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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. According to HubSpot research , companies with 31 to 40 landing pages get seven times as many leads as businesses with only one to five of ‘em. Source: Hubspot. Find more creative ideas (and examples) in the post.

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company.

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Inbound Marketing, The Uber List for Outbound Marketers

Smashmouth Marketing

Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). Companies like Jigsaw , Onesource , and Netprospex provide the candy; the more contacts we have and the better targeted, the greater our success.

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Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

The names can be purchased from Jigsaw , Onesource or other data sources. I'm not slamming inbound marketing whatsoever, in fact Green Leads is investing heavily in it for our own benefit as well as combining inbound services with traditional outbound services in order to maximize our efforts (see: Hubspot , LinkedIn , twitter , Facebook ).

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

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Are PQLs the New MQLs in Sales?

Hubspot

In-product behavior is only one piece of the jigsaw and must balance with other factors to make sure your sales team spends time with the right PQLs. HubSpot's VP of Product, Christopher O'Donnell has identified four distinct types of product qualified leads : Free users who’ve hit a given PQL criteria. Prioritize your PQLs.

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HUGS2011 – Founders Recap Remarkable Year, Share Big Vision

MLT Creative

With more than 1,000 inbound marketers in attendance for the 2011 HubSpot User Group Summit, Brian Halligan and Dharmesh Shah highlighted a remarkable year of growth and innovation for HubSpot. And HubSpot’s banner year: Doubled customers to over 5,000. Enriched customer info from Hoovers and Jigsaw.