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    [Hubspot] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    Marketing publications such as HubSpot , MarketingProfs , and Moz offer industry specific courses on the latest trends. In a fast-paced industry where innovation is the foundation of any best practice, marketers need to constantly adapt to new technology and tactics to stay competitive.
  • HUBSPOT  |  WEDNESDAY, MAY 5, 2010
    [Hubspot] Why You Should Run Your Business Like Silicon Valley, Not Soviet Russia
    Connect with HubSpot Suppose you've been running your business for 15 years -- plugging along, building relationships with customers, making money, saving money, reinvesting money and growing your business. Then one day a new competitor appears. It seems too inexperienced to be a real threat, but it puts up a website, starts a blog that gets some traction, creates a Facebook page -- then before you know it, it starts stealing your customers. You have a Facebook page. You have a website.
    [Hubspot] Instagram Responds to Privacy Policy Backlash, and Other Marketing Stories of the Week
    Happy holidays, from HubSpot! Happy Holidays, marketers! :-). Are you enjoying your cozy, festive weekend with family and friends? We know many of you are off having a jolly ol' time rockin' around the Christmas tree, but we also don't want you to fall behind on your marketing news of the week! That's why we compiled this list of stories you definitely shouldn't miss (especially if you're diligently planning for a killer 2013 when you return from your holiday vacation).
  • HUBSPOT  |  TUESDAY, JULY 26, 2011
    [Hubspot] The Ultimate Event Checklist: Rock the Fall Conference Season!
    Connect with HubSpot The Fall event season is just around the corner. August through October are huge months for events and conferences, and I imagine many of you are filling your calendar and getting business cards ready to make a splash. But is that all you need to do to prepare? Below is a thorough checklist that you should complete before, during, and after every event you attend to make sure you get the most value possible out of both your time and money spent.
  • CONVERSICA  |  MONDAY, JUNE 25, 2018
    [Hubspot] A Fool-Proof Formula for Powerful Lead Conversion Strategy
    HubSpot recommends talking to your customers, your customer service team, and your sales team. Everyone wants to turn prospects into leads (and of course, leads into customers). There’s so much advice out there on how to achieve that goal, but what works and what doesn’t? We’ve developed a fool-proof formula for a powerful lead conversion strategy for marketers. Read on to learn about the pillars you need to have in place to attract the right leads. Do You Know Your Target Audience?
    [Hubspot] How to Craft the Right Questions for Your Next Marketing Survey
    For instance, if we were to evaluate how useful this blog post is to our audience in comparison to other blog posts, we might start with a question like, "How often do you read HubSpot's blog?" This is an excerpt from our new ebook, The Ultimate Guide to Using Surveys in Your Marketing , created in collaboration with SurveyMonkey. To learn all about launching successful marketing surveys, download your free copy today. As they say on Family Feud, "Survey says."
    [Hubspot] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    Working with clients like Hubspot, LinkedIn, and Marketo, ThinkWarwick knows that great tools make for a more reliable, stress-free content development process. “We Creating stellar content isn’t a matter of putting words, images, and interactive content together on a screen. It requires careful planning, research, and talent – with the help of some great tools along the way. These tools assist all throughout the process – from planning, to assigning, to execution and delivery.
    [Hubspot] 5 B2B Marketing Strategies Your Company Needs to Implement Right Now
    This form of marketing really skyrocketed thanks to HubSpot , who is the main player of the inbound methodology. B2B Marketing Strategies Your Company Needs. With B2B marketing strategies continuing to evolve, these are the five your company needs to start implementing together right now. Over the years, marketing has shifted to quite a few strategy variations and unique tactics thanks largely in part to the evolution of the internet.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Hubspot] 5 Ways To Double Your Social Media Results
    Connect with HubSpot This is a guest blog post written by Dave Larson, one-half of the voice behind @TweetSmarter , and an internet entrepreneur and investor. Who wouldn’t want to wake up one morning and see twice as many sales, visits or retweets? Especially if you did nothing much different the day before.). A growing crop of tools and best practices for automatically optimizing and increasing promotion of tweets, Facebook shares and blog posts is promising exactly that.
  • HUBSPOT  |  MONDAY, MAY 23, 2011
    [Hubspot] 4 Ways Paid Search Can Support Inbound Marketing
    Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. Connect with HubSpot Google recently launched a big campaign to reactivate its dormant Adwords users with a $100 offer. Why the aggressive push? I think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth.
    [Hubspot] 100+ B2B Marketing Statistics You Cannot Miss!
    3X more traffic was experienced by B2B companies that blogged 11+ times per month (HubSpot). Hubspot ). The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. Industry statistics is one of the best sources of this information. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica).
