6 assumptions push marketing gets wrong

Biznology

Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. The presumption of relevance. The simple truth is that unless communication is relevant, it can never be meaningful.

How to Use Data to Create More Relevant Content

Hubspot

How do they inform their strategies? To help you figure out how to use data to inform your own content ideation process, I've come up with a plan. You'll add more information to this spreadsheet later. This score is a mix of relevancy, bid amount, and ad performance.

Trending Sources

Hubspot Inbound Conference Recap 4 of 9

Kaon

The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. Only 20% of people who have opted in to emails actually open them because they find the information not relevant or interesting to them. Be relevant early.

20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

What better way to display valuable pieces of information than through a visual format like a SlideShare? From Zapier to IFTTT to Signals and Litmus, HubSpot customer Eric Leist gives us a snapshot of valuable tools to help marketers hack their marketing careers.

Hubspot Inbound Conference Recap 9 of 9

Kaon

One set of highly relevant KPIs. I learned a great deal of information and hope you did too from reading my posts! Marketing Guru 3D Boston business challenges business priorities Hubspot Inbound marketing Marketing ROI sales Sales and Marketing Alignment

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

To give you some more information on what these posts look like in real life and what kind of effects they can have, we decided to dive into our own blog data. Using this information, we can work toward increasing the number of compounding posts we have in our arsenal.

The Best New Type of Content to Support a Product Launch: A HubSpot Experiment

Hubspot

Here at HubSpot, we obsess over our product -- how it’s built, where it’s headed, and how we talk about it. But a playbook alone doesn't tell a compelling story: one that not only explains what the product is, but also contains valuable information that can help marketers in the long-term.

Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Hubspot

On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. Information is more valuable than ever. What makes information so valuable?

HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again

Hubspot

At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. We''re calling it Social Inbox , and it will roll out to all HubSpot customers in early June.

How HubSpot Grew by 50% in 2013: A Year in Review

Hubspot

2013 was a landmark year for HubSpot in helping businesses worldwide become more personal, effective, and human overall. Below is our annual Year in Review, where we''ve summarized what we believe were some of HubSpot’s key achievements in 2013.

Stats 33

Announcing the Next Generation of HubSpot's Inbound Marketing Platform

Hubspot

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. By Luke O’Kelly {grow} Community Member.

Best 93

The 24 Best Online Writing Tools and Apps

Webbiquity

” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. Showcase reviews: HubSpot, TNW News, Quick Sprout.

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x In their study, Hubspot found that 90% of their leads came from old blog posts. Relevant, Valuable Content = More Short and Long-term Traffic.

Six Ways to Search-Optimize a Blog

Webbiquity

Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. This both increases the relevance of your blog and takes advantage of new-to-the-world search phrases that won’t show up in keyword tools. Fee-based platforms like Compendium and HubSpot are also search-friendly.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). Relevance is critical is content marketing. HubSpot ).

Stats 142

Announcing HubSpot 3: The Future of Marketing Software

Hubspot

In the first five years of HubSpot, we did just that. When we started HubSpot, there were four or five tools that most companies used to manage their online marketing. Today, I am really happy to introduce you to HubSpot 3.

How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Because of the wide availability of information on the Internet, buyers don't need to engage with a sales person to research a purchase decision until later in the sales process. As this is information that is useful to a prospect, consumers are hating marketing less and less.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Kelli Shaver shows how to display your Google+ profile information on a WordPress site/blog, add the +1 button, and even use a Google+-inspired WordPress theme, with details about and illustrations of three examples. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS.

Google 145

Connecting Thought Leadership to Lead Generation in B2B Marketing

Digital B2B Marketing

Capturing registrations is an uphill battle, requiring you to establish the credibility and relevancy of every piece of content you offer in your lead generation program. One of the best examples of this is Hubspot and the incredibly successful webcasts with Dan Zarella.

Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week

Hubspot

Poring over the content we put out this past week at HubSpot, one word really stuck out to me. Instead of theorizing and proselytizing and doing other kinds of "izing," we should be providing relevant action items and takeaways that will actually help people move the needle.

