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  • SHARPSPRING  |  THURSDAY, APRIL 27, 2017
    [Hubspot] By the Numbers: A SaaS Growth Story
    Special thanks to David Skok for his fantastic coverage of these topics , and to other SaaS leaders, including our competitor HubSpot, for publishing and discussing their metrics to the benefit of the SaaS community. This post departs from our usual blog topics to tell the story of SharpSpring’s growth from the perspective of our key metrics. It’s primarily intended for other SaaS entrepreneurs, but anyone with an interest in the details of our business might find it worthwhile.
  • HUBSPOT  |  TUESDAY, JULY 17, 2018
    [Hubspot] The 14 Management Principles Every Manager Needs to Know
    At HubSpot and most modern companies, all of our teams specialize in one area. At HubSpot, we want to help our employees understand our company’s goals and communicate the importance of prioritizing them over their personal goals. When you think of the French mining industry in the 1890’s, what pops in your mind? Terrible working conditions? A catastrophic collapse? The black lung? What about the birth of modern work culture?
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2011
    [Hubspot] How to Design a Killer Keyword Strategy for Paid Search
    Connect with HubSpot The following post is an adapted excerpt from our free ebook, An Introductory Guide to Paid Search. To learn more about paid search, download the free ebook here! One of the most important and challenging components of a successful paid search campaign is having a strong keyword strategy.
  • HUBSPOT  |  MONDAY, JANUARY 10, 2011
    [Hubspot] How to Be an Awesome Blog Commenter
    Connect with HubSpot Online tools like blogs, Twitter and Facebook have made it easier for people to share with one another, but they don’t necessarily make the Web social. In fact, one could argue that these tools make it easier for people to be less social. In a space where spam and irrelevant messages spread faster than ever, being social requires one to be remarkable.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2018
    [Hubspot] International SEO: How to Optimize Your Website for Other Countries
    For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys. If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. There are several important decisions you need to make when bringing your content to an international audience.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Hubspot] How to Use Guest Blogging for Effective Link Building
    Connect with HubSpot Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. This is also the step where many SEO strategies fall apart. Link building is hard work, and it's very different than what many people have done before.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Hubspot] 6 Awesome Sales Call Conversation Starters
    Hubspot published a great blog post about statements that make salespeople sound insecure. One of my favorite things about my team is that we are constantly focused on helping each other do better. After one of us finishes a call that doesn’t progress, someone may say something along the lines of, “Ah man, so close, I could have taken that somewhere!” That’s when we start discussing what happened in the call, and together try to figure out how we could have driven it better.
  • HUBSPOT  |  WEDNESDAY, MARCH 14, 2018
    [Hubspot] How to Make Money on YouTube
    If you're a HubSpot user, and you've built smart forms for capturing new information on returning visitors, remarketing can be a terrific addition to an inbound marketing campaign. Every day, five billion YouTube videos are watched around the world. And they're not just being watched -- they're being devoured. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2011
    [Hubspot] 7 Online Techniques to Improve Offline Events
    Connect with HubSpot Today, events and experiential marketing are extremely useful to marketers because they allow marketers to have face-to-face, direct contact with their potential and current customers. Furthermore, events are a useful technique for developing stronger inbound connections. So many companies have learned that these types of offline events allow them to reach potential customers through a more traditional platform.
  • HUBSPOT  |  THURSDAY, JULY 14, 2011
    [Hubspot] 45 Reasons Why B2B Mobile Marketing Is a No-Brainer
    Connect with HubSpot If you’re in business in today’s difficult economy, you have to find creative ways to reach more potential customers without adding costs to your already over-burdened budget. If you’re not familiar with mobile marketing or haven’t tried it yet, you should seriously consider adding this new tool to your promotional mix. Mobile marketing is inexpensive, easy to use, and tremendously effective.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Hubspot] 6 Awesome Email Marketing Powers of the P.S.
    Connect with HubSpot As a copywriting tactic, the P.S. has made its way from standard direct mail copy to email marketing copy. Two paragraphs, a couple of links, and a P.S. to bring it all home has the ability to effectively reinforce message, create urgency, and generate value. The postscript , abbreviated to P.S. , may be a sentence or a paragraph added after the main body and signature of a letter (or other body of writing).
