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The Cost Effective Benefits of Inbound Marketing

SmartBug Media

If you’re not familiar with inbound marketing, it probably sounds too good to be true. But I have good news to share: That’s exactly what the world of inbound marketing is all about. Inbound Marketing vs. Outbound Marketing. The Benefits of Inbound Marketing. Inbound Marketing Tactics.

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Highly Recommended HubSpot Certifications for Marketers

SmartBug Media

Part of every marketing position is a commitment to ongoing training to ensure you’re staying up to date with industry trends and growing your marketing knowledge. One of the best ways to do this is by earning certifications from HubSpot, a leader in inbound marketing and sales software. Marketing Coordinators.

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SmartBug Media Is Now HubSpot Platform Enablement Accredited

SmartBug Media

As a leading provider of digital marketing solutions, SmartBug Media has done it again! We are thrilled to announce that we have earned HubSpot Platform Enablement accreditation —making us one of the few organizations around the globe to hold this recognition. But what does it mean to be an accredited HubSpot agency?

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The Anatomy of a Solid Inbound Marketing Campaign

SmartBug Media

Inbound marketing campaigns. What components should you include in your inbound marketing campaign? Before we dive into the anatomy of an inbound marketing campaign, it’s important to understand the answers to two questions: “ What is inbound marketing? What Is Inbound Marketing?

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Why the Inbound Marketing Methodology Works

Lake One

It’s probably not your product – it’s more likely an issue with your marketing strategy. This is where using an inbound marketing methodology can help. What Is Inbound Marketing? Inbound marketing focuses on four key stages to better promote your business: Attract, Convert, Close and Delight.

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An Introduction to the Inbound Marketing Funnel

Lake One

Picture this, you’re scrolling on social media and see a random post on your feed about a new product. Welcome to the first two stages of the inbound marketing funnel – you’re not alone in this journey. Discover more about the inbound marketing and the funnel experience below. You’re hooked.

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Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy

SmartBug Media

If 2020 taught us anything at all, it’s that strategic planning and preparation is key. Build an all-inclusive inbound marketing engine. Now we’re on to the fun part (in my personal marketing nerd opinion): inbound marketing. Some businesses think that email marketing is a strategy of the past.