Five Questions Every B2B Marketer Needs to Ask – by Christopher Ryan
Great B2B Marketing
APRIL 4, 2011
According to HubSpot, 78% of Internet users conduct product research online. B2B Marketing is a tricky business with a lot of moving parts. To do it right, you need the answers to the appropriate questions. Here are five to get you started: Is what you offer a commodity or a differentiated product or service? This is a critical question because it will determine how you must market to be successful.