Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. The ‘Seller Beware’ Era: Buyers hold the power, dictating the pace and terms of engagement.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketri

FEBRUARY 22, 2024

If your company is still creating short-tail keyword blogs, how-to guides, and listicles, you may want to seek the advice of marketing strategists on how to pivot. The top will be lopped over time, and companies and their marketers need to adjust their content marketing strategies accordingly.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Only B2B

MARCH 10, 2022

HubSpot provides a CRM for free. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. A long-tail keyword is one that has three or more words and is extremely precise. It suggests they’ve discovered effective lead-generating keywords. Are you willing to try something new?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Use updated content to add value to your customers.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Don’t ignore low-volume and long-tail keywords.

SEO 122

SEO Top of Funnel Buyer Personas B2B 122

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Google developed this feature to help users find the best matching words or phrases for their main keyword. How Google Trends rank the popularity of the keyword’s suggestions. Identify keywords and searcher intent.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

DAGMAR Marketing

APRIL 15, 2022

It is predicted that Google processes approximately 63,000 search queries every second ( HubSpot ) 70 percent of marketing experts believe that SEO yields better results than PPC ( SERPWATCH ) 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel ( Search Engine Journal ).

Statistics 94

Statistics SEO POS Lead Scoring 94

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson. Do keyword research to define your clusters. Enter keyword research. Click To Tweet.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

accelerate agency

MAY 9, 2020

Worthwhile results can only come through hard work over a long period of time. So you can find those that are most useful to you, we’ve split them up into four main categories: Keyword Tips. So you can find those that are most useful to you, we’ve split them up into four main categories: Keyword Tips. Keyword tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Keyword strategy. A Solid Keyword Strategy. Before you start creating content, you should have a solid keyword strategy. Blog posts.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Use the Right Keywords. Keywords: Incorporates search terms appropriately. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

SmartBug Media

JULY 27, 2020

SEO is best implemented as a long-term strategy rather than a short-term plan, but there are some ways to quickly improve your rankings for your website. There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. Page title. Meta description. H1 (heading).

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Hubspot

OCTOBER 27, 2010

It occurred to me that applying the essence of their theory to your keyword research strategy could open up a sea, if you will, of opportunity. I created a spreadsheet (represented above) of about 1500 keywords that we track (presuming they are all reasonably relevant). There are also far fewer sharks in the water.

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

Hubspot

MARCH 19, 2020

SEO works to get your website to the top of the list when your audience looks for certain keywords in search engines. Keyword Research. To put it simply, keyword research lets you see what search terms you're currently ranking for, what others in your industry are ranking for, and which keywords could use more of your attention.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Televerde

DECEMBER 1, 2020

By studying your ranking keywords, you can figure out the general intent and stage behind each visitor. For example, someone reaching your website after searching the keyword “what is martech” is at a very different stage than “best types of martech for finance.” Research and Organize Keywords for Each Stage of the Funnel.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

nDash

AUGUST 25, 2022

Another facet of good content writing is using keywords. Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . HubSpot: Content Creation Courses . Long-term Benefits of Taking Free Content Writing Courses.

Course 98

Course Content FAQ Long Tail Marketing 98

G2M Solutions

SEPTEMBER 12, 2017

The way you design your site, your content and the keywords you chose will all need to change. The following article was published in September 2017 by HubSpot. Human search behaviors have changed, and so have the technologies used to interpret and serve up search results.

Long Tail Marketing 76

Long Tail Marketing SEO Marketing & Strategy Keywords 76

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JANUARY 24, 2020

They're usually keyword-centric. These should also be keywords. Not only are they used to differentiate important pieces of content, but they hold weight with keyword relevancy and readability. That's why it's important when using header tags to make sure they're correctly matching a keyword intent. Google favors headers.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Instead of focusing solely on traditional keyword optimization, you incorporate conversational language and relevant long-tail keywords. Why is AI okay sometimes but not others?

Marketing AI 89

Marketing AI Work Management B2B Marketing Management 89

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. This, however, doesn’t seem to have significantly impacted the success that individuals can achieve by applying this content marketing tactic.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Don’t just target keywords, be strategic. In your B2B content marketing strategy, you may also be targeting specific keywords to rank well for in search engines. Techclient ). Slideshare ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. A common mistake companies make is choosing topics or keywords that do not match the keywords people search for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

JANUARY 29, 2020

So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Hubspot

MARCH 3, 2020

Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. That means your page title (see image below), URLs, page headers, internal links, and page content should be optimized with keywords.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Sales Engine

OCTOBER 23, 2015

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Hubspot

NOVEMBER 17, 2020

Including keywords in authoritative and helpful blog posts can drive traffic to your website. It’s not enough to pick a topic based on the keywords people are searching in your industry. The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

JUNE 5, 2019

Balance out broad and ultra-specific keywords. While you may never escape the vicious cycle of paying for expensive clicks on the more general and competitive keywords, you can begin to balance it out by targeting the specific end of the spectrum. To do this, you might try keywords like model numbers, part names, or UPC codes.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. We'll also explore contextual keyword targeting and how to get started with contextual ads. While contextual targeting is done through matching keywords and topics, behavioral targeting is when ads appear to users based on their online behaviors.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Hubspot

SEPTEMBER 19, 2017

Instead of writing blog post after blog post focusing on different keyword variations of the same topic, you'll have an organized site infrastructure made up of one pillar page and specific, in-depth blog posts that address content gaps about the topics. The first step in this process is focusing on topics, and not keywords.

Long Tail Marketing 72

Long Tail Marketing Keywords Buyer Personas Hubspot 72

Lake One

APRIL 23, 2019

Keywords are at the very core of SEO. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Here are tips for identifying B2B SEO keywords. The Long and Short of It. Short Keyword: SEO. And do you know what goes hand-in-hand with SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40