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6 Ways Social Data Can Inform Your Marketing Strategy


Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. You can then take that information to: Identify your competitor''s most successful content.

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7 Real Marketing Interview Questions From HubSpot's CMO


The Question : "Draw a funnel on the whiteboard showing 10,000 visitors, 500 leads, 50 opportunities, and 10 new customers (or any other numbers you think are interesting). Can you use this information to create a lead score?

The Art and Science of Driving Webinar Registration


I often poll marketing audiences about their biggest webinar challenges. Why is driving webinar registration such a challenge for marketers? So how can we get them to sign up for our webinars if we can’t even get them to read emails promoting them?

You’ve Got Mail from Eloqua, Hubspot & Neil Patel


Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender.

11 Steps to Make Sure Your Next Webinar Is a Total Flop


So, you’ve decided to host a webinar. Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? 2) Host Your Webinar at an Inconvenient Time.

Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010


In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. 27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog.

87 More Vital Social Media Marketing Facts and Stats for 2012


Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones. ( HubSpot ).

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Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x In their study, Hubspot found that 90% of their leads came from old blog posts. Hubspot found that certain types of posts performed better on certain platforms.

7 Tips to Kick Your Next Marketing Webinar Up a Notch


Webinars are a great way to establish thought leadership, capture new leads , nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy. Below are seven tips to start kicking your marketing webinars up a notch.

How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Because of the wide availability of information on the Internet, buyers don't need to engage with a sales person to research a purchase decision until later in the sales process. Examples of this inbound, content marketing include eBooks, whitepapers, blogs, webinars, videos, podcasts, etc.

20 Ways to Generate ROI from a Corporate Blog


Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form. Link to product information from within your blog posts.

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“Creating(Buyer) Interest with Personality” – webinar on 11/11 by Acxiom and Find New Customers

Fearless Competitor

A fun and free webinar on Thursday, November 11th at 4:00pm ET/1:o0pm PT is a must-attend. Learn how the fastest growing companies in America, like Kinaxis, HubSpot and Comcast grow with humor, wit and fun. Not only informative, this will … Continue reading → Tags: Leadership Management best practices marketing campaigns sales challenges webinars

5 Data-Backed Twitter Tips You Should Know


By figuring out what''s working (and what isn''t), you make more informed strategic decisions -- and hopefully work your way to be more successful down the road. Below are five takeaways I''ve found from analyzing HubSpot''s Twitter account. — HubSpot (@HubSpot) July 18, 2014.

tools of the trade: webinars and online presentations

The Effective Marketer

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. The price for phone conferencing will increase the overall costs for your webinars.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. SAP : The global strategy was aimed at enabling cross-cultural information to be efficiently shared around the company.

7 Reasons Your Content Marketing Strategy Isn’t Working

grow - Practical Marketing Solutions

A strong content marketing strategy offers informational and educational materials to interested readers, allowing them to learn more about your industry, your company, and your product or service, and hopefully become prospective customers. You have to keep it interesting!

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26 Outstanding LinkedIn Tips and Tactics


Jesse Stanchak interviews “LinkedIn Jedi” Dave Gowel about using LinkedIn as “a relationship filter, that when you put in all the relationships that you already have, it allows you to see the ones that you could have more easily, or get information about potential ones.”

5 Proven Digital Marketing Strategies for Small Businesses in 2016


Interestingly, according to the IDC , the average annual revenue of a small business with a website is $5.03 With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. A quick note on webinars.

How Trigger Data Guides Workflows for Sales and Marketing

Sales Prospecting Perspectives

Knowing that we weren’t interested in spamming our entire list with irrelevant content, we decided that sending more targeted emails to a smaller segment would be more personal and beneficial to help our leads with their needs.

What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?

The Forward Observer

Lead scoring is a process of ranking a lead’s interest level and sales readiness based on a methodology agreed upon by marketing and sales. It will boil down to a combination of “fit” and “interest.” If there is a fit but low interest, marketing needs to continue nurturing the lead.

