SmartBug Media

JUNE 2, 2022

If you’ve got a marketing hypothesis to test, A/B testing allows you to test the performance of two different versions of the same email. Not sure what type of subject line will get the best open rates? Here are 9 ways in which you can increase your email click-through rate. Content Marketing. A/B test it!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

SmartBug Media

AUGUST 17, 2022

Identify Your INBOUND 2022 Goals. Without even trying, you will likely acquire some swag from HubSpot partners, merch from the INBOUND shop, a blister or two, and a new friend. But let’s circle back to what you want to bring back from INBOUND, back to your original goals. Why are you personally attending INBOUND?

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? Well, apparently, they do.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Have we outgrown our current marketing system? Click here to download!

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Litmus

JANUARY 19, 2021

It can be tough taking your email marketing program to the next level on a tight budget—but it’s possible. So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021. Best free email marketing tools.

Budget Programs 136

Budget Programs Work Management Marketing Management Email Marketing 136

Hubspot

APRIL 29, 2015

The finance industry is just one of those industries that's REALLY difficult to work in as a marketer. There's simply no place for inbound marketing. To help finance marketers overcome these marketing challenges, we’ve put together an ebook tailored specifically to marketers in the finance industry.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Bandwidth Case Studies 28

Vidyard

OCTOBER 24, 2017

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. HubSpot is always on the lookout to help their sales reps book more meetings. Video is the next frontier when it comes to connectivity and building trust.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

SmartBug Media

JULY 31, 2023

Identify Your INBOUND 2023 Goals Without even trying, you’ll likely acquire some swag from HubSpot partners, merch from the INBOUND shop, a blister or two, and a new friend. But let’s circle back to your original goals for what you want to bring back from INBOUND. Why are you personally attending INBOUND?

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

ClearVoice

JANUARY 8, 2024

Use it to measure KPIs such as website visits, pageviews, bounce rates , and conversion rates HubSpot Analytics: Provides analytics for inbound marketing, sales, and customer service. Use it to evaluate email marketing KPIs such as open rate , subscriber growth rate, and unsubscribe rate.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Martech

FEBRUARY 3, 2022

Nearly all companies offer the same basic capabilities for email, website tracking and a marketing database. Is inbound marketing (social media, blogging, SEO ) more important than outbound (email)? Is lead scoring a crucial part of your marketing process? Are reporting and analytics the key features you need?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Terminus

SEPTEMBER 24, 2017

Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. Today, I’m excited to announce Terminus’ new integration with HubSpot! This partnership is groundbreaking for B2B marketers because it brings inbound and account-based marketing together for the first time.

Account Based Marketing 32

Account Based Marketing Hubspot Work Management Marketing Management 32

Hubspot

JULY 29, 2016

Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer. e.g. “Get more leads faster with Inbound Marketing”.

Inbound Marketing 28

Inbound Marketing Optimization Conversion Landing Pages 28

SendX

MAY 24, 2019

Here is how to do just that: Include the name of the recipient , preferably within your subject line, as personalization will get you a higher open-rate. Because it builds trust and increases open rates. First, help before you pitch. Offer something in return before you ask them for their help. Why is this important?

Copywriting 151

Copywriting Tips Template Content 151

Outgrow

MAY 16, 2023

Why early creation of organic content, addressing consumer interests and market trends is essential 6. Measuring bottom-of-the-funnel metrics like leads, value, and ROI using tools like HubSpot and Salesforce About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. But right now, we still have that advantage.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

Hubspot

OCTOBER 28, 2020

Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. Take sales emails as an example — sends have nearly doubled since March, but open rates continue to remain well below pre-COVID levels. Facebook Messenger integration with HubSpot.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Hubspot

FEBRUARY 23, 2016

Although most companies now recognize that inbound marketing is an effective promotional tactic, it’s been viewed more often as the icing on the cake rather than a must-have. percent of companies using inbound marketing saw a significant increase in leads. Why Your Inbound Marketing Isn’t Working.

Work Management 28

Work Management Inbound Marketing Marketing & Strategy Marketing Management 28

Vidyard

OCTOBER 24, 2017

By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever. HubSpot HubSpot is always on the lookout to help their sales reps book more meetings.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

OCTOBER 24, 2017

By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever. HubSpot HubSpot is always on the lookout to help their sales reps book more meetings.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

G2M Solutions

DECEMBER 1, 2022

Sales email open rates have never been lower. The Pandemic forced us apart, we resorted to digital tactics to stay connected to each other, to our loved ones, to our colleagues - and of course to our leads and prospects. And in the process we have burnt them. Now it's time to reconnect. Digital fatigue has never been higher.

Marketing & Strategy 62

Marketing & Strategy Open Rate Click Rate Tactics 62

Hubspot

DECEMBER 9, 2010

Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over. Do you think inbound marketing will work in your country or for your audience? Connect with HubSpot : We crave knowledge. We want to be spoken with not to.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Envy

MARCH 4, 2021

Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Take particular notice of general KPIs like open rate, click-through rate, and conversion rate. Nurturing leads does not need to be a ton of work.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Hubspot

JANUARY 5, 2017

And despite what you may think, email marketing is still growing: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the world’s population). This is evidence that the inbound marketing methodology is working for email marketers.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Hubspot

JULY 31, 2017

Here at HubSpot, when we decide we really like something, we go all-in. That includes things like email personalization, a global presence, and seasonality in our marketing. To start, Gasbarrino’s email showed an 8% higher open rate than the one from Villalobos. In addition to a 15% higher open rate as well as a 7.2%

Advertising Agencies 71

Advertising Agencies CTR Clickthrough Open Rate 71

Hubspot

JANUARY 12, 2017

2) HubSpot's Advertising ROI Calculator. Growth marketers know that conversion rate optimization is critical to an inbound marketing strategy -- thus the need to prove all A/B tests pass with statistical significance. 4) HubSpot's Leads Goal (SLA) Calculator. 4) HubSpot's Leads Goal (SLA) Calculator.

Budget Programs 28

Budget Programs Business Marketing Budget Click Rate 28

Walker Sands

JUNE 7, 2020

WordPress is one of the most commonly used content management tools due to its user-friendly interface that allows marketers to easily manage and publish content on your website, all without knowing how to code on the back-end. Customer Relationship Management.

Marketing Automation Services 52

Marketing Automation Services Tools Sales Qualified Leads Work Management 52

Hubspot

FEBRUARY 12, 2018

This indicates you’ve established yourself as a thought leader and have created great content -- both good first steps in an inbound marketing plan. Actionable Metrics: Bounce Rate, Social Shares. Email Open Rate. You might even reach out to these followers and demonstrate the value of following you, too.

Campaigns 77

Campaigns Planning Marketing Analytics Tools Click Rate 77

SmartBug Media

MAY 15, 2020

By using social media planning tools, such as HubSpot, Hootesuite, or Sprout Social, you can create content that will post automatically. Although creative subject lines will help your open rates, make sure they’re relevant to your emails. There’s No Secret Sauce for How to Market Your Nonprofit.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Unbound B2B

JANUARY 10, 2023

Lead generation is one of the most critical aspects of a marketing strategy. Around 19% of the HubSpot survey respondents stated that lead and traffic generation is the biggest hurdle in 2023. This lead generation is also preferred where a company’s primary leads come from inbound marketing strategies.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Hubspot

AUGUST 4, 2010

Are you using outdated metrics to measure your inbound marketing efforts? Marketing on the web is changing quickly, but many businesses are failing to change their metrics to match the changing realities around them. Email Open Rate. Yet marketers the world over continue to live and die by this metric.

Online Marketing 28

Online Marketing Open Rate Lead Scoring Lead Ranking 28

Strategic-IC

FEBRUARY 20, 2018

A 2013 GE case study on Sponsored InMails suggests some very positive campaign outcomes, especially open rates which reached 13%. Potentially high open rates. Light social selling interactions (liking, retweeting, favoriting) are considered to be less creepy than more in-depth interactions (commenting, messaging).

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

SmartBug Media

OCTOBER 21, 2021

And last but not least, we’re finishing up this year’s INBOUND recap series with a blog around the best sessions from our favorite HubSpot Academy professors. We hope you’re as pumped as we were to learn from the ultimate HubSpot connoisseurs as they provide hacks to make our HubSpot usage as easy as possible.

Hubspot 52

Hubspot Top of Funnel Account Based Marketing Tips 52

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

JULY 21, 2011

DJ Waldow joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! He's a professional speaker in the social media and email marketing industry and an all around nice guy. In this episode, we chat about: Email marketing takeaways he has gained over the years.

Communities 28

Communities Work Management Marketing Management Open Rate 28

Hubspot

AUGUST 10, 2015

It's no secret video is becoming a bigger and bigger part of companies' inbound marketing strategies. In fact, research has found that using the word "video" in an email subject line boosts open rates by a whopping 19%.

Statistics 28

Statistics Video Marketing Paid Search Agency Open Rate 28

Hubspot

JULY 12, 2012

Well, it's time to analyze both sides of the email sending frequency issue further by hosting another marketing debate. And here at HubSpot, we have two employees with very opposing views on this subject. 1) Emails targeted to customer loyalty programs have a 40% higher open rate.

Email Marketing 28

Email Marketing Ad Frequency Open Rate Correlation 28

Hubspot

FEBRUARY 11, 2011

HubSpot also offers an email marketing tool as part of our integrated inbound marketing software. For example, at HubSpot, we produce webinars on a regular basis, so our subject lines often start with the phrase [New Webinar]. What about open rates? Connect with HubSpot :

Email Marketing 28

Email Marketing Open Rate Deliverability Paid Search Agency 28