    [Hubspot] How to Transition Your Sales Team from Outbound to Inbound
    HubSpot is one example of a tool that offers an all-in-one platform to organize, monitor, and track information about prospects engaging with your company’s digital assets. Interested in implementing an inbound sales methodology? There are several steps you can take to make the process smoother while transiting your team from an outbound to inbound sales approach. Let’s start by defining outbound sales. Outbound sales is an older, more traditional approach to sales.
    [Hubspot] Advantages and Disadvantages of Inbound Marketing
    Even Hubspot, the leader in the space, utilizes outbound marketing strategies towards the end of the sales funnel to close sales. Inbound marketing relies on drawing customers to your business through the generation of interesting content that is distributed through digital channels and social media. Compared to traditional outbound marketing which relies on cold calls or advertisements, inbound marketing strategies are far less intrusive and relies more on the user to take the initiative.
    [Hubspot] What’s Behind the Resurgence for Account-Based Marketing
    As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013. As recently posted on LinkedIn By Dan Ziman.
    [Hubspot] How Much is Too Much in MarTech?
    But healthy competition has emerged, including businesses like HubSpot and Zoho as well as the growth of Customer Data Platforms in the B2C space. There was a moment, about 18 months ago, when Scott Brinker thought we finally might be approaching “Peak MarTech.”. Brinker is the creator of the Marketing Technology Landscape , which has become tech’s version of Where’s Waldo? Back then, his supergraphic checked in at 3,000-plus companies that sold marketing-related software solutions.
    [Hubspot] How Much is Too Much in MarTech?
    But healthy competition has emerged, including businesses like HubSpot and Zoho as well as the growth of Customer Data Platforms in the B2C space. There was a moment, about 18 months ago, when Scott Brinker thought we finally might be approaching “Peak MarTech.”. Brinker is the creator of the Marketing Technology Landscape , which has become tech’s version of Where’s Waldo? Back then, his supergraphic checked in at 3,000-plus companies that sold marketing-related software solutions.
  • EXO B2B  |  TUESDAY, MAY 2, 2017
    [Hubspot] Emails: still vital for your marketing strategy!
    According to Hubspot, 59% of B2B marketers cite e-mail as the most effective channel for generating revenue. In recent years, the surge of interest in social media has overshadowed e-mail campaigns. But the latter are becoming more important, especially with the growing use of complementary solutions such as marketing automation or predictive data analysis. You have to remember that emailing is still among the fundamental tactics for the implementation of a good marketing strategy.
    [Hubspot] What’s Behind the Resurgence for Account-Based Marketing
    As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013. As recently posted on LinkedIn By Dan Ziman.
    [Hubspot] 3 Native Advertising and Content Amplification Tools to Try in Q4
    Learn through data analysis and become a better publisher by embracing the power of tools like Marketo, HubSpot, Silverpop, and more. There are great content marketers out there who struggle to get their writing in front of the right people. Talk to any marketing department and awareness always lands somewhere near the top of their priority list. Skyword helps clients create content at scale and consults with clients on how best to amplify that information across the Web.
    [Hubspot] How to Translate Customer Action into a Content Strategy
    We rely on self-reported customer feedback ( long deemed largely unreliable in professional scenarios) and our perceptions about why customers respond to others’ content, never considering that brands like Hubspot or TechCrunch garner engagements by sheer perceived value of their brands. One simple fact will always remain true: Actions speak louder than words. And yet, we still spend so much of our strategy time pouring over what our customers “say” they like.
    [Hubspot] How Should Your Content Strategy Adapt CTAs for Innovative Mediums?
    Forty percent of your readers will never even see it, according to HubSpot. Calls-to-action for digital content used to be so simple: Click this link, buy this product, sign up for this newsletter. As new technologies enter the digital space, content strategy is shifting to more complex and sophisticated methods of driving action. Or so it may seem.
    [Hubspot] What’s Behind the Resurgence for Account-Based Marketing
    As an example, the marketing automation platforms market including Marketo ( NASD: MKTO ), Oracle Eloqua ( NYSE: ORCL ), Pardot – a company ( NYSE: CRM ), Hubspot ( NYSE: HUBS ), and quickly growing Act-On, and a few others combined to make this a $1.2Billion market in 2014, a 60% growth from 2013. As recently posted on LinkedIn By Dan Ziman.
    [Hubspot] How Dynamic Content Makes Your Marketing a Helluva Lot More Personal
    Smart content tools, like HubSpot's smart CTAs , can also extend this adaptability to your website and landing pages. The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly, felt like nothing short of magic.
  • HUBSPOT  |  MONDAY, MAY 10, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Geo-Marketing
    Connect with HubSpot Whether you're talking about location-based , mobile, local search, or geo-marketing, the ability to segment your message by location is one of the newest developments in marketing. New technologies now give you the opportunity to reach specific audiences based on their geography. Are you taking advantage of it?
