Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog post will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!
October 2023
Instagram First Comment Support
*Available to Marketing Hub Pro+ customers
Learn More >
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HubSpot Update Details
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With First Comment Support, you can schedule the first comment on your Instagram posts. A successful Instagram post includes a strong caption and relevant hashtags, but space is limited. You can use the first comment to interact with users directly, improve engagement with additional hashtags, and grow your reach on Instagram.
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| SmartBug's Impact |
This new Instagram First Comment Support from HubSpot allows us to boost engagement for clients by scheduling interactive comments on their Instagram posts. Now, we can use that valuable real estate to add further context, hashtags, and calls to action, driving more visibility and connecting with followers in an organic way right from the outset. It's an exciting update that expands the options for strategic Instagram marketing directly in HubSpot.
See how we support Marketing Hub >
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October 2023
Ask HubSpot Academy in ChatSpot
*available to all ChatSpot users
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HubSpot Update Details
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HubSpot Academy is now a source for answers in ChatSpot. That means ChatSpot users can get their questions answered with 600 hours of HubSpot-approved educational content. Responses in ChatSpot link back to the video that the response came from, should the user wish to learn more or get more context. Users can mention “Academy” in their prompt to guarantee an Academy response, or, if ChatSpot decides that Academy is the best source of information, it will pull its response from Academy.
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| SmartBug's Impact |
With the addition of Ask HubSpot Academy in ChatSpot, we now have 600 hours of educational content at our fingertips to quickly access certified answers to client questions. By enabling ChatSpot to tap into the robust HubSpot Academy knowledge base, we can provide clients with authoritative responses linked to relevant training videos for more context when they need it. This update makes HubSpot expertise readily available, helping us deliver high-value support and enabling our clients to find support that’s relevant to them.
See how we support Marketing Hub >
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October 2023
Options for Contacts to Download or Delete Their Data
**available to CMS Hub Pro+ customers
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HubSpot Update Details
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You can now add modules so contacts can request to download or delete their personal data stored by you in HubSpot. When added, information about how to request a download or deletion of personal data will appear on a contact’s email subscription preferences page. You can decide whether to make these choices available to your contacts.
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| SmartBug's Impact |
The new HubSpot options enabling contacts to directly request downloads or deletion of their personal data allow businesses to easily comply with data privacy regulations. Now, clients can seamlessly empower website visitors to manage their data rights with integrated self-service preferences. This update provides a turnkey way for our customers to operationalize data transparency and consent requirements.
See how we support Content Hub (formerly CMS Hub)>
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October 2023
Lead Management in Prospecting Workspace
*available to Sales Hub Pro+ customers with an assigned Sales Seat
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HubSpot Update Details
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HubSpot is adding a new object to Sales Hub called “Leads.” This object transforms how sellers can manage prospecting and qualification efforts for both inbound and outbound demand gen motions inside of HubSpot. Managing leads happens from the Leads tabs inside the prospecting workspace.
Note: Leads do NOT replace contacts. Instead, leads are secondary objects (like deals or tasks) that can be associated with contact and/or company records.
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| SmartBug's Impact |
The new lead management capabilities in HubSpot's prospecting workspace streamline the way we nurture and qualify inbound and outbound prospects. By centralizing lead data in a dedicated UI, reps can better prioritize their pipelines while automated workflows progress leads. This unified lead tracking removes friction from handoffs between marketing and sales.
See how we support Sales Hub >
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October 2023
Updated Checkout Page with Apple Pay and Google Pay
*available to all users with Starter+ plans
**HubSpot Payments is available to U.S.-based customers using a Starter, Professional, or Enterprise edition of any hub
Learn More >
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HubSpot Update Details
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HubSpot has updated the HubSpot Payments Checkout page, which has an updated layout for credit card payments and a more secure ACH flow that instantly verifies bank accounts.
For native payments merchants, you can also offer your buyers the option to pay with Apple Pay and Google Pay.
Offering secure and efficient payment methods at checkout is crucial to boosting conversions and revenue. The addition of Apple Pay and Google Pay will be another way to reach those goals and give your buyers a seamless, faster checkout experience.
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| SmartBug's Impact |
With HubSpot’s newly revamped Commerce Hub, designed specifically for B2B SMBs, it's now easier than ever to streamline your opportunity-to-revenue process. The enhanced HubSpot checkout provides a streamlined experience for accepting payments. By integrating Apple Pay and Google Pay alongside credit card processing, businesses can offer customers their preferred payment methods for faster, easier transactions. These upgrades make checkout more efficient while maintaining rigorous security, helping our customers drive revenue growth through higher conversion rates.
See how we are supporting Commerce Hub >
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Take advantage of SmartBug services for streamlined implementation of HubSpot and leverage these new updates effortlessly. Our team of experts can provide timely, efficient, and cost-effective solutions to ensure your digital transformation today!
