your Website

EMagine B2B Blog

Your website’s purpose is to educate the user on what you can offer them, and convert them into customers, right? In order to do that effectively, your website’s content needs to be designed in a way that it works as an extra sales person.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). HubSpot ). HubSpot ). HubSpot ).

Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Your to-do list, in order: Step 1: Make a list of relevant keywords.