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Predictive Analytics: Leveraging AI for Data-Driven Marketing

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Marketers and salespeople use data such as demographic info (age, marital status, industry, role), to rank potential customers as to how likely they are to buy, according to HubSpot. Customer relationship management (CRM) systems, including Salesforce and HubSpot, aid in customer data management and segmentation.

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Why Customer Feedback is Valuable and 5 Tools for Collecting It

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As HubSpot advises, if you never ask for customer feedback, you’ll never understand what drives customer satisfaction. If the HubSpot advice wasn’t enough to convince you, think of it this way: When you run a B2B company, you need feedback from customers to meet your business and marketing goals. Why is Customer Feedback So Invaluable?

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The Persuasive Power of the Infographic

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HubSpot) More than 50 percent of the human brain is wired for visual processing. HubSpot) The best use of infographics is always connected to what your goal is for any specific piece of content marketing. (Stanford Vis i on and Learning Lab) People like and share infographics 3x more than any other content on social media.

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AI-Powered Personalization in Marketing: Enhancing Customer Experiences

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If you’re already sold on how AI-powered personalization can benefit the marketing at your company, even given ethical concerns, but need more information on what platforms and tools to use to generate this AI magic, consider HubSpot’s guide to AI tools for marketers.

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The Top Platforms for eCommerce

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According to HubSpot, site structure is “integral to the success of your eCommerce business.” According to HubSpot, 45% of websites on the internet use WordPress, so it’s not a big jump from website to eCommerce site. market shares, respectively,” according to HubSpot, sourcing from web technology surveys W3Techs.

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Adding Low Cost Video to Your Digital Marketing

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The Hubspot study, State of Video Marketing Report 2023 , is only one of the many indicators that video is beginning to take over digital marketing. Video is now an essential component of any online marketing strategy – it is no longer a luxury. 81% of marketers use video, a more than 20% increase year over year.

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eCommerce Explained: The Basics of B2B

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If you’re interested, HubSpot explains them well here. It’s an easy in-and-out site to get excellent B2B eCommerce tips: Hubspot’s Complete Guide to B2B eCommerce FAQs What caused the boom in eCommerce during COVID-19? Private labeling eCommerce is probably best for you.