SEO 16

Hubspot Review

LeadSloth

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners.

Salesforce Einstein and the Challenge of AI for B2B Marketing

Leadspace

It is the backbone of AI’s ability to find relevant prospects, both companies and individuals, to know who the decision makers are to drive ABM campaigns, and aggregate and validate all the data needed to reach them.

Traditional vs. Predictive Lead Scoring: Hard Math

IKO-Systems

Lead scoring is a relevant filter through which to approach growth at your company. Once you know whether you can use lead scoring or not, there are 6 different types of data to use when you calculate the lead score: 1) Demographic Information. 2) Company Information.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Failing to provide fresh, relevant and valued content.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. From time to time, write “teaser&# posts informing readers of what content they are missing, but could be getting, as a newsletter subscriber.

ROI 77

Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing

Avitage

This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

And that leads to questions, like: What are the best ways to attract more (relevant) followers? What types of information are worth sharing, beyond blog posts? 8 Ways to Not Get ReTweeted by HubSpot Blog.

HubSpot May Only Be 6, But Our Marketing Software Is Way More Mature

Hubspot

HubSpot started out of a desire to help companies leverage technology to get more out of their marketing. We built HubSpot software as a way to help marketers overcome those barriers. Using HubSpot to Get Found Online. Using HubSpot to Convert More Leads into Customers.

How to Use New Anonymous Targeting to Get Sales Faster

Hubspot

As marketers, we all want to make our websites as informative and relevant to our visitors as possible. Targeting countries also allows you to display prices in local currencies, which improves the user experience for foreign visitors by giving them relevant pricing scales.

Inbound Marketing the Way God Intended

Biznology

and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Just honest reaching out with relevant material. Image via Wikipedia.

4 Event Marketing Lessons From @HubSpot's Dreamforce Strategy #DF11

Hubspot

Back in early 2010, I wrote a blog post called " Why HubSpot Won't Exhibit at Tradeshows Anymore." HubSpot sent approximately 20 of our inbound marketing consultants who -- when not at Dreamforce -- teach our customers how to do inbound marketing using HubSpot every day.

Are You Part of the Predictive Lead Gen Generation?

IKO-Systems

With an unfathomable quantity of information online, keeping up with prospects can prove challenging. . For example, the IKO System technology tracks over 60,000 premium-access and open sources of information, plus data from millions of corporate websites.

B2B 7

Pinterest, Bob Marley, and HubSpot doing it right

Reachforce

Tips and tricks appear from time to time (you can find one from HubSpot here , in fact) but comprehensive guides for B2B marketers are slim. The link directed me in short order to HubSpot’s Pinterest page. Some of the highlights: Boards: At the most basic level, HubSpot’s Pinterest page is an excellent example of how to categorize your existing marketing assets (especially those you might not realize you already have) and apply them to Pinterest.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder.

56 Reasons Why Content Marketing Works

B2B Marketing Insider

Visual, relevant, and social content builds brand engagement. Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ).

Work 128

The Secrets Behind Successful Company Blogs

Sales Intelligence View

According to Hubspot’s, State of Inbound Marketing Lead Generation Report, 2010 , “B2B companies that blog generate 67% more leads per month” than those who do not. Create one that’s relevant to your industry, or share one someone else has created (with credits).

4 Simple Ways to Choose the Best Blog Topics for Your Audience

Hubspot

2) Make relevance your guiding light. I’m going to introduce a concept, and then explain how to do it: Relevancy. Relevancy is nothing new. It’s popular to talk about relevancy and the need for relevancy in content marketing. What the heck is relevancy?

How to Find the Right Level of Personalization in ABM

Engagio

3 Executive-Level Conversation Starters: Seeing a relevant article and popping it in the mail with a post-it note pointing out its relevance is a quick way to establish contact and credibility. One critical component of Account Based Marketing is to reach the right senior executives.

B2B Sales Cannot Live on Inbound Alone

Sales Engine

Inbound marketing , a term popularized by Hubspot, is all about producing content that extends the boundaries of company-owned web properties in order to catch the attention of prospects and entice them to engage with your web properties, including social channels and blogs.