SmartBug Media

AUGUST 24, 2022

Inbound marketing campaigns. What components should you include in your inbound marketing campaign? Before we dive into the anatomy of an inbound marketing campaign, it’s important to understand the answers to two questions: “ What is inbound marketing? What Is Inbound Marketing?

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Inbound Marketing Campaigns Top of Funnel Planning 98

Envy

DECEMBER 16, 2021

Improving your email sending reputation with HubSpot’s email health dashboard can lead to significantly more opportunities for your organization. What is the HubSpot Email Health Tool? HubSpot’s email health tool is available in all products and plans. Optimizing your email strategy on HubSpot is an ongoing process.

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Hubspot Features Lead Ranking Lead Scoring 118

SmartBug Media

NOVEMBER 9, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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Hubspot Product Industry CMS Paid Search Agency 59

Lake One

SEPTEMBER 23, 2021

It’s probably not your product – it’s more likely an issue with your marketing strategy. This is where using an inbound marketing methodology can help. What Is Inbound Marketing? Inbound marketing focuses on four key stages to better promote your business: Attract, Convert, Close and Delight.

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Inbound Marketing Top of Funnel Planning Marketing Analytics Tools 80

Lake One

MAY 12, 2022

Welcome to the first two stages of the inbound marketing funnel – you’re not alone in this journey. Marketing gurus in this digital era use various strategies to capture their target audience’s attention. Discover more about the inbound marketing and the funnel experience below.

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Inbound Marketing Marketing Funnels Top of Funnel Planning 83

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media.

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Marketing Automation Services Hubspot Marketing Automation Automation 95

SmartBug Media

JANUARY 18, 2021

If 2020 taught us anything at all, it’s that strategic planning and preparation is key. Build an all-inclusive inbound marketing engine. Now we’re on to the fun part (in my personal marketing nerd opinion): inbound marketing. Some businesses think that email marketing is a strategy of the past.

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Inbound Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 116

SmartBug Media

NOVEMBER 24, 2021

Luckily, inbound marketing offers some great ways for business owners to improve their launch strategy and get more exposure in the process. What Is Inbound Marketing? In order for inbound marketing to be effective, it is important to understand what exactly it entails and how it can be used in a business context.

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Inbound Marketing Paid Content Marketing Websites Planning 115

SmartBug Media

AUGUST 16, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

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Hubspot Product Work Management Multi-Channel 52

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

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Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

SmartBug Media

JUNE 3, 2021

Luckily, HubSpot has several custom and templated reports you can build onto dashboards that allow you to see what’s working and what’s not with your content marketing. Monetary Content Marketing ROI Reports in HubSpot. List-Building Content Marketing ROI Reports in HubSpot. Campaign Revenue.

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SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

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Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

JUNE 17, 2020

As a healthcare marketer, you may already know that a solid inbound marketing program is the key to sparking consistent, long-term growth. Unfortunately, if you’ve been in the B2B healthcare industry long, you’ve probably run into a handful of marketing challenges that are unique to the sector.

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Inbound Marketing B2B Marketing Planning Advertising Agencies 94

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. These past three years have been completely transformative for the world of marketing. Your business + innovation = a more human approach to marketing.

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SmartBug Media

OCTOBER 13, 2020

As marketers, we’re constantly seeking out ways to improve the customer experience—and to understand their needs to tailor our efforts to their individual situation. This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy.

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Hubspot

FEBRUARY 4, 2021

We've built HubSpot on the belief that you earn attention by being of value. That belief is at the very heart of HubSpot's success; creating remarkable content is what makes a remarkable brand. Traditionally, a B2B company's marketing plan was focused on getting their product into decision-makers' hands and convincing them to buy it.

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SmartBug Media

SEPTEMBER 1, 2021

Here are a few benefits HubSpot’s drag-and-drop editor spells out for marketers. The drag-and-drop editor lets marketers build and arrange a web page or email without the help of a developer. That means you can see your inbound marketing vision through without interrupting your day or having to wait on a busy dev team.

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Hubspot CMS Development Mobile Marketing Webinar Metrics 98

Roketto

MARCH 30, 2022

You’ve gone through the onboarding, but now you want to dive into the HubSpot platform and really get it working for your business — creating a website, setting up marketing automations , controlling how leads are filtered in your sales pipeline — you want it all.

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Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses. Below you’ll find a list of our top HubSpot training recommendations.

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Hubspot CMS Development Training Work Management 53

Optinmonster

OCTOBER 12, 2021

Are you looking for the right email marketing software for your business but not sure which one is the best to use? Then this HubSpot review is for you. Email marketing software is just one tool that marketers and businesses use to reach out to their customers. One popular email marketing software is HubSpot.

