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    [Hubspot] 14 Quick Tips for Kick-Ass Lead Management
    Connect with HubSpot Sales wants more, better leads. Marketing wants sales to call all of the leads they're delivering. How do you improve lead management so leads aren't wasted or contacted before they're ready, and both sales and marketing can live together in harmony? With or without a lead management system, you likely still face these types of problems. That's because great lead management is kind of, well.hard.
    [Hubspot] 3 Ways to Make Inbound Leads More Effective for Sales and Marketing
    Connect with HubSpot This is a guest post written by Dave Kurlan , the founder and CEO of Objective Management Group , the leading provider of sales force evaluations and sales candidate assessments. He is also the founder of Kurlan & Associates , official sponsor of HUGS 2011. His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The Inbound Promise. Admit it.
    [Hubspot] How Traditional PR Is Becoming More Social with @PeterShankman [@InboundNow #7]
    Connect with HubSpot In episode #7 of Inbound Now, Peter Shankman is founder of Help a Reporter Out (HARO) joins us to share some PR tips and insights. Peter is the author of two books: Customer Service: New Rules for a Social Media World and Outrageous PR Stunts That Work And Why Your Company Needs Them. He currently runs his own agency The Geek factory, Inc. In the show we chat about: The story behind HARO. How PR is changing. Fan questions like "Is traditional PR dead?".
    [Hubspot] The 10 Coolest Subscription Boxes to Order for Your Office
    One of my favorite things about the reception area at HubSpot is there's often books with photos and facts about our company that visitors and potential hires can look at while they wait. What do dive bar t-shirts, bacon, and black socks have in common? These are all items that you can have delivered to your doorstep every month thanks to the fast-growing subscription box business.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Hubspot] Why Your Blog Is Failing
    Let''s take HubSpot as an example. Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. This isn''t because they''re looking for overnight results -- they''ve probably waited 3-6 months, but they still aren''t seeing a meaningful quantity of traffic and leads come through. Their blog is failing. Here are the most common reasons I see for why that might happen.
    [Hubspot] How to Set Up a Podcast: Clear Instructions for the Uninitiated
    Jeff Coon is the creative director and a partner at Stream Creative, a gold-level HubSpot Certified Agency and inbound marketing firm located in Milwaukee, Wisconsin. This post originally appeared on Inbound Insiders , a new section on the Inbound Hub blog. For those that listen to podcasts, you know how valuable and convenient they can be for consuming content.
    [Hubspot] Content Personalization: How Much Is Too Much?
    While Pariser''s early work focused on search engines and tailored news feeds, technology over the past two years has developed far enough to enable more advanced personalization within individual business websites , including the HubSpot Content Optimization System. The world of personalized media continues to take shape around us. Google, Bing, and other search engines tailor results to reflect our social influences, our past interests, and even the devices we''re on.
    [Hubspot] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    HubSpot''s competitor''s tool provides good competitive metrics, but do a deep dive into your competitors’ websites to look at their content and initiatives in the last year. Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste! Here are 30 ideas for spending leftover funds in your marketing budget. 1) Test new versions for low performing calls to action. Estimated cost: $50 per call to action.
    [Hubspot] Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry
    Another good option is to follow relevant social media accounts and use HubSpot’s Social Inbox to aggregate your updates. ‘Keeping up with the Joneses’ has long been an idiom relating to the need to keep up with the latest and greatest gadgets, trends, innovations and benchmarks (mainly so as not to be shown up by your trendy neighbours).
    [Hubspot] 9 Essential Email Inbox Filters for Marketers
    Note: these notifications were more important to me before I started using HubSpot''s Social Inbox all the time. Tragically, if you''re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you''ve ever received. That may be slightly exaggerated, but you get the point: email is hard to keep up with.
