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  • ONALYTICA B2B  |  FRIDAY, JANUARY 5, 2018
    [Hubspot] Interview with Sujan Patel
    I’ve worked with Hubspot before, where we’ve done a core concept marketing working course together. Sujan Patel – Growth Marketer at Web Profits. Key Topics: Social Media Marketing, Content Marketing. Location: Austin, TX, USA. Bio: Sujan Patel is the co-founder of Web Profits , a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses.
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2011
    [Hubspot] 6 Twitter Tips for Building Relationships and Generating Media Coverage
    Connect with HubSpot The following is an adapted excerpt from our new, free ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. Download the full ebook here. Are you aware that many journalists, reporters, and bloggers make themselves available on Twitter? It's true!
  • HUBSPOT  |  MONDAY, SEPTEMBER 27, 2010
    [Hubspot] 3 Search Engine Optimization Mistakes That You Are Making
    Connect with HubSpot Many website and marketing managers think that SEO is a very hard struggle that requires very specialized knowledge and software to get started with. That is a myth though – There are many common SEO problems that can be corrected with only a little knowledge and work, and no fancy software or tools required. It doesn’t need to be so much difficulty if you take away a few powerful lessons on search engine optimization, such as these three common mistakes.
  • HUBSPOT  |  WEDNESDAY, MAY 4, 2011
    [Hubspot] One Third of U.S. Online Ads Now Served By Facebook
    Connect with HubSpot According to comScore, 1.1 trillion ads were served to U.S. internet users in the first quarter of 2011. Of those 1.1 trillion ads, 346 billion of those (31%) were on Facebook. That's right -- you read that correctly. Facebook now serves nearly one third of all online advertisements in the U.S. To help put this data into perspective, consider the representation of some of the other major online companies.
  • HUBSPOT  |  MONDAY, AUGUST 9, 2010
    [Hubspot] What Do Jerry Garcia and Bill Gates Have In Common?
    The following is a chapter from: Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History , a new book from HubSpot CEO, Brian Halligan and author and speaker, David Meerman Scott. Connect with HubSpot Join Halligan and Scott along with basketball legend and Grateful Dead fan Bill Walton for a free webinar to discuss some of the key lessons from the book. Chapter 19: Do What You Love.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JUNE 9, 2010
    [Hubspot] Top 35 B2B Marketing Posts for May 2010
    22 Educational Social Media Diagrams - Hubspot , May 24, 2010 Everyone learns differently. The Ultimate List: 300+ Social Media Statistics - Hubspot , May 13, 2010 It’s evident that the evolution of social media has a clear impact on marketing. Best of B2B Marketing. May 2010. Great stuff in the world of B2B Marketing this month. Want your posts included here? Contact Tony Karrer (akarrer@techempower.com). Enjoy.
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Hubspot] The Language of Account-Based Marketing
    Systems like Marketo, Oracle Eloqua and Hubspot are examples. The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. Red-hot trend. Mainstream strategy. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. But do you still feel like you’re having some trouble speaking the language of ABM?
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Hubspot] The Language of Account-Based Marketing
    Systems like Marketo, Oracle Eloqua and Hubspot are examples. The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. Red-hot trend. Mainstream strategy. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. But do you still feel like you’re having some trouble speaking the language of ABM?
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Hubspot] The Language of Account-Based Marketing
    Systems like Marketo, Oracle Eloqua and Hubspot are examples. The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. Red-hot trend. Mainstream strategy. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. But do you still feel like you’re having some trouble speaking the language of ABM?
  • HG DATA  |  THURSDAY, JUNE 30, 2016
    [Hubspot] Technology to Supercharge Your Business
    Sidekick by Hubspot (Freemium) is a Microsoft Outlook plug-in that provides HG Data greater visibility and insight into exactly who is opening and clicking links in our email marketing campaigns. What’s your advice for supercharging small business growth? That’s the question CNBC’s Carol Roth and business consultant Catherine Morgan asked when they put out their call for business tips.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [Hubspot] Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads
    Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. See how it works with our Free Trial program. Most popular posts Do You Have CallerID For Your Website? Are you investing enough in Sales Research? Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help. Do You Know Them?
  • HUBSPOT  |  THURSDAY, AUGUST 26, 2010
    [Hubspot] Study: Social Media Affects SMB Purchasing Decisions
    Connect with HubSpot Many people still think that the heaviest users of social media skew young. In fact, according to a recent analysis completed by Pingdom , the average social media user is 35-44 years old. It turns out that this demographic of decision makers is online looking for information about products and services giving B2B tech marketers a compelling reason to pursue online word of mouth as a key component of their go to market strategy. New Study of SMB Technology Buyers.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Hubspot] How to Be Remarkable on Halloween! [Marketing Update]
    Connect with HubSpot On last week’s episode of Marketing Update , Karen Rubin the nun and Mike Volpe the cowboy discussed companies doing it right for Halloween, social media updates, and Gronkowski on Twitter, with special guests Andy Paul and Jon Wuebben. Doing it Right for Halloween. Nightmares Fear Factory , a haunted house in Niagara Falls, Canada, decided to take reaction photos of frightened customers and then posting the pictures to Flickr.