    [Hubspot] The Small Online Merchants Guide To Cyber Monday Success
    Connect with HubSpot If you run an ecommerce site and your store is not one of the top 500 online retailers , you likely are up at night obsessing about how to get on that list. After all, those 500 claimed nearly 70% of all online purchases last year. eCommerce has become a winner-take-most model and it’s remarkably difficult for small and medium-sized online stores to catch up without truly changing their customer acquisition model.
    [Hubspot] 5 Ugly (But Effective) Pieces of Marketing Collateral
    Performable was a marketing automation company that HubSpot acquired in 2011. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders. Perfectionism is a marketer’s worst enemy. When you spend too much time sweating the details, you risk slowing down your momentum. Don’t get me wrong -- there are some things that need your full attention.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Hubspot] A 3-Step Framework to Connect the Dots Between Marketing & Sales
    Mike Volpe , CMO at HubSpot, encourages marketing and sales leads to take the following steps to remedy that: Encourage weekly meetings between Marketing and Sales. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Smart sales and marketing leaders know how important it is to collaborate with cross-functional teams. In a perfect world, the two teams would be working in tandem and complete harmony with one another.
    [Hubspot] How Marketers Can Take Advantage of Google Assistant's New Tools
    When evaluating these news tools and features, it's important to remember why voice assistants were created in the first place: "For removing the friction of daily in-the-moment activities," says HubSpot VP of Marketing Meghan Keaney Anderson, like "finding a place to get an oil change on the way to your next appointment.". Google Assistant -- the search engine giant's digital personal assistant that can answer questions, set alarms, play music, and more -- turned two earlier this month.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Hubspot] 3 Crucial Checkpoints for More Effective Ad Targeting
    Connect with HubSpot Let's face it: there's quite a bit of negative sentiment surrounding ad targeting. It’s not uncommon for consumers to complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”
  • DIVVYHQ  |  MONDAY, JANUARY 21, 2019
    [Hubspot] The Most Essential Tools for Running an Effective Content Strategy in 2019
    HubSpot. What is it that compels us to click on posts about content marketing tools? The first, trendiest thought that came to mind was FOMO, the fear of missing out. But I think it goes deeper than that. Please allow me to introduce a new acronym (and a word while I’m at it): FOWO, the fear of working outdatedly. FOWO is like FOMO but with lingering repercussions.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Hubspot] 17 Foolish Mistakes to Avoid as a Guest Blogger
    All I had to do was copy/paste the text into the HubSpot blogging tool 's HTML, and voila! Connect with HubSpot Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. That being said, getting your guest posts accepted by and published on the blogs of others is no easy feat.
    [Hubspot] 7 Terrific Ways to Use Social Media for Instant Feedback
    Connect with HubSpot Social media moves at the speed of light, and marketers have done an admirable job at keeping pace. Now that you have your social media bearings in this fast-paced inbound marketing world, consider another use for social media: collecting critical feedback that advances your business objectives quickly. Social media gives you the ability to get the kind of quick feedback inbound marketers require to stay agile.
    [Hubspot] 4 Steps to Automate Your Social Media During the Holidays
    For more specific posting guidelines, check out this complete guide to the best times to post on social media by HubSpot. Have you taken the steps necessary to automate your social media during the holiday season? While social media can be easy to neglect in the midst of family gatherings, holiday parties, and gift shopping, it is a great opportunity to reach out to existing customers, acquire new ones and drive sales over the holidays.
    [Hubspot] How Brands Use Data-Driven Content to Tell Better Stories
    HubSpot , a research powerhouse, produces marketing trend reports across a breadth of topics—one unifying theme is an emphasis on visual elements like charts and graphs to help tell the story. Two out of three marketers’ lives will change after reading this story. Sure, the above statement isn’t exactly based in fact. But if a statement like that catches your attention, it’s because of the special appeal of data and facts.
    [Hubspot] 12 Social Media Tools for B2B Pre-Event Marketing
    [Hubspot] How to Use Smart Content to Take Advertisements to the Next Level
    If you’re a frequent reader of the HubSpot blog, you know how powerful email marketing is. Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? Content marketing is a double-edged sword. As companies realize that it works, they want to invest in it more—which means that there’s more information being published on the Internet than ever before.
    [Hubspot] How to Grow Your PPC Revenue Despite the Rise of Ad Blockers
    According to Hubspot research : 83% of people agree that not all ads are bad, but they want to filter out the really obnoxious ones. Hubspot’s survey also asked which mobile ad formats people find most valuable or useful, and search ads were the top result. Consider these top reasons people click on advertisements, according to HubSpot: Two of the top reasons are negative: (1) It was a mistake, (2) The ad tricked me into clicking.