    [Hubspot] 5 Kid-Friendly Cookie Marketing Lessons for Girl Scouts
    That''s why my colleague at HubSpot Alec Biedrzycki created this cartoon: to help break down the concept of conversion into a more fun, digestible format. Better get another gallon of milk -- Girl Scout cookies have gone digital. That''s right: The Girl Scouts of the USA have approved a brand new platform for most scouts to sell Girl Scout cookies online and ship them across the States starting in the 2014-2015 cookie season.
    [Hubspot] How to Customize Your Social Updates for Facebook and Twitter
    Connect with HubSpot Like every aspect of inbound marketing, social media is constantly evolving. Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms was considered acceptable and efficient. For the savvy inbound marketer, those days are over. While efficiency is important, it should never be at the expense of quality content and relevant social media posts.
    [Hubspot] Robot Writing, AI, and Marketing: It’s the End of the World as We Know It
    Look what happened when marketing automation tools like HubSpot debuted: I don’t think entire jobs were made obsolete, but the nature of many marketing jobs changed. Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go. Oh, hang on. Isn’t that. ?
    [Hubspot] Using Content Marketing in the Professional Services Industry
    We’ve all been attending grand events like HubSpot’s INBOUND conference for years, hoping to come away with some nuggets of knowledge that can enhance our businesses. Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. This is because you’re largely capitalizing on expertise to serve your clients, not just pushing product benefits.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Hubspot] 10 Myths About Lead Quality: Busted
    For instance, HubSpot’s Social Inbox tool allows you to see who is talking about your company as well as related topics, allowing you to engage with them from one easy-to-use portal. Your leads are the driver of your business. To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy.
    [Hubspot] The Dangers of Marketing Metrics Dependency
    Here at HubSpot, we love data, and our whole company is underpinned by an extremely data-driven culture. You know what they say about too much of a good thing, right? not good. A glass of milk is a good thing; it's full of calcium and other vitamins that every body needs. But drinking a gallon all at once? Not so much. Don't tempt yourself. The consequences ain't pretty.). When it comes to marketing, the same can be said for your attitude toward analytics.
    [Hubspot] How to Use Lead Intel to Accelerate Sales
    Connect with HubSpot Marketers expend time and energy developing personas to explain their target customer, understand what motivates them, and paint a picture in the company's mind that depicts to whom they are speaking and selling every day. These personas are a crucial component to a well-rounded inbound marketing strategy , but doesn't it sometimes feel a little.general?
  • HUBSPOT  |  MONDAY, JANUARY 23, 2012
    [Hubspot] How to Keep Guest Contributors From Ruining Your Blog
    Connect with HubSpot The more you feed your blog, the hungrier it gets. The paradox makes sense; as you post more and more remarkable content , you rise in search rankings, your traffic increases, and your audience of followers grows. So how do you keep that voracious marketing machine fed?
    [Hubspot] The 4 Secrets of Effective Prospect Nurturing
    Connect with HubSpot This is a guest blog post by Mari Anne Vanella , one of the 20 Women to Watch in Lead Management in 2011. Mari will be our guest presenter on the upcoming Marketing Metrics Workshop, “ The Follow Up Formula: Secrets for Nurturing Prospects.” ” Let's start off with a simple vocabulary word. nur·ture /?n?rt??r/ r/ Show Spelled [nur-cher] Show IPA verb, -tured, -tur·ing, noun verb (used with object).
  • HUBSPOT  |  THURSDAY, APRIL 14, 2011
    [Hubspot] Like It or Not, Your Company Is Now a Publisher [@InboundNow #16]
    Connect with HubSpot Joe Pulizzi, of Junta42 , joins us for episode #16 of Inbound NOW to talk about content marketing and why your company should start thinking like a publisher. Joe is a content marketing evangelist, co-author of the book " Get Content, Get Customers " and runs the Content Marketing Institute. In this episode we talk about: Why its critically important for marketers to start thinking like a publisher.
    [Hubspot] The Steps You Need to Define the Stages of Your Sales & Marketing Funnel
    For example, HubSpot’s SMarketing team uses the following funnel stages: But that's just our funnel. By now, most marketers understand the importance of mending the traditional rift between sales and marketing. The mistrust and miscommunication that’s so often found between the two teams can act like an anchor on your company’s growth rate.