  • HUBSPOT  |  TUESDAY, JULY 25, 2017
    [Hubspot] The New Type of Landing Page That Increased Our Contacts by 69%
    That's clever and all, but as with every decision we make here at HubSpot, we had to ask: "Is this the right thing to do?". Welcome back. If you're just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. If you missed Part I, check it out here.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2011
    [Hubspot] 4 Ways to Address Privacy Concerns in Your Marketing
    Connect with HubSpot Have you ever been at a social gathering, and you and one of your friends realized you'd been shopping at the mall/supermarket/pet store at the very same time earlier that day? "No No way! I was in there at 5! You went at 4:45?! We must have just missed each other!". Say goodbye to those interactions! Thanks to Banjo, a social discovery service, a mobile application is now available that will alert you when a friend is nearby.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Hubspot] What Every Marketer Needs to Know About Google +1 for AdWords
    Connect with HubSpot Google recently launched the +1 button - a new way for content publishers to let their readers vote for content they think is high quality. Just yesterday I received an email from Google announcing that they are rolling out the Google +1 button across Google AdWords as well. Here's what every marketer needs to know about Google +1 for AdWords. How Google +1 for AdWords Works.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Hubspot] A Step-by-Step Guide to Advertising on Instagram
    Here at HubSpot, we like to name them in this format: Company Department | Content/Offer/Asset Being Advertised | Date | Name of Creator. With 500 million active monthly users , Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. The other perk of advertising on Instagram? The ads can look almost no different than regular posts, making them much less invasive than other ad types.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Hubspot] 10 Little Ways to Sneak in Exercise at Work (Without Looking Silly)
    In a recent post on how effective managers organize their time , HubSpot Marketing Director for Asia Pacific and Japan Ryan Bonnici let me in on his daily lunchtime routine: Every day, he blocks off 12:00–1:00 P.M. Although we hear about the health benefits of regular exercise all the time, hectic schedules can make it seem impossible to fit workouts in.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 6, 2015
    [Hubspot] 7 Brainstorming Tricks to Inspire Brilliant Ideas
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Coming up with fresh, new ideas isn't easy. And when your job requires churning them out on a daily basis, it can be easy to hit a wall. Not to mention frustrating.). That's why brainstorming sessions can be so helpful. But, as many of you probably know by experience, some brainstorming sessions are more productive than others.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Hubspot] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    Using Facebook's build-in targeting , they designed and launched an advertisement geared entirely toward people who work at HubSpot, encouraging us to join their office space. It's easy to hate on online ads. Most of them are pretty awful. They can be interruptive, distracting, poorly designed, completely untargeted, or any sort of combination of the above. But thankfully, not all online ads are bad.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Hubspot] 12 of the Best College Logo Designs (And Why They're So Great)
    I chatted with my colleague Tyler Littwin , art director here at HubSpot, to choose 12 of the best college logo designs from American universities. What makes a college logo great? Think back to the logo of your own alma mater. Was the design simple and clean? Was it easily recognizable? Will it still be a great logo in 10, 20, even 50 years? Did it resonate with you and your classmates?
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Hubspot] A Simple Formula for Writing Kick-Ass Blog Titles
    Here at HubSpot, we spend a decent amount of time and brainpower coming up with our titles. Look, I said ass. And in a minute, you''ll know why. It''s one thing to write great content, but it''s another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It''s no surprise, then, that o ne of the most common questions we get is around crafting titles.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Hubspot] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Shortening and tracking features are available in the HubSpot software and in tools like bitly. When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That''s right -- it''s your Facebook cover photo.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 5, 2012
    [Hubspot] 13 Free Design Tools for Visual Marketers on a Budget
    Even though it may seem like we have an unhealthy obsession with orange, we promise we’re equal opportunity color enthusiasts at HubSpot (but seriously, orange always seems to just work on us.) They say don’t judge a book by its cover, but let's be honest. a pretty cover sure doesn’t hurt.