  • HUBSPOT  |  MONDAY, APRIL 11, 2011
    [Hubspot] Americans Spend Nearly 3.5 Hours Per Week Watching Online Video [Data]
    Connect with HubSpot If you are like me, you don’t think much about the time you spend watching online video. It sort of just happens—an article takes you to YouTube, a friend emails you about a video, a coworker shares an interview… Well, it is time to quantify these experiences.
  • HUBSPOT  |  THURSDAY, MARCH 31, 2011
    [Hubspot] Facebook Now Allows Profile Pages to Become Business Pages
    Connect with HubSpot Businesses on Facebook need to have a Facebook Page. For the past couple of years, many business owners have struggled with using a profile or a business page. Many businesses start marketing on Facebook with a personal profile until they understand its limitations. Then, they have difficulty scraping their personal profile and starting from scratch on a new Facebook Business Page.
  • HUBSPOT  |  WEDNESDAY, MARCH 9, 2011
    [Hubspot] Facebook Updates Insights with Real-Time Analytics
    Connect with HubSpot The lack of data about the actions of Facebook fans (and potential fans) is a point of frustration for many marketers. Previously, Facebook offered some basic analytics through its Insights application. But today, the social network giant turned its reporting dashboard into a real-time analytics tool.
  • HUBSPOT  |  TUESDAY, MARCH 1, 2011
    [Hubspot] How to Record a Webinar
    Connect with HubSpot A wise man once told me " Your time belongs to you. You and only you decide how to use it best. Choose wisely.". With only so many hours in the day, it's often difficult to find time to accomplish everything you'd like. Every day I receive emails about different webinars I'd love to attend and eagerly register anticipating how much I'm going to learn about the topic at hand.
  • HUBSPOT  |  MONDAY, FEBRUARY 28, 2011
    [Hubspot] Foursquare Now Distinguishes Between Friends and Followers
    Connect with HubSpot When my college journalism professor was trying to wrap her mind around Twitter followers, she said, “I am not going anywhere; why are they following me?” ” While her words then were meant to be a joke, today they simply convey the evolution of social networks. On Foursquare , the location-based social network, you are going somewhere and you do have followers.
  • HUBSPOT  |  WEDNESDAY, JUNE 9, 2010
    [Hubspot] Is BP's PPC Brand Campaign Unethical?
    Connect with HubSpot As if the devastating oil spill in the Gulf wasn't enough, BP might be making matters worse and further damaging its brand image, ironically, in an attempt to fix it.
  • HUBSPOT  |  TUESDAY, FEBRUARY 8, 2011
    [Hubspot] Impact of Super Bowl Ads on Social Media [New Data]
    Connect with HubSpot This is a guest blog post from Donald Nosek, VP of Business Development for ymarketing, winner of HubSpot’s the first-ever Certified Partner of the Year Award. Super Bowl XLV is over. The Green Bay Packers won. Another singer blew the lyrics to the American anthem. And its 111 million average viewership ranked as the highest rated Super Bowl and TV show of all time. For many, these are the important facts. For marketers, it’s all about the TV ads.
  • TERMINUS  |  TUESDAY, NOVEMBER 14, 2017
    [Hubspot] 5 Essentials for Creating Effective Partnerships [Video]
    As an example of this, Sangram Vajre said that he manages every point of communication with Terminus’ HubSpot partnership. Editor’s Note: This post was written by Tim Kopp , a General Partner with Hyde Park Venture Partners, and was originally published on his website, CMOVC. Previously, Tim spent nearly 20 years in operating roles.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2011
    [Hubspot] Is Google Testing A New Feature? Showing Recommendations From Friends of Friends
    Connect with HubSpot This morning, I noticed Google may be testing a new feature: Social recommendations on the search engine results page , from friends of your friends. This is probably another battle in the conversation about " Filter Bubbles ", and Google's effort to make sure that you are still being exposed to new items and comments that you are interested in.
  • HUBSPOT  |  THURSDAY, JUNE 2, 2011
    [Hubspot] Twitter Rolls Out Improved Search Functionality With Photos & Videos
    Connect with HubSpot For Twitter, the social site famous for its 140-character limit, the adage, "a picture is worth a thousand words" is now even more powerful. Yesterday, Twitter announced it will start rolling out a new version of its search functionality, complete with photo and video results. Key Improvements to Twitter Search.
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Hubspot] 8 Ways to Not Get ReTweeted
    Connect with HubSpot Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. ReTweets expand you reach as an individual or company and can contribute additional website traffic, subscribers and customers. However, when you make the mistakes outlined in this post it can cause your content to be ignored and not get ReTweeted. 8 Ways to Not Get ReTweeted. Talk About Yourself.
