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We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment

Hubspot

So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. I don't know about you, but I barely print anything anymore.

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. You can then take that information to: Identify your competitor''s most successful content.

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Trending Sources

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

The Question : "Draw a funnel on the whiteboard showing 10,000 visitors, 500 leads, 50 opportunities, and 10 new customers (or any other numbers you think are interesting). Can you use this information to create a lead score?

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender.

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010

Webbiquity

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. 27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog.

11 Steps to Make Sure Your Next Webinar Is a Total Flop

Hubspot

So, you’ve decided to host a webinar. Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? 2) Host Your Webinar at an Inconvenient Time.

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x In their study, Hubspot found that 90% of their leads came from old blog posts. Hubspot found that certain types of posts performed better on certain platforms.

7 Tips to Kick Your Next Marketing Webinar Up a Notch

Hubspot

Webinars are a great way to establish thought leadership, capture new leads , nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy. Below are seven tips to start kicking your marketing webinars up a notch.

How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Because of the wide availability of information on the Internet, buyers don't need to engage with a sales person to research a purchase decision until later in the sales process. Examples of this inbound, content marketing include eBooks, whitepapers, blogs, webinars, videos, podcasts, etc.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form. Link to product information from within your blog posts.

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5 Data-Backed Twitter Tips You Should Know

Hubspot

By figuring out what''s working (and what isn''t), you make more informed strategic decisions -- and hopefully work your way to be more successful down the road. Below are five takeaways I''ve found from analyzing HubSpot''s Twitter account. — HubSpot (@HubSpot) July 18, 2014.

tools of the trade: webinars and online presentations

The Effective Marketer

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. The price for phone conferencing will increase the overall costs for your webinars.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. SAP : The global strategy was aimed at enabling cross-cultural information to be efficiently shared around the company.

7 Reasons Your Content Marketing Strategy Isn’t Working

grow - Practical Marketing Solutions

A strong content marketing strategy offers informational and educational materials to interested readers, allowing them to learn more about your industry, your company, and your product or service, and hopefully become prospective customers. You have to keep it interesting!

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Content Strategy Before Technology Acquisition

Sales Engine

The entire park is laid out in such a way that anyone with any interest can follow. Others will read all of the placards in the exhibits that they’re really interested in, and may make multiple trips.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Jesse Stanchak interviews “LinkedIn Jedi” Dave Gowel about using LinkedIn as “a relationship filter, that when you put in all the relationships that you already have, it allows you to see the ones that you could have more easily, or get information about potential ones.”

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

BuzzSumo

Interestingly, when we look further down at the words that start headlines, we see a pattern of celebrity brand content such as Google, Apple, Uber, Facebook. Hence, it is no surprise that people are interested in developments at these companies. ” LinkedIn Webinar.

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

Articles, videos, white papers, webinars and infographics that identify high-probability pains that your prospects are trying to solve work very well to get the attention of early stage buyers. Once you’ve got some engagement, how do you get them interested in talking to a sales person?

What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?

The Forward Observer

Lead scoring is a process of ranking a lead’s interest level and sales readiness based on a methodology agreed upon by marketing and sales. It will boil down to a combination of “fit” and “interest.” If there is a fit but low interest, marketing needs to continue nurturing the lead.

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9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

How SMBs can get more leads through marketing automation

grow - Practical Marketing Solutions

There are plenty of great tools that can help with this, such as the popular Hubspot , GetResponse , MailChimp , Aweber , or InfusionSoft , just to name a few of the best on the market (which I’ll get into later in a bit more detail). Hubspot. By Lilach Bullock, {grow} Community Member.

Great Content: 5 Rules for Delighting (and Engaging) Your Audience

ScribbleLive

Whether you’re creating a blog post, webinar, video or white paper , you need make sure that your content gets to the point and grabs your audience’s attention at lightning speed. Whether they’re looking for entertainment or information, it’s your duty to solve their problem.

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How to Match Your Content Strategy with the Buyer’s Journey

KoMarketing Associates

Qualities of this visitor: Before we go any further, these visitors are not interested in being pitched by sales. Case studies, whitepapers, eBooks, webinars and industry reports are all good places to start. The 5 absolute, must-do essentials of content marketing [Webinar].