  • HUBSPOT  |  FRIDAY, AUGUST 31, 2012
    [Hubspot] 10 Companies That Totally Nailed Their Taglines
    HubSpot's new tagline is "For the Love of Marketing." You know what's insanely difficult? Being succinct. Seriously. it's ridiculously hard. If you don't believe me, just grab your favorite copywriter and ask. But do you know what's even more difficult? Expressing a complex emotional concept in just a couple of words. In other words, coming up with a tagline. Yeah, it's a head-scratcher. But that's why we have a lot of respect for these brands that did it right.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Hubspot] The Ultimate Cheat Sheet for Mastering LinkedIn
    Connect with HubSpot With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Hubspot] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    Here''s an example of a post that strategically tags another brand: Post by HubSpot. People will go to all sorts of lengths to get attention from a small subset of Facebook''s 1.23 billion monthly active users. Sometimes it''s good -- people focus on creating more compelling content or integrating Facebook with the rest of their marketing strategy. Though it takes more time, their Facebook Page grows steadily and actually delivers results.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Hubspot] 11 Things You Didn't Know You Were Doing Wrong on Twitter
    Here are some ready-made tweets: Click to tweet: 11 Things You Didn''t Know You Were Doing Wrong On Twitter - [link] by @DianaUrban at @HubSpot. Are you trying to amass a large following on Twitter? Want to increase your engagement and have meaningful conversations? Or maybe even drive more traffic to your website? These are great goals to set for yourself, but there are some mistakes you might be making on Twitter that are likely hindering your efforts, and you''re not even aware of it.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Hubspot] The Ultimate Editing Checklist
    Tip: If you don''t have a style guide, you can download HubSpot''s and customize it as you see fit.). As we all know, content creation isn''t as simple as just stringing together a few words and clicking "publish." At least all high-quality content creators know this. From start to finish, content creation has quite a few steps if you really think about it -- concepting, production, and the whole editorial process.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Hubspot] 7 Quick Ways to Free Up More Time in Your Day
    To help you manage this growth, we're giving away the HubSpot CRM for free. When life gets stressful, there's one quote that I always like to remember: "You have the same number of hours in the day as Beyoncé.". As true as that saying may be, most of us still come up short in terms of the time and resources we need to cross tasks off our list.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Hubspot] The 7 Elements of Modern Web Design
    Let''s take a look at HubSpot''s product page on the Content Optimization System (COS) for instance. Every year, we see new website design elements emerge. Even though it may not be necessary to include all of them, the more you can incorporate into your next redesign , the better your new website will be. You may be asking yourself: But what are the latest features to include? And what elements are important to my website? Well, we''re here to help.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Hubspot] Your Essential Proofreading Checklist: 10 Things You Can't Forget
    For example, in the HubSpot style guide, we always capitalize prepositions in headlines that are four letters or more -- so words like "with" and "from" should be capitalized in titles. I remember the first time I had to proofread something. It was my third day on the job at my very first internship -- a small marketing agency in central New Jersey. My boss called me over and handed me a 36-page newsletter that needed to be proofed quickly. We had to send it back to the client ASAP.
  • HUBSPOT  |  SUNDAY, APRIL 19, 2015
    [Hubspot] How to Sell to 4 Different Personality Types
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Go to any grocery store and walk to the condiment aisle. You’ll see dozens of varieties of mustard -- Dijon, honey, whole grain, yellow, spicy, brown -- but probably fewer than five types of ketchup from a small handful of brands. Of those brands, one reigns supreme: Heinz, boasting a number one or two market share position in over 50 countries.
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Hubspot] How Even 'Boring' Industries Can Create Interesting Content
    Yeah, readers came down on all sides of that issue, and not all of them were HubSpot's side. According to a survey from Corporate Visions via MarketingProfs , 37% of B2B marketers cite content that's neither provocative nor engaging as a barrier to successful demand generation campaigns. Uh oh. Does that mean the interwebs are getting even more clogged up with the kind of mindless drivel that makes us want to donate our brains to the zombie apocalypse? Not necessarily.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Hubspot] 32 White Hat Ways to Build Inbound Links
    HubSpot, for example, created Marketing Grader to which many agencies, partners, and others in our industry link. This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. There’s no question that building great inbound links to your site is hard work.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Hubspot] What Mobile Buyers Are REALLY Doing on Your Website
    Switch over to HTML View (In HubSpot, this is the button on your toolbar that looks like this </> ) then format your phone number like so: <a href=”tel:18884827768?>1(888)-482-7768</a> We are multi-tasking phenoms. During my last trip to the greatest diner on earth , I scanned an article about CRMs between the first and second coffee pour. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Hubspot] How Often Should Companies Blog? [New Benchmark Data]
    To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. "Blog early, blog often.". In the inbound world, these are words to live by. After all, blogs help businesses attract new website visitors and convert them into leads. Each time you publish an original blog post, you''re creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Hubspot] UPDATE 16 Examples of Awesome Email Marketing Campaigns
    HubSpot customer Bonafide uses this email in one of its lead nurturing email series, and it's a great example of a principle so many email marketers forget. If you're reading this, you probably have an email address (or two, or three.). In fact, you've probably been sending and receiving emails for years, and you've definitely received some questionable deliveries in your inbox.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Hubspot] 7 Reasons You're Not Getting ROI From Your Content
    HubSpot customers can use the keyword tool built into the marketing software. Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. If your content marketing results are falling flat, here are 7 reasons why it might be happening and what you can do about it. 1) You Don’t Know Your Content’s ROI.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Hubspot] Plain Text vs. HTML Emails: Which Is Better? [New Data]
    For the click rate, we dove into data from over half a billion marketing emails sent from HubSpot customers. In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. We'll tweak subject lines, calls-to-action, images, headers, layout, link positioning, copy, length, tone, content. the list goes on and on.