  • HUBSPOT  |  THURSDAY, MAY 9, 2013
    [Hubspot] How to Revive a Soured Sales & Marketing Relationship
    At HubSpot, the sales and marketing teams have always sat together, from when we were 10 people in one room to 500 people in two offices separated by an ocean. The story of sales and marketing animosity is so common it''s cliche. From Sales yelling at Marketing about spending money and generating terrible leads, to Marketing yelling at Sales for being lazy and not working its leads, the list goes on and on with the classic complaints indicative of a soured SMarketing relationship.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Hubspot] The Psychology of Choice
    This post originally appeared on HubSpot's Sales Blog. Three months ago, I packed up all my things and moved out of the city I've lived in for 23 years to work at HubSpot, a company whose existence I'd only recently discovered. To read more content like this, subscribe to Sales. We live in an unprecedented age of options. Cars, phones, jobs, products, lifestyles -- at no other point in human history has there been such a variety of choice.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Hubspot] 11 Soundless Videos We Love (And Why)
    11) HubSpot. What was your most embarrassing office etiquette moment? For me, it was when I started to watch a hilarious video of a sheep screaming like a human and quickly realized my headphones weren’t plugged in. I frantically scrambled for the mute button on my keyboard while my distracted coworkers laughed at my mishap. Sound familiar? Since then, I don't watch videos at work unless they don’t require sound.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Hubspot] The Inbound Approach to Turning More Leads Into Customers
    To dive deeper into how to maximize your customer generation efforts, check out HubSpot Academy’s Inbound Certification. Inbound isn’t all about marketing. After all, what happens to all those leads you’ve been getting? Your business can’t run on leads alone -- you need customers who help bring in revenue and fuel your future inbound strategies.
  • HUBSPOT  |  WEDNESDAY, JUNE 19, 2013
    [Hubspot] 5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows
    If you''re using HubSpot for workflows , you have goal-based workflows built right into the tool. We''ve talked about the basics of marketing automation workflows quite a few times before. If you''re reading this post, you are probably already running a few workflows. So I''m not going to talk about how to get them started -- though if you want a refresher, here is a pretty comprehensive guide. Instead, I want to talk about what to do after you''ve got a few workflows under your belt.
  • EMEDIA  |  FRIDAY, APRIL 7, 2017
    [Hubspot] Is It Time to Drop the Blog?
    According to HubSpot , blog posts of 500 words or less have dropped by more than 50 percent since 2014. I started blogging in 2001, when Xanga was still a thing. Remember Xanga?) My first blog attempts were the tortured musings of a high school student/aspiring starving artist. I’m deeply grateful the internet seems to have eaten those posts. I’ve blogged sporadically since then, leaving a handful of unused WordPress and Weebly sites in my wake.
    [Hubspot] Five Reasons Your Marketing Strategy Needs Blogger Outreach
    Findings from HubSpot show that blogging is the number one factor companies cite for increasing traffic. Today's guest post comes from Kristen Matthews of the blogger outreach company, GroupHigh. Imagine you're conducting a job interview and the potential candidate talks about how skillful he or she is. You call the candidate's references and hear less than desirable evaluations. Who do you believe?
  • FATHOM  |  MONDAY, OCTOBER 12, 2015
    [Hubspot] The Email Newsletter All Other Emails are Jealous of
    Carly Zakin, co-founder of theSkimm, explains on HubSpot’s The Growth Show how email is the stepping stone to increasing engagement with audiences. If you’re reading this article, chances are your company does email marketing. And if your company does email marketing, one of your biggest concerns is probably making sure your messages avoid your subscriber’s trash folder.
