article thumbnail

HubSpot Product Update Roundup - April 2023

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

Hubspot 98
article thumbnail

Highly Recommended HubSpot Certifications for Marketers

SmartBug Media

Part of every marketing position is a commitment to ongoing training to ensure you’re staying up to date with industry trends and growing your marketing knowledge. One of the best ways to do this is by earning certifications from HubSpot, a leader in inbound marketing and sales software. Let’s dive in.

Hubspot 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

HubSpot Product Update Roundup—October 2023

SmartBug Media

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

Hubspot 59
article thumbnail

Inbound Marketing 101: How Does Inbound Marketing Actually Work?

SmartBug Media

You’ve probably heard the term “inbound marketing” more than a few times since it first appeared on the marketing scene in 2005. But if you aren’t already creating inbound marketing campaigns, you might be wondering how much of a difference creating a company blog or posting on social media could make to your ROI.

article thumbnail

Understanding HubSpot Reporting and Sales Setup

SmartBug Media

Let’s break down an effective HubSpot reporting and sales setup into two main categories: what are the questions that need to be answered before HubSpot implementation, and what are tips for success both during and after HubSpot implementation? Questions Before HubSpot Implementation. How does your sales process work?

Hubspot 69
article thumbnail

The Intelligent Inbound Podcast: Lessons Learned from a Revenue Leader Turned SaaS Co-Founder

SmartBug Media

Has your inbound marketing agency embraced the idea of Intelligent Inbound® marketing being about a “culture of experimentation”? All this is part of the unique alchemy for inbound marketing strategy success for one former CMO turned SaaS co-founder. We see so many abandoned experiments in marketing.

article thumbnail

How the Flywheel Killed HubSpot's Funnel

Hubspot

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.