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How to beat Hubspot at its own game

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“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. HubSpot is a machine, you’re not. HubSpot has no soul.

Should your content generate leads or relationships?

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A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). ” Clearly the Hubspot model is built on leads. The Hubspot model is very clear: Produce content that generates more leads every month.

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Facebook content strategy is a time bomb for inbound marketing

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Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs, podcasts , video, eBooks, newsletters, social media marketing , and other forms of content marketing which serve to attract customers.

16 Essential educational resources for the marketing professional

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Inbound is Hubspot’s latest interesting project, a community site for marketers. By Kiki Schirr, {grow} Contributing Columnist. Being a marketer in the digital age is a matter of keeping up with the times.

Polish up your best content to drive content marketing value

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For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. By Luke O’Kelly {grow} Community Member.

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Does every business need content marketing? A reality check.

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In their IPO financial disclosure, Hubspot — the inventor of “inbound marketing” and a content-producing machine — revealed it had lost money for its first eight years in business. By Mark Schaefer. Does every business need content marketing? Of course not.

33 Inspiring B2B digital marketing case studies

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HUBSPOT : Focused social media on solving customers’ problems as a way to earn leads. For example, HubSpot is first to release guidebooks their target market needs to create success. When something changes in online marketing, HubSpot is there with a guide to manage the change.

The One Thing That’s Better Than Knowing Your Customers

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Current customers and potential customers who visit your site (a CRM like HubSpot can deduce this info for you). Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy.

As digital ad options dry up, marketers turn desperate

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Sniply lists an impressive group of customers on its site: HubSpot, Deloitte and Salesforce to name a few. A parable. One day I went in to my boss with a breakthrough idea. “Boss!

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What would I do if I were starting my blog from scratch?

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Read There are about 10 blogs that I read consistently and a lot of other resources like Marketing Profs, Social Media Examiner and Hubspot that I scan for ideas and trends. Here is mind game successful bloggers play with each other. “If

Six methods for smarter marketing segmentation

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Figure out ways to automate time-consuming tasks ( HubSpot has the idea ). By Brooke Sellas, {grow} Contributing Columnist. Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows.

A Simple Rule for How Brands Should Work with Influencers: Attention Retention

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Formerly of Google and HubSpot, his weekly podcast, Unthinkable , tells stories of marketers who break from conventional thinking. By Jay Acunzo, {grow} Community Member.

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Content Shock: Why content marketing is not a sustainable strategy

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Related Stories Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Wearable content: The X-factor that makes a social media plan soar Pimping your posts and the myth of the 80-20 rule 10 reasons why Twitter is content marketing’s best friend.

What’s Your Content Cadence?

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By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell. When Mark asked me to be a contributor to the {grow} blog, I excitedly ran around my house yelling (true story, ask my dog).

Is content swiping smart marketing or brand desperation?

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The author, a former HubSpot executive, would certainly know the value of such links and content. By Mark Schaefer. The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries.

The line between Media and Brands is blurring fast

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Adobe owns CMO.com, GE has GE Stories, HubSpot bought The Agency Post, Office Depot and Office Max built the SmallBizClub and American Express has its Open Forum. by Chad Pollitt, {grow} Community Member. To compete in the next few years, brands will have to act like media agencies.

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8 Practical motivations to blog when no one is reading it

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Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers!

A 6-step plan to respond to negative social media comments

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Related Stories How to beat Hubspot at its own game Four critical Social Media Lessons I learned from my 4 year old Gary Vee and the Empire of Favors Social media and the forgotten business opportunity My most important lesson in business almost killed my blog.

Why you’ve already missed the hottest marketing opportunity

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Related Stories Content Shock: Why content marketing is not a sustainable strategy Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Facing tough choices — Paid versus organic reach Six Arguments Against Content Shock.

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The future of integrated selling is now

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It’s direct, honest and even in your face about what it is going to take to sell successfully in a world where your biggest competitor might be inbound leads from Hubspot. If you need a guide to selling in the digital age, it has arrived.

No one cares about what you know, until they know you care

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In the words of Hubspot’s Joe Chernov, “it’s up to the influenced to decide if you are influential.”. In the words of Hubspot’s Joe Chernov, “it’s up to the influenced to decide if you are influential.”. By Mark Masters, {grow} Community Member.

