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Creating Internal Buy-In for Inbound Marketing in Higher Education

Hubspot

You’re sold and ready to start implementing an inbound strategy for your higher education institution. When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea.

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Ellie is the Chief Marketing Officer at Crayon. She was also the VP of Marketing at Toast. Meghan is the VP of Marketing at HubSpot , and the host of The Growth Show.

VALS 78