    [Hubspot] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    Inbound Marketing vs. Outbound Marketing - Hubspot , July 7, 2010 Editor’s Note : An updated version of this article has been published here: &# Inbound Marketing and the Next Phase of Marketing on the Web “ call these methods “outbound marketing&# where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack. Best of B2B Marketing. July 1, 2010 to July 31, 2010. Featured Sources.
    [Hubspot] B2B Marketers Have Little Social Media Engagement
    Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report&# from internet marketing firm Hubspot. Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Hubspot] Inside's Brilliant Redesign: Why You're Going to See More Personalized Websites
    Full disclosure: HubSpot software does this or we wouldn't know so much about the topic. ESPN recently redesigned their website. Nothing out of the ordinary there. Companies redesign their websites roughly every 18-24 months. You're probably sick of yours right now, am I right?). But this particular redesign garnered a ton of attention, earning coverage and analysis in Fast Company , TechCrunch , and VentureBeat , among other publications.
    [Hubspot] How to Make Money on YouTube
    If you're a HubSpot user, and you've built smart forms for capturing new information on returning visitors, remarketing can be a terrific addition to an inbound marketing campaign. Every day, five billion YouTube videos are watched around the world. And they're not just being watched -- they're being devoured. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore.
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Hubspot] Transitioning to Inbound: A Recipe for Long-Term Success
    This is a guest post written by Mike Lieberman, president of Square 2 Marketing , a Platinum-level HubSpot agency partner. Change is hard. Most people will naturally resist it. But for organizations to keep pace in a rapidly changing business world, they need to embrace change -- and leaders need to make it comfortable for employees to embrace it, too. Anyone who has ever adopted an inbound marketing program knows supporting this environment of change is critical to success.
    [Hubspot] The Ultimate Cheat Sheet for Mastering Mobile Marketing
    Connect with HubSpot In the next two years, Mobithinking tells us one billion people will have accessed the internet using a mobile device. And in the U.S., 25% of people have abandoned the laptop for exclusive use of mobile devices. Aside from the astounding growth of mobile in the U.S., many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity.
    [Hubspot] How Boston Brought the Senate to Life Through Effective Storytelling
    Hubspot, an inbound marketing software company, unleashes a slew of in-depth blog posts to inform and educate marketing, sales, and agency professionals. Recently in Boston, President Obama, Vice President Joe Biden, and hundreds of other political leaders marked the opening of the Edward M. Kennedy Institute , a museum honoring the late Massachusetts senator Ted Kennedy.
  • SNAPAPP  |  WEDNESDAY, JUNE 15, 2016
    [Hubspot] “Heartfelt and Intuitive”: Lianna Patch on Comedic Resonance
    I’ve been talking about HubSpot’s study for a paragraph or two. Everybody loves to laugh, right? We’ve all had that movie, a TV show, a book, or an article that could always make us double over in laughter – for me, that’s The Office. Name any episode from any of the nine seasons that show aired, and I can vividly recall the jokes the characters made and how the episode made me feel. Comedy is powerful.
  • SNAPAPP  |  WEDNESDAY, JUNE 17, 2015
    [Hubspot] More Than Clickbait: 4 Ways to Create Authentic Content
    A study conducted by Hubspot found that this kind of personalization increases potential leads by 42%. Have you ever scarfed down a bad cheeseburger and greasy fries after a late night? They’re exactly what you crave in the moment, but they go down fast and leave you feeling unsatisfied. Meet clickbait : the fried food of the content marketing world. It may suck you in, but it’s not worth the hype and will probably give you the same salty hangover as a big plate of nachos.
    [Hubspot] How to Use Interactive Content to Find, Qualify, and Close Your Best Customers
    HubSpot suggests adding an extra question or two to a lead form to give marketers greater insight into these questions. “The more the merrier” is true for most things, including the number of friends at your birthday party – and B2B leads for your funnel. A strong prospect pool is the seed of your client base, but savvy marketers know you can’t stop at the top of the funnel.
