HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Got leads? HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. About one half were HubSpot users.

Why PR tends to get confused with Inbound Marketing

Marketing Envy

Introduction: The PR and Inbound Marketing Marriage. Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. PR and inbound marketing often share channels, content, and should rely on the same consistent messaging.

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Six Ways Inbound Marketing is Different for SaaS Companies

SmartBug Media

Saas marketing doesn't have a "one size fits all" strategy. This unique vertical requires the best marketing tactics needed to meet revenue goals specific to each company and audience. When marketing SaaS offerings, the delivery of the information is crucial.

Six Ways to Overcome the Fear of Inbound Marketing

Golden Spiral

Marketing costs time, money, and resources. Every marketing move comes with risk. There is good news: marketing is often best accomplished by the most consistent, not the most creative approach. Do you have a written marketing plan? Inbound Marketing

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. content marketing efforts.

Inbound Marketing Examples: What Results Can I Expect?

Strategic-IC

What results can you expect from an inbound marketing campaign? We review three inbound case studies as an example of what can be achieved. Why Inbound Marketing? Inbound marketing puts customers - your best-fit buyer personas - at the heart of your marketing strategy. Related: What Results Can You Expect From An Inbound Marketing Campaign? Prove marketing ROI. Align sales and marketing teams. inbound marketing

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4 Ways HubSpot Sales Software Can Streamline Your Sales Process

Strategic-IC

How can HubSpot Sales software modernise the sales process - and what benefits can be achieved? Technology, automation and digitisation are changing processes - and buyer journeys - across all industries, verticals and markets, including B2B sales and marketing.

Why We Decided to Become a Hubspot Partner

ATAK Interactive

ATAK is now a HubSpot Agency , and after just a short month with them, have already become Silver Partners. I want to take a little time and express why we chose to team with HubSpot and why we believe in the company and their vision. HubSpot. Marketing

Why We Decided to Become a Hubspot Partner

ATAK Interactive

ATAK is now a HubSpot Agency , and after just a short month with them, have already become Silver Partners. I want to take a little time and express why we chose to team with HubSpot and why we believe in the company and their vision. HubSpot. Marketing

3 Problems with Inbound Marketing

Hubspot

HubSpot has made a really compelling point that Inbound Marketing is important, and that it is definitely is something all businesses should practice because the ROI higher than other forms of marketing. However, Inbound Marketing is hard.

10 Key Takeaways for Modern Marketers from HubSpot’s State of Inbound 2018

Circle Studio

HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results deliver interesting insight into the ongoing evolution of the modern marketing ecosystem.

How to Get Started with Website Personalization

SmartBug Media

Yet, 60 percent of marketers struggle to personalize content in real time. Website personalization is a one piece of a holistic, personalized buyer experience; though these stats suggest we marketers need to do a better job of it. Marketers have been segmenting their target audiences for a long time. With HubSpot’s CMS, you can also update elements of your webpages to be specific to individual visitors. HubSpot calls these personalized elements “Smart Content.”.

Unite Inbound & Account-Based Marketing Strategies with Terminus’ HubSpot Integration

Terminus

Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. Today, I’m excited to announce Terminus’ new integration with HubSpot! In May of 2017, HubSpot announced its investment in Terminus. Event Marketing.

Help, I Have Too Many Healthcare Marketing Personas!

SmartBug Media

Buyer personas are an integral part of any inbound marketing strategy. Take a moment and consider your personas in healthcare marketing. It requires a lot of marketing resources to hone efforts for one persona. The Impact of Too Many Personas on Your Marketing Efforts.

How to Build Online Reviews for your Professional Services Company

SmartBug Media

Type this into Google: “Best (your company vertical) for (your customers’ business category, interest, or geographical area)”. A more scalable way for larger services organizations to build reviews is through using tools like HubSpot or GatherUp.

13 Examples of Content Your Manufacturing Company Can Use to Generate Leads

SmartBug Media

Many manufacturing companies are diversifying their marketing efforts from solely focusing on tradeshows, print ads, and press releases to increasing digital content marketing in order to generate more leads for their sales team. This doesn’t mean manufacturing marketing departments are depending on their contact pages or pricing request forms for demand generation. Inbound Marketing Buyer's Journey Lead Generation

What Role Should Marketing Play in a Product-First SaaS Company?

SmartBug Media

If you’re the leader of a product-first SaaS company, it can be easy to make the mistake of ignoring marketing and believing that it isn’t necessary for the success of your organization. This is a common occurrence in the SaaS vertical where marketing has a tendency to be not only held at bay while the product is perfected, but flat-out ignored post-funding when initial investments are made in sales and sales alone. Would you rather listen to this blog instead of reading it?

Best Practices for Adding Medium to Your Blog Strategy

SmartBug Media

have the opportunity to contribute blog posts and receive credit, all while supporting SmartBug’s content marketing efforts. Horizontal images tend to make a better user experience, particularly on mobile devices, because they require less vertical scrolling for the reader.

