Hubspot

AUGUST 6, 2019

Below is a guide to accelerated ramp-up time for your salespeople (along with some examples of how HubSpot trains their salespeople). New sales hires at HubSpot experience “a day in the life” of a HubSpot sales rep before their official first day. They learn how to use HubSpot’s CRM , Marketing , and Sales tools.

Training 83

Training Marketing Management Hubspot Advertising Benchmark 83

SmartBug Media

MARCH 8, 2019

With HubSpot’s CMS, you can also update elements of your webpages to be specific to individual visitors. HubSpot calls these personalized elements “Smart Content.”. If you’re using HubSpot, the user data you can presently use to create smart content are: Country. For other visitors, your default copy could be vertical-neutral.

Website Personalization 72

Website Personalization Personalization Marketing Websites Top of Funnel 72

SmartBug Media

SEPTEMBER 13, 2019

Buyer personas are an integral part of any inbound marketing strategy. But if you don’t clearly define personas in the development process or if you take on too much at once, you may end up with too many personas—making the most critical component of your marketing strategy more of a distraction than a helpful guiding point.

Advertising Agencies 63

Advertising Agencies Buyer Personas Top of Funnel Inbound Marketing 63

Hubspot

JANUARY 2, 2015

Our marketing agency Revenue River''s blog was boring. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. 6) Updated blog author pages.

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Hubspot

SEPTEMBER 14, 2016

You still need to offer free content to support your inbound marketing efforts. You are going to have to test into what works best for your specific audience and content vertical. What homepage best communicates our value proposition, thus leading to lowest bounce rate / greatest time on page? Conversion.

Lead Ranking 63

Lead Ranking Content Mobile Advertising Lead Scoring 63

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. But how could we do this?

Traffic 50

Traffic Case Study Case Studies Paid Search Agency 50

Hubspot

FEBRUARY 16, 2011

Successful inbound marketing is all about attracting and converting more visitors to your website. Inbound marketers use calls-to-action to send website visitors to landing pages, where they can exchange contact information in exchange for an offer. The trick is to become a vertically integrated publisher.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Ad Exchange 28

Hubspot

DECEMBER 16, 2011

There's a dangerous misconception flying around that inbound marketing stops once you generate leads. Effective implementation of inbound marketing follows leads throughout the sales cycle, especially considering the fact that only 50% of qualified leads are ready to buy immediately , according to Gleanster Research.

Lead Nurturing 28

Lead Nurturing CTR Enterprise Management Sales Qualified Leads 28

Hubspot

JULY 22, 2010

Making it easy for people to navigate through your site is extremely important and one of the first steps is to decide whether you want your main navigation on the top (horizontal), side (vertical) or both. Coren is a Project Manager at PullnotPush, a Boston inbound marketing agency. Connect with HubSpot :

Marketing Websites 28

Marketing Websites Salesforce.com Webinar Metrics Copywriting 28

Hubspot

SEPTEMBER 5, 2013

There’s no substitute for reading the guidelines , but the points consist primarily of the following: Create blog content, landing pages, and site pages for people, not search rankings. Your CEO should put significant energy into building a company that adds value to your market, and your content should do the same thing.

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

ClearVoice

DECEMBER 18, 2023

For instance, a comprehensive solution like HubSpot ABM Software has everything you need to run successful ABM campaigns. This encompasses your website content, landing pages, social media interactions, retargeted ads, and sales offers. Landing page. Advertising. Social media campaigns.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

ClearVoice

DECEMBER 18, 2023

For instance, a comprehensive solution like HubSpot ABM Software has everything you need to run successful ABM campaigns. This encompasses your website content, landing pages, social media interactions, retargeted ads, and sales offers. Landing page. Advertising. Social media campaigns.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

Hubspot

MAY 13, 2014

Optimizing your site pages (landing and thank you pages, as well), TOFU & MOFU offers, and workflows with direct contact information (phone #, email, etc.) Marc Herschberger ( Inbound Coordinator, Revenue River Marketing ). Spencer Powell ( Inbound Marketing Director, Inbound Educators ).

Template 28

Template Top of Funnel Buyer Personas Personalization 28

Hubspot

APRIL 1, 2019

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month.

Landing Pages 78

Landing Pages Lead Generation Lead Scoring Lead Ranking 78

Hubspot

JUNE 16, 2020

For instance, some popular ebook topics revolve around SEO, inbound marketing, and ecommerce. Here is an example of an ebook, " YouTube for Business ," from HubSpot. All you need is a landing page, CTA, and promotion post drafted. Vertical, "old school" formats aren't the most engaging experience for readers.

Thought Leadership 98

Thought Leadership Landing Pages Youtube Paid Search Agency 98

Hubspot

MAY 1, 2017

Whether you want to save time doing marketing tasks or simply cut time wasted doing those daily tasks like saving emails and files to spreadsheets, having a tool that makes your life easier and saves you time is ideal. CRMs are such an essential part of any good marketing and sales team that we think everyone should have one.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Outgrow

JULY 15, 2021

Our list would have been incomplete without this marketing giant! HubSpot is all about transforming marketing into something people love, and we certainly love them for it! In it, he talks about his four-pillar SEO strategy that might just get you to the first page of Google! Digital Marketing Institute.