  • HUBSPOT  |  MONDAY, AUGUST 23, 2010
    [Hubspot] Understanding the ROI of Customer Evangelism
    Connect with HubSpot “ What is the ROI? ” is the question that usually follows announcements of new marketing activities. No matter how creative your marketing initiative might be, if it does not result in benefits larger than the initial investment, it is worth a revision. The ROI question has now long been part of the conversation about inbound marketing , email and social media.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 16, 2011
    [Hubspot] A Marketer's Guide To Video Codecs
    Connect with HubSpot Online video is growing rapidly, with sites like YouTube getting 30 hours of video uploaded every minute. While online video is fun to watch and an important part of your inbound marketing content strategy, it does require some technical knowledge to execute well. When getting started with online video you might consider using an inexpensive video camera and doing some minor edits and posting the video on your blog.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Hubspot] All You Really Need to Know [About Inbound Marketing] You Learned in Kindergarten
    Connect with HubSpot Have you ever read, All I Really Need to Know I Learned in Kindergarten by Robert Fulghum? As the inspiration for my college admissions essay, I have a special fondness for the book, in which Fulghum offers "uncommon thoughts on common things." Recently, I came across my essay, and now that I've moved onto my professional career as an inbound marketer, I'm looking at the book from a whole new perspective.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Hubspot] 3 Tips to Use Social Media for Exceptional Customer Service
    Connect with HubSpot A few weekends ago, a certain fast food restaurant upset me. At the core of my frustration was a miscommunication between the menu pricing and the total rung up at the register. After feuding with the employee for a good two minutes, I paid the bill and went on with my day—until I logged on to Twitter. I immediately tweeted at the company's Twitter account relaying my vexation with its menu’s vague messaging.
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2011
    [Hubspot] 4 Digital Event Marketing Lessons From the Ames Straw Poll
    Connect with HubSpot This past Saturday, the Ames Straw Poll was held in Iowa, which is the first test of the Republican candidates’ organizational strength in their quests to gain the Republican Party’s nomination for president. The event takes place each summer before the year of the presidential election.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2011
    [Hubspot] 4 Easy Fixes for Customer Relationships That Turn Sour
    Connect with HubSpot You never want a good customer relationship to go bad, but sometimes things can get a little rocky. Here are four top reasons customer relationships turn sour and some tips on how to win those customers back. Reason 1: They are mad at you. Somewhere along the line, the customer had a bad experience with your company. It happens. Maybe you over-emailed, or maybe you didn’t provide what you said you would.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Hubspot] 3 Crucial Checkpoints for More Effective Ad Targeting
    Connect with HubSpot Let's face it: there's quite a bit of negative sentiment surrounding ad targeting. It’s not uncommon for consumers to complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”
  • HUBSPOT  |  WEDNESDAY, OCTOBER 13, 2010
    [Hubspot] 4 Ways Social Media Helped Gap’s Logo Disaster
    Connect with HubSpot Last week Gap used Facebook to announce their plans for a new logo and was hit with mass amounts of negative feedback. Despite mainly getting discouraging comments and even a few websites designed to specifically make fun of the new logo , Gap may have actually made out in their decision to inform their social network first. Here’s 4 reasons social media and their logo blunder may have helped Gap. Trust Within Their Network.
  • HUBSPOT  |  TUESDAY, OCTOBER 19, 2010
    [Hubspot] Breaking Down the Inbound Marketing Mix
    Connect with HubSpot This post is based on a question asked by the team at Rocket Matter, legal practice management software. Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time? Spend 40% on Blogging / Content Creation.
  • HUBSPOT  |  TUESDAY, JUNE 14, 2011
    [Hubspot] 12 Marketing Lessons From the Cast of Glee
    HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot Those of you who are fans of the hit TV show Glee know that the characters all have very big personalities that tend to set them apart from the others. But I’ll bet you never stopped to think that some of their character traits might actually make them pretty good marketers! Rachel’s got killer talent.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2011
    [Hubspot] 5 Steps to Planning an Awesome Event With Inbound Marketing
    HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data! Connect with HubSpot From tweet-ups and other social gatherings to conferences and high-profile events, thousands of events take place every day all over the world.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2011
    [Hubspot] How To Use YouTube For eCommerce
    HubSpot CMO Mike Volpe says to keep in mind that “ social media isn’t a strategy, its a technology ” Use technology YouTube to share the information with anyone that wants it. Connect with HubSpot This is a guest post authored by John Lawson. John is an eCommerce Entrepreneur and speaker, CEO of 3rd Power Outlet and ColderICE Media. John is also a Platinum eBay PowerSeller, Top-Rated Seller on Amazon and American Express TV Commercial Spokesperson.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2011
    [Hubspot] How to Maximize PPC Campaigns and Optimize Landing Pages with @JoannaLord [@InboundNow #13]
    Billy Mcdonald, a consultant here at HubSpot, asks "What are Joanna's thoughts on ad positioning? Connect with HubSpot This week on inbound now we have a special guest from SEOMoz , Joanna Lord. Joanna is Director of Customer Acquisition over at SEOMoz, an expert in PPC campaigns, and remarketing. She shares some valuable tips for companies using Adwords and some common mistakes to avoid. In this episode we chat about: What to avoid when starting out with PPC.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 16, 2010
    [Hubspot] Understanding Social Gaming's Marketing Application
    Join HubSpot's VP of Marketing in this free webinar to learn how to perform a successful website redesign. Connect with HubSpot The following is a guest post by Shannon Suetos is an expert writer on business phone systems based in San Diego, California. She writes extensively for Resource Nation , an online resource that provides expert advice on purchasing and outsourcing decisions.
  • HUBSPOT  |  WEDNESDAY, AUGUST 25, 2010
    [Hubspot] The ABCs of Off-Page SEO Tactics
    Rawlins is a Digital Marketing Specialist for ymarketing , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. Connect with HubSpot The following is a guest post by Tina Rawlins.
  • LEADSPACE  |  MONDAY, FEBRUARY 19, 2018
    [Hubspot] 10 Winning B2B Lead Generation Strategies for 2018
    According to research conducted by HubSpot , B2B companies that blogged 11 or more times per month had nearly three times more traffic than those who only blogged zero or one time per month. While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Some of those strategies still work toward the same end goal. Email and events are still ranked as some of the highest lead generation practices for B2B brands.
  • HUBSPOT  |  TUESDAY, JULY 20, 2010
    [Hubspot] 7 Reasons Social Media Is Bad for Marketing
    Connect with HubSpot While social media has contributed many great things to marketers, all of the good stuff doesn’t come without its own baggage. We have talked about the good side of social media for marketing a lot on this blog, but we have under-reported on the negative aspects that social media has brought to the marketing industry. Stepping back to think about it, these seven negatives are clearly consequences of the growth of social media as a marketing discipline.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 16, 2010
    [Hubspot] 4 Reasons Your Website Sucks
    Join HubSpot's VP of Marketing in this free webinar to learn how to perform a successful website redesign. Connect with HubSpot I know, you've been working really hard on your website. You've made sure that every pixel is perfect, every menu margin magnificent, and every title titanic. Unfortunately, it's entirely too easy to make a beautiful website that, well, sucks. Here are four ways things can go horribly, terribly wrong: Your website isn't findable.
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [Hubspot] 4 Ways News Releases Boost SEO
    The following is a guest post by Greg Elwell, founder of B2B Inbound , a San Francisco Bay Area, Certified HubSpot Partner. Connect with HubSpot You can read more from Greg on his B2B Inbound Blog or follow him on Twitter. News releases can be a magnet to help improve search engine ranking for your business website. This alone is reason enough to add a newsroom feature to your website, and publish optimized news releases.
  • HUBSPOT  |  MONDAY, SEPTEMBER 6, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Convert Traffic to Sales
    Connect with HubSpot Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. In your case, turning traffic into leads and ultimately sales is where it's at. In this week's top inbound marketing article, Chris Brogan shares some simple steps you can take to turn the traffic you're getting into coveted leads and sales. How to Convert Traffic to a Sale. Author: Chris Brogan on chrisbrogan.com.
  • HUBSPOT  |  WEDNESDAY, JULY 21, 2010
    [Hubspot] The Next Big Thing for Marketers: Social Magazines
    Connect with HubSpot The iPad has become the poster child for a new emerging device category: tablet computers. Much debate about this new device and category exists, but the numbers don’t lie. In the third quarter, Apple sold more than 3 Million iPads , meaning they sold almost as many iPads as Mac computers. The success of the iPad has also led to an accelerated amount of competition.
  • ALTITUDE BRANDING  |  MONDAY, DECEMBER 11, 2017
    [Hubspot] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    HubSpot : A large repository of marketing data. Every great data visualization starts with good and clean data. Most of people believe that collecting big data would be a rough thing, but it’s simply not true. There are thousands of free data sets available online, ready to be analyzed and visualized by anyone.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 24, 2010
    [Hubspot] 10 Almost Instant Responses to Your Google Instant Questions
    Connect with HubSpot Yesterday, we hosted an incredibly popular webinar called “Google Instant: Major Change for SEO.” ” It was attended by over 1,500 viewers, and by the end of the webinar, we had collected close to 200 questions. If you missed it, you can watch the webinar on-demand in our archives !
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2011
    [Hubspot] 12 Guaranteed Ways to Annoy Your Email Recipients
    Connect with HubSpot Without a doubt, email marketing can be a powerful lever in your inbound marketing mix. It can help you nurture prospects, connect with existing customers, distribute your content, and yes, generates tons of coveted leads for your business. But that said, email can be tricky, and there is a fine line between sending contacts in your database emails they want to open and enjoy reading, and ticking them off. And the price of ticking them off?
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2011
    [Hubspot] 3 Ways to Get the Most Out of Inbound Press Releases
    Connect with HubSpot Press releases were originally designed as a tool to generate media coverage and attention. Now, in the days of inbound marketing , press releases have a totally different purpose. Press releases should be viewed as news updates directed at your potential and current customers instead of just the broad media. These types of news releases can keep your prospects engaged while also working as a powerful SEO tool for your business.
  • HUBSPOT  |  MONDAY, JULY 11, 2011
    [Hubspot] 3 Keys to a Strong Online Brand
    Connect with HubSpot This is a guest blog post written by Louise Sinnerton, social media marketing specialist with PeerIndex. Personal brands and commercial brands have gone hand-in-hand for a long time. For well-known figures such as Steven Fry, Margaret Thatcher and Arnold Schwarzenegger there isn’t much of a distinction between the two.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Hubspot] 10 Blogging Tactics That Increased One Business' Traffic by 300%
    Connect with HubSpot River Pools and Spas publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. The company started blogging in 2008, and to date, it has 760 blog subscribers. This company is a great example of an organization that uses blogging and organic search to its benefit. But what were the decisions that RPS made that set themselves up as successful business bloggers ?
  • HUBSPOT  |  TUESDAY, JUNE 7, 2011
    [Hubspot] 3 Secrets to Optimizing Landing Page Copy
    Connect with HubSpot I recently attended MECLAB’s Landing Page Optimization Summit where Dr. Flint McGlaughlin presented his research to a sold-out audience. Through colorful analogies and real-world examples, McGlaughlin explained a series of lessons around landing page optimization and writing highly effective copy. Among the laundry list of insights I recorded in my notes, here are the most memorable: 1. Headlines are Like Pickup Lines. Don’t be arrogant!