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Hubspot Budget Programs Enterprise Management Email Marketing 70

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses. Below you’ll find a list of our top HubSpot training recommendations.

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Hubspot CMS Development Training Work Management 52

SmartBug Media

JUNE 29, 2022

Inbound marketing is a notoriously slow burn. It can take 6-9 months —and in some cases, even longer—to start to see the results of an inbound investment. Your martech stack plays a critical role in your inbound marketing efforts, and when properly optimized, it can be the fuel that ignites your growth.

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Inbound Marketing Marketing Automation Services Industry CMS Marketing Management 52

Kaon

SEPTEMBER 21, 2015

by Lisa Toner of Hubspot. ” Why is marketing trying to do it all on their own? Why not leverage other companies to work on getting leads and creating a partnership or marketing relationship that compliments your brand. A solid execution and promotion plan. “When spider webs unite, they can tie up a lion.”

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SmarkLabs

APRIL 3, 2023

In today’s competitive business landscape, integrating your Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems is essential to ensure seamless communication and data sharing between various departments. Additionally, this streamlines data management and improves overall business efficiency.

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Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

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SmartBug Media

JULY 29, 2020

Inbound Marketing Tools that Can Improve Brand Awareness for Manufacturers. If you are already creating content, you can use the same inbound marketing tools to create a plan for improving your brand awareness. Before creating this plan, you’ll need to know what needs improvement.

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Inbound Marketing Tools Brand Identity Branding 89

SmartBug Media

APRIL 23, 2021

If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. This will help you understand if there are other tools you may still need to invest in as you move your site to HubSpot. HubSpot hosts your site when you sign up for the CMS subscription.

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SmartBug Media

DECEMBER 22, 2020

Out of the box, HubSpot comes with four object types: Contacts, Companies, Deals, and Tickets. HubSpot released custom objects in Q3 2020 as part of its newest set of Enterprise features. There are likely a million different ways custom objects can be used, and here are three ways you can put HubSpot custom objects into practice.

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Hubspot Enterprise Management Work Management Marketing Management 98

SmartBug Media

DECEMBER 29, 2020

You’ve heard about everything HubSpot can do, and like a tween bugging their parents for a must-have video game, you can’t help but be giddy at the possibilities. If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. HubSpot Is All-Inclusive.

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Marketo Hubspot Marketing Automation Services Advertising Agencies 59

Square 2 Marketing

NOVEMBER 14, 2022

I ’ve been helping companies with their growth plans, revenue generation and marketing execution for almost 20 years – long enough to remember the last recession in 2008. HubSpot was a baby of a company back then, but it had a very compelling story and message. This message is attributed to then-HubSpot CEO Brian Halligan.

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Hubspot

FEBRUARY 1, 2021

We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. All of it comes down to planning — and part of that planning means driving ticket sales. Here’s the way our INBOUND marketers do it: 11. Add a date limit, too.

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Inbound Marketing Tips Planning Paid Search Agency 98

Webbiquity

MAY 9, 2023

Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!” Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What’s the best approach for creating that strategic plan? Define and refine your objectives clearly.

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Social Media Social Marketing Planning Tips 313

SmartBug Media

JUNE 14, 2021

If you’re contemplating making the switch from Pardot to Hubspot—or vice versa—there are some essential things worth considering. HubSpot: A Quick Overview. HubSpot is often touted as the industry-leading marketing automation platform and the father of the Inbound Methodology , which is centered on: “.

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Hubspot Marketing Automation Services Enterprise Management Paid Search Agency 98

Smashmouth Marketing

NOVEMBER 19, 2009

About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. Knowing the basics was key to the planning of the project: Understand SEO.

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Inbound Marketing Hubspot Product Lead Ranking 100

Hubspot

FEBRUARY 3, 2021

And to help your case, we reached out to HubSpot experts who made that jump for their input on what mastering inside sales entails. Sharen Murnaghan, HubSpot Solutions Partner Growth Specialist, about her experience transitioning from inside to outside sales, the first bit of advice she offered had to do with taking initiative.

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Hubspot Tips Ideal Customer Profiles Marketing Prospects 86

Sharpspring

MARCH 3, 2020

Before inbound marketing and marketing automation (and before we chose SharpSpring), we did everything manually and piecemeal. Our business model was project-based with the exception of providing hosting plans to those that couldn’t do it themselves. How Hubspot Came, Then Went. I’d love to chat with you!

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Paid Search Agency Advertising Agencies Hubspot Ad Agencies 65

Golden Spiral

DECEMBER 21, 2018

Have a Plan. Do you have a written marketing plan? If you don’t have a written plan, you will feel afraid. The plan doesn’t have to be difficult, 40 pages long, or require a PhD in astrophysics to read. You just need a plan. Every good marketing plan is tied to key performance indicators (KPIs). (His

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