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. SEO Courses. SEO Training.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Vidyard

OCTOBER 27, 2019

Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. Landing Pages 1.3 Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

And, once you’ve figured out what works, don’t forget to include it in your video marketing strategy. Landing Pages 1.3 Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. Landing Pages. Contents 1.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

ClearVoice

MARCH 19, 2020

In SEMRush’s The State of Content Marketing 2019 Global Report , an analysis of over 700,000 articles revealed long pillar-style blog posts of 3,000 words or more tend to get triple the traffic and quadruple the shares of a more standard 901-1200 word blog post. The end goal for the majority of marketers? Lead generation.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hubspot

OCTOBER 14, 2016

From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. And because so many people are landing on those four or five pages, it's very important that you take special care to optimizing those pages for conversions.

Lead Scoring 28

Lead Scoring Lead Ranking Marketing Websites Generation 28

Hubspot

SEPTEMBER 17, 2018

It’s no longer just one piece of your overall marketing plan. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. Use HubSpot Video or Loom to record yourself recapping an important meeting or giving personalized recommendations. On Facebook?

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Directive Agency

MAY 26, 2017

Social Media has been a tangential part of search engine marketing for some time now. If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. Landing Page visit from paid ad. Landing Page visit from display ad.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Hubspot

AUGUST 21, 2023

Whether you’re a product designer or a social media coordinator, everyone needs to be on the same page. Go-to-market strategies help maintain alignment throughout the whole product lifecycle because they include roadmaps and planning documents that keep the team informed on who will be handling which tasks.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

DECEMBER 11, 2013

To read more content like this, subscribe to Inbound Insiders. Consistently creating great content with a small team is a common challenge for many marketers today. As a three-person inbound marketing agency, we''re in the same boat. The topic was inbound marketing for industrial businesses.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 28, 2012

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”.

Landing Pages 28

Landing Pages Lead Generation Lead Scoring Lead Ranking 28

ClearVoice

APRIL 9, 2020

It doesn’t make sense to ask readers to engage on your poll on Facebook if what you really want is for them to click through to a blog post filled with backlinks to product pages. Could you pull some key quotes out of it to use as #MotivationalMonday snippets on your Facebook business page for the next several weeks?

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Hubspot

DECEMBER 7, 2011

PPC + Inbound Marketing = Relevancy. Paid search can be difficult, but it doesn't have to be if you adhere to the basic principles of inbound marketing. Being relevant can also be difficult in terms of finding opportunities, but it is a key component to connecting with your target market. Let's do some quick math.

PPC 28

PPC Relevance Landing Pages Inbound Marketing 28

Single Grain

JUNE 8, 2021

Whether you’re a full-time copywriter or simply a freelancer trying to land a gig, these tips should help you improve your copywriting skills! Related Content: * How We Built a B2B SaaS Marketing Agency Unlike Anyone Else * LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need. Check out competitor home page stories.

Lead Ranking 140

Lead Ranking Enterprise Management Work Management Marketing Management 140

Hubspot

JULY 10, 2018

You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course. Facebook Lead Ad isn’t designed to replace your landing pages. AdEspresso found their Landing Pages and Lead Ads had nearly identical cost-per-lead at around $0.94. Facebook Lead Ads. Repeat business.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Hubspot

MAY 30, 2014

An ineffective marketer creates a bunch of generic "contact us" landing pages on his website and thinks the leads will automatically start rolling in. An effective marketer recognizes that website visitors typically won''t provide their contact information unless they''re receiving something of value in exchange.

Promotion 28

Promotion Planning Marketing Budget Buyer Personas 28

Hubspot

APRIL 23, 2014

The rise of the visual web and the growing popularity of visual communication are among inbound marketing''s most prominent trends. I highly recommend investing in this if you''re looking to take your Pinterest marketing to the next level -- but you can take baby steps by simply improving the image size and resolution.

Mobile Marketing 28

Mobile Marketing Click Rate High Quality Lead Verticals 28

SnapApp

DECEMBER 22, 2016

If you are looking for a huge variety of content marketing information, stop by Heidi’s blog. Recommended reading: 5 Core Content Types Every Marketer Needs To Succeed. #11. Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). Inbound Marketing Agents. Sprout Content.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

MARCH 17, 2016

Actually, we've created a whole bunch of educational content about Excel here at HubSpot. Here are a few of the best ones: " How to Use Excel: The Essential Training Guide for Data-Driven Marketing " (free ebook). " 9 Excel Templates to Make Marketing Easier " (free templates). " 10) How to implement inbound marketing.

Budget Programs 28

Budget Programs Course Marketing Analytics Tools Hubspot 28

SnapApp

DECEMBER 16, 2015

Some of the most successful brand publishers — GE , Adobe , and Red Bull — embrace microsites as a part of their content marketing strategy. Organizations will use them to push campaigns, tailor paid media landing page experiences, and develop content in different verticals – like GE. ROI Calculators Close Deals.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

Hubspot

APRIL 22, 2013

Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. GE also smartly takes advantage of Pinterest’s layout by featuring a lot of long, vertically aligned content, such as vertical crossword puzzles and infographics. 7) American Marketing Association.

Paid Search Agency 28

Paid Search Agency Companies B2B Buyer Personas 28