  • B2B PR SENSE  |  WEDNESDAY, JULY 18, 2018
    [Hubspot] The Best Practices for LinkedIn: How to Fire Up Your Strategy
    Take this example from the inbound marketing experts at Hubspot. When did you take a long, hard look at your LinkedIn strategy? If you're losing momentum and your strategy is lagging behind your competitors, it's time to look under the hood. Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy -- and ensure it's firing on all cylinders. LinkedIn constantly improves its offerings, becoming a hub for creative and professional networking.
    [Hubspot] How to Diagnose and Repair Rotten Lead Nurturing Workflows
    Here’s an example of a recent lead nurturing email we've sent from HubSpot. Here’s the landing page for the HubSpot email mentioned in the last section. Marketers “sent” emails in 1995. They were fresh and manually made-to-order. Today, marketers “set” emails. They’re pre-made, automated, and usually very effective. But these automated emails just aren't as fresh. Sure, some pull fresh content from blogs or other regularly updated assets, but most also don’t.
    [Hubspot] The Top 12 Marketing News Updates You Should Be Thankful For
    Connect with HubSpot As we gather around our Thanksgiving dinner tables and think about all we have to be thankful for in our personal lives, let's take an extra moment to reflect on all we should be thankful for as inbound marketers. We've covered some major marketing news stories on this blog during 2011. Not surprisingly, they've included a lot of helpful new updates and features that make our jobs as marketers a lot easier.
    [Hubspot] How to Get a Marketing Promotion: Top Execs Share Their Secrets
    Created in conjunction with our checklist of 15 Qualities Managers Look for When Promoting an Inbound Marketer , this post will feature prescriptive career advice from some top executives including Mike Volpe , HubSpot''s CMO; Blair Lyon , VP of Marketing at Monetate ; Chris Welham , Marketing Director at Space Age Technologies ; and Brian Kardon , CMO at Lattice Engines. Warm and fuzzies are nice, but let''s get real -- we''re not in marketing for sunshine, rainbows, and unicorns.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Hubspot] Existing Content Faith-Based Organizations Can (and Should) Repurpose
    EST, Evan McBroom of Fishhook will be hosting a HubSpot webinar on the "7 Deadly Sins of Church Communication Strategies." Aimee and the team at Fishhook have the opportunity to work with many churches and faith-based organizations. They see congregations start to think about re-purposing existing stories and content to engage on a new level with old and new audiences.
    [Hubspot] 48 Phenomenal SEO Guides, Tips & Tactics
    How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting. Search engine algorithms are constantly being updated.
  • HUBSPOT  |  MONDAY, JULY 19, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Cold Calling Math
    Connect with HubSpot Although I've never been very proud of my math skills, there is definitely some math I can easily wrap my head around, especially when it involves marketing. If you're a regular reader of this blog, you know that we HubSpotters aren't confident in the success of cold calling as a sales and marketing tactic. Our top inbound marketing article of the past week uses some interesting math that only further emphasizes why you shouldn't be either.
    [Hubspot] Jay Acunzo on How to be an Exceptional Marketer
    As the former digital media strategist at Google and head of content marketing at HubSpot, he knows a thing or two about what it takes to be the difference. Do something different, they say. Be bold. Stand out from the pack! The list of clichéd instructions on how to improve just about anything according to them is, well, endless. So, when all the “expert” advice becomes white noise, we might as well render it meaningless.
    [Hubspot] 7 Reasons You're Not Generating Leads From Social Media
    Connect with HubSpot This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads.
    [Hubspot] 38 Top Inbound Marketing Tools for 2018
    HubSpot Pricing: Free with plans starting at $50/month. HubSpot is one of the leaders of inbound marketing tools. It also seamlessly integrates with HubSpot, Google Analytics, and many more productivity tools. If you’re like most marketers, you know there are a ton of tools out there built specifically to help with certain aspects of inbound marketing. But which ones are right for you?
  • HUBSPOT  |  MONDAY, JANUARY 20, 2014
    [Hubspot] A Scientific Approach to Hitting Your Lead Gen Goals With Content
    The waterfall above is just an example using HubSpot software, but you could also set one up using this Excel chart. Do you have a lead gen goal? Probably. I certainly do -- we''ve had an SLA established with Sales for years, and part of the blog team''s SLA is delivering a certain amount of net new organic leads to Sales each month. The only time goals like this give me a major panic is when it feels like a guessing game.
    [Hubspot] 7 Elements of a Successful Sales Strategy
    Hubspot states that “before a seller even contacts a buyer, he or she is already 57% of the way through the sales process.”. Instead, it might be helpful to invest in a sales CRM tool (like Hubspot , Smartsheet , or freshsales ) that can automate parts of the sales process for you. Tired of jumping on sales calls and feeling nervous because you don’t know what to say?
