Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. We were interested to see how the lead volume would change here, which was easy to measure, but we also wanted to know would affect user experience -- which was a little tougher to measure. But truth be told, the "Should we gate our content?" The Results.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Mailmunch

MAY 4, 2021

and psychographic features (interests, preferences, hobbies, fears, etc.). . Although it might work sometimes (as in when you’re targeting keywords they’re not interested in), it’s a good idea to avoid reaching out to your competitors. You pitch them an interesting topic and if they like it, they’ll schedule it.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Hubspot

FEBRUARY 9, 2016

From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). How often does HubSpot rank within the Featured Snippet? This actually hasn't been the case.

Features 28

Features Google CTR SERP 28

Hubspot

JANUARY 14, 2015

One thing to note on any targeting that you are doing in URLs: You must use each country’s vernacular in order for the search engines to understand the meaning of the string. While a subdirectory implementation can be an easy and inexpensive option, it can be difficult for people to understand the location targeting from the URL alone.

Domain 28

Domain SEO Sample Clickthrough 28

ClearVoice

MARCH 26, 2020

Embracing the need for assistance takes our efforts from good to grand by aligning with others who have our same interests at heart. ” — HubSpot. We find that businesses get excited about their first few URLs, then lose momentum after their initial ideas and campaigns have run their course. Content roadmap. It happens.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hubspot

MAY 23, 2012

You can promote URLs (on or off Facebook), pages, applications, events, places or domains. For example, you might want to drive users off of Facebook to an external URL. For Facebook ads, you'll usually need to write some short copy and confirm your URL. Step 6 - Target Your Ad to Precise Interests. Pretty crazy, right?

Cost Per Click 28

Cost Per Click Facebook Paid Search Agency Ads 28

Hubspot

JUNE 7, 2012

Below is an example of a dynamic list in the new HubSpot Email tool. Interest-Based: Create an evolving list of everyone who downloaded content on a particular topic, then make sure your emails to that list match that interest area. For Twitter: [link] Good %20 post %20 on %20 advanced %20 email %20 tips &url= [link] /.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Hubspot

APRIL 8, 2019

Add the name, URL, and industry of the website you want to track. And if you use a CMS like HubSpot or WordPress, this task is even easier. HubSpot users can follow these simple instructions for adding GA. For example, our organization is HubSpot, Inc. With that out of the way, let’s get to the good stuff. Account(s).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Hubspot

APRIL 30, 2013

At HubSpot we talk about personas a lot. For example, HubSpot creates lots of content for different types of marketers; many of these marketers also have the power to share that content with their networks or link to it from their blogs. Sample Company Fan Persona: George the Plumber.

Buy 28

Buy Buyer Personas Long Tail Marketing Inbound Marketing 28

Marketing Insider Group

MARCH 7, 2021

Flipboard curates and showcases content from various trusted sources and websites based on the topics of interest you follow. Keyhole also allows you to track any keyword, hashtag or url as well. It shows the top posts, influencers and users for a sampling of data. Image & Graphic Creation.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

APRIL 24, 2014

Since we use HubSpot for our reporting needs, I''ll show you how to compile these reports using HubSpot. Bear in mind that the data below is sample data only, and does not represent actual HubSpot marketing data). If you''re using HubSpot, create a list to gather all of the leads for your blog. Revenue Reporting.

Marketing Report 28

Marketing Report Planning Top of Funnel Paid Search Agency 28

Optinmonster

APRIL 5, 2024

Hubspot suggests that the best pages to test are the ones that get the most traffic, such as: Home page About page Contact page Pricing page Blog page Product pages are especially important for eCommerce sites to test, because it can give you data on how you can improve your sales funnel. But how do you know which pages should you test?

Top of Funnel 63

Top of Funnel Case Studies Marketing Analytics Tools Case Study 63

Hubspot

DECEMBER 12, 2011

Having links to your site in social bookmarking sites is a sign to crawlers that your website content is interesting to people. Canonical URL - The canonical URL is the best address on which a user can find a piece of information. URL - The web address of a page on your site (example: www.yoursite.com/contact).

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Convert

JUNE 2, 2022

You might be interested in running an A/B test on your website with only visitors coming from a specific region, using a specific browser, or accessing your site during weekends. If the experience was designed with a specific segment in mind, the sample size and thus statistical significance are usually sufficient to allow a decision.

Segmentation 52

Segmentation Tips Sample Multivariate analysis 52

Hubspot

MARCH 13, 2012

reached out, not interested, ready for article, sent article, published). To a blog manager who is evaluating a guest blog post from you, your email pitch is a writing sample. Case in point: As a blog manager, how am I supposed to know if I'm interested if I have no idea what you're offering? Mistakes in Pitching Guest Posts.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hubspot

MAY 1, 2012

It's called TweetCharts , and it's designed to be a simple way for you to quickly and easily obtain Twitter data on any hashtag, username, word, phrase, or URL. Sharing interesting content in tweets related to and tagged with these hashtags would likely appear in the search streams of hardcore Bieber fans.

Twitter 28

Twitter Tools Long Tail Marketing Broadcasting 28

Webbiquity

JANUARY 24, 2017

HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” Sample review: “Grow and manage your following using Tweepi. Sample review: “Find the latest content on any topic.

Marketing Automation Services 100

Marketing Automation Services Twitter Tools Best Practices 100

Hubspot

APRIL 10, 2012

Let's play a translation game using HubSpot's 'About Us' page copy. HubSpot assists organizations across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. Let's translate that into the way people actually speak!