  • HUBSPOT  |  TUESDAY, APRIL 19, 2011
    [Hubspot] Marketing Lessons From the Cupcake
    Connect with HubSpot If you have recently attended a wedding, birthday party or Bar Mitzvah, you likely have noticed how trendy the cupcake has become. Starting at $3 a cupcake, these confectionery delights are the craze of party goers and bakery shoppers. Search Quora and you will see reports that their fame gained traction after being offered at Magnolia Bakery and subsequently spotlighted on Sex and the City. Others feel their cuteness alone carried them to stardom.
  • HUBSPOT  |  WEDNESDAY, MARCH 23, 2011
    [Hubspot] How to Turn One Piece of Content into Five
    Connect with HubSpot To someone new to content creation, which is a key part to inbound marketing, creating a ton of content can seem daunting. Maybe you don't like writing, or maybe you think that you have nothing interesting to say. Well, it's ok. First of all, you're probably already creating content and don't realize it. In addition to that, there are a few things you can do to get more mileage out of a single piece of content. How to Turn One Piece of Content into Five.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2011
    [Hubspot] eCommerce Marketing: Google Shopping vs Google Organic Search
    Connect with HubSpot Major differences exist between Google Organic Search and Google Shopping Search for your eCommerce website. You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations. For example, searching the term “sheet metal roofing hammer” in Google Organic search will yield a different set of results than the same search performed in Google Shopping search.
  • HUBSPOT  |  TUESDAY, MARCH 1, 2011
    [Hubspot] A 4-Step Guide to Producing Crowdsourced Video
    Connect with HubSpot Did the crowdsourced concert films by Radiohead and the Beastie Boys ever inspire you to produce something similarly community-driven and creative? Because they definitely had that effect on marketing author and speaker David Meerman Scott. In January 2011, David was the keynote speaker at MarketingSherpa's Email Summit in Las Vegas.
  • HUBSPOT  |  THURSDAY, NOVEMBER 4, 2010
    [Hubspot] 3 Tips for Improving eCommerce Search Engine Optimization
    Connect with HubSpot When I’m making a purchase online I hate having to navigate through a website to find what I’m looking for. Don’t make me dig. Bring me to that page quickly and easily and I’ll be more likely to continue through checkout without getting frustrated beforehand and abandoning the cart. Also, like many people I’m not sure what site is going to have what I need or want and I like to explore different options, so I turn to search engines.
  • HUBSPOT  |  THURSDAY, JUNE 24, 2010
    [Hubspot] Thank you, Come Again!: Best Practices for Thank You Pages
    Connect with HubSpot For many businesses who have worked hard to optimize their website, create compelling content and set up landing pages to convert visitors, generating leads is the ultimate reward. While generating leads is a great accomplishment marketers need to think about the steps that follow the lead conversion and their impact on customer acquisition.
  • SNAPAPP  |  WEDNESDAY, APRIL 27, 2016
    [Hubspot] Stop Talking About Yourself: A Q&A on Resonance With Jay Acunzo
    Jay’s worked at Google, HubSpot, and several startups, and recently launched the podcast for craft-driven marketers: Unthinkable. . Marketers create content for a lot of different reasons. It might be a blog post recapping a recent event; a webinar on recent trends in your industry; or an ebook teaching your audience how to solve a problem in their day-to-day work. These are all use cases for content, and we can sometimes lose sight of the “why” beyond the tactics. .
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Hubspot] Top 37 B2B Marketing Posts and Hot Topics August 2010
    12 Amazing SEO Infographics - Hubspot , August 18, 2010 Search engine optimization (SEO) is an industry and practice in constant flux. The March Of Twitter: Analysis of How And Where Twitter Spread - Hubspot , August 26, 2010 This is a guest post by Pete Warden , the founder of OpenHeatMap , a free and easy way to turn your spreadsheet into a map. Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JULY 7, 2010
    [Hubspot] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
    The Ultimate List: 100+ Twitter Statistics - Hubspot , June 2, 2010 Twitter , while simple, is often a confusing social media platform for. 7 Old Fashioned Marketing Tips that Set You Apart - Dianna Huff - B2B MarCom , June 14, 2010 A few weeks ago my client and I were bouncing ideas back and forth on how to get her message out and as you do when you brainstorm, I said, rather off the cuff, “Why not start a TV show a la HubSpot?&#. Best of B2B Marketing. June 2010.
  • HUBSPOT  |  MONDAY, JULY 26, 2010
    [Hubspot] Why Mad Men Would Fail at Marketing Today
    Connect with HubSpot With yesterday’s premiere of Mad Men , Madison Avenue's ad world of the 1960s appeared before our eyes again, dressed in cigar smoke and the clink of martini glasses. Despite its popular appeal, this powerful ad milieu is doomed to failure in today’s iPad-fanatic society. If the ad men of the 1960s lived today and carried the same approach to advertising, the public would immediately reject them.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Hubspot] Please Don't Start a Social Media Marketing Agency
    Connect with HubSpot I realize I'm going to get some flak for this post from many of you as well as my coworkers (especially that social media scientist guy ). But, it has to be said. Please don't start a social media marketing agency. We recently launched an application form for marketing agencies to apply for a training program that we'll be starting soon. On the form, we asked them, "What is your primary service offering?".
