SmartBug Media

JUNE 17, 2022

You’ve probably heard the term “inbound marketing” more than a few times since it first appeared on the marketing scene in 2005. But if you aren’t already creating inbound marketing campaigns, you might be wondering how much of a difference creating a company blog or posting on social media could make to your ROI.

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SmartBug Media

AUGUST 16, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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Stevens & Tate

JULY 30, 2021

Here are some of our favorite inbound marketing resources: HubSpot. Arguably the world’s leader in inbound marketing software, HubSpot has more than changed the game of online marketing. As a matter of fact, they practically wrote, broke, and authored the rules of inbound as we know it.

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SmartBug Media

SEPTEMBER 15, 2021

What does inbound marketing have to do with your company’s share of wallet? The proven strategies of inbound marketing align with the only thing that will actually increase your company’s wallet share: knowing your customer. Try some inbound orange marketing strategies. Understand the inbound cycle.

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SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

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Stevens & Tate

FEBRUARY 28, 2023

If you do decide to use pop-ups in an attempt to convert leads, then you should be sure to use HubSpots’s Lead Flow feature. Lead Flows are HubSpot’s version of pop-up ads. What Are The Benefits Of Using HubSpot Marketing Automation Tools? What Is Lead Flow? What Are The Lead Flow Triggers?

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Albacross

DECEMBER 30, 2019

According to Hubspot, inbound marketing is a “business methodology that attracts customers by creating valuable content and experiences tailored to them.”. Well, inbound marketing was developed as an alternative for the traditional way of attracting new customers through ads, commercials, promotions, and so on.

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Customer Experience Matrix

SEPTEMBER 20, 2011

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes.

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Envy

NOVEMBER 4, 2019

Introduction: The PR and Inbound Marketing Marriage. Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. In the midst of this B2B marketing whirlwind, it’s easy to muddle up what belongs to which budget and responsibility. Defining Inbound Marketing.

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ClearVoice

JUNE 20, 2022

What do content marketing and inbound marketing have in common? From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base.

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SmartBug Media

SEPTEMBER 8, 2023

With your data scattered across platforms (and the clock ticking or a presentation looming), how can you bridge the gap between raw data and actionable insights? Enter: HubSpot's AI reporting tools—game changers that not only simplify reporting but also generate single-object reports fast (seemingly by magic). Pose a question.

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The ABM Agency

APRIL 30, 2023

Reading Time: 12 minutes As a marketing professional, understanding the nuances of account-based marketing vs. inbound marketing is crucial for developing effective strategies in the B2B SaaS sector. What is the difference between account-based marketing and traditional marketing?

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Strategic-IC

OCTOBER 10, 2017

Firstly, let’s define the differences between PR and Inbound Marketing. To determine whether and where there is a difference between PR and inbound, it helps to define each strategy. PR, or Public Relations, describes the way a company presents itself and communicates with the public and the media. What is PR?

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ClearVoice

APRIL 9, 2020

HubSpot says repurposing content can also help you reach new audiences, improve organic visibility and reinforce your messaging, especially when it’s high-value thought leadership or authoritative content. Top 25 content types for inbound marketing. Presentations. Hello, engagement!

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Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Kaon

SEPTEMBER 18, 2015

The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. B2B buyers are taking a random walk around the internet in hopes of finding products or services related to their business needs, at the same time, marketers are hoping they will get in the way of that random walk.

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SmartBug Media

DECEMBER 29, 2020

You’ve heard about everything HubSpot can do, and like a tween bugging their parents for a must-have video game, you can’t help but be giddy at the possibilities. If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. HubSpot Is All-Inclusive.

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SmartBug Media

MARCH 25, 2019

If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. Success not only requires a solid inbound strategy, but it also requires knowledge of the latest marketing, content, and design best practices. Social Media Examiner.

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Kaon

SEPTEMBER 25, 2015

Three long days of sessions and presentations bundled up in short descriptions. Overall, my experience at INBOUND 2015 was awesome and inspirational. Filed under: Marketing Guru Tagged: 3D , Boston , business challenges , business priorities , Hubspot , Inbound , marketing , Marketing ROI , sales , Sales and Marketing Alignment.

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Kaon

SEPTEMBER 16, 2015

More in depth information about her presentation can be found here from the event. Filed under: Marketing Guru Tagged: business challenges , change , Cognitive thinking , content , Content marketing , Hubspot , Inbound , marketing , Memorable Content , Neuroscience , Science.