Paid Content 28

Paid Content Marketing Websites Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 28, 2012

You might recall Twitter’s previous update for advertisers in the beginning of September, when they launched their targeting by interest and username for promoted tweets. What’s interesting about this is, users don’t actually need to specify whether they’re a male or female when creating a Twitter profile.

Twitter 28

Twitter Paid Search Agency Ad Frequency Mobile Advertising 28

Convert

SEPTEMBER 14, 2020

The link takes interested parties to a landing page that lays out all the cool benefits of Wiggie Doodle-1000. You can think of UTMs as a custom URL created for campaign tracking. Now that you understand how powerful UTM parameters are for your marketing, let’s look at how to use and create these information-loaded URLs.

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

Unbounce

APRIL 23, 2019

And believe me—some of these folks needed QUITE a bit of convincing to spill their most useful and interesting ideas. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Start an Interesting Side Project. Send Attention-Grabbing Direct Mail.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Hubspot

JANUARY 5, 2012

Here's a sampling of ideas for where you should add this button: To every individual blog post you publish. What it Is: Facebook's Activity Feed plugin displays the most interesting recent activity taking place on your website. Someone interested in your brand might also want to follow the individual updates of your company's CEO.

Facebook 28

Facebook Social Marketing Planning Paid Search Agency 28

Hubspot

DECEMBER 11, 2013

Conversely, hashtags allow marketers to better understand the entire conversation about a topic, which can help them create content that really resonates with those interested. Full disclosure here: HubSpot was part of LinkedIn’s Sponsored Updates beta program. A win-win, if you ask us. And you know what?

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

MAY 3, 2018

Check out HubSpot Academy's free content marketing training resource page. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. HubSpot customers host their website content through HubSpot's content management system. Step 1: Understand your audience.

Template 101

Template CMS Development Domain Buyer Personas 101

Hubspot

FEBRUARY 20, 2020

The thing is, we found that when people see you genuinely care about their interests, they're more than happy to talk to you and share their insights. I set up 30-minute interviews with a sample of Sales Hacker's audience: typically mid-to-senior-level sales roles, ages 25 to 44. URL structure. Audience development insight.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Optinmonster

MARCH 11, 2024

As an interesting side note, social proof has a close cousin called FOMO, or ‘fear of missing out.’ Here’s a sample of customer feedback presented as social proof created in WPForms: Want to do it all from your WordPress site? And product reviews are 12X more trusted than sales copy or product descriptions provided by manufacturers.

Tools 68

Tools Work Management Marketing Management Best Practices 68

Hubspot

FEBRUARY 27, 2019

Destination URL , which is where your audience will go when they click your ad. Double check that the URL is accurate. Consider asking people to "Download your e-book now," or "Click now for free samples" instead of writing copy that's devoid of actionable next steps. Then, use the ad to target people with similar capabilities.

Linkedin 100

Linkedin Paid Search Agency Campaigns Ads 100

Unbounce

MARCH 8, 2023

And believe me—these folks needed quite a bit of convincing to spill their most useful and interesting ideas. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. You start out by entering a keyword or website URL that you’re interested in analyzing.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Moz

DECEMBER 19, 2019

A really common culprit is if you're using a tool like Marketo or HubSpot or Unbounce to build landing pages, it's really easy to forget to put Analytics on those pages. It's called Export All URLs in the grand tradition of very specifically named WordPress tools. Site Speed Sample Rate. Goals are really interesting.

Marketing Analytics Tools 66

Marketing Analytics Tools Analytics CMS Development Sample 66

Scoop.it

JULY 9, 2019

A study by HubSpot shows that personalized CTAs converted 202 percent better than default versions. Duda’s tools include options for setting up dynamic personalization based on time of the day, year, geo-location, past browsing patterns, campaign URL and other factors. Here’s what a sample customer journey map template looks like.

Personalization 83

Personalization Paid Search Agency Demand Generation Agencies Campaigns 83

ClearVoice

MARCH 26, 2021

By combing through all of your indexed URLs, you can create a map of existing content to show you how various topics and content types are distributed throughout. To search for pages within your website, enter the phrase “site:” into the search bar followed by your URL, including www. Map your existing content. Map your existing data.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Hubspot

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Next, identify your audience interests and pain points. What are my audience’s general interests?

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

Webbiquity

FEBRUARY 13, 2017

Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Monitor the things you care about online—follow your social networks, be alerted to breaking news, or read articles on just the topics that interest you. Sample review: “Find interesting content on ANY topic.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Hubspot

APRIL 30, 2018

Check out HubSpot Academy's free content marketing training resource page. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Convert

MARCH 21, 2023

It also helps you reveal bugs and understand what visitors are most interested in. You can learn, for instance, that visitors from LinkedIn tend to be more interested in checking out your pricing first. Not after, when they’ve lost interest. Are you losing them at specific points on the page? Imagine aggregating this data.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Webbiquity

OCTOBER 23, 2012

These Twitter users are active sharers — spreading ideas, offers, and messages among their own followers and people aligned with their interest graph. ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot. ” 6 Data-Backed Tips for Getting More Retweets [Research] by HubSpot.

Paid Content 100

Paid Content Twitter Tactics Tools 100

Hubspot

MARCH 1, 2012

In HubSpot's case, for example, the 'Case Studies' section of the navigation is a clear indication of content. For example, when clicking through the 'About Us' section of HubSpot's navigation, you reach this page that contains 'News,' and the 'Press Room,' both of which house content you would want to index in your analysis.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28