Predictive Analytics: Leveraging AI for Data-Driven Marketing
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DECEMBER 1, 2023
Marketers and salespeople use data such as demographic info (age, marital status, industry, role), to rank potential customers as to how likely they are to buy, according to HubSpot. Customer relationship management (CRM) systems, including Salesforce and HubSpot, aid in customer data management and segmentation.
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