  • HUBSPOT  |  SATURDAY, OCTOBER 10, 2015
    [Hubspot] 20 Signs You're Emotionally Intelligent (And Why It Matters for Your Career)
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Why do some of the smartest people hit a wall in their careers where they can't seem to move up any further? And why do people who aren't as knowledgeable or experienced in a field become extremely successful leaders in organizations? What sets people apart from their peers isn't cognitive intelligence or a specific skill set.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Hubspot] Why Marketers Should Invest in Visual Content Creation
    Connect with HubSpot The other day I was commenting to a friend that I was on Facebook when it was still 'The Facebook.' If you're on my group, you may remember at that time it was just for college students, and you couldn’t do much more on it other than see what one friend was saying to another; there were no status updates, no news feed, and no sharing of videos or photos. The point is, I’m only 25 and I already feel old in the history of social media.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Hubspot] The Ultimate Online Editing and Proofreading Checklist
    Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Hubspot] 8 Excellent Reasons to Redesign Your Website
    If your site isn’t responsive yet (some content management systems like HubSpot''s COS are responsive out-of-the-box), the chances you''re losing leads and maybe even customers are high. These days, your audience''s first impression of your business is based almost exclusively on your website. so redesigning your website isn’t a task to take lightly. It requires a good deal of thought, time, and potentially money, but the upside can be enormous.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Hubspot] Why You Should Publish Content for Entertainment Value Alone
    For many of us at on the marketing team at HubSpot, one of these happens to be BuzzFeed. If I had to boil down the definition of high-quality content into one phrase, it''d be " content that provides value." I know. Super vague, right? The fact of the matter is, content quality depends on a variety of factors, and it''s largely influenced by what''s valuable to your particular audience. But I''m going to go out on a limb here and say that everyone loves to be entertained.
  • HUBSPOT  |  MONDAY, JULY 22, 2013
    [Hubspot] A Beginner's Guide to Inbound Lead Generation
    Start from here, but feel free to come back to HubSpot for additional resources on how to develop your lead generation strategy. We''ve all been through it. The moment you''re about to dig into the best darn pile of spaghetti and meatballs you''ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite. the phone rings. May I speak to Aaahnooom Hahsahn?" says the telemarketer on the other end.
  • HUBSPOT  |  MONDAY, SEPTEMBER 7, 2015
    [Hubspot] B2B vs. B2C: How Content Marketing Changes by Target Audience
    HubSpot's seen these results firsthand. When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. They talk about things like how to get a branded entertainment video to go viral or how to reach consumers across different channels to increase the odds of a purchase decision -- but these two considerations are not always relevant to people in B2B marketing.
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Hubspot] Advice to My 24-Year-Old Self: 8 Career Lessons I Learned the Hard Way
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Let’s face it: Life does not get easier as you grow older. If anything, it gets messier and more complicated. You can quickly wake up and not recognize the world you exist in every single day. I’ve been married for 10 years, and my third child will quickly be entering this world.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Hubspot] The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]
    In the example above, this is a design HubSpot made, so we threw up our logo in the background -- it''s not intrusive, but it helps identify the image as ours. When you first join Pinterest, pinning seems simple. You upload an image and a link to a board you have and voila -- you''ve got a pin! The fervor sets in: You begin to pin all the things you can. Photographs! Infographics! Logos! Icons! As long as it''s an image, it gets pinned.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Hubspot] 100 Questions to Ask Yourself When Creating a Buyer Persona
    The secret to getting to know your prospective customers in sufficient detail is the buyer persona, which HubSpot defines as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” Imagine that you’ve been invited to the birthday party of a distant cousin you haven’t seen in over a decade. You know her age, gender and what she does for a living, but not much more than that.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Hubspot] 9 Questions to Ask Before Creating Another Social Media Account
    At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. The social landscape today looks a lot different than it did last year. or even last month. As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand your attention. Sound familiar?