    [Hubspot] The Qualities of a Powerful Word-of-Mouth Marketing Strategy
    Connect with HubSpot Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. But in reality, any companies that seem to have achieved remarkable growth in this manner do indeed have phenomenal products. But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing.
    [Hubspot] Plan Before You Execute
    HubSpot says that organizations with SLAs between sales and marketing are more than 5 times as likely to be effective, but found that only 22% of respondents had such formal agreements in place. In the previous installment of this series of posts on achieving greater success by modernizing your approach to marketing, we talked about how an integrated technology stack can make it easier to increase profitability.
    [Hubspot] The Best and Worst Brand Makeovers of 2011
    Connect with HubSpot 2012 is almost here, and unless those Mayans are right, it's time to evaluate what changes you're going to be making to your brand to make sure you hold strong through the next twelve months. You don’t need to drastically change what you're doing to reach prospects every year; you just need to show them that you are paying attention to the world around them as it changes. A new year means a fresh start and a world of possibilities for your brand, so get excited!
    [Hubspot] 12 New Year's Marketing Resolutions You Can Actually Keep
    Connect with HubSpot With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. How will your business keep up? Well here's the good news.
    [Hubspot] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” ” phase.
    [Hubspot] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    How to Conduct a Competitive SEO Audit to Outrank Industry Rivals by HubSpot. Panda, Penguin, Phantom, Hummingbird. Disappearing keyword data. Personal / universal / local / mobile search. These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace. Given all of this change, what are the best practices for SEO as we head into 2014?
    [Hubspot] Outlook Productivity Tips « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers. MS Outlook is also a great productivity tool when used correctly, and so I decided to share some productivity tips for those using this program.
    [Hubspot] copywriting that sells: powerful copy is easier than you think
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Copywriting That Sells: Powerful Copy is Easier than You Think Writing great copy is easy. Writing powerful, attention grabbing copy that will help you sell is another story. I usually Copywriting that sells. This is your goal. overcomplicate, think too much, duplicate sentences without realizing it and end up having to start from scratch.
    [Hubspot] Why Social Media Is Not For Everyone « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Social Media Is Not For Everyone While many are in love with the whole concept of Social Media as being the next big thing in marketing, the holy grail that will lift sales and enhance your brand, I have seen some detractors that insist in calling out the faults and dangers or adopting Social Media as part of your marketing strategy.
  • HUBSPOT  |  THURSDAY, JULY 28, 2011
    [Hubspot] 5 Ways to Engage Your B2B Customers with Mobile Marketing
    Connect with HubSpot In February 2011, the American Institute of CPAs found that the top business IT issue of today is the use of mobile devices. Companies are starting to let their younger hires use personal mobile devices for business purposes. The mobile device revolution is here, and you need a B2B marketing plan. Because B2B mobile marketing cannot simply mimic the form of successful B2C mobile marketing campaigns. Consumers enjoy making purchases.
  • HUBSPOT  |  MONDAY, MAY 31, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Link Valuation
    Connect with HubSpot Generating inbound links to your website is an important factor in search engine optimization. But if you think any inbound link is just as valuable as another, you might want to check out the article at the top of our list this week, which goes to show that not all links are created equal in the eyes of search engines.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Hubspot] How to Excel With the Most Underused Marketing Automation Features
    Whether you're checking out HubSpot's social media tools or another platform, look for tools that allow you both to monitor the conversation and respond all in one place. Connect with HubSpot From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features.
    [Hubspot] 11 Sure-Fire Ways to Increase Email Click-Through Rates
    Connect with HubSpot It's not that email open rate isn't important. It is! No one can redeem your email offers if they don't open the email first, right? But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). A high one, specifically.
    [Hubspot] 4 Reasons Why Rapper Nicki Minaj Should Manage Your Brand
    Connect with HubSpot Ever since rapper Nicki Minaj ’s debut album, Pink Friday , has been topping the charts, it’s been all anyone could talk about. Even business publications like The Wall Street Journal , Black Enterprise , and Forbes have taken a stab at deciphering Minaj’s success and, perhaps, rightfully so.
    [Hubspot] ‘How, Wow, Now’: Inside the Strategy That Made CMI’s Content Marketing Program of the Year
    The most notable of all was former Forbes and Newsweek editor Dan Lyons, whose disastrous experience at HubSpot became a hilarious and tragic best-seller. In the past half-decade, dozens of notable journalists have transitioned into content marketing roles. But aside from the occasional tragedy, these career switches have actually turned out pretty well.
    [Hubspot] How to Tackle Real-Life Social Media Customer Service Obstacles
    Gary Vaynerchuk , a new member of HubSpot's advisory board and author of the book The Thank-You Economy , says that "it's ridiculous that we are being asked to justify the ROI of social media when traditional media metrics are full of s**t." Connect with HubSpot eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service.
