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B2B Positioning Masterclass with April Dunford of Ambient Strategy

Confessions of a B2B Marketer

February Income Report The Ultimate B2B LinkedIn Paid Strategy with Justin Rowe of Impactable In this episode of Confessions of a B2B Marketer, Tom Hunt and April Dunford discuss the importance of positioning in B2B marketing and how it can make a significant impact. hit 200k MRR? hit 200k MRR?

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The Marketer's Guide to Segmentation, Targeting, & Positioning

Hubspot

This is where segmentation, targeting, and positioning come into play. Let’s unpack each part of the segmentation-targeting-positioning model. Segmentation may sound a little familiar to another process we often discuss here on the HubSpot blog — creating buyer personas. Positioning. Let’s dive in. Segmentation.

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Your 4-Minute Guide to Calculating Operating Income

Hubspot

While becoming profitable in your first year of business is challenging, if you are profitable, it's a positive indicator that your company is heading in the right direction. This is where operating income enters the picture. Operating income is the profit left over after expenses are subtracted from a company's revenue.

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How HubSpot Built a World-Class Conversational Marketing Program

Hubspot

Over the last few years, HubSpot's audience has gotten chatty. Chatbots and live chat became some of the most popular ways to reach HubSpot and the humans here. Customer Satisfaction (CSAT) : the % of bot and human engagements that prospects marked as positive. But none of that mattered if we weren't solving for the customer.

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KPIs that connect: 5 metrics for marketing, sales and product alignment

Martech

About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report. HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly.

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Drip Marketing Campaigns: Mastering Automated Email Flows

Valasys

They allow businesses to deliver targeted content based on a recipient’s specific interests, behavior, and position within the sales funnel. Here’s how to segment your audience for impactful emails: Demographics: Tailor messages based on age, location, or income to resonate with specific needs and preferences.

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Is Your Growth Engine Firing on All Cylinders to Speed Results? | What’s Your Edge?

Vision Edge Marketing

HubSpot research found that 93% of customers are likely to make repeat purchases with companies that are customer-centric and offer an excellent customer experience. By calculating the profit ratio (net income divided by sales revenue) businesses can reveal how much of every dollar brought in by sales actually makes it to the bottom line.