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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." Social media, and discussions of its value for PR and marketing, have become ubiquitous.

Will Content Marketing Kill Trade Publications?

WebMarketCentral

Marketers today are relying more on producing thought-leadership content to attract prospects than on traditional in-your-face advertising, according to a recent study reported by HubSpot. Content marketing is all the rage.

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Twitter HubSpot Rick Burnes Inside Facebook Justin Smith Mark Walsh Jim Connolly LEADSExplorer Pravda on Media and Technology Kfir Pravda Social Media Today Martin Edic Disqus IntenseDebate BackType del.icio.us How can you make a big splash in social media without a huge budget?

B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting.

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

Website Grader Gives Out Free SEO Tips by TechCrunch Erick Schonfeld gives high marks to the Website Grader tool from HubSpot. Looking for an easy-to-use backlink checking tool (or two) for SEO?

Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

Business Blogging Tips from a Business Blogger by HubSpot's Inbound Internet Marketing Blog Mike Volpe interviews Leigh Anne Wallace of The B2B Lead blog about blog naming, thought leadership, reusing blog posts to get the maximum mileage out of them, and other topics.

SEO Is Not Dead, Just Changing: What This Means

WebMarketCentral

"SEO is dead." Making a statement like that is a great way to generate lots of traffic, and comments, as Micah Baldwin and Mike McDonald have recently demonstrated. But it's still nonsense.

B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

WebMarketCentral

Johnny Makkar provides some helpful guidance on how to get your co-workers to start Twittering , in which he links to this long but informative video from HubSpot on how to use Twitter for marketing and PR. Most Web 2.0

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

The brilliant Mike Volpe of HubSpot takes a different approach to offering his advice in 5 Things On Twitter That Annoy the Crap Out of Me. Get your "score" from Hubspot's TwitterGrader. This is the second of a two-part series.

SEM 1

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks.

New on WMC: Marketing Webcasts and Videos

WebMarketCentral

This is the place to see the latest expert rich media presentations from sources like Jill Konrath, author of Selling to Big Companies ; the Business Intelligence Network; HubSpot; Microsoft; Entellium; and SalesRoundup.

B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

Best of 2007: SEO Analysis Tools

WebMarketCentral

Website Grader from HubSpot This free SEO tool measures the marketing effectiveness of any website. Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics.

SEM 1

Genoo Aims to Shake Up Marketing Automation Space

WebMarketCentral

Companies evaluating established providers such as Marketo , Eloqua , Silverpop's B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process.

Social Media ROI vs. RONI

WebMarketCentral

Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. The costs of not investing, however, are substantial and should be compelling. ** technorati tags: social media marketing ROI John Wanamaker last click attribution HubSpot RONI United-Airlines-breaks-guitars thought-leadership-content del.icio.us

Sherpa Answers 15 Common SEO Questions

WebMarketCentral

Lee Odden puts this breakout at closer to 60/40, HubSpot has it at 75/25, and Dynamic Digital says.a As long as the blogging team follows a few simple guidelines and avoids the seven deadly sins of blogging , then absolutely! ** technorati tags: MarketingSherpa, SEO, paid vs. organic search, Lee Odden, HubSpot, Dynamic Digital Advertising, Anne Holland, long-tail keywords, blogging del.icio.us MarketingSherpa yesterday published an article titled Long-Tail Keywords Dead?

How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. HubSpot is a machine, you’re not. HubSpot has no soul.

How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)

Influitive b2b

That was the advice of angel investor, VC, and former CMO of Hubspot, Mike Volpe, who kicked off the recent Advocacy Advantage roadshow in Boston on September 19, 2016. The post How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce) appeared first on Influitive.

Hubspot Inbound Conference Recap 2 of 9

Kaon

Filed under: Marketing Guru Tagged: business challenges , change , Cognitive thinking , content , Content marketing , Hubspot , Inbound , marketing , Memorable Content , Neuroscience , Science. The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media.

HubSpot Jumps into the CRM Marketplace

Customer Experience Matrix

Hell probably didn’t freeze over today but there might have been a light frost: after years of rejecting the option, HubSpot today announced it will offer a CRM system. Audience response was predictably enthusiastic, since CRM features have been much desired by HubSpot users and resellers for years. HubSpot hopes this will encourage adoption of CRM by sales reps who have rejected it because it took too much work for too little value.

Introducing: HubSpot Guerrilla Marketing

Hubspot

At HubSpot, we’re big believers in the power of inbound. That’s why we’re thrilled to officially announce a program that’s been in development for some time, the HubSpot Guerrilla Marketing program.

Hubspot Inbound Conference Recap 3 of 9

Kaon

” – Christopher Penn Filed under: Marketing Guru Tagged: Boston , Brand Awareness , content , Hubspot , Inbound , Measurement , PR , Public Relations , Referral Traffic , social media. Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications.

Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Marketing Guru B2B BOFU Buyers journey customers Hubspot Inbound Kaon kaoninteractive Marketing Funnel Pain Points Sales and Marketing Alignment Sales funnel social media

Hubspot Inbound Conference Recap 8 of 9

Kaon

Filed under: Marketing Guru Tagged: analytics , B2B marketing , business challenges , Google Analytics , Google UTm , Hubspot , Inbound , LinkedIn , marketing , Measurement , organic , sales , social media , twitter.

HubSpot’s Matt Barby talks data, content creation and maximising the customer experience.

Tomorrow People

Matt Barby, Global Head of Growth and SEO at HubSpot, talked to Birmingham based inbound marketing agency Tomorrow People about the role of data in content creation, the reasons why some SMEs are struggling to capitalise on it and what the future holds for data driven marketing and content creation.

Hubspot Inbound Conference Recap 4 of 9

Kaon

Filed under: Marketing Guru Tagged: B2B , B2B marketing , B2B mobile marketing , Blog , business challenges , Hubspot , Inbound , marketing. Marketing Guru B2B B2B marketing B2B mobile marketing Blog business challenges Hubspot Inbound marketing

Hubspot Inbound Conference 6 of 9

Kaon

Filed under: Marketing Guru Tagged: B2B , Boston , CMO , Hubspot , Inbound , Inside sales , Lead generation , marketing , Revenue , sales. Marketing Guru B2B Boston CMO Hubspot Inbound Inside sales Lead generation marketing Revenue sales

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. Building HubSpot's Page Templates.

HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads.

A Tale of Two Sittings: Best of Times with HubSpot and Teradata

Customer Experience Matrix

I was barely home from Vegas before I headed up to Boston for HubSpot ’s Open House, a small event for primarily for business partners. HubSpot’s main user conference is the INBOUND show in September. Yes, that title is a pun on Dickens’ Tale of Two Cities.

Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. There were two industry announcements this week that were unexpectedly related.

Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here.

Hubspot Inbound Conference Recap 9 of 9

Kaon

Filed under: Marketing Guru Tagged: 3D , Boston , business challenges , business priorities , Hubspot , Inbound , marketing , Marketing ROI , sales , Sales and Marketing Alignment. Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts.

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound.

HubSpot Releases Social Inbox and Reveals So Much More

Customer Experience Matrix

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

HubSpot & Salesforce Sign a Partnership Pact Through 2020

Hubspot

I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. This is great news for HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers.