Hubspot

SEPTEMBER 4, 2013

For those of us immersed in the world of inbound marketing, it''s easy to understand how inbound tactics can have a major impact on a company''s bottom line. However, we work with a lot of companies that are just now embracing inbound marketing principles and tactics. 1) Educate. Use these tools to sell internally.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Top of Funnel 28

Hubspot

JUNE 28, 2022

Additionally, marketing metrics are becoming increasingly vital for any sales organization to monitor. McClure says, "Whether it's inbound marketing, conversions, or account-based marketing impacts, marketing metrics are becoming much more critical for any sales team.". Remain transparent.

Marketing & Strategy 74

Marketing & Strategy Peer-to-peer Transparency Lead Ranking 74

Hubspot

JANUARY 21, 2019

To combat these challenges, I spoke with six employees at HubSpot who each took a month-long sabbatical at their five-year anniversary. At HubSpot, employees are eligible for a four-week paid sabbatical, but only once they've been at HubSpot for five years -- however, this might look different at your company. Sabbatical Ideas.

Marketing Proposals 65

Marketing Proposals Work Management Hubspot Cable 65

NuSpark Consulting

APRIL 29, 2017

The burgeoning trend towards account-based marketing (ABM) takes that a step further, by customizing activities to enable a laser-sharp focus on each specific target account. While inbound marketing is occupied mainly with attracting prospects to your offering, ABM emphasizes focusing on qualified business prospects , according to HubSpot.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

SmartBug Media

APRIL 5, 2021

Photo credit: HubSpot. This could also come in handy for prospects who requested a proposal but haven’t taken action after receiving it. Check out our pocket guide, “ Inbound Marketing Quick Wins for Lead Generation in Manufacturing.”. You might find visitors on your blog or resource pages during this stage.

Lead Nurturing 64

Lead Nurturing Top of Funnel Marketing Strategy Marketing & Strategy 64

Hubspot

APRIL 21, 2015

Proposals are requested, immediately acted upon and sales are made. Sure, that scenario may be a little bit overstated, but isn’t this story the fundamental promise of inbound marketing? Inbound marketing is instrumental in building predictable, sustainable and scalable sales growth, but it does not solve the entire problem.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Qualified Leads Lead Ranking 28

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. However, lead generation tools can take many forms, which include the following: Inbound lead generation tools. Salesforce.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Hubspot

APRIL 23, 2020

Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. Much clearer! Save time and rank higher on Google with our free on-page SEO template.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

NOVEMBER 30, 2011

But if they're not integrating inbound marketing elements into their projects, they're doing just that. By baking inbound tactics into their proposals, copywriters can position themselves to increase their average project size and, given the ongoing effort required for inbound marketing, increase their number of retainer clients.

Copywriting 28

Copywriting Inbound Marketing Sales Management Advertising Agencies 28

SmartBug Media

MARCH 19, 2020

The Video Brewery blog focuses on different types of video marketing content and gives awesome examples of video done well. Wistia is a professional video hosting platform with analytics and video marketing tools (it also has HubSpot integration). Video marketing has been a staple of lead generation for quite some time.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

NuSpark Consulting

FEBRUARY 5, 2017

Deploying online content effectively to support account-based marketing is just the tip of the iceberg. If you’re following the principles of inbound marketing correctly, you are likely to generate a significant amount of data from the process. Benefits of Using Predictive Analytics. Review Options.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Attendify

DECEMBER 8, 2019

Don’t worry; I’m not proposing that you leave people empty-handed. HubSpot: This inbound marketing platform leader focused on attendee wellness at their Annual INBOUND Conference by providing no-sweat yoga, massages and HIIT workouts.

Conference 49

Conference Marketing Proposals Mobile Marketing Social Networks 49

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

MarketJoy

JUNE 25, 2018

Research & investigations have revealed that firms invest around ninety percent of their incomes on different forms of outbound marketing. With inbound marketing hogging the limelight across most of the world, outbound has kind of become old-fashioned. The Relevance of Outbound Marketing.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

ClearVoice

JANUARY 26, 2024

Hubspot ] Well-crafted FAQs, How-to guides, and tutorial videos empower customers to independently find solutions to their issues, improving their overall experience while reducing support costs (hello: bottom-line impact!). They grew their brand from the content and conversations they were sparking where their customers live online.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

JULY 18, 2019

If you sell software, as we do at HubSpot , you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software. The list we’ve compiled below is of integrations that connect with HubSpot. This isn’t to say these HubSpot integrations don’t also work with other software.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. Peanut butter and jelly. Batman and Robin.

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

SmartBug Media

APRIL 10, 2019

Today, most businesses and marketers understand its value, but some still aren’t sure how to make the business case to their senior leadership. Instead, they play it safe and propose budgeting for basic paid search—or other status quo marketing activities—without a content component. Start Small.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Attendify

DECEMBER 8, 2019

Don’t worry; I’m not proposing that you leave people empty-handed. HubSpot: This inbound marketing platform leader focused on attendee wellness at their Annual INBOUND Conference by providing no-sweat yoga, massages and HIIT workouts.

Conference 36

Conference Social Networks Marketing Proposals Mobile Marketing 36

Hubspot

JUNE 7, 2010

Recently, my young marketing company decided to start over – completely from scratch. We wanted to see if we could generate leads using inbound marketing in 30 days. Even as you start to adopt other inbound marketing strategies, creating content, such as a blog is a continuous effort. Connect with HubSpot :

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

Hubspot

MAY 31, 2010

To help get past this roadblock, he suggests a few specific 'wins' that can be used to entice the blogger, including offering to purchase advertising, proposing an affiliate deal, promising promotion on your end, or giving away your product. Marketing Takeaway: Make your pitch an offer the blogger can't refuse. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Blogger Lead Scoring Lead Ranking 28

nDash

DECEMBER 14, 2020

EXPERIENCE: 15+ years of experience in online marketing and content marketing // Led digital marketing campaigns and website development projects // Seamless collaboration with strategy, UX, visual design, and site build // Hubspot Inbound Marketing, Content Marketing, Email Marketing, and Growth-Driven Design certified”.

