Do B2B Editors Get Twitter?
AUGUST 12, 2011
Hubspot’s Dan Zarella says yes —provided it’s 22 tweets per day. As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement?