SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. This is information you can use to not only solve your problem but also save money while doing so! What Is Inbound Marketing? The best part?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Powerful Component of Your SEO Strategy Keep Content New and Relevant Want to drive more, relevant traffic to your website?

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Ranking Lead Scoring 63

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? These insights enable you to create highly targeted and relevant content that resonates with your audience. These tools quickly sift through large volumes of data, identify relevant information and generate initial drafts.

Marketing AI 88

Marketing AI Work Management B2B Marketing Management 88

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Freshness: Is timely and relevant. Include answers to the relevant queries in your content. Update Old Content.

SEO 87

SEO Tips SERP Content 87

Hubspot

MARCH 19, 2020

Of course, researching your keywords will look the same regardless of your content marketing goal — but the way you use that information will differ. You can include short-tail (e.g., "AI") AI") and long-tail (e.g., Blogging can position your website as a relevant answer to your target audience's burning questions.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Hubspot

JANUARY 24, 2020

Not only are they used to differentiate important pieces of content, but they hold weight with keyword relevancy and readability. Ultimately, header tags is what Google uses to tell web browsers their search query is relevant to your post. Google favors headers. When it scans your post, it places header tags as high-priority.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Hubspot

MARCH 3, 2020

30% of Google searches are for local information. Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Target long-tail keyword variations. Source: comScore ). Guest post.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

SmartBug Media

DECEMBER 19, 2022

The searcher could be researching more information on a topic, seeking to make a purchase, or simply looking to navigate back to a site they already visited. Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Are you seeking to drive more, less relevant traffic to your site?

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Optinmonster

FEBRUARY 21, 2024

We add more information to our content to make it better and more relevant. Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. Google likes articles that are fresh and new.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. Using Google Autocomplete to provide relevant keywords for you, the free version of Keywordtool.Io Google Trends.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Hubspot

MAY 31, 2018

Use long-tail, conversational phrases for content keywords. This is why HubSpot recommends a topic cluster approach to SEO. You want to own broad relevant categories around a topic, so you're the go-to result for voice queries. You could even list the question at the beginning to ensure clarity and relevance.”.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Hubspot

JANUARY 29, 2020

Although you need a Google AdWords account to use this tool, which requires billing information, you never need to run a campaign or make a purchase to use the keyword planner tool. Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. But let's see what an expert has to say: Christina Perricone - HubSpot.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Valasys

NOVEMBER 23, 2022

To answer this, we have cumulated some statistics –Research by ‘Social Media Today’ shows that 97% of search engine users search online to find a local business, and a total of 46% of Google searches seek local information. However, the linking domains ought to be more relevant to the location you want to target. What is Local SEO?

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

SmartBug Media

APRIL 2, 2020

Beware of being overly focused on the qualitative side and not allowing data to inform what you are optimizing for. You need to use the tools that are out there (like Moz, SEMrush, HubSpot) to make sure that people are actively searching for your terms. This is a big alignment fail. Optimizing the wrong page for the wrong topic.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

OCTOBER 10, 2020

Instagram engagement rates are significant because they measure an audience’s interest, brand relevance, and social authority. If you have a high engagement rate, it’s likely your audience sees you as a relevant source of information. All this information will give you an understanding of your users. Audience Interest.

Lead Ranking 101

Lead Ranking Lead Scoring Advertising Agencies Click Rate 101

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Highly relevant. This type of content is generally: High quality.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Lake One

APRIL 23, 2019

The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Are they relevant?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Biznology

FEBRUARY 24, 2014

But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. This refers to “long-tail” vs. “short tail” keywords. Marketing Grader from HubSpot can tell you. Here are 11 tips and tools to jump-start your SEO.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Long-term clients and more referrals make the jobs of your inside and outside sales teams easier. Website traffic hasn’t skyrocketed.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

SmartBug Media

SEPTEMBER 6, 2019

Statistically speaking, the first (wo)man through the door wins the business 50 percent of the time , and the best way to be first is to use information that your competitors aren’t leveraging. Improve automated actions and better identify a buyer’s position in your sales funnel (e.g.,

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Hubspot

NOVEMBER 9, 2016

Ultimately, RankBrain enables Google to better understand the intent behind specific queries without the search query explicitly stating them -- all with the goal of providing more relevant results to the searcher. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Ledger Bennett

MARCH 25, 2020

Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for users” while minimizing “data shared with websites and visitors.” This information helps Facebook with retargeting campaigns and allows the platform to deliver customized ads to the user.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Outbrain

JUNE 18, 2018

The snippet pulls the most relevant content from the linked page to give users the answer they need without having to navigate away from the Google results page. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. What Is a Featured Snippet?

CTR 50

CTR Features Organization SERP 50

Hubspot

DECEMBER 22, 2016

Use tools to see what keywords they’re currently ranking for — if these keywords are relevant to your business, consider using them too! Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Turn a long-winded sentence into two.

Lead Ranking 36

Lead Ranking Lead Scoring Long Tail Marketing SEO 36

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 5) Algorithms.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 5) Algorithms.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Ranking Lead Scoring Keywords 28

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate. You're making human analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

AUGUST 16, 2011

The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process.

Keywords 28

Keywords Long Tail Marketing Tools Adwords 28

Hubspot

MARCH 10, 2016

My friends at HubSpot describe a meta description as “the snippet of information below the link of a search result.”. The long answer? The percentage of clicks consistently drops off as you go further down the page, because a more relevant result is, logically, usually at the top of search engine results. via HubSpot.

Click Rate 28

Click Rate Long Tail Marketing Tagging Keywords 28

Hubspot

MARCH 8, 2016

A place where prospective students and parents find all manner of valuable information about your school and application process. Don't forget to make sure you're getting valuable information about your website visitors in return. By this I mean, forms where prospects can give you their information. But it's a two-way street.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. What is Hummingbird? Be helpful.

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

Hubspot

NOVEMBER 4, 2016

The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together. Furthermore, research shows that website visitors pay attention to information-carrying images more than images that are simply page decoration. 2) Do your keyword research.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Valasys

AUGUST 19, 2019

The market can be desirably segmented by the brands to target their most relevant personas. Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

JULY 22, 2015

HubSpot customers can use the Keyword Tool do just that. You can sort keywords by ranking, conversion, and long tail opportunities to uncover which keywords you should prioritise. If you use HubSpot, you can use the tool highlighted above to categorise your keywords. 2) How to Find Your Most Valuable Keywords.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

MARCH 15, 2011

Consistently publish remarkable, educational and valuable content with long-tail keywords. Optimize your URL, Page Title, Header and content of your page around long-tail keywords for On-Page SEO. Your data feed should include valid, accurate, factual, clear and appropriate information without promotion.

eCommerce 28

eCommerce Search Marketing Google Organization 28