    [Hubspot] How to Rethink Your Marketing Efforts at Year-End
    Building a holiday-centric landing page that not only captures leads but sends potential customers off with a freebie, just as Hubspot did with free holiday stock photos , checks all the boxes of a successful tactic. The holiday season is in full force, which means consumers continually see an influx of ads, sales, and promotions all wrapped up in colorful graphics and text. However, this time of year tends to cause a mental shift, known as ‘holiday brain.’ Yes, it’s a real thing.
  • HUBSPOT  |  TUESDAY, JULY 26, 2011
    [Hubspot] 10 Easy Ways to Improve Landing Page Conversions
    Connect with HubSpot The following is a guest post from Justin Rachwalski, Strategy Lead at Google. We’ve put together a compelling list of ways you can improve your landing pages and conversions. These tips are easy to implement and, more importantly, can start improving your results immediately. Landing page headlines and ad copy should match. Google AdWords determines cost-per-click in part based on the quality of your landing page.
    [Hubspot] The Ultimate 126 B2B Sales Tools Rankings For 2018
    Hubspot CRM: Everything you need to organize, track, and nurture your B2B leads and customers. Hubspot Sales: Time-Saving Sales Tools You Can Start Using for Free. Hubspot Marketing: Inbound marketing software, all in one place. Going into the New Year as a B2B sales professional, you’ll likely have some software subscriptions coming up for renewal, so we wanted to prepare you for those decisions.
    [Hubspot] How to Use Email to Re-Engage Sleepy Subscribers
    For example, HubSpot customer Bob Phibbs -- the Retail Doctor -- figured out that though his truly engaged email list was half the size of his email list that included inactive subscribers, it resulted in 3X more unique clicks. Connect with HubSpot As an email marketer, you already know you're losing about 25% of your email list every year. It happens; people lose interest in your company, change email addresses, unsubscribe -- it's all part of the email marketing game.
    [Hubspot] 5 Awesome Landing Page Lessons From Real Life Examples
    Connect with HubSpot On a previous blog post about marketing tests , a commenter asked for some examples of great landing pages. We've received that request more than once and figured it's about time to deliver! So I set out to find some of the best landing pages out there, and to get started, I went to some of my favorite companies.
    [Hubspot] 4 Digital Event Marketing Lessons From the Ames Straw Poll
    Connect with HubSpot This past Saturday, the Ames Straw Poll was held in Iowa, which is the first test of the Republican candidates’ organizational strength in their quests to gain the Republican Party’s nomination for president. The event takes place each summer before the year of the presidential election.
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Blogging Motivation
    Connect with HubSpot As with any new endeavor, personal or professional, staying motivated to stick with it during the early days when times are especially tough is, well, especially tough. Now that you've started to settle into your Monday, we hope you'll enjoy some of our favorite articles you may have missed in your RSS Reader last week. Our top article offers some useful tips for staying motivated during those trying, early months of blogging.
  • ENGAGIO  |  SATURDAY, JULY 8, 2017
    [Hubspot] 5 Surprising Insights ABM Can Teach You About Your Target Market
    So we constructed the data pipelines to push data from Engagio, Salesforce, Google Analytics, Facebook Ads and Hubspot to Redshift. After our Seed round last summer, our team at Astronomer decided to pursue an Account Based Marketing (ABM) strategy. Doing so required not just re-thinking what companies we want to work with and how, but also the capability to closely track successes and failures in various marketing channels so that we focus on the right audience in the right way.
    [Hubspot] Transforming Your Marketing Culture with Seth Godin [@InboundNow #15]
    Connect with HubSpot Seth Godin joins us for episode #15 of Inbound Now ! Seth is a marketing mastermind, author of 13 books great books (including Purple Cow , Tribes , All Marketers are Liars, & Poke the Box ), and an inspiring speaker. In the show we chat about: How companies can transform the way they do business by poking the box. How companies can provide an environment that encourages innovation & doesn’t shun failure.
    [Hubspot] Demandbase: A New Twist In The Lead Management Automation Market
    I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m PS – You included HubSpot in the list of “outbound” marketing systems, and I just wanted to make clear that the complete opposite is true – HubSpot is an inbound marketing system. Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. I have checked out Hubspot and LeadLander.
    [Hubspot] How to Cater Your Marketing Strategy to Different Social Networks
    Connect with HubSpot Just as all audiences are not the same, neither are all social media sites. Every social network has its nuances, whether it be in the way users behave, connect, or share within that network's particular environment. Think about it. Do you have the same criteria on LinkedIn for who you choose to connect with as you do on Facebook? If Twitter were like LinkedIn, would you still 'follow' as many people?
    [Hubspot] Unriddled: The Great Ride-Hailing Rush, the Latest Troubles for Facebook, and More Tech News You Need
    "Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained. Ride-Hailing IPO Season. A day after ride-hailing app Lyft said that it had filed its S-1 last week, the Wall Street Journal reported that the company's top competitor, Uber, had followed in its footsteps and filed for an initial public offering (IPO) of its own.
  • HUBSPOT  |  FRIDAY, JULY 15, 2011
    [Hubspot] 10 Consumer Behavior Secrets to Grow Your Sales
    Connect with HubSpot This is a guest blog post by Jamie Turner, co-author of “How to Make Money with Social Media” and in-demand keynote speaker for events, trade shows, and corporations around the globe. Are you interested in increasing sales and revenue ? Most people in your position are. Unfortunately, many executives don’t understand the secrets behind why people decide to pick one brand over another.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Hubspot] The Rockstar You Need to Hire to Manage Your Blog
    Connect with HubSpot At this stage in the game, you know blogging is a crucial element to the success of your inbound marketing. But that doesn't mean you're doing it consistently like you know you should. Why don't marketers and business owners find time to blog even when they know how important it is to meeting their marketing goals?
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Hubspot] Smart Business Applications of Google+ Hangouts You're Missing Out On
    At HubSpot, our marketeering team (marketing + engineering) has members who sit in all different parts of the office, work on different schedules, and some who even work off-site -- in other countries! Google+ is chock full of hidden gems. The problem is, most marketers regard Google+ as a social platform that isn't delivering significant social media marketing results.
    [Hubspot] 5 Hidden Tricks for Better B2B Lead Generation
    Connect with HubSpot Many marketers who have discovered tips or tricks about succeeding in their industry keep those secrets close to their chest. It’s understandable why they would want to preserve these secrets, whether it's for competitive advantage, job security, or just plain selfishness.
    [Hubspot] The Comprehensive List of Employee Benefits
    You'll have to decide if flexible schedules is conducive to your office environment, but it's worth looking into and is becoming a major perk of many companies, including Raytheon and HubSpot. Providing employee benefits will help you attract top talent -- a Glassdoor survey found around 60% of people report benefits and perks being among their top considerations before accepting a job. Additionally, employee benefits can enable you to communicate your company's values.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2018
    [Hubspot] The Ultimate Guide to Email Marketing
    Source: HubSpot. Here’s an example of how a workflow could be set up: Source: HubSpot. GDPR is wholly consistent with the inbound approach to business” - Brian Halligan, HubSpot CEO. The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day.
    [Hubspot] Unriddled: Samsung's Big Moves, the Latest Bets on Video, and More Tech News You Need
    "Unriddled" is HubSpot's mid-week digest of the tech headlines you need to know. Each week, we highlight the top stories in a quick, scannable way and break it all down. It's tech news: explained. Unriddled: The Tech News You Need. Samsung's Big Moves. Samsung, which is largely known by some for its mobile devices, has been appearing in its fair share of headlines lately. From its latest smartphone release to a new smart speaker, here are some key highlights. The Galaxy Note9.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2012
    [Hubspot] 7 Types of Email Addresses to Delete From Your List NOW!
    Connect with HubSpot The average email list depreciates by 25% every year according to MarketingSherpa. Smart email marketers are actively involved with that depreciation. But why would you want to contribute to the depreciation of your email marketing list? Because by regularly scrubbing your email list, you are removing irrelevant leads and contacts that could be harmful to your email marketing success.
  • PUREB2B  |  TUESDAY, JUNE 13, 2017
    [Hubspot] 5 Types of Marketing Automation for Businesses to Consider
    For example, HubSpot can set up workflows for you to map out the customer journey. Marketing has been around for a very long time. Think about it. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings.
  • SNAPAPP  |  TUESDAY, JUNE 5, 2018
    [Hubspot] 15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)
    Forrester Research via HubSpot). Only 16% of marketers say outbound practices provide the highest quality leads for sales (Hubspot). You’ve heard the saying, “time is money”. Increasing sales productivity is one of the most powerful growth levers for any company. A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. More leads in, more revenue out. But, for many B2B organizations the sales engine is not turning.
    [Hubspot] 3 Steps to Prepare for Emerging Mobile Platforms
    Connect with HubSpot This guest post was written by Matt Silk, SVP of Waterfall Mobile. Waterfall’s mobile and social CRM platform, Msgme, empowers enterprises to build and monetize a mobile subscriber database. One of the biggest recent announcements in mobile was Apple introducing iMessage, an internet protocol-supported (as opposed to carrier-supported) messaging platform in the same mold as the Blackberry BBM application.
    [Hubspot] 8 Universal Traits of a Winning Social Presence
    Connect with HubSpot Every social media network has a few nuances specific to that network, and it's your job as a social media marketer to master them. But when you begin to dissect any effective social media presence, whether on Twitter, Facebook, LinkedIn, or Google+, there are a handful of characteristics common to all of them that constitute what we can now boil down to social media best practices.