    [Hubspot] 5 Practical Tips to Manage Your Next Marketing Campaign
    With SnapApp, you can combine analytics with the power of marketing automation like Marketo, Hubspot, and Salesforce Pardot to dive deep into the nitty gritty of brand performance and ROI. Marketing can, at times, get a little frazzling. And it’s no surprise: marketing is one of the fastest growing industries in the world, with a constant stream of new technologies, advanced strategies, and additional channels to tack onto our work day.
    [Hubspot] 16 Content Marketing Predictions for 2016
    HubSpot describes relationship marketing as “building stronger loyalty and long-term customer engagement rather than on quick, short-term customer acquisition and individual sales.” Even if we don’t have our New Year’s resolutions ready to go, it’s inevitable: 2016 is just around the corner. Before we know it, the ball will drop in Times Square, and we’ll head into another adventure as marketers, with a new year and a new focus.
    [Hubspot] 4 Building Blocks of a Strong Content Marketing Strategy for 2016
    As HubSpot notes, a style guide should be living document that evolves over time. Do you remember playing with LEGOs as a kid? In my young career as a LEGO architect, I always wanted to build higher. I meticulously crafted skyscrapers from LEGO pieces – only to find that they fell over without a strong base. I noticed one day that attaching my tower to a wide foundation kept it upright. From there, my buildings grew and grew in height.
    [Hubspot] 6 Pros & Cons to B2B Trade Shows
    Hubspot provides a very comprehensive slideshare guide of 75 Tips to Generate Sales Leads From a Trade Show , to help you think of absolutely everything. Maybe it’s our new, happening location, or perhaps it’s the addition of couches and bar-style tables to our offices. Whatever the reason, the topic of events seems to be top of mind for everyone at IKO right now – and it’s made me think of something.
    [Hubspot] Plagiarism-Proof Your Content Marketing Strategy
    Here are common sense tips from Hubspots’ guide to correct attribution online, “How to Cite Sources & Not Steal People's Content on the Internet.” In today’s online marketplace, content is everything. It brings traffic to your website and into your sales funnel, which ultimately drives revenue and growth. According to Forbes , 88% of B2B marketers currently incorporate content in their overall strategy.
    [Hubspot] Content Marketing Spotlight Series: A Q&A With Barry Feldman
    In that same eBook, marketing master Joe Chernov of HubSpot writes, “Content marketing is what a company produces when it stops thinking about its own agenda and begins to consider its audience’s needs.” Opentopic is excited to present the most recent interview in our Content Marketing Spotlight Series , a regular feature that provides valuable insights from thought leaders in the content marketing space.
    [Hubspot] Turning Web Site Visitors into Paying Customers
    Ramos also notes that competition with other startups in the field is fierce withother start-ups, including Zoominfo , Leadlander , and Hubspot , is fierce.
    [Hubspot] Getting More Out of Each Click with "Post-Click Marketing"
    Further Reading Forrester's Laura Ramos provided an excellent summary of what she broadly termed lead automation management in August of this year, though it seems a bit odd to place Hubspot (inbound marketing / website optimization), Leadlander (site visitor tracking) and Zoominfo (an online directory / database) in the same group. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Hubspot] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    You''ve read all about inbound marketing, and you may even have taken HubSpot''s Inbound Marketing Certification. First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." This is especially true for those of you who''ve been doing traditional marketing your whole life, or if you''re one of the first people on your team to adopt inbound.
    [Hubspot] How to secure your B2B social media strategy
    But I always recommend linking them via platforms such as HootSuite, HubSpot or TweetDeck to centralize command of the various social media accounts. Any company with a half decent B2B content strategy will be heavily reliant on social media channels to help get their stories out into the world. Even though more and more companies (large and small) have social media accounts these days, more often than not they don’t have a strategy for how they should be operated. This is a big mistake.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2011
    [Hubspot] The Ultimate List: 24 of the World’s Largest Social Networks
    Connect with HubSpot Nowadays, when we talk about social media, we usually mean Twitter and Facebook. Sometimes, we include YouTube, LinkedIn and Foursquare in that category. But we rarely consider the existence of global social networks. The truth is, if you are trying to reach international markets, you need to get acquainted with some of the world’s most popular social networks. In this blog post we cover the biggest networking channels and which countries use them the most.