  • HUBSPOT  |  MONDAY, MAY 23, 2011
    [Hubspot] 4 Ways Paid Search Can Support Inbound Marketing
    Join HubSpot's Mark Roberge to learn how to generate more leads and lower your cost per lead from your PPC. Connect with HubSpot Google recently launched a big campaign to reactivate its dormant Adwords users with a $100 offer. Why the aggressive push? I think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth.
  • HUBSPOT  |  TUESDAY, JUNE 8, 2010
    [Hubspot] 21 Firefox Extensions Every Marketer Needs
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! to have access to these charts for use in your own presentations Connect with HubSpot
  • HUBSPOT  |  THURSDAY, AUGUST 19, 2010
    [Hubspot] Facebook Places Launches, Allows Businesses To “Check In”
    Connect with HubSpot Facebook has delivered a major blow to not Foursquare and other location-based social networks, but to Google and Yelp. The social network has announced the launch of a major new feature: Facebook Places. We have talked many times about the adoption and marketing implications of location-based social networks on this blog in the past. However, this trend just got a lot more interesting for marketers.
  • HUBSPOT  |  THURSDAY, NOVEMBER 4, 2010
    [Hubspot] Big Love: 5 Tips for Happily Married Blogs, CTAs & Landing Pages
    Within HubSpot's blogging platform , for instance, you can create a footer that will allow you to add a static CTA to each of your blog posts. HubSpot's Blog Optimizer , for instance, gives real-time tips about SEO elements in posts. Connect with HubSpot While in most cultures marriage unites two loved ones, in the world of online marketing marriage should exist between all entities. The more elements from your site you connect, the happier your "household" will be.
  • HUBSPOT  |  TUESDAY, AUGUST 31, 2010
    [Hubspot] Expert Advice: Overcoming Inbound Marketing Challenges
    Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. We asked the HubSpot Partners what they think the hardest part of inbound marketing is and how they work through these challenges. Connect with HubSpot Yes, it is an amazing way to see growth in your SEO goals, website traffic, leads and customers. It helps you develop a deeper engagement and establish yourself as a thought leader. But, that doesn’t mean it’s always easy.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 7, 2010
    [Hubspot] Website Redesign SEO Mistakes to Avoid
    Once again we turned to our well versed team of HubSpot Partners to gain insight into how they approach the process. Connect with HubSpot We’ve already discussed what you need to think about before you even begin your redesign, now we’re going to discuss what SEO elements you need to keep in mind once you start the process. Don’t Lose Sight of Your Old Site.
  • HUBSPOT  |  FRIDAY, AUGUST 27, 2010
    [Hubspot] Expert Advice: Overcoming Business Blogging Challenges
    We asked the HubSpot Partners for a few of the tips they tell their clients when it comes to blogging. Connect with HubSpot Blogging and creating content is an essential part of any SEO strategy. Blogging means more pages on your site, more keywords being used, and (if your content is good) more inbound links. It sounds simple when you think about it; all I need to do is write a little each week about a topic I’m already an expert about and BAM, watch the benefits roll in.
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2011
    [Hubspot] 5 Lessons From Nike's Controversial Extreme Sports Marketing Campaign
    Connect with HubSpot Yesterday, Boston Mayor Thomas Menino sent a letter to Nike as a result of the current tee shirt display in their Newbury Street NikeTown Store. The T-shirts include slogans such as “Get High” and “F**k Gravity” and offended Menino’s sensibilities.
  • HUBSPOT  |  MONDAY, JUNE 21, 2010
    [Hubspot] 7 Key Elements Of Great Business Content
    Connect with HubSpot The follwing is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. Powerful, action-oriented content has become an essential part of every inbound marketing strategy , and offers an enormous opportunity to differentiate and grow your business.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 19, 2018
    [Hubspot] A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com
    After which, I joined HubSpot as VP platform ecosystem. Happy anniversary, dear martech readers. Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” ” It was shortly followed by a riff on martec being analogous to marcom , which is why my brand is chiefmartec.com — without the “h” at the end — instead of chiefmartech.com.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2011
    [Hubspot] 4 Tips for Truly Memorable Product Announcements
    By the way, speaking of announcements, HubSpot might a few more left up its orange sleeves yet. Connect with HubSpot Who doesn't like a good product announcement? Done well, announcements add color to an otherwise static month. They give us something to look forward to, and something to gossip about. They can also catapult a company to a larger stage. Here are a few ideas for planning out your next product launch or other company announcements. Draw Out the Suspense.
  • HUBSPOT  |  MONDAY, SEPTEMBER 20, 2010
    [Hubspot] 4 Tips to Increase eCommerce Holiday Sales
    Join HubSpot's VP of Sales in this live webinar as he provides actionable tips and compelling case studies! Connect with HubSpot The time for eCommerce holiday shopping is quickly approaching, and if you are not already developing your plan to maximize your return on the spike of online sales, you need to start now!! According to a report provided from comScore , the 2009 eCo mmerce Holiday S pending reached $27 billion.