How to Generate Leads From the Most Popular Pages on Your Website

Hubspot

But to figure it out for sure, you'll need to turn to your marketing software. If you're a HubSpot customer, simply log in to your main HubSpot dashboard and go to Reports > Page Performance , then filter the report by Views. ( Inbound Marketing Lead Generation Design Daily

B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching

Directive Agency

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. Now B2B social media marketing is far more complex than three bullet points.

7 Marketing Skills You Need to Get a Promotion

Hubspot

Being an effective marketer isn''t about how many hours you''re putting in -- it''s about making smart choices and making the most of the limited hours you do have. If you can master these marketing skills, you''ll be in a much better place when management considers who to promote.

Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.

Modern Marketing

Digital marketers are continuously challenged with proving their programs are enabling sales and driving revenue. Marketers are increasingly being held to specific revenue goals that require a much tighter alignment between marketing and sales.

New Charts: Most Effective Email Marketing Tactics for 2011

Hubspot

In my last two posts about email marketing , I covered challenges and objectives. In today’s post I want to look at email marketing tactics. At HubSpot , we use our marketing software's Lead Nurturing emails to keep in touch with prospects. Connect with HubSpot

Nine Variables To Consider When Creating Remarkable Content

Marketing Insider Group

If you spend time in the marketing blogosphere, then you know one thing for sure: The content marketing revolution is upon us. Remember, the content marketing revolution is on, and that means you aren’t the only one creating content. Content Marketing

The Role of the CMO: Obsolete or Reinvented?

Modern Marketing

Since that time, there’s been no shortage of experts opining on the changing phenomenon of marketing and, more specifically, the impact these changes have on the C-suite marketing role. For more than a decade, the CMO role has been in a state of flux.

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The Role of the CMO: Obsolete or Reinvented?

Modern Marketing

Since that time, there’s been no shortage of experts opining on the changing phenomenon of marketing and, more specifically, the impact these changes have on the C-suite marketing role. For more than a decade, the CMO role has been in a state of flux.

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Are Your Advertisers a Good Fit for Inbound?

Hubspot

Inbound marketing is an established practice for industries like ecommerce, software, financial services, and and travel. Inbound has been shown to save $14 for every new customer acquired and double conversion rates from 6% to 12%. Expect to see some variation by vertical.

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The One Graph Marketers Should Update Daily: The Leads Waterfall

Hubspot

Being able to provide the right number of quality leads to your sales team on a consistent basis is one of the essential responsibilities of a marketing team. if you are a HubSpot customer, our marketing software makes this graph for you automatically. Connect with HubSpot

The 2014 Digital Marketing Ecosystem

Cody Ward

For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Does the Marketing Automation tool provide any insight?

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How to Easily Master PPC Through Relevancy

Hubspot

PPC + Inbound Marketing = Relevancy. Paid search can be difficult, but it doesn't have to be if you adhere to the basic principles of inbound marketing. As a marketer, what more could you ask for? Inbound marketing is not free. Connect with HubSpot

Before and After: The Transformation of One Business Blog

Hubspot

Our marketing agency Revenue River''s blog was boring. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others.

45 Engaging Examples of Interactive Storytelling in Content Marketing

Hubspot

As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. Content Marketing Daily

Think Like a Publisher: 3 Tips to Generate More Leads

Hubspot

Successful inbound marketing is all about attracting and converting more visitors to your website. Inbound marketers use calls-to-action to send website visitors to landing pages, where they can exchange contact information in exchange for an offer. Connect with HubSpot

How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Doesn't inbound marketing rock?). Use vertical pipes to separate concepts and phrases.

How to Write a Great Email Signature: 9 Tips With Real Examples

Hubspot

That's 40 opportunities to market yourself and your business in those individual emails you send, every single day. You can use HubSpot's free Email Signature Generator to make your own professional email signature template and easily add it to your email provider.

How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content

Hubspot

This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders. Consistently creating great content with a small team is a common challenge for many marketers today.

The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Social Media Marketing Strategies. Social media is now a critical component of B2B marketing. Source: 2016 Content Marketing Institute.

58 Best Marketing Tools to Build Your Strategy in 2017

Hubspot

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do.

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Top online marketers on Twitter

Biznology

We all love lists so I thought I would collect the top online marketers on Twitter. I included content marketing, social media marketing, influencer marketing, inbound marketing, email marketing, acquisition marketing, B2B marketing, network marketing, and search engine marketing.

5 Marketing Lessons from Netflix

Hubspot

Looking at Netflix's growth, we drew five valuable lessons for marketers. 5 Marketing Lessons From Netflix. Marketing Takeaway: In a world of inbound marketing, it is important to create this same type of distribution ubiquity with marketing content.