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Hubspot] How to Write an Author Bio That Doesn't Suck
    HubSpot's own Lindsay Kolowich does a great job customizing her bio: By fine-tuning it to resonate with the summer season, Lindsay's bio stands out against the generic messaging we've grown used to seeing. If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration. Here’s what happens: You write a great article for a guest publication, and at the end, you’re compensated with a tiny, little paragraph about you.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2016
    [Hubspot] How to Write Better Headlines for Your Facebook Ads
    For example, BuzzFeed’s headline does a great job of generating interest in a topic that many in their audience are probably interested in without reading like “clickbait": And here’s an example of how my team at HubSpot used curiosity to promote a new product with a Facebook Ad: By teasing users with information about how to transform selling without giving it away in the headline itself, users are more likely to click to learn more. With 1.13
  • HUBSPOT  |  SUNDAY, MARCH 20, 2016
    [Hubspot] From 'Tiffany Blue' to 'Minion Yellow': How Pantone Changed the Way We Think About Color
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. If you’ve been shopping recently, you might have noticed a few changes in color options. Everything from sweaters to couches to kitchen accessories are awash in soft shades of pink and blue -- specifically Pantone 13-1520 and Pantone 15-3919. These two palettes, Rose Quartz and Serenity, were named Pantone’s Colors of the Year in December.
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Hubspot] 8 Mistakes Even Professional Content Writers Make (And How to Avoid Them)
    For advice on how to approach a piece of content, check out these strategic editing tips from HubSpot's Ginny Soskey. I’ve done a lot of dumb things as a writer. But that’s okay. Mistakes are the best way to learn, right? When we make a mistake once, we usually don’t make it again. And the less time we have to spend correcting our mistakes, the more time we have to actually get things done.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Hubspot] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    In fact, while nearly half of us trust doctors and firefighters, only 3% trust salespeople and marketers , according to a new HubSpot Research study. When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. If visitors to your site have any doubts about how trustworthy you are, they’ll bounce right out and never come back.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Hubspot] 8 Insightful Marketing Predictions for 2013 and Beyond
    Dharmesh Shah , CTO, HubSpot. It's that time of year again! 2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. Don't have one handy? That's cool. You don't need to be clairvoyant to make a prediction or two. In fact, how about we get the ball rolling. In 2012, the world of marketing underwent some major changes.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Hubspot] The History of Happy Hour: Inside the Popular Post-Work Tradition
    These days, many modern companies and startups are offering up generous office drinking liberties -- from Yelp's headquarters in San Francisco to HubSpot's office here in Cambridge. Ah, happy hour. For many, it's considered the best hour, as it's tied directly to the triumphant feeling you get when you realize that the work day is, in fact, over. You made it. You earned this. Time to treat yourself to something in a frosty mug.
  • HUBSPOT  |  FRIDAY, MAY 16, 2014
    [Hubspot] 11 Twitter "Tips" and "Tricks" That Don't Actually Work
    Luckily, if you''re using a social tool that''s connected to your database (such as HubSpot''s Social Inbox ), you can identify which times of day tweets are yielding the most traffic and leads to your website. One of the hardest parts about learning something new is that you have little ability to distinguish fact from fluff. You want to soak up as much information as possible without having to fact check every blog post you read on something new.
  • HUBSPOT  |  THURSDAY, JULY 5, 2012
    [Hubspot] Brand Logos: The Good, the Bad, and the Ugly
    Even better, KFC launched its new logo with the help of a HubSpot customer, Synergy Events , who constructed the logo from 65,000 1-foot-square tiles laid out in the Mojave desert, which can be seen from space. When it comes to your business' branding strategy , establishing your company's logo is one of the most critical tasks.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Hubspot] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    HubSpot’s co-founder and CTO, Dharmesh Shah, has an expression I come back to every time I think about networking: the notion of being shockingly helpful. My second job out of college was with an incredible startup political agency called the Glover Park Group. It's now a much larger and more successful agency, but at the time it was just a tiny company with a huge vision.
  • HUBSPOT  |  TUESDAY, DECEMBER 11, 2012
    [Hubspot] 11 Simple (But Critical) Tips for Creating Better Landing Pages
    According to HubSpot's 2012 Marketing Benchmarks Report , companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15. There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Hubspot] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    This Ultimate Webinar Checklist from HubSpot is an incredibly valuable lead magnet because of how practical it is. Lead magnets are an effective technique for gaining a prospect's contact information. The problem is that these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great but seriously, who has time for that?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Hubspot] 12 Reasons Your Business Blog Is Failing
    Connect with HubSpot Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. So why haven't you noticed a difference? What happened to the results? WHERE ARE ALL THE LEADS?! So many new bloggers adopt the simple "if you build it, they will come" mentality.
