Here’s some background:
When it comes to choosing a marketing automation platform, the market offers a multitude of options, each with its own set of strengths and capabilities. Two prominent players in this space, HubSpot and Pardot, have garnered significant attention. While both platforms offer valuable features, we believe that HubSpot edges out as the preferred choice for businesses seeking a comprehensive and user-friendly solution.
In fact, it’s become more common for many marketers and companies to ask about migrating from Pardot to HubSpot. We explore the key advantages of HubSpot over Pardot, highlighting the reasons why it stands out as a top contender in the realm of marketing automation. By the end, you’ll have a clear understanding of why HubSpot may be the ideal choice to elevate your marketing efforts and drive tangible results for your business.
> If you’re already considering migration from Pardot to Hubspot, we suggest our Step-by-step guide!
Why HubSpot Takes the Lead Over Pardot for Marketing Automation?
Pardot and HubSpot are great platforms offering marketing automation tools to help make your campaigns run more efficiently.
Pardot, Salesforce’s marketing automation platform, is a popular tool. None the less, based on the companies who’ve engaged with SAGE Marketing in order to migrate to Hubspot, we most commonly hear how Pardot’s features and functionalities often fail to deliver the desired results for marketers.
HubSpot’s CRM, on the other hand, offers a comprehensive platform for marketing and sales, operations, and services teams. That’s why many companies are making the switch to HubSpot.
Benefits of Switching from Pardot to HubSpot
- ABM
HubSpot’s Marketing Hub is equipped with account-based marketing capabilities, allowing you to plan and execute targeted campaigns seamlessly. With HubSpot, there’s no need for additional integration or third-party tools, making it a convenient solution for marketers.
- Social Media
Simplify your social media management tasks with HubSpot’s integrated tools. From tracking to sharing and monitoring social media campaigns, HubSpot streamlines the complex process, saving you time and effort.
- Reports & dashboards
Gain valuable insights into the performance of your marketing campaigns with HubSpot’s improved reporting features. The platform offers customizable reports and dashboards, allowing you to visualize and analyze your marketing efforts effectively.
- CMS integrations
HubSpot’s seamless CMS integrations empower marketers and enable developers to create exceptional websites focused on delivering a superior customer experience. With the right tools at your disposal, you can create engaging and user-friendly websites that drive results.
- Customer Support
Experience enhanced customer support with HubSpot. The platform offers multiple channels for customer assistance, including live chat, phone, email, knowledge base, and community forums. You can rely on HubSpot’s comprehensive support system to address any queries or concerns promptly.
- Marketing and Business Intelligence
Consolidate your marketing tech-stack with HubSpot as the central hub of knowledge. By eliminating the need for multiple platforms, you can save on subscriptions and integration maintenance costs. Additionally, having all your data and insights in one place provides a holistic view of your marketing efforts, enabling you to make informed decisions.
- User Friendly
HubSpot’s Marketing Hub offers a user-friendly interface and plenty of resources for support and guidance throughout the implementation process.
- Automation
With HubSpot, you can automate various marketing activities like email marketing, social media management, chatbot support, sales sequences, contact workflowa, A/B testing and more. You can even get to know your customers by using features like group inboxes, live chat, and AI-based chatbots.
- Revenue Attribution
And last but certainly not least, it offers a revenue attribution feature (kind of the holy grail of marketing). With this feature, you can track and analyze revenue generated from various assets, such as form submissions and email clicks, facilitating data-driven decision-making. Pardot lacks this feature altogether.
To sum up:
While Pardot and HubSpot are both reputable marketing automation platforms, it is clear that HubSpot takes the lead when it comes to providing a comprehensive and user-friendly solution for businesses.
Ready to make the switch to HubSpot and elevate your marketing efforts and drive tangible results? Contact our HubSpot professionals!
If you’re already considering migration from Pardot to HubSpot, we suggest our Step-by-step guide!