  • ONLY B2B  |  MONDAY, JANUARY 29, 2018
    [Hubspot] Only B2B - Untitled Article
    From Washington Post to Hubspot and from Buffer to SproutSocial, she has her presence on almost all the famous online media. Generate Leads With Marketing Automation | Tips from 10+ Experts. So what could be the best marketing automation method for generating leads? We are bored with generating leads and we wanted to find a more productive way to do so.
    [Hubspot] 7 Places You Should Be Looking for Your Next Marketing Job (Or Your Next Hire)
    At HubSpot, for instance, many employees take it upon themselves to tweet out new jobs because, if they bring in a new hire (yes, even from Twitter), there's a nice referral bonus at the end of the tunnel! We all know the usual suspects. Craigslist. Monster. Career Builder. Newspapers. Half kidding.) Or perhaps you're more of a networking kind of person, frequenting marketing events to get some face time with heavy hitters who might want you to join their teams.
  • PUREB2B  |  MONDAY, JULY 4, 2016
    [Hubspot] 5 Tips to Help Close That Sale
    Adding a personal touch can increase your click through rate by as much as 14%, and boost your chances of converting by 10% (research by HubSpot ). . Sales professionals are always encouraged to adhere to the fundamentals of selling by remembering well-known guidelines such as ABC, which is short for “always be closing.”. If you’re a sales or marketing practitioner, you probably already know that “always be closing” is much easier said than done.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Hubspot] The Biggest SEO Shakeups of All Time
    But as HubSpot and other organizations with an eye for SEO soon began to notice, the percent of searches that were affected by this keyword encryption soon began to grow. I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. The machine is constantly guarded, and resides in a secret, subterranean bunker beneath Google’s Mountain View headquarters.
  • HUBSPOT  |  MONDAY, JUNE 26, 2017
    [Hubspot] Onboarding Checklist: A 90-Day Framework for Content Teams
    Many employers create a handbook for this purpose, but feel free to look outside the box here -- HubSpot, for example, uses a Culture Code. Houston, we have a turnover problem. As the years pass, there seem to be a growing number of studies on employers struggling to retain their people -- and the high costs associated with the resulting turnover. What’s at the bottom of it? Is it workplace culture? Is it missed salary expectations?
    [Hubspot] The race for the #1 and #2 marketing technology brands
    2) HubSpot, followed by Act-On and Infusionsoft, as all-in-one marketing solutions for small, non-technical businesses. Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. It’s a fantastic read, and even though it’s more than two decades old, I believe it’s as relevant today as ever.
    [Hubspot] Social Media Monitoring: The B2B Process
    Armed with your insights and a clear picture of your audience, services like Sprout Social and HubSpot , help you identify the best social media platforms to reach your audiences. Reading Time: 10 unfelt mins. When it comes to B2B marketing, social media can bring so much more to the table than simply posting and sharing content. While social media is an important distribution tool, it's also a window into your audience's behavior and habits.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2018
    [Hubspot] Why Is Everyone So Obsessed With Bots?
    Bots help us build better relationships," Connor Cirillo, HubSpot's conversational marketing manager, told me, "so humans can have valuable and delightful interactions.". It's so interesting to watch classic films, isn't it? I'm a big fan of the genre, and always have been. But as my time working in tech progresses, I'm particularly drawn to the ones that were, in their own way, predictive. Futuristic. What was then science fiction.
    [Hubspot] How to Keep Failure From Becoming a Bad Word
    Many marketing automation tools, like Hubspot, have A/B testing features built in. The director of Google Analytics Marketing, Casey Carey, has an interesting approach to growing his team’s knowledge and competence: Quarterly Failure Reports. These reports consist of a one-page synopsis of tests they’ve run that didn’t exactly go well.