24 Growth Hacks to Try Today

Hubspot

It’s one of the tools available in the HubSpot Marketing Free software, which helps to shed light on how leads behave on your website and how that can turn them into customers. Are you planning a live stream, like a webinar or YouTube Live? Get more value out of every webinar you host.

12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Although definitions can vary, in general, a lead is a person who has indicated interest in your company's product or service by giving you their information in some way. Shortening and tracking features are available in the HubSpot Marketing Platform and in tools like bitly.

Marketers: This Is Why We Can’t Have Nice Things

Hubspot

The world of ebooks and webinars took shape in earnest. It was a new way of interacting with online consumers when quality, trustworthy information was scarce. In early experiments we’ve run at HubSpot, we’ve seen 4X the conversion rate on Facebook messenger versus email.

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18 Tips for Planning a Flawless New Product Launch

Hubspot

At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. If you need help organizing this information, check out these buyer persona templates or this handy tool.

A Beginner's Guide to Inbound Lead Generation

Hubspot

A lead is a person who has in some way, shape, or form indicated interest in your company''s product or service. I want to provide them with enough goodies to get them naturally interested in my company so they eventually warm up to the brand enough to want to hear from us!".

The 2 Things You Must Nail For Lead-Generating B2B Content

The Forward Observer

Salespeople used to be the information gatekeeper. Product information was once not so easily accessible to buyers who wanted it - they had to call a seller to get it. Now the customer has the power to get nearly all the information they want before finally speaking to a sales person.

23 Types of Lead Gen Content to Put Behind Your Landing Pages

Hubspot

Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. Take HubSpot''s Marketing Grader, for example. 20) Webinars.

How to Research Blog Topics: A Step-by-Step Process

Hubspot

This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. When creating your note taking system, some information you''ll want to consider capturing includes: The link to the content.

The 2 Things You Must Nail For Lead-Generating B2B Content

B2B Marketing Insider

Salespeople used to be the information gatekeeper. Product information was once not so easily accessible to buyers who wanted it – they had to call a seller to get it. Now the customer has the power to get nearly all the information they want before finally speaking to a sales person.

9 Ways to Use Twitter's New Photo Collages in Your Marketing

Hubspot

Here''s what a photo collage in a tweet looks like: 14,000 already registered for the World''s Largest Webinar! — HubSpot (@HubSpot) April 8, 2014. — HubSpot (@HubSpot) April 8, 2014. — HubSpot (@HubSpot) January 6, 2014.

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Marketing Research to Bookmark for Your Next Blog Post

Hubspot

It frequently publishes new data in its Insights section marketers might find useful to cite, such as: Yearly Nielsen Social Media Report , which readers can access for free after sharing their contact information. 19) HubSpot. Source: HubSpot.

Does Profile Management Require Predictive Scoring?

Infer

PB also allows companies to unearth new, deeper buyer signals from external sources (such as technographic signals and other public data like patent filings) and consolidate them along with information from internal sources like their CRM or Marketing Automation system.

Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered

Hubspot

Note: HubSpot is an. At the expand stage, creating unique, company-specific content that interests each potential buyer within the organization is important. Account-based marketing or inbound marketing? Which one should you use? Well, maybe that's not the right way to think about it.

7 Ways Twitter Can Help Juice Your Content Creation

Hubspot

If you want to learn more about using Twitter to improve your business, join us for a free webinar taking place on Tuesday, November 5, 2013 at 2:30 PM GMT. It''s the first in a two-part series with Twitter''s Brian Lavery and HubSpot''s Laura Fitton.).

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Unveiling The Pipeline Marketing Technology Stack

bizible

Owned and earned includes social platforms, organic search (SEO), PR, hosted events, webinars, etc. Because visitors often don’t convert on their first visit, marketers need to bring interested traffic back.

The Fallacy of Inbound Versus Outbound

LeanData

That helps explain why Inbound marketing, popularized by software company HubSpot and others, has grown in popularity. The philosophy is to earn someone’s attention with interesting information like blogs, eBooks, webinars and so on.