  • HUBSPOT  |  MONDAY, NOVEMBER 23, 2015
    [Hubspot] Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses
    Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. 78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google's data and research from the 2014 holiday season. That means a lot of eyes are going to be on your website in the upcoming weeks.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Hubspot] 12 Epic Marketing Fails That Made the World Cringe [Slideshow]
    12 Biggest Marketing Fails of 2012 from HubSpot All-in-one Marketing Software. We humans have developed somewhat of a taste for watching others struggle. Don’t believe me? Consider the prevalence of internet entertainment based solely on the epic #fail -- stumbles, slips, falls, and general public embarrassment get little sympathy from our side of the monitor. Big brand marketing decisions, too, are apt to display similar lapses in logic or grace.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Hubspot] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    So maybe you refocus your social efforts to engage only the most avid readers -- if you''re a HubSpot customer using Social Inbox , you can get a better idea of who you''re talking to and where you''re spending your time. According to data by Tony Haile of Chartbeat , I''ve only got 15 seconds to capture your attention. so I guess I better make it quick.
  • HUBSPOT  |  MONDAY, OCTOBER 1, 2012
    [Hubspot] Why Marketers Need to Start Caring About Social Responsibility
    HubSpot. Marketers are sometimes associated with some pretty negative terms: annoying, interruptive, manipulative. What's up with that? Well sometimes, whether we like it or not, it's our job to market the actions of our company. And sadly, sometimes businesses make poor decisions. Or sometimes they're perfectly justified decisions, but they fail to consider the long term negative impact of those decisions.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 12, 2015
    [Hubspot] 15 Food Brands With Instagram Content Worth Drooling Over
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. There's a reason food is such a popular subject for Instagram posts. Who doesn't like scrolling through pictures of neatly arranged acai bowls, pastel-colored dollops of ice cream, and sandwiches bursting at the seams with sprouts and peppered tomatoes? Let's be honest: We all love a good food picture. The emphasis is on "good," though.
  • HUBSPOT  |  SUNDAY, FEBRUARY 7, 2016
    [Hubspot] 12 Sneaky Psychological Biases That Affect How You Sell
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Have you ever seen a basketball team abruptly go ice-cold during a game? Out of nowhere, they’ve missed 13 straight shots and are down by 20 points. As the team heads down the floor for their next possession, you think to yourself, “This time they have to score. They’re due.”. In reality, the team isn’t more likely to make the next basket if they’ve missed the last 13.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Hubspot] How to Build Authority on LinkedIn in 15 Minutes a Day
    If you have social media software like HubSpot''s Social Inbox in place, you can easily schedule updates to go out across the day or week. So you followed the step-by-step wizard to completing your LinkedIn profile. Then, maybe you even went a step further and added some apps like your SlideShare account, claimed your vanity URL , and linked your profile to your website and blog. Congratulations, you graduated LinkedIn 101! But you want to be so much more than that.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Hubspot] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages. You’ve weathered Mobileggedon. You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings. Congrats! You’ve survived this skirmish. but it's not going to be the last.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Hubspot] The 4 L's of a Successful Lead Generation Strategy
    You can also learn lots of landing page tips and best practices from HubSpot''s existing blog posts on landing pages. Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Hubspot] How to Insert Google Calendar, iCal & Outlook Event Invites Into Your Marketing Emails
    Most email tools, such as HubSpot''s, have a file manager in which you can upload these files directly from the editing window. Have you ever registered for a webinar and then totally forgotten about it? Or perhaps you got an email about an upcoming workshop, but you were busy and forgot to put a reminder in your calendar for it? Yep, I''m guessing that''s happened even to the most type-A of us. Well, if you''re an email marketer, you''ve been on the other side of this, too.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Hubspot] Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
    HubSpot customers, you''ll find this under the Sources report.) In marketing, there''s still a huge misconception about Pinterest. Some marketers think that it''s useless -- just another fad network that people are getting in a tizzy about. But that''s not quite accurate any longer. While Pinterest may not be perfect for every marketer in every industry, it does offer a huge opportunity for most. It has more than 70 million users and a growing international population.
  • HUBSPOT  |  SATURDAY, MARCH 26, 2016
    [Hubspot] Why Your First Idea Might Be Your Worst Idea
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. There’s a common mistake both young professionals and expert contributors fall victim to when coming up with ideas. It’s known as the Einstellung effect -- when a person defaults to a known solution rather than a novel or optimal way of solving a problem.
  • HUBSPOT  |  MONDAY, OCTOBER 22, 2012
    [Hubspot] Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?
    This data comes to us via HubSpot's social media scientist, Dan Zarrella. Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content. marketers are now wondering where the best place to promote that visual content is.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Hubspot] 8 Data-Driven Tips for Using Images in Blog Posts
    Note: Hubspot recommends that photos should be smaller than 100KB in order to load quickly. If you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn''t you do it every single time? . According to Jeff Bullas, articles with images get 94% more total views than articles without images. Ninety-four percent!
