Hubspot

FEBRUARY 12, 2013

Blank screens are the enemy of inbound marketing. As an inbound marketer, your job is to take that empty page down a peg or two. When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. Write more about Twitter for marketing! So taunting.

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Hubspot

APRIL 8, 2015

25) GitHub Wiki. Savvy inbound marketing companies use GitHub Wiki for employee onboarding by organizing helpful resources for new employees. Just have the freelancer upload their documents into monthly folders and message you when their work is in. When You Have to Manage a Team. 26) Harvest.

Work Management 28

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Hubspot

JULY 9, 2012

Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. Give it a hard start and stop, too -- another HubSpot blogger is a fan of taking her laptop somewhere without a power cord, giving her only enough time to blog that her laptop battery allows.

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Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. 2) Product Pages.

Top of Funnel 28

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Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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Hubspot

APRIL 23, 2012

Why provide your customers with a subpar customer service experience just for the sake of keeping social media management solely in Marketing? Luckily, there are a number of tools available to marketers to make this possible -- and easy! As a marketer, arm your customer team with the resources they need to be successful.

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Hubspot

SEPTEMBER 8, 2011

Aaron Strout joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Aaron is the head of location based marketing at WCG in Austin. Enter to Win a Copy of Aaron's Book, Location Based Marketing for Dummies. Connect with HubSpot :

Rules 28

Rules Campaigns Work Management Marketing Management 28

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace. I’m sure I forgot a few.

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Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Connect with HubSpot :

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Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. I Inbound Marketing - Inbound marketing is a style of marketing that essentially focuses on getting found by customers.

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Paid Content Social Media Social Marketing Work Management 28

Hubspot

MARCH 21, 2013

Posting who is attending which events in a public place -- like an internal company newsletter, forum, or wiki -- makes it easier for your sales reps to connect you with prospects they're speaking with that are attending the same events. Imagine someone being able to say, "Oh, you're going to INBOUND? Events can be exhausting.

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Conference B2B Thought Leadership Trade Show Network Marketing 28

Hubspot

JUNE 5, 2014

Now, here at HubSpot, it''s a different story. As an inbound business, our website plays a major role in everything we do. And in contrast to my random redesign outbursts, HubSpot''s last decade of redesigns (okay. However, to glean even more insight into why we chose certain redesigns, I simply turned to our company''s wiki.

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Wiki Marketing Websites Marketing & Strategy Hubspot 28

Hubspot

AUGUST 5, 2016

At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. At HubSpot, we write a mock press release before we launch a product. In the screen shot above you can see some of these elements in action on the HubSpot Ads product page. The problem it solves.

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Hubspot

JULY 29, 2014

For example, I need to check out the backend of HubSpot blog approximately a bagillion times a day to make sure posts are properly scheduled and monitor the performance of recently published content -- and of course, I can never remember the direct URL to enter. Inbound Marketing' 4) Browser Bookmarks. Are you forgetful?

Work Management 28

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Hubspot

MAY 27, 2016

When we set goals at HubSpot, we identify both positive and negative aspects things we'll commit to accomplishing, and others that we'll intentionally exclude from focus. At HubSpot, the marketing team receives a lead generation dashboard at noon each day with month-to-date data. 14) What should the dashboard not include?

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Lead Ranking Marketing Qualified Leads Wiki Advertising Benchmark 45

B2B Marketing Zone Posts

DECEMBER 1, 2010

Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Published by Hubspot, May 2010. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages?

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Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. But there''s another part of the inbound marketing methodology where blogging also fits -- and doesn''t get enough credit.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

SEPTEMBER 13, 2012

And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own.

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RSS Wiki Clickthrough Social Networks 28

Hubspot

SEPTEMBER 21, 2012

If you identify with that overburdened inbound marketer description and are constantly frustrated at your inability to create as much content as you'd like, this is the post for you. here are 17 sources of quick content that can help you out in a pinch so you can keep feeding that hungry inbound marketing machine of yours.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

OCTOBER 17, 2012

It has inspired multiple successful startups, including Dropbox and Intuit, and HubSpot's own product development team has even embraced the methodology as well. That's right, today we announced that Eric Ries has officially joined HubSpot's Advisory Board. Why Is Lean Marketing So Powerful? 1) You Move Fast.

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Startups Planning Work Management Marketing Management 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

. - CK’s B2B Blog , September 20, 2010 Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. or spread all over the globe. Why is that? Introduction and Definitions.

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Hubspot

JANUARY 30, 2013

Who do you think is better capable of writing a stellar post about email marketing for this blog: Someone on HubSpot's marketing team who manages our social media presence, or someone on our team who manages our email and lead nurturing campaigns? Think about it. Or perhaps it's a combination of the above.

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Work Management Marketing Management Blogger Guidelines 28

Hubspot

DECEMBER 16, 2013

At HubSpot , we reorganize our 60+ marketing team (or segments within the team) every six months or so in order to fix any communication breakdowns, support new priorities as our team grows, and continue more proactive cooperation among different groups. But it''s understandable that good content marketers are tough to find.

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