Only B2B

MARCH 10, 2022

HubSpot provides a CRM for free. DemandGenReport claims that: A mobile device is used by 91 percent of B2B buyer searches. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. A long-tail keyword is one that has three or more words and is extremely precise. Notice a trend here?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

DAGMAR Marketing

APRIL 15, 2022

Search engine optimization, also known as SEO, refers to a series of techniques that aim to improve the visibility of your website in search engines. There are hundreds of ranking factors that contribute to where your website will be placed in search results. There are over 160 search engines in the world. SEO Keywords.

Statistics 94

Statistics SEO POS Lead Scoring 94

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. Google developed this feature to help users find the best matching words or phrases for their main keyword. What is Google Suggest?

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Like most consumers, you start with an internet search, typing something like "refrigerators" into Google. Keyword strategy. The problem?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

APRIL 22, 2020

With all these differences in mind, it's not shocking that the way Gen Z searches and discovers content such as videos, blogs, websites, or product listings is also quite unique. How Gen Z Searches the Web. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. So, without further ado, here are nine tactics you can use to outrank your competitors in search engine results.

SEO 87

SEO Tips SERP Content 87

SmartBug Media

JULY 27, 2020

With millions of websites on the internet, it is important for your website to stand out and appear on the first page of the search engine results. According to Moz , “On average, 71.33% of searches result in a page one organic click. Let's analyze which tactics you can start implementing now to improve your overall search rankings.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson. Here’s how you can use the pillar-and-cluster approach to create content that ranks in organic search.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Search Intent.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

accelerate agency

MAY 9, 2020

Worthwhile results can only come through hard work over a long period of time. So you can find those that are most useful to you, we’ve split them up into four main categories: Keyword Tips. So you can find those that are most useful to you, we’ve split them up into four main categories: Keyword Tips. Keyword tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Hubspot

MARCH 19, 2020

SEO works to get your website to the top of the list when your audience looks for certain keywords in search engines. The content on your site and the pages that link to your site give your website a better score, boosting your overall credibility with the search engine. Keyword Research. AI") and long-tail (e.g.,

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Televerde

DECEMBER 1, 2020

They open Google and search the internet for solutions. By studying your ranking keywords, you can figure out the general intent and stage behind each visitor. For example, someone reaching your website after searching the keyword “what is martech” is at a very different stage than “best types of martech for finance.”

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Imagine reading an article on project management software, and everything on that page is personalized to your needs and pain points and guides you to the obvious next step in your software search.

Marketing AI 88

Marketing AI Work Management B2B Marketing Management 88

nDash

AUGUST 25, 2022

One way of doing this is by using Search Engine Optimization (SEO) writing in their work. Another facet of good content writing is using keywords. Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. .

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

JANUARY 24, 2020

When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important. I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). They're usually keyword-centric. These should also be keywords.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

SmartBug Media

APRIL 2, 2020

Today, this journey often involves the use of search engines. As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. What Is Alignment and Why Is It Important?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

G2M Solutions

SEPTEMBER 12, 2017

Just when you thought you understood SEO.How you get ranked by the search engines has changed. The way you design your site, your content and the keywords you chose will all need to change. The following article was published in September 2017 by HubSpot.

Long Tail Marketing 76

Long Tail Marketing SEO Marketing & Strategy Keywords 76

Hubspot

JANUARY 29, 2020

So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Search engine optimisation is essential.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Search Engine Journal ). Search Engine Journal ). While marketers may use Snapchat, people who are searching for info on that, 9/10 would not care about your email automation platform. Techclient ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

JUNE 5, 2019

Unsurprisingly, online product searches -- especially on Google -- are booming. Although Amazon is still the first stop for many customers' product searches, Google isn't far behind. According to Wordstream , the average customer buys a product within 20 days of searching it on Google and with 26 days of searching it on Amazon.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Hubspot

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Blogs support search engine optimization (SEO). Including keywords in authoritative and helpful blog posts can drive traffic to your website. DemandMetric ). WordPress ). Edison Research ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Sales Engine

OCTOBER 23, 2015

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

Hubspot

SEPTEMBER 19, 2017

Pillar pages help organize your website and blog content architecture according to the changing ways people are now searching for information. These unique blog posts or site pages are comprehensive guides to a particular topic you're trying to rank for in search. Why Create Pillar Pages.

Long Tail Marketing 72

Long Tail Marketing Keywords Buyer Personas Hubspot 72

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. We'll also explore contextual keyword targeting and how to get started with contextual ads. While contextual targeting is done through matching keywords and topics, behavioral targeting is when ads appear to users based on their online behaviors.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. According to MOZ , SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Keywords are at the very core of SEO.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

MAY 31, 2018

Search is changing thanks to artificial intelligence. It’s not just that search engines are using AI to categorize and deliver results (though they are). It’s that the power of AI is making new, better types of search possible. Searches are becoming more personalized. We’re searching more on-the-go.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Valasys

NOVEMBER 23, 2022

Search engine optimization is the process of optimizing the content in a way that it ranks better on the search engine. Simply put, local SEO is the process of making a business more visible in the local searches. Research shows, 61% of consumers search locally every day. What is Local SEO?

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. 54% of people come to a website from a search engine (source: Forrester ). Photo credit: Sean MacEntee.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? No direct engagement.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

OCTOBER 25, 2019

The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. Slugs are vital for SEO and permalinks because they tell search engines and web browsers how to index your site. Great slugs use keywords to describe posts.

SEO 68

SEO Long Tail Marketing Keywords Tagging 68