    [Hubspot] SEO Marketing Strategy: Tips for Success in 2018
    Though 61% of marketers in a 2017 HubSpot study say increasing organic visibility is their highest inbound marketing priority, they don’t always follow through. Businesses should use 2018 to break the bad habit of viewing aspects of an SEO marketing strategy as a one-time exercise. Too often, some companies optimize a website page and never adjust it.
    [Hubspot] better time management with smart calendars
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.
    [Hubspot] How to Overcome Objections to Get Your Company to Invest in B2B Inbound Marketing
    According to Hubspot's State of Inbound 2015 , you need to make the business case and show that your marketing plans make financial sense. A lot of marketing budget rejection can feel demoralizing. You may start to wonder if your company even believes in the power of marketing. The truth is that they may not. A 2014 study by The Fournaise Group found that 90% of marketers are not trained in marketing performance and marketing ROI.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Hubspot] 9 Reasons Why Your New Business Program Is Failing
    Consider starting off with free or inexpensive project management software, like HubSpot's free CRM , to see if it can help your team stay on top of your new business goals. A whopping 66% of agencies have no plan in place to develop new business. And among those who say they do have a plan, their strategy might not be as comprehensive as it needs to be to keep the sales pipeline from drying up.
  • HUBSPOT  |  FRIDAY, JUNE 1, 2012
    [Hubspot] Answers to Your Top 10 Questions About Facebook #FB4Biz
    On the HubSpot Facebook page , for example, we tend to publish about 4 to 5 posts per day. Earlier this week, we co-hosted the latest in our series of highly successful webinars with Facebook, this time focusing on how to engage your Facebook fans with quality content. Nearly 40K people registered for the series, and the attendee response was both insightful and fascinating, including a great discussion about the newly-released Promoted Posts tool on Facebook.
    [Hubspot] 7 Ways to Get Non-Marketing Employees to Blog
    Hubspot has some great advice on the basics of why business need to blog regularly as part of an effective inbound strategy. It’s a common pain point among B2B marketers. An effective inbound strategy requires a good volume of high quality, persona relevant content. You likely already know the answers to your persona’s pain points – and are working to combat them on a daily basis.
  • SNAPAPP  |  THURSDAY, JUNE 9, 2016
    [Hubspot] 7 B2B Companies Making Pretty Funny Content (Plus How They Did It)
    According to a review by HubSpot, “the video cost approximately $4,500 – and yet, it got more than 11 million views and coverage on countless media outlets.”. Three words: Dollar Shave Club. Is this going to be yet another post about the 2012 minute-and-a-half promotional video? Thankfully, no. But, I can’t help bringing it up because when talking about using humor to promote dry subject material – replacement shaving razors – Dollar Shave Club can’t be beat.
    [Hubspot] 12 Social Media Tools for B2B Pre-Event Marketing
    [Hubspot] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Published by Hubspot, May 2010. The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. 10 Steps to More Scientific Social Media Marketing - Hubspot , November 2, 2010 I’ve spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation.
    [Hubspot] How to Run a Twitter Campaign the Right Way (#JayZSyncShow)
    Connect with HubSpot You've probably heard about SXSW, currently in full swing in Austin, TX. But did you hear about Jay-Z's South by Southwest Amex Sync Show? It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Hubspot] How to Write the Most Boring Content of All Time
    Whenever she asks me what she should write for the HubSpot blog -- because I want her to write about something she's passionate about -- we try to think of a topic surrounding mobile marketing. You guys ready for a total snoozefest? Just kidding. I doubt any marketer sets out to write boring content when they're staring at a blank screen, but we're all probably guilty of it -- especially if we work in kind of. boring" industries. So, what do we do about it?
    [Hubspot] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert
    Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. Trying out this whole inbound marketing thing? I bet you have some questions. Where do I start? What should I know? What are the best practices? If you could ask a top marketing expert any burning question you have, whether it''s about content creation or social media, or perhaps paid marketing or email -- what would it be?
