Hubspot

FEBRUARY 27, 2019

YouTube is the second largest search engine in the world , so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. What are tags for YouTube?

Tagging 93

Tagging Youtube Cost Per Click CTR 93

Hubspot

MARCH 27, 2019

Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option. The Best Editing Tools For YouTube Videos. Image courtesy of VSDC. Price: Free, or $19.99

Youtube 98

Youtube Video Marketing Budget Programs Work Management 98

Contently

APRIL 4, 2023

We know that search engines prize a combination of reader-first, unique, helpful, and fresh content. Understand how it is being ranked by search engines. Prioritize updating pieces that are not ranking highly and are attempting to rank for important keywords to your brand.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. Google Adds Podcast to Search Results.

Hubspot 99

Hubspot SEO Design SERP 99

The Marketing Blender

MARCH 22, 2024

From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 They often listen to podcasts or YouTube videos. 5 Implementing SEO Strategies Search Engine Optimization (SEO) is a vital part of any B2B digital marketing strategy.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Navigate the Channel

JANUARY 8, 2024

Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.”

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Tiecas

JANUARY 27, 2024

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Balancing the use of technical terms to maintain credibility while ensuring clarity for an audience that may include less experienced engineers is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Focus on Search Engine Optimization (SEO). Depending on your goals there are different levels of search engine optimization. Here are 7 GTM Strategies for EdTech Marketing: 1.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Scoop.it

MARCH 2, 2023

Improve search ranking Content is the fuel that drives you to the top rankings on search engines like Google. Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Besides, blogs, specifically long-form ones, are a great way to build authority and rank on search engines.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Navigate the Channel

JUNE 19, 2023

You Don’t Embrace SEO If you want to get people looking at your content on Google or any other search engine, SEO must be a priority. If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. People are searching. Unparalleled.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Search Engine Land.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Oktopost

JUNE 14, 2021

This includes looking for keywords to target when publishing content and monitoring the conversation on social media. How Do I Find Keyword Opportunities? As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Valasys

JULY 12, 2023

Perform a quick Google search for B2B marketing strategies, and you will almost certainly land on numerous pages full of articles providing a generic list of familiar marketing strategies; SEO, PPC, social media, loyalty programs, email, and much more. Popular CRM systems include HubSpot, Monday.com, Zoho, and Salesforce.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

Hubspot

JANUARY 29, 2020

So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Hubspot

APRIL 5, 2018

Improve your website's SEO using Google Search Console. Host your website's videos on YouTube, the largest video community in the world. billion searches for information are made per day? But Google is more than just a search engine. Buy ads on Google through Google Adwords. You know, where 3.5 So much more.

Google 78

Google Adsense Tools Doubleclick 78

SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities.

SEO 96

SEO SERP Domain Analysis 96

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. But Hubspot also applies automation to improve results without making the user work harder. It also checks posts to ensure they are optimized for search engine rankings.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Hubspot

APRIL 22, 2020

With all these differences in mind, it's not shocking that the way Gen Z searches and discovers content such as videos, blogs, websites, or product listings is also quite unique. How Gen Z Searches the Web. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Webbiquity

MAY 17, 2016

A specialized search engine which provides a simple way to broadly search for scholarly literature across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. 10 Best Content Research Tools.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

NOVEMBER 25, 2020

These are words that help you compose sentences and connect ideas together, and they don't have much impact on Google's search results. They make content harder for search engines to process which can end up negatively affecting how they index your pages. But, excessive use of stop words can impact your brand in the long run.

SEO 101

SEO Keywords Differentiation Google 101

Hubspot

OCTOBER 29, 2019

When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Amazingly, the company dominated the top four search results. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Hubspot

MAY 7, 2020

The ZMOT study highlighted the need for sound Search Engine Optimization (SEO). Ranking for relevant keywords on search engines became all but essential to bolstering a company's online presence and holding up during consumers' Zero Moments of Truth. Consumers use search engines to find content more pointedly.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Hubspot

AUGUST 7, 2018

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. Optimize your site for search engines. Internet Marketing Strategies.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

AUGUST 30, 2019

Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Search is a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. The important distinction to make is that search and social are not competitive forces.

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. YouTube might appear like a social network as you can like/dislike videos, comment on them, and subscribe to channels. But it is actually a cross between a social network and a search engine.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

Excelsior Research

DECEMBER 5, 2021

You may have noticed that there are times when you watch campaign ads relevant to the search terms. The search term may be a specific product or a person. For instance, when you’re planning to buy a cosmetic product, and if you’ve already searched for Katrina Kaif. Here the keywords are not in focus.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. However, their paid "Summer Shoes" ad, circled above, ranks as the first search result overall. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Hubspot

DECEMBER 17, 2019

Research popular keywords. Identifying keywords can help you look for trends related to your audience. A keyword tracking tool can help you come up with a list of words or phrases that carry buzz among your segmented customers. Keyword tracking tools can comb through search engines to see what words are common in your industry.

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

Biznology

MAY 19, 2014

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Google has concluded the best match for a keyword is the one that is focused and other people follow. 22% say social media.

Social Media 80

Social Media SEO Media Youtube 80

SmartBug Media

JANUARY 23, 2019

This action keeps search engines like Google busy. In fact, Google processes more than 336 million search queries in just one hour. In 13 months, this site page received over 16,500 visits from search engines. Check out HubSpot Academy’s free Business Blogging Strategy course. We live in an information age.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

MAY 7, 2019

But how do you search for trends? Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy.

Statistics 98

Statistics Google Click Rate Adwords 98

Hubspot

AUGUST 2, 2018

Paid Search Advertising. billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. With over 3.5 Picture Credit: WordStream.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

NuSpark Consulting

NOVEMBER 16, 2016

As web traffic continues to climb, your website should ascend in the search engine rankings to page one for some of your targeted keyword phrases. Served up with an overdose of keywords, such content used to entice Google’s spiders to crawl web pages and place them higher in the search engine rankings.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100

SmartBug Media

OCTOBER 15, 2021

HubSpot Academy Sessions. Keyword research is fading. FREE Tools to use to identify Search Need State: Answer the Public. What’s most important in SEO today: Answering the users questions, rather than focusing solely on keywords, focus on answering their specific questions. Email Marketing Sessions. RevOps Sessions.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

Martech

JUNE 3, 2022

, TripAdvisor, Mastercard, and more; Harvard Business case studies; Masterclasses from Purdue and Facebook; Aligned with the top five Digital Marketing certifications including Google Ads and Analytics, Facebook Blueprint, Hootsuite, and HubSpot. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more.

Course 102

Course Paid Content Marketing Analytics Tools Work Management 102