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Hubspot

MAY 16, 2012

If there's one thing that makes our toes tingle (other than inbound marketing, of course), it's seeing examples of marketing done right. Great marketing makes us excited to be working in a trailblazing industry where other marketers are doing seriously innovative things to make marketing people actually like.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Huptech Web

SEPTEMBER 8, 2023

Table Of Contents Introduction D2C Marketing VS B2C Marketing What Actually Inbound Marketing Is? Understand Inbound Methodology What is an Inbound Marketing Funnel? Direct-to-consumer (D2C) Inbound Marketing is an approach transforming how businesses interact with customers.

Top of Funnel 52

Top of Funnel Inbound Marketing Marketing Funnels Paid Content 52

Hubspot

AUGUST 27, 2014

Lindsay Kolowich, Staff Writer, HubSpot Content. Ellie Mirman, Head of Inbound Marketing Funnel. I proposed some solutions to the problem, but I felt like it was coming across as me just complaining. I proposed some solutions to the problem, but I felt like it was coming across as me just complaining. Keep going."

Peer-to-peer 28

Peer-to-peer Best Practices Work Management Marketing Management 28

Hubspot

MAY 17, 2015

This post originally appeared on HubSpot's Agency Post. You created a proposal, a contract, and have followed up multiple times to move things along. They seem genuinely excited about the idea of investing in inbound, but a few people on the client-side are hesitant. “As To read more content like this, subscribe to Agency Post.

Work Management 28

Work Management Paid Search Agency Advertising Agencies Ad Agencies 28

Hubspot

JANUARY 24, 2014

It''s for every marketer -- and every marketing team -- who has a vested interest in measuring performance and reporting on what''s working and what isn''t. Every HubSpot team uses Excel in one way or another. Keep on reading below to hear my fellow HubSpot marketers weigh in on why they find Excel so valuable.

Top of Funnel 28

Top of Funnel ROMI Work Management Marketing Management 28

Hubspot

FEBRUARY 13, 2013

Why not open with a corny (yet endearing) marketing pick-up line?! And trust me, we take love pretty seriously here at HubSpot. In fact, everything we do is for the love of marketing. to help you spread the love with your marketing colleagues. 16 Cheesy (But Lovable) Marketing Pick-Up Lines.

Privacy Policies 28

Privacy Policies Opt-out Opt-in Marketing Proposals 28

Hubspot

FEBRUARY 13, 2013

Why not open with a corny (yet endearing) marketing pick-up line?! And trust me, we take love pretty seriously here at HubSpot. In fact, everything we do is for the love of marketing. That's why we created this list of 16 ridiculous yet hilarious Valentine's Day ecards to help you spread the love with your marketing colleagues.

Privacy Policies 28

Privacy Policies Opt-out Opt-in Marketing Proposals 28

Hubspot

FEBRUARY 24, 2016

As an education marketer, you're well aware of the successes and advantages of inbound marketing. It's easy to spend so much time immersed in the new opportunities inbound is bringing. Administrators and staff may never have heard of inbound marketing, or may be afraid of change—making it tough to get their support.

Education 28

Education Buy Planning Inbound Marketing 28

Hubspot

APRIL 6, 2011

This blog post is part of HubSpot's Marketing Transformation Week , April 4-8, 2011. At the end of 2010, HubSpot surveyed approximately 3,000 marketing agencies and consultants about the financial health of their businesses, as they registered for our free inbound marketing training series designed exclusively for agencies.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Ad Agencies Lead Ranking 28

Hubspot

APRIL 7, 2015

Well, many businesses will write a website RFP (request for proposal) and then send that RFP out to multiple agencies hoping they’ll respond. Go ahead an include lines like “We would like to build the new website on the HubSpot COS or WordPress, however, are there any other options we should be considering?”. but where to start?

RFP 28

RFP Paid Search Agency Design Advertising Agencies 28

Hubspot

JUNE 5, 2013

There''s some self-education that''s necessary for this transformation: Does he understand inbound marketing ? The Inbound CMO will have an advantage, getting access to data quickly that can justify these investments. Does she understand the way consumers research and consume information?

CMO 28

CMO Work Management Marketing Management Allocation 28

Hubspot

APRIL 5, 2011

Outline a Plan of Action - Now that you have their attention, explain in simple, tangible terms just what needs to happen to turn your costly, low-yield marketing programs into a lead- and revenue-generating machine. Include a proposed budget, and specific goals and metrics that tie back to your company objectives.

Budget Programs 28

Budget Programs Planning Stats Paid Search Agency 28

Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. How Real Agency Execs Transformed Into Inbound Agencies (And How You Can Do It, Too). Make a very tangible, meaningful commitment to inbound marketing.”.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Hubspot

APRIL 19, 2016

This post originally appeared on HubSpot's Agency Post. By providing folks with access to case studies -- either in the proposal or during a pitch -- you can increase your credibility and help the client to imagine what it would be like to work with your firm. To read more content like this, subscribe to Agency Post.

Work Management 28

Work Management Paid Search Agency Case Studies Case Study 28

Industrial Marketing Today

JANUARY 14, 2011

He/she is inundated with business plans, presentations and proposals but only a chosen few get called back for more in-depth information. The centerpiece of their content marketing strategy is blogging, to be more accurate, 73 blogs written by 14 in-house subject matter experts, all engineers.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60