    [Hubspot] 13 Smart Brands Using Technology to Power Their Content
    For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Hubspot] 22% of Salespeople Don't Want to Make Money
    Here at HubSpot, we use the brand new Social Inbox to do this. “Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople. In a recent survey of 511 predominantly B2B sales reps and executives published on A Sales Guy Consulting, approximately 22% of salespeople claimed they didn’t use social media to close deals , while an overwhelming 78.3% said they had used social media to sell. Are you, or someone you know, part of the 22%?
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Hubspot] How to Tackle Your Most Aggravating Social Media Marketing Pet Peeves
    The message wasn't even customized or catered to the HubSpot blog, and was clearly a blanket message sent out to multiple Facebook pages. Among their other duties, marketers are the folks who have the pleasure of interacting with fans and followers across every social platform. And as the number of social networks grow, so do the number of places curious customers can type their questions, vexations, and suggestions. Seriously. they'll come at you from all social media angles.
    [Hubspot] 101 Signs You're an Inbound Marketer
    Connect with HubSpot We inbound marketers need to stick together! Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. But hey, that's what makes us so darn successful! Read this list, and see if you can relate. If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. You can calculate visitor-to-lead conversion rates in your sleep. Tweet this! ). You dream about Excel. Tweet this! ).
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Hubspot] Is Author Rank Really Relevant?
    If you are willing to dig into some research, use Google AdWords (or HubSpot''s Keyword Tool, if you''re a customer) to identify multi-word keyword strings with low competition. Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. We have a new one to dissect, only this one’s not an animal; it’s a ship. Authorship. By now, you’ve read about the latest Google-induced confusion-fest.
  • HUBSPOT  |  FRIDAY, JUNE 21, 2013
    [Hubspot] One Entrepreneur Explains What It's REALLY Like to Own a Small Business
    He''s the co-founder of BrightGauge, a data analytics and reporting platform, as well as a HubSpot customer. Small business ownership is no cakewalk. Just ask Eric Dosal. So in honor of National Small Business Week , we sat down to talk about what it''s really like to own a business. Here''s what he had to say. Me: Hi Eric! Thanks for joining me today.
    [Hubspot] 11 Intelligent Examples of Inbound-y Ads in the Real World
    When HubSpot realised 53% of their customers were using PPC alongside inbound marketing, they considered if it was possible to create 'inbound-y' ads. How are your paid ad campaigns? Are you impressed or do you wish you could give them a shot of espresso? If it’s the latter then you should consider making your paid ads inbound-y. Wait, did you ask, what are inbound-y ads? Good question, well let’s start from the beginning.
    [Hubspot] A Year in Review: The Biggest Social Media Updates of 2013
    Here’s what some sample HubSpot data from Pinterest looks like: This is an important step for Pinterest as it moves toward being a more established social media marketing platform. Full disclosure here: HubSpot was part of LinkedIn’s Sponsored Updates beta program. Can you believe 2013 is almost over?
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Hubspot] Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities
    You could even take a page out of HubSpot's book and give them away for free! As a Yale Entrepreneurial Institute Venture Mentor, I have the privilege of working with some of the world’s most creative and inspiring future business leaders. Currently, I'm mentoring a startup called Tuckerman & Co -- a mission-driven clothing brand hell-bent on creating environmentally sustainable clothing to address the abundance of unnecessary waste in the textiles industry.
    [Hubspot] 5 Ways to Make Your Customers Love You
    Connect with HubSpot This is a guest post written by Samir Soriano, the director of marketing at ReTargeter who enjoys helping, learning, and doing. Great customer service has your order ready for you when you walk in, greets you by your first name, and gives you a friendly smile when you leave. It makes previous, current, and potential customers feel good when they think about you.
    [Hubspot] The Language of Account-Based Marketing
    Systems like Marketo, Oracle Eloqua and Hubspot are examples. The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. Red-hot trend. Mