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4 Steps to Implement Your Healthcare Marketing Plan Using Inbound Marketing

SmartBug Media

Are you looking to refresh your healthcare marketing plan with a focus on inbound marketing? Either way, when it comes to healthcare marketing, it’s crucial to have a well-detailed plan in order to get the results you want. If you want a solid inbound marketing plan, you need to assess your current content.

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg

Read it: So It’s Your First Day as the Chief Marketing Officer… Identify what isn’t working and make changes. Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with your marketing and sales teams to identify these areas, and then don’t be afraid to shift your direction.

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How to Conduct a Market Opportunity Analysis

Hubspot

After assessing the current market, you’ll be able to price your product effectively and know which promotion strategies will work best. Will direct sales or inbound marketing work best ? When you start to better understand the market, you may identify even more new opportunities to explore.

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6 Tips for Inbound Appointment Setting

Belkins

Then, you check out the situation in the market and start mapping your possible directions. To be more precise, you should use any marketing analysis matrix that fits your needs and goals. In many cases, basic models, such as the SWOT matrix , are enough to give you a clear view of your status. Where do their opinions align?

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How Savvy Marketers Harness Social Data for Product Development

Hubspot

Consider these findings: While 82% of CMOs plan to increase social media use during the next three to five years , only 26% are currently tracking blogs, 42% are tracking third-party reviews, and 48% are tracking consumer reviews to help shape their marketing strategies. A Traditional SWOT Analysis.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

Go-To-Market Plan Methodologies I've seen two major methods for developing a go-to-market strategy: the funnel and the flywheel. That’s why the first thing you should do when taking a new product to market is to find go-to-market strategy templates that keep you and your team stay aligned and on schedule.

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Discover Where Your Competitors Are Beating You Online

Hubspot

While there are countless variations of the traditional competitive analysis, it typically lacks a clear assessment from a digital inbound marketing perspective. Properly executed Inbound Marketing tactics are 10 times more effective for lead conversion compared to outbound methods. 8] HubSpot. [9] 10] HubSpot.