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We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment


So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. I don't know about you, but I barely print anything anymore.

6 Ways Social Data Can Inform Your Marketing Strategy


Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. You can then take that information to: Identify your competitor''s most successful content.

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Trending Sources

7 Real Marketing Interview Questions From HubSpot's CMO


The Question : "Draw a funnel on the whiteboard showing 10,000 visitors, 500 leads, 50 opportunities, and 10 new customers (or any other numbers you think are interesting). Can you use this information to create a lead score?

The Art and Science of Driving Webinar Registration


I often poll marketing audiences about their biggest webinar challenges. Why is driving webinar registration such a challenge for marketers? So how can we get them to sign up for our webinars if we can’t even get them to read emails promoting them?

You’ve Got Mail from Eloqua, Hubspot & Neil Patel


Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender.

11 Steps to Make Sure Your Next Webinar Is a Total Flop


So, you’ve decided to host a webinar. Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? 2) Host Your Webinar at an Inconvenient Time.

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010


In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. 27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog.

How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Because of the wide availability of information on the Internet, buyers don't need to engage with a sales person to research a purchase decision until later in the sales process. Examples of this inbound, content marketing include eBooks, whitepapers, blogs, webinars, videos, podcasts, etc.

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

Marketing Insider Group

But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x In their study, Hubspot found that 90% of their leads came from old blog posts. Hubspot found that certain types of posts performed better on certain platforms.

7 Tips to Kick Your Next Marketing Webinar Up a Notch


Webinars are a great way to establish thought leadership, capture new leads , nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy. Below are seven tips to start kicking your marketing webinars up a notch.

20 Ways to Generate ROI from a Corporate Blog


Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form. Link to product information from within your blog posts.

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5 Data-Backed Twitter Tips You Should Know


By figuring out what''s working (and what isn''t), you make more informed strategic decisions -- and hopefully work your way to be more successful down the road. Below are five takeaways I''ve found from analyzing HubSpot''s Twitter account. — HubSpot (@HubSpot) July 18, 2014.

5 Techniques For Successful Sales Prospecting


They’re already aware and interested in your brand, shortening the sales cycle significantly. You can nurture prospects by reconnecting with them in a timely fashion with relevant or new information. webinar with valuable, relevant information.

What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?

The Forward Observer

Lead scoring is a process of ranking a lead’s interest level and sales readiness based on a methodology agreed upon by marketing and sales. It will boil down to a combination of “fit” and “interest.” If there is a fit but low interest, marketing needs to continue nurturing the lead.

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tools of the trade: webinars and online presentations

The Effective Marketer

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. The price for phone conferencing will increase the overall costs for your webinars.


26 Outstanding LinkedIn Tips and Tactics


Jesse Stanchak interviews “LinkedIn Jedi” Dave Gowel about using LinkedIn as “a relationship filter, that when you put in all the relationships that you already have, it allows you to see the ones that you could have more easily, or get information about potential ones.”

Great Content: 5 Rules for Delighting (and Engaging) Your Audience


Whether you’re creating a blog post, webinar, video or white paper , you need make sure that your content gets to the point and grabs your audience’s attention at lightning speed. Whether they’re looking for entertainment or information, it’s your duty to solve their problem.

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The 2 Things You Must Nail For Lead-Generating B2B Content

The Forward Observer

Salespeople used to be the information gatekeeper. Product information was once not so easily accessible to buyers who wanted it - they had to call a seller to get it. Now the customer has the power to get nearly all the information they want before finally speaking to a sales person.

9 Lead Generation Mistakes Marketers Need to Stop Making


Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

How to Match Your Content Strategy with the Buyer’s Journey

KoMarketing Associates

Qualities of this visitor: Before we go any further, these visitors are not interested in being pitched by sales. Case studies, whitepapers, eBooks, webinars and industry reports are all good places to start. The 5 absolute, must-do essentials of content marketing [Webinar].

Content Strategy Before Technology Acquisition

Sales Engine

The entire park is laid out in such a way that anyone with any interest can follow. Others will read all of the placards in the exhibits that they’re really interested in, and may make multiple trips.

5 Of The Fastest Ways To Improve Your B2B Marketing

The Forward Observer

There is an apocryphal Chinese curse: “ May you live in interesting times.” Thanks to the Internet, the way people buy has changed dramatically in these interesting times. According to HubSpot , companies that blog get ….