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Customer Experience Matrix

NOVEMBER 14, 2016

HubSpot held its annual INBOUND conference in Boston last week. Maybe it's me, but the show seemed to lack some of its usual self-congratulatory excitement: for example, CEO Brian Halligan didn’t present the familiar company scorecard touting growth in customers and revenues. (A HubSpot does seem to be working on that.

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Zoominfo

JUNE 30, 2019

Short-form content such as short videos and slide presentations. Hubspot: A Guide to Practicing What You Preach. If you’ve worked in marketing for any period of time, you’re likely familiar with the term ‘inbound marketing’. Before this book, the term inbound marketing simply didn’t exist.

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SmartBug Media

JUNE 27, 2022

In this article, we’re going to dive into HubSpot’s Custom Report Builder and how to pull some data visualization options to report on cross-object pieces of data. Before we dive in, it’s critical to understand that “ custom ” can have different meanings when it comes to reporting in HubSpot.

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Smashmouth Marketing

NOVEMBER 19, 2009

About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. Hubspot is about education more than it is CMS. Understand the value of Content.

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Hubspot

FEBRUARY 1, 2021

Our INBOUND marketers recommend highlighting the distinct difference between an early bird and regular ticket, making it irresistible for people to sign up. Isabella Kirsch, INBOUND Marketing Manager, says, “We like to create urgency with the pricing structure to engage our audience early on. Add a date limit, too.

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Inbound Marketing Tips Planning Paid Search Agency 98

SmartBug Media

FEBRUARY 19, 2024

SmartBug helps businesses meet these goals with HubSpot training and workshops designed to give teams the skills and expertise needed to drive their business forward and stay ahead in the market. Preparation: Using the info from discovery, we put together your training agenda, surveys, and presentation slide decks.

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Customer Experience Matrix

MAY 8, 2013

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

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Lake One

JULY 15, 2020

If a great SaaS product is created and there’s no inbound marketing strategy involved, will it be as successful as it could be? We’ll tell you why in this post, where we: Define SaaS inbound marketing and methodology Showcase why inbound matters for SaaS buyers Identify tactics beyond just free trials to promote your SaaS company.

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SmartBug Media

NOVEMBER 16, 2020

But did you know that 65 percent of B2B marketers have not established any lead nurturing? In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them closer toward a purchase. Know Your Personas.

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markempa

JUNE 22, 2009

I had a great time with being a professor at the inbound marketing university. Here's my presentation deck on inbound lead nurturing (CV201) via #IMU for those who missed it. #8 8 IMU: Inbound Lead Nurturing (CV201) View more OpenOffice presentations from Hubspot Marketing.

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Golden Spiral

DECEMBER 21, 2018

If you’re afraid of adding new tactics to your marketing plate, refine and improve what you’re already doing. The fundamentals of inbound marketing are: Emailing your list (newsletters and nurturing emails). Not presenting at trade shows? (His win/loss record is testimony to the validity of his perspective.).

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Paid Content Inbound Marketing Paid Search Agency Work Management 97

KoMarketing Associates

JANUARY 19, 2022

HubSpot is a CRM platform widely used by B2B marketers. Their solution provides marketers with in-depth reporting, sales abilities (such as, meeting scheduling), easy integrations, and more. HubSpot also offers a wide range of learning opportunities for those wanting to get started with HubSpot or inbound marketing in general.

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SmartBug Media

SEPTEMBER 16, 2021

Originally named the HubSpot COS (content optimization system) because of its focus on optimizing as well as managing content, the HubSpot CMS (content management system) has been used to build nearly 113,000 websites to date. HubSpot CMS forces marketers to be resourceful. For most marketers, HubSpot is a dream platform.

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Customer Experience Matrix

MAY 21, 2015

Indeed, there’s a case to be made that the company’s scope is superior to most competitive “marketing clouds”, which are usually pretty light on MRM and analytics and are often barely integrated. I was barely home from Vegas before I headed up to Boston for HubSpot ’s Open House, a small event for primarily for business partners.

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Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Zoominfo

AUGUST 12, 2018

Our examples highlight ways companies achieved branding success through creative marketing initiatives. Genesys: CX Heroes Genesys, a cloud communications company, decided to present their product with a humanitarian image. If you’re new, we’ll let Hubspot tell you what it is — because, well — they invented it.

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Creativity B2B Marketing Examples Work Management 130

LeadSloth

JUNE 30, 2009

Should Marketing Automation systems add Inbound Marketing tools as standard features? What is Inbound Marketing? Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. In short: any marketing activity that draws people to your website.

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SendX

JUNE 3, 2020

The best part about Social Pilot is that it is presently the only tool that lets you post on all major social media platforms like Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok, Tumblr to VK, all from one dashboard. You can also find content marketing templates for free on Trello.

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Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.

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