  • HUBSPOT  |  TUESDAY, APRIL 19, 2011
    [Hubspot] 4 Reasons for Marketers to Love Pivot Tables [Excel Tricks]
    Connect with HubSpot If you're an inbound marketer, chances are you have lots of data to analyze and you base your most important decisions on quantitative measures. In this blog series, I discuss some the most useful tools and tricks for analyzing your data in Excel. Recently, I posted an article about the magic of pivot tables. If you’ve already mastered creating pivot tables, here are a few advanced features.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2011
    [Hubspot] Social Media Important to 90% of Marketers [New Data]
    Connect with HubSpot It is clear that social media is increasingly becoming an important part of the marketing mix. Today, Social Media Examiner has released its 2011 Social Media Marketing Industry Report , an annual report surveying marketers about the role and application of social media in marketing. This year's report surveyed more than 3,300 marketers. While I encourage you to read the entire report, below you can find an overview of the key findings and data points.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, FEBRUARY 2, 2010
    [Hubspot] Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January
    Social Media Marketing Tips from the Experts: Rick Burnes - Webbiquity , January 25, 2010 Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Best of B2B Marketing. January 1, 2010 to January 31, 2010.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2011
    [Hubspot] 4 Traits of Successul Marketing Automation Campaigns
    Connect with HubSpot This is a guest article written by Stefan Tornquist, research director at Econsultancy and experienced entrepreneur, new media researcher, and business manager. He's built a reputation as a thought leader in online marketing as well as essential business issues, such as how to approach marketing and branding in an economic downturn. Every few years, academia revisits the idea that robots are out for our jobs, and popular culture isn’t far behind.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2011
    [Hubspot] Why Marketers' A/B Testing Shouldn't Be Limited to Small Changes
    Connect with HubSpot Most people who do A/B testing do it modestly, testing only one variable at a time. They test headlines, images, button text, and other important page elements that are crucial to conversion. This makes sense. These elements are simple to test, the results you get are clear, and the next step is obvious: you permanently implement the text or image that converts best. By keeping the testing to one isolated variable, you can be more confident in the results.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2011
    [Hubspot] 9 Ways to Instantly Improve Your Content
    Connect with HubSpot Content is the linchpin of inbound marketing. It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. The problem is, this critical component often get delegated to the lower rungs of the priority ladder. As a marketer, it is easy to get caught up in flashy design or the mechanics of a new social media application and ultimately lose sight of content's value.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2011
    [Hubspot] The Pros and Profits of Podcasting
    Connect with HubSpot It's 2011, and chances are you find it convenient to listen to things on the go. Podcasting now has it's place as a popular medium of mobile media; recording can be as simple as plugging a mic into a laptop, and listening becomes a leisure activity while playing on an iPod. Similar to watching TV shows on demand, podcasting is used as a platform for adversiting. It is effective in the marketing world both for the marketer and the target audience.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Hubspot] 3 Opportunities for Sharing the SEO Workload
    Connect with HubSpot There are never enough hours in the day when doing search engine optimization - The work is long, hard, and can be tedious at times. One reason for this is that some marketers or optimizers do not spread out the work enough to their team or other individuals who could potentially help them with their work.
  • HUBSPOT  |  MONDAY, JUNE 6, 2011
    [Hubspot] 7 Reasons Your Blog Isn't Growing
    Click here for free and immediate access to the first chapter of Launch (no registration required) Connect with HubSpot This is a guest blog post from Michael Stelzner, founder of Social Media Examiner, a leading social media blog and author of Launch: How to Quickly Propel Your Business Beyond the Competition. ( If you want to learn how to grow a large and loyal following, be sure to read the first chapter of Michael's new book.). Do you blog?
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2011
    [Hubspot] Marketing Lessons From Mom’s Best Advice
    Connect with HubSpot Let's face it, mom has taught us a lot over the years. From showing us how to brush our teeth in our early years to teaching us about love as teenagers and offering wisdom about how to be a successful, happy adult as we've grown older; in one way or another, our mothers have helped mold us into the people we are today.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2011
    [Hubspot] Bridging the Gap Between Digital and Traditional Marketing with @MitchJoel [@InboundNow #11]
    Connect with HubSpot In episode 11 of Inbound Now, we are joined by Mitch Joel. Mitch is the president of Twist Image, an avid blogger, podcaster, and author of Six Pixels of Separation. During our chat we talk about: Bridging the gap between digital and traditional marketing. How he leverages his podcast to grow his agency. Tips on creating remarkable content. Enter to win a copy of Mitch's Book!
  • HUBSPOT  |  MONDAY, JULY 19, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Cold Calling Math
    Connect with HubSpot Although I've never been very proud of my math skills, there is definitely some math I can easily wrap my head around, especially when it involves marketing. If you're a regular reader of this blog, you know that we HubSpotters aren't confident in the success of cold calling as a sales and marketing tactic. Our top inbound marketing article of the past week uses some interesting math that only further emphasizes why you shouldn't be either.
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Stand Out
    Connect with HubSpot Remember when you were a kid and your creative spirit was the essence of your life? Although we're much more stifled by responsibility as adults than we were as children, the human will to create still exists in all of us. Adults are constantly applying their creativity to many things -- art, music, movies, and yes, even blogging.