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9 Lead Generation Mistakes Marketers Need to Stop Making


Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

Why Your Company Should Hire an Inbound Marketing Agency


Inbound Marketing is a holistic, data-driven strategy that helps organizations attract and convert visitors into customers by providing personalized, relevant information and content instead of interruptive messages. Inbound reflects a shift from campaign-based, interruption marketing to consistently measurable, closed-loop marketing initiatives that attract interested prospects and customers with a view to creating lasting relationships.

How SMBs can get more leads through marketing automation

grow - Practical Marketing Solutions

There are plenty of great tools that can help with this, such as the popular Hubspot , GetResponse , MailChimp , Aweber , or InfusionSoft , just to name a few of the best on the market (which I’ll get into later in a bit more detail). Hubspot. By Lilach Bullock, {grow} Community Member.

Great Content: 5 Rules for Delighting (and Engaging) Your Audience


Whether you’re creating a blog post, webinar, video or white paper , you need make sure that your content gets to the point and grabs your audience’s attention at lightning speed. Whether they’re looking for entertainment or information, it’s your duty to solve their problem.

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12 of the Best Facebook Post Ideas for Facebook Lead Generation


Although definitions can vary, in general, a lead is a person who has indicated interest in your company's product or service by giving you their information in some way. Shortening and tracking features are available in the HubSpot Marketing Platform and in tools like bitly.

Understanding Inbound Marketing and the Sales Funnel [INFOGRAPHIC]


Inbound marketing allows you to attract the most qualified leads for your business by tailoring your content to the needs and interests of your audience. Source: Gleanster Research via HubSpot). Offers include case studies, webinars, videos. Source: MarketingSherpa via HubSpot).

Content Strategy Before Technology Acquisition

Sales Engine

The entire park is laid out in such a way that anyone with any interest can follow. Others will read all of the placards in the exhibits that they’re really interested in, and may make multiple trips.

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

Articles, videos, white papers, webinars and infographics that identify high-probability pains that your prospects are trying to solve work very well to get the attention of early stage buyers. Once you’ve got some engagement, how do you get them interested in talking to a sales person?

How to Match Your Content Strategy with the Buyer’s Journey

KoMarketing Associates

Qualities of this visitor: Before we go any further, these visitors are not interested in being pitched by sales. Case studies, whitepapers, eBooks, webinars and industry reports are all good places to start. The 5 absolute, must-do essentials of content marketing [Webinar].

18 Tips for Planning a Flawless New Product Launch


At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. If you need help organizing this information, check out these buyer persona templates or this handy tool.

Marketing Research to Bookmark for Your Next Blog Post


It frequently publishes new data in its Insights section marketers might find useful to cite, such as: Yearly Nielsen Social Media Report , which readers can access for free after sharing their contact information. 19) HubSpot. Source: HubSpot.

23 Types of Lead Gen Content to Put Behind Your Landing Pages


Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. Take HubSpot''s Marketing Grader, for example. 20) Webinars.

9 Ways to Use Twitter's New Photo Collages in Your Marketing


Here''s what a photo collage in a tweet looks like: 14,000 already registered for the World''s Largest Webinar! — HubSpot (@HubSpot) April 8, 2014. — HubSpot (@HubSpot) April 8, 2014. — HubSpot (@HubSpot) January 6, 2014.

How to Research Blog Topics: A Step-by-Step Process


This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. When creating your note taking system, some information you''ll want to consider capturing includes: The link to the content.

A Beginner's Guide to Inbound Lead Generation


A lead is a person who has in some way, shape, or form indicated interest in your company''s product or service. I want to provide them with enough goodies to get them naturally interested in my company so they eventually warm up to the brand enough to want to hear from us!".

The 2 Things You Must Nail For Lead-Generating B2B Content

B2B Marketing Insider

Salespeople used to be the information gatekeeper. Product information was once not so easily accessible to buyers who wanted it – they had to call a seller to get it. Now the customer has the power to get nearly all the information they want before finally speaking to a sales person.

7 Ways Twitter Can Help Juice Your Content Creation


If you want to learn more about using Twitter to improve your business, join us for a free webinar taking place on Tuesday, November 5, 2013 at 2:30 PM GMT. It''s the first in a two-part series with Twitter''s Brian Lavery and HubSpot''s Laura Fitton.).

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