How to create a winning strategy with crappy content

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If you don’t believe me, try competing with Hubspot in the content space.

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Resistance to Change and Surviving Content Shock

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PR News and HubSpot cited it as one of the top talks of SXSW). PR News and HubSpot cited it as one of the top talks of SXSW).

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7 Reasons Your Content Marketing Strategy Isn’t Working

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This is a guest post by Sarah Goliger, an inbound marketer at HubSpot. HubSpot is a marketing software company based in Cambridge, MA that makes inbound marketing and lead management software. Guest post by {grow} Community Member Sarah Goliger.

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Four key marketing lessons to propel us into 2014

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Related Stories How to beat Hubspot at its own game Wearable content: The X-factor that makes a social media plan soar Pimping your posts and the myth of the 80-20 rule Gary Vee and the Empire of Favors Time to re-think your business: “Competitive advantage” no longer exists.

Why Do Companies Struggle with Social Media ROI? 23 Facts

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82% of marketers who blog see positive ROI for their inbound marketing (source : HubSpot ). By Rob Petersen, {grow} Community Member. Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy ).

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A report from the epicenter of content marketing conferences

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Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston.

31 business building benefits of Buyer Personas

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To get you started on creating Buyer Personas for your brand, HubSpot offers a free template: Marketer’s Guide to Creating Buyer Personas. To get you started on creating Buyer Personas for your brand, HubSpot offers a free template: Marketer''s Guide to Creating Buyer Personas.

How Your Family Affects Creativity and Your Content Marketing Success

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There are a handful of truly talented and creative individuals and companies out there who are spearheading the movement — think HubSpot or {grow} — and there are thousands of “me too” artists who mimic what they do and say, hoping to ride the wave. By Justin P.

Social media success: Do you have the right people on the bus?

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Can people be re-trained to adopt a “social business” perspective? In many cases, I am beginning to doubt it. I was reminded recently by my friend Debra Andrews of the importance of getting the right people on board with your business in these changing times.

Ten reasons to blog – even if nobody reads it

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Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! . . Building an engaged community through a business blog can be extremely difficult — sometimes impossible.

What are the boundaries of inbound marketing?

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The data point was a public filing revealing that HubSpot — which defined the term “inbound marketing” — is still hemorrhaging money after eight years and its sales and marketing costs are arguably higher than what would be expected from a “traditional” approach.

The Content Mill: Can Quantity Beat Quality?

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The Hubspot Problem and the content mill. Schaefer Hubspot''s only emotional tie with me is a negative one —. I think the role of “content” in the marketing mix is one of the most fasciating discussion topics around. How much is enough? How do you break through?

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A Content Shock Parable: The Consumer View

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Related Stories Content Shock: Why content marketing is not a sustainable strategy Pimping your posts and the myth of the 80-20 rule Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Sponsored Content: Edge of integrity or the salvation of advertising?

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8 Big Ideas to Drive B2B Buzz

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Think about any of HubSpot’s “Grader” widgets. A guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed.

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Eight Scintillating Lessons from SXSW

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Interview with Kip Bodnar of Hubspot. I heard a story about a business man who had a half-day layover in Paris. He told a local person he had four hours to see Paris and asked him what he should do. The Frenchman said, “Sit on the curb and cry.&#.

How social media saved our church

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I started to study to be a better blogger, following the advice of Social Media Examiner , Hubspot and veteran bloggers. A few weeks ago I offered the opportunity to write a guest post (among other prizes!) as a tribute to everyone’s support for 1,000 blog posts here on {grow}.

How to build a truly actionable social media audience

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Let’s call the first one the Hubspot model. There’s a place for that kind of business but your sales and marketing costs are also astronomical (which has been well-documented in the case of Hubspot). By Mark Schaefer.

How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)

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That was the advice of angel investor, VC, and former CMO of Hubspot, Mike Volpe, who kicked off the recent Advocacy Advantage roadshow in Boston on September 19, 2016. The post How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce) appeared first on Influitive.

Hubspot Inbound Conference Recap 2 of 9

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Filed under: Marketing Guru Tagged: business challenges , change , Cognitive thinking , content , Content marketing , Hubspot , Inbound , marketing , Memorable Content , Neuroscience , Science. The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media.