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Hubspot] The 7 Personalities Every Successful Social Media Manager Has
    Take part in the conversation ( search.twitter.com or a social media monitoring tool like HubSpot''s Social Inbox should be your best friend). There aren''t many instances in our professional lives where having multiple personalities is seen as a positive trait. After all, it spawns dishonesty, deceit, and fosters a tense environment often filled with animosity.
  • HUBSPOT  |  SUNDAY, AUGUST 9, 2015
    [Hubspot] Why Do We Daydream? The Unexpected Benefits of Zoning Out
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Why do our best ideas seem to come out of the blue? In part it's because when we're doing things that don't require a whole lot of concentration, such as taking a shower, we're allowing our minds to wander freely. In other words, we're letting ourselves daydream. Of course, no one will fault you for daydreaming in the shower.
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Hubspot] 7 Common SEO Myths to Throw Out the Window Immediately
    Years ago, when HubSpot first started teaching people about search engine optimization, one rule was essential: Above all else, create high-quality, useful content. To say "SEO has changed a lot” would be the understatement of the decade. Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Hubspot] How a Good Content Strategy Can Repair Your "SEO Problem"
    Dharmesh Shah, HubSpot’s co-founder and CTO, summed up this point nicely in a post on Inbound.org. “We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. “I I can’t put my finger on what’s wrong, but something’s clearly amiss. No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”. It’s impossible to work in marketing without hearing grievances like this one over and over.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Hubspot] The 8 Best Link-Building Tactics to Boost Off-Page SEO
    Connect with HubSpot In search engine optimization , inbound links are a marketer's most powerful asset. Given that off-page SEO (as opposed to on-page SEO) accounts for the majority of a web page's ability to rank for a particular keyword, building authoritative and relevant links into your website from external sites isn't exactly something you should overlook in your SEO strategy.
  • HUBSPOT  |  FRIDAY, FEBRUARY 11, 2011
    [Hubspot] 4 Trends Impacting Ecommerce Marketing in 2011
    Connect with HubSpot Today Mike Ewing and Mike Redbord attended the “Technology and the Retail Transformation: Mobile, Social, and eCommerce” Panel hosted by MITX , sponsored by the High Start Group. Breakfast and a fantastic panel occupied the morning at CSN Stores new 24 th floor offices in downtown Boston. It was a fantastic discussion and below are 4 topics regarding the convergence of these technologies and the future of marketing, retail, and online commerce.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 24, 2010
    [Hubspot] 10 Almost Instant Responses to Your Google Instant Questions
    Connect with HubSpot Yesterday, we hosted an incredibly popular webinar called “Google Instant: Major Change for SEO.” ” It was attended by over 1,500 viewers, and by the end of the webinar, we had collected close to 200 questions. If you missed it, you can watch the webinar on-demand in our archives !
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 25, 2009
    [Hubspot] getting stuff done with ms outlook
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. Outlook 2007 has even more features for helping you categorize stuff, but we’ll keep it simple for now and focus on the features available in both versions. An Effective Marketer gets things done.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Hubspot] 10 of the World's Best Storytellers [SlideShare]
    10 of the World''s Best Storytellers from HubSpot All-in-one Marketing Software. Since before blogs were created, people have told stories. Shocking. I know. But long predating the clickity-clacking of our keyboards were generations of people finding creative ways to communicate meaning with one another -- to try to bring understanding to a complicated human experience. We painted on cave walls, carved pictures into trees, sorted images out of rocks, sang songs, danced, told stories.
  • HUBSPOT  |  SUNDAY, NOVEMBER 22, 2015
    [Hubspot] How to Improve Your Website Experience: 10 User Testing Tools to Try
    Here's what Littauer had to say about HubSpot's website. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. When our jeans no longer fit, we buy new ones. When our coffee pot starts to make a funny noise, we beeline it to Bed Bath & Beyond to pick up a replacement. Seems reasonable, right? So what makes your website any different? When performance declines, will you settle for the same results month after month?
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Hubspot] 10 Brands That Brilliantly Differentiated Themselves From the Competition
    We''re using speakers from various backgrounds like content promotion, web design, sales training, video production, and search marketing (including Dharmesh Shah from HubSpot and Gilian Muessig from SEOMoz). This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Today’s winning brands aren’t playing it safe.
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Hubspot] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    HubSpot launched their integration with Terminus and I think that is just the start of a trend here. . Greater marketing involvement in post-sale process/customer experience (see HubSpot's upcoming release of the Customer Hub as a reflection of this trend). . . . We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. .
  • HUBSPOT  |  THURSDAY, MARCH 22, 2018
    [Hubspot] Why Is Everyone So Obsessed With Bots?
    Bots help us build better relationships," Connor Cirillo, HubSpot's conversational marketing manager, told me, "so humans can have valuable and delightful interactions.". It's so interesting to watch classic films, isn't it? I'm a big fan of the genre, and always have been. But as my time working in tech progresses, I'm particularly drawn to the ones that were, in their own way, predictive. Futuristic. What was then science fiction.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Hubspot] 10 Ways to Make Your Content More Fun to Read
    Here''s why: For a while here at HubSpot, we had kind of a unicorn thing going on. "But I write about mortgages (or some other similarly '' boring '' topic) -- there''s no way I can possibly make my content fun to read." For many of you in the B2B boat, this is probably an excuse you can easily relate to. But I''m going to fight you on this one because, hey, I''m a B2B content creator, too.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Hubspot] How Workflows Take Marketing Automation to the Next Level
    If any of these are true of your marketing process, you should consider using a workflow tool (like HubSpot's !) Lead nurturing is a crucial part of any effective marketing strategy. Because if you’re not managing your leads properly, you're wasting your time, marketing resources, and money. Workflows take lead nurturing to the next level.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Hubspot] 10 Brilliant Marketing Personalization Tips to Implement ASAP
    Connect with HubSpot If you're a Netflix user or have ever purchased something from Amazon, you've experienced the awesome effects of a personalized experience. No need to browse page after page of movie titles; Netflix has a list of suggestions based on your movie preferences and viewing history. Recently watched and enjoyed The Breakfast Club ? Then maybe you'd also enjoy St. Elmo's Fire , another Brat Pack classic.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2011
    [Hubspot] 12 Guaranteed Ways to Annoy Your Email Recipients
    Connect with HubSpot Without a doubt, email marketing can be a powerful lever in your inbound marketing mix. It can help you nurture prospects, connect with existing customers, distribute your content, and yes, generates tons of coveted leads for your business. But that said, email can be tricky, and there is a fine line between sending contacts in your database emails they want to open and enjoy reading, and ticking them off. And the price of ticking them off?
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Hubspot] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
    Social media software (like HubSpot''s Social Inbox ) can make it easier to monitor and respond to relevant conversations with strangers, leads, and customers in your social media community. Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated. It''s also one of the most powerful tools marketers can have in their arsenal -- if you know how to use it right.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Hubspot] 7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing
    Earlier this week, I was on a panel for Boston HubSpot users centered around the theme of creating lovable marketing. Question. Does your marketing sound like it was created by Eeyore? Bill Lumbergh? Michael Scott? One of the themes that came up during the Q&A portion centered on how to separate "business" from "personal" in your marketing.
  • HUBSPOT  |  MONDAY, JANUARY 28, 2013
    [Hubspot] 8 Ways to Instantly Improve the Quality of Your Marketing Content
    Last week, we published a post written by a HubSpot partner, Velocity Partners, that discussed the importance of creating high-quality content. If you haven't read it yet, I highly recommend you do. You can view it here. The need to create high-quality content, however, has put many marketers in a difficult situation: high-quality content takes a long time to create, and many just don't have the time to do it.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Hubspot] The Forgetful Person's Guide to Staying Organized at Work
    For example, I need to check out the backend of HubSpot blog approximately a bagillion times a day to make sure posts are properly scheduled and monitor the performance of recently published content -- and of course, I can never remember the direct URL to enter. At some point in our lives, we have to just accept who we are.
  • HUBSPOT  |  THURSDAY, DECEMBER 31, 2015
    [Hubspot] How to Earn Free Press for Your Business When You Have No Connections
    And after being featured on the Dragons' Den, we decided it was time to try to earn a spot on the HubSpot blog. "Is that guy wearing leggings?". "We We should start a business selling male leggings.". That's all it took. One week later my business partners and I stood freezing in London's Brick Lane Market with 22 pairs of female leggings "branded" with our male leggings brand. But after eight hours in the cold, we saw zero sales.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2012
    [Hubspot] 7 Examples of Brands That Pop on Pinterest
    Connect with HubSpot I’m sitting here next to an empty pan of mini red velvet donuts, and all I want to do is find another recipe to bake this weekend. No, my first stop won’t be the Food Network, Gourmet, or Cooking Light. What I am dying to do is head over to my new obsession -- Pinterest -- to discover the next pastry to tackle.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 17, 2015
    [Hubspot] 5 Marketing Campaign Improvements to Help Uncover More Donor Revenue
    Customer relationship management software, including HubSpot. Modern marketing tools and tactics help nonprofits engage with donors, build trust, inspire support and, ultimately, turn one-time donors into charity advocates. But sometimes, even the most well planned marketing strategies fail to produce the desired results. One possible reason is your team is missing the mark on some key campaign attributes.
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