  • HUBSPOT  |  MONDAY, AUGUST 6, 2018
    [Hubspot] The Beginner’s Guide to Usability Testing
    So we interviewed some of HubSpot’s Senior UX Researchers and Designers to teach you what exactly usability testing is, its benefits, and how to effectively conduct your own study. For instance, when I was in a usability study for HubSpot’s Content Strategy tool, I had to add a blog post to a cluster and report exactly what I did. My favorite part of the writing process is when my editor reviews my work.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2018
    [Hubspot] How to Search on Google: 31 Google Advanced Search Tips
    Example Search: allinurl:hubspot blog. If you’re like me, you probably use Google many times a day. But chances are, unless you're a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, I’m here to tell you that there’s a better way -- and it’s not hard to learn.
    [Hubspot] Fast Forward: The Video Marketing & Sales Virtual Summit is Back!
    When it comes to marketing and sales tactics “Good Enough” is no longer going to cut it. So how will you stand out to your audience and prospects in 2019? Let us show you how at Fast Forward! Fast Forward is our premier virtual event for video marketing , where over 2,000 marketing leaders and practitioners discover how the industry’s top players plan to use video to stand out in 2019.
    [Hubspot] 9 Common and Costly B2B Social Media Marketing Mistakes
    Connect with HubSpot Yes, B2B companies should be using social media. In fact, it is easy to make the argument that B2B companies are better suited for social media marketing than B2C companies. Think about it: with a relationship-based sales cycle, core subject matter expertise and a legacy of content creation, most B2B companies are a great fit to leverage social media as part of an inbound marketing strategy.
    [Hubspot] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
    At HubSpot, for instance, we're using our landing page analytics to explore how successful different types of content are in converting visitors to leads. This blog post is an excerpt from " The Step-by-Step Guide to Lovable Marketing Campaigns." Download your free copy today to read more about how to make your marketing lovable. In order for a marketing campaign to be powerful, it needs a good offer -- you know, the thing that gets people excited enough to click! The creative coupon.
    [Hubspot] The Nonprofit’s Guide to Email Nurturing for Membership Retention
    And if you need a refresher on email nurturing before you dive into the rest of this blog post, check out HubSpot’s Intro to Lead Nurturing Guide ). Many nonprofits fall victim to a common marketing trap: they pour efforts into acquisition, while ignoring the leaky bucket on the other side—the fact that existing members are churning out almost as fast as they’re entering the funnel. What gives? There are many factors at play here.
    [Hubspot] Video Marketing SEO: 4 Tips From Rand Fishkin
    Over the years, Hubspot’s Inbound Conference has brought together a ton of industry content pros, including the wise and wonderful Rand Fishkin of Moz. While in Boston we asked the SEO expert to tell us the secrets to getting video content to rank well on Google and attract the eyes of prospective customers. As summed up from our interview, here are Rand’s top 4 SEO tips for video marketers: 1.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2011
    [Hubspot] The 25 Most Important Mobile Media Apps
    Connect with HubSpot This is a guest blog post from Jamie Turner, co-author of How to Make Money with Social Media and chief content officer at the 60 Second Marketer. If you’re like a lot of people, you’re still trying to wrap your mind around how to use mobile media to connect with customers. You may be thinking, “Great. I finally figured out how to use social media for my business, and now they want me to learn all about mobile media, too.”
  • HUBSPOT  |  TUESDAY, JUNE 21, 2011
    [Hubspot] Enhance Unique Product Data To Increase Visibility [Ecommerce]
    Connect with HubSpot Gaining new customers through organic search channels needs to be a main priority for any business looking to grow through inbound marketing, especially those who sell their products online. Other channels, such as pay-per-click or advertisements are an ongoing expense, meaning that every time your ad is displayed or click on you pay for it.
    [Hubspot] Unriddled: Facebook Removes Another App (And More Accounts), Tesla Will Remain a Public Company (For Now), and More Tech News You Need
    "Unriddled" is HubSpot's mid-week digest of the tech headlines you need to know. Each week, we highlight the top stories in a quick, scannable way and break it all down. It's tech news: explained. Unriddled: The Tech News You Need. Facebook's Latest Removals. Preventing Violence in Myanmar. Earlier this month, Reuters published a special report on Facebook's ongoing struggle to curb violence-inciting hate speech on its platform in Myanmar.
    [Hubspot] B2B Marketing Thought Leadership: Declan Mulkeen on Marketing In Education Technology
    We use automated marketing technology in terms of HubSpot which is quite well known to many people, which we've embraced across the organisation and found to be very u seful to centralise most of our marketing efforts and automate much of what would previously have been done manually. I think the beauty of any kind of automated marketing system such as HubSpot is that you can centralise a lot of this tracking and a lot of this recording in one place.
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