Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data

Hubspot

Yesterday, Search Engine Land reported that Google has made a change aimed at encrypting all search activity -- except for clicks on ads. This means marketers won''t even be able to get keyword data for searches conducted by users who aren''t even signed in.

Five Expert Guides to SEO Keyword Research

Webbiquity

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well.

Trending Sources

Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Optimize the Bottom of the Funnel (BOFU) offers for keywords comparison shoppers use. 78% of business software buyers begin their evaluation with a web search.

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 1) Google Search Console. HubSpot.

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Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content. We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Furthermore, some of these are virtually worthless for search (e.g.

YouTube SEO: How to Optimize Videos for YouTube Search

Hubspot

When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. And with the rise of other content formats comes the need to optimize them for search. 7 YouTube Search Optimization Tips.

How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. How to Find New Keywords. Google’s search bar algorithm is built around a searcher’s intent.

4 Helpful Tools for Identifying the Right Keywords

Hubspot

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. Location-Based Keywords.

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. Do the search queries match up, or is there a discrepancy?

A Brief History of Search & SEO

Hubspot

But First, a Look Back at Search Engines. The next decade saw several pivotal developments , with the more commercial versions of search engines we might recognize today taking shape. 1994: Alta Vista, Infoseek, Lycos, and Yahoo search engines all come to fruition. HubSpot SEO.

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The Most Common Keywords Found in the Top-Shared Articles [New Data]

Hubspot

This post originally appeared on HubSpot's Agency Post. A great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article. The Most Common Keywords Found in the Top-Shared Articles.

Is 2013 the Year Marketers Lose Keyword Research?

Hubspot

Trying to perform keyword research to inform your SEO strategy is tough these days. Because of that huge chunk of organic search traffic swept under the “(Not Provided)” carpet in your analytics. That’s a ton of missing insight into what keywords are driving organic traffic.

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post. 3) Relevant anchor text CTAs give visitors exactly what they were searching for right off the bat.

A Cold, Hard Lead Conversion Case for Low-Volume Keywords

Hubspot

Not all keywords are created equal. As marketers, we're often conditioned to go after attainable high-volume keywords. You know, the kind that pull in over a hundred Google searches per month? Low lead conversion with a "typical" keyword strategy.

How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]

Hubspot

One way is through keyword research! You can do this with any keyword research tool -- we use HubSpot''s Keyword Tool to do this, but if you''re not a HubSpot customer, you can use your own tool. 1) Go to the Google AdWords Keyword Tool.

The Anatomy of a Search-Friendly URL [Infographic]

Hubspot

Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. So, what does a search-friendly URL structure look like? If you include one or two keywords in your URL, you’ll also get a slight rankings boost.

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The 17 Best Social Media Management Tools

Webbiquity

As a reminder, in all posts in this series, tools are shown with the number of results returned by Google on Boolean searches for each tool name in conjunction with “review,” “tool” and other related words. Track keywords. 17) HubSpot Social Inbox.

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The 23 Best Content Ideation Tools

Webbiquity

Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links 11) Google News Search. HubSpot.

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How to Get Started With Paid Search [Free Guide]

Hubspot

In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. To help you get started the right way, we're breaking down the basics of how to use paid search below. How to Use Paid Search. Finding New Keywords. Paid Search Can't Stand Alone.

Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords

Hubspot

We''re on a historical blog optimization kick over here on the HubSpot blogging team. In this post, I''m going to make an even stronger case, focusing on one specific conversion optimization tactic: keyword-based conversion optimization. Our Second Approach: Focusing on the Keywords.

12 Tips for Writing Clickable Search Ad Copy

Hubspot

C reating search ad copy is similarly tough. What Is a Search Ad? First things first: What does a search ad look like? Search ads are ads that appear when a potential customer searches for your product (or related item) in a search engine.

Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week

Hubspot

Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data. Google announced this past week that it is working to encrypt all keyword searches , meaning those made by users logged into Google and those who aren''t.

Free Content Creation Resources, How to Dominate Organic Search, and More in HubSpot Content This Week

Hubspot

This week in HubSpot content, we have posts that can help you master "every little thing." Whether you''re trying to boost your organic search traffic, simplify your content creation efforts, or write deal-winning email copy, we''ve got you covered. Want to Dominate Organic Search?

Voice Search Strategy: What Marketers Need to Know Now

Hubspot

Thank goodness for voice search, am I right? Although, here's the thing about voice search: A ccording to the 2016 State of Inbound report , a huge number of marketers are making SEO their #1 priority. But how does voice search fit into that strategy?

SEO 46

51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. It''s been a busy month for Google, the 50 billion pound gorilla of the search world. Google Keywords We Won''t Miss Being Able to Track. 9) "keywords in the ocean".

Google to Limit Keyword Search Referral Data to Marketers

Hubspot

Yesterday afternoon, Google announced it will default to encrypting search results for logged-in users on Google.com, beginning very soon. Google has said it will still be passing referral strings and information on AdWords ads served through the search engine. Connect with HubSpot

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts.

Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search

Hubspot

Indexing as many pages on your website as possible can be very tempting for marketers who are trying to boost their search engine authority. Why You'd Want to Exclude Certain Web Pages From Search Results. So, how do you go about "de-indexing" certain pages from search engines?

How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight

Hubspot

Remember that day when Google encrypted all keyword data without telling anyone? While there continues to be much speculation around why Google decided to pull the plug on our beloved keyword data, the reality remains unchanged: no keyword data for you.

CTR 30

The Introductory Guide to Search Engine Optimization in 2017 [Free Download]

Hubspot

When was the last time you didn’t start a shopping trip with a Google search? trillion search queries are made on Google alone. If you’re not familiar with the ins and outs of search engines and their algorithms, how will you know what steps to take to help your business found?

Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week

Hubspot

Let’s get started: Twitter Introduces 'Negative Keyword Targeting' to Make Ads More Relevant, From Mashable. Twitter now allows advertisers to target negative keywords for Promoted Tweets. November ComScore Data Suggest PC Search Volume May Have Peaked, From Search Engine Land.

PPC 32

The 24 Best Online Writing Tools and Apps

Webbiquity

Showcase reviews: HubSpot, TNW News, Quick Sprout. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. In addition, word counter automatically shows you the top 10 keywords and keyword density of the article you’re writing. HubSpot.

How to Optimize Your URLs for Search [Quick Tip]

Hubspot

One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. How to Search Engine Optimize Your URLs. 2) Include relevant keywords. Search engines get it.

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Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know

Hubspot

Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook''s awkwardly worded search queries, maybe they would find my Page.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

52% of CEOs who are active in social media say that it helps their companies rise in search rankings, and 48% say that social media has generated qualified sales leads. ( 41 Stories ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ).

Stats 142

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. By Luke O’Kelly {grow} Community Member.

Best 92

How to Search an Entire Website in Google With Site:Search [Quick Tip]

Hubspot

Google's pretty good at surfacing relevant content based on your search query. But sometimes you need something so insanely specific that a general keyword phrase doesn't really do it for you, especially for marketers on the hunt for a specific piece of content. Search for data.

Stats 36

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Search engine optimization (SEO). Search engines love fresh content , and a steady stream of new information is what keeps visitors coming back to your site. There’s no easy way to find or search old tweets.

SMB 146

How to Syndicate Content Without Getting Dinged in Search

Hubspot

Their algorithm is designed to prevent a user from seeing exactly the same content in every search result for their given keyword. When I’m searching for a keyword, I definitely want to see as many different angles to help me answer whatever query I had.