12 of the Best Facebook Post Ideas for Facebook Lead Generation


Although definitions can vary, in general, a lead is a person who has indicated interest in your company's product or service by giving you their information in some way. Shortening and tracking features are available in the HubSpot Marketing Platform and in tools like bitly.

Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups

The Forward Observer

Here''s how HubSpot defines it: Blog - A collection of articles that provide helpful, valuable, educational, and remarkable content to your target audience. Your organic results, derived largely from blogging, continue to deliver results over time, almost like compound interest.

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A Beginner's Guide to Inbound Lead Generation


A lead is a person who has in some way, shape, or form indicated interest in your company''s product or service. I want to provide them with enough goodies to get them naturally interested in my company so they eventually warm up to the brand enough to want to hear from us!".

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

Articles, videos, white papers, webinars and infographics that identify high-probability pains that your prospects are trying to solve work very well to get the attention of early stage buyers. Once you’ve got some engagement, how do you get them interested in talking to a sales person?

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn


Interestingly, when we look further down at the words that start headlines, we see a pattern of celebrity brand content such as Google, Apple, Uber, Facebook. Hence, it is no surprise that people are interested in developments at these companies. ” LinkedIn Webinar.

How to Research Blog Topics: A Step-by-Step Process


This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. When creating your note taking system, some information you''ll want to consider capturing includes: The link to the content.

18 Tips for Planning a Flawless New Product Launch


At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. If you need help organizing this information, check out these buyer persona templates or this handy tool.

23 Types of Lead Gen Content to Put Behind Your Landing Pages


Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. Take HubSpot''s Marketing Grader, for example. 20) Webinars.

24 Growth Hacks to Try Today


It’s one of the tools available in the HubSpot Marketing Free software, which helps to shed light on how leads behave on your website and how that can turn them into customers. Are you planning a live stream, like a webinar or YouTube Live? Get more value out of every webinar you host.

9 Ways to Use Twitter's New Photo Collages in Your Marketing


Here''s what a photo collage in a tweet looks like: 14,000 already registered for the World''s Largest Webinar! — HubSpot (@HubSpot) April 8, 2014. — HubSpot (@HubSpot) April 8, 2014. — HubSpot (@HubSpot) January 6, 2014.

The 2 Things You Must Nail For Lead-Generating B2B Content

Marketing Insider Group

Salespeople used to be the information gatekeeper. Product information was once not so easily accessible to buyers who wanted it – they had to call a seller to get it. Now the customer has the power to get nearly all the information they want before finally speaking to a sales person.

7 Ways Twitter Can Help Juice Your Content Creation


If you want to learn more about using Twitter to improve your business, join us for a free webinar taking place on Tuesday, November 5, 2013 at 2:30 PM GMT. It''s the first in a two-part series with Twitter''s Brian Lavery and HubSpot''s Laura Fitton.).

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13 Email Examples That Totally Nailed Personalization


It starts to feel like a chore, because what's in there isn't very interesting. If you're a HubSpot customer, this is an easy email to replicate for your contacts through a fixed date or property-based workflows. 9) HubSpot Academy.

101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today


However, the snag for some marketing teams is not a lack of interest in interactive content, but a difficulty ideating on how to use interactive in their current marketing mix. Webinars. HubSpot did a jeopardy-like marketing quiz at Inbound 2016, and booth traffic was high. .

The Inbound Marketing Methodology Explained [VIDEO]

The Forward Observer

Fortunately, one of the best grahpical explanations of inbound marketing is the one shown above from HubSpot. (My My marketing agency and clients use HubSpot''s software.). Contact information is the most valuable currency there is to the online marketer.

How Long Does Inbound Marketing Take to Reach Success?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you interested in inbound marketing but worried about how long it will take to start working? A comfortable sleep where companies could leverage the power of media to interrupt what consumers were interested in and shout marketing messages at them. For instance, when someone wanted to buy a car they had to make a trip to the dealership to get most of the information.

5 Pointless Marketing Metrics You Can Stop Tracking Today


If you want to get a full run-down on the metrics you should (and shouldn''t be tracking, tune into our webinar on March 11 called Smart Reporting: How to Stop Wasting Time and Make Better Marketing Decisions. To register for that webinar, click here.

Unveiling The Pipeline Marketing Technology Stack


Owned and earned includes social platforms, organic search (SEO), PR, hosted events, webinars, etc. Because visitors often don’t convert on their first visit, marketers need to bring interested traffic back.