  • BIZIBLE  |  MONDAY, FEBRUARY 22, 2016
    [Hubspot] Marketing Management Strategies That Define Great Organizations
    From a revenue to employee efficiency rate, TUNE runs about 3x to other publicly traded companies like Salesforce and Hubspot. On Feb. 16, Bizible CEO Aaron Bird sat down for a fireside chat with Peter Hamilton, CEO of TUNE, a mobile marketing analytics platform, during this month’s Pipeline Marketing Playbooks event. The CEOs discussed everything from the rise of TUNE and Hamilton’s development into CEO, to demand gen hacks and the future of mobile.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2011
    [Hubspot] The 4 Secrets of Effective Prospect Nurturing
    Connect with HubSpot This is a guest blog post by Mari Anne Vanella , one of the 20 Women to Watch in Lead Management in 2011. Mari will be our guest presenter on the upcoming Marketing Metrics Workshop, “ The Follow Up Formula: Secrets for Nurturing Prospects.” ” Let's start off with a simple vocabulary word. nur·ture /?n?rt??r/ r/ Show Spelled [nur-cher] Show IPA verb, -tured, -tur·ing, noun verb (used with object).
  • HUBSPOT  |  THURSDAY, JUNE 9, 2011
    [Hubspot] Marketing Lessons From Glenn Beck's Online-Only Show
    Connect with HubSpot Recently, conservative TV-host Glenn Beck launched his own online video network, GBTV. Beck will be leaving Fox News at the end of June and starting his daily online program in September. But what does this have to do with marketing? A lot. The instance of a popular political figure leaving traditional media and then joining the web space is illustrative of a bigger theme. It emphasizes the power of building a brand online. Don’t believe me?
  • HUBSPOT  |  THURSDAY, MARCH 10, 2011
    [Hubspot] 8 Ways to Use Inbound Marketing to Retain Customers
    Connect with HubSpot Businesses have long believed that it is easier to keep a customer than to obtain a new one. In the world of inbound marketing, a massive focus is placed on the customer acquisition process. Yet, inbound marketing tactics can be equally powerful for keeping current customers happy. Many of the strategies and tactics designed to bring new customers into the sales funnel can be tweaked to make existing customers happier and more retainable.
  • HUBSPOT  |  MONDAY, AUGUST 9, 2010
    [Hubspot] Top 5 Inbound Marketing Articles to Start the Week: Business Social Networking
    Connect with HubSpot Social media can help achieve a number of business and marketing goals, whether it's by facilitating customer service, helping connect with prospects, generating leads , etc. Another great use of social media is for professional networking. Our top inbound marketing article from the past week discusses just how social media helps you with professional networking and why you should invest some time in it. 7 Ways Social Media Helps With Business Networking.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 7, 2018
    [Hubspot] What Makes Good Content Good? 11 Experts Share Their Insights on Content Resonance
    He’s a former Creative in Residence at NextView Ventures, and worked at Google, HubSpot, and several startups. . . When you think of successful content, what first comes to mind? Is it a case study example where there are a bunch of impressive numbers and results linking to revenue increase? Or is it campaign you recently saw or experienced that just jumped out at you, made you lean forward , and put down your phone for the duration?
  • HUBSPOT  |  TUESDAY, APRIL 27, 2010
    [Hubspot] SEO is Evolving Fast: Basics Are No Longer Enough
    HubSpot has been reaching out to online marketing experts to get their perspectives on the evolution of SEO and what it means for SMBs. Image Courtesy of myfear Connect with HubSpot One thing is clear, the pace of innovation is increasing and basic SEO building blocks are no longer enough to drive traffic and leads to your website.
  • HUBSPOT  |  THURSDAY, JULY 7, 2011
    [Hubspot] Top 4 Personal Branding Myths Debunked by @DanSchawbel on [@InboundNow #28]
    Dan Schawbel joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Connect with HubSpot Dan is the author of Me 2.0 and who Fast Company has called "the personal branding force of nature." He's been quoted in Businessweek , Inc. Magazine , The New York Times , and more. He's been in the Inc. 30 Under 30 list.
  • HUBSPOT  |  THURSDAY, JULY 7, 2011
    [Hubspot] 5 Easy Tips to Create Video Screencasts Like a Pro
    Check out a recent screencast I created to explain HubSpot's email marketing software. Connect with HubSpot Video is a fantastic educational tool. You can use it to teach people how to do something, explain a concept, or even show off the value of a product in a creative way. One type of video that is easy for any marketer to create is the screencast, or a video recording of action or movement on your screen.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2011
    [Hubspot] 5 Steps to an Awesome B2B Facebook Page
    HubSpot customers, for example, can install the free Facebook Welcome Application. Connect with HubSpot Because of their industry expertise and history of content creation, B2B companies are often well suited for social media marketing. While it might make sense for B2B companies to start with a business-focused network like LinkedIn, Facebook certainly has its own place in B2B social media strategy.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 13, 2010
    [Hubspot] Boost Your Marketing Offers Through Education & Testing
    At HubSpot, we are firm believers in closed-loop marketing and measure the performance of our landing pages within our software. Connect with HubSpot Though there are probably hundreds of tiny tweaks you can make to better optimize your landing pages, two elements remain the engines behind lead generation: education and testing. You should be using your site to constantly educate prospects and test marketing offers.
  • HUBSPOT  |  MONDAY, SEPTEMBER 13, 2010
    [Hubspot] 3 Steps to Turn Happy Customers into Cheerleaders
    Download HubSpot's Inbound Marketing University online training program. Connect with HubSpot A few weeks back, I got some work done on my car at a local dealership. In all honesty, I took my car to this particular dealership, because I’m the Mayor of it on Foursquare. Even if I just needed an inspection, why not also use this as another check-in to continue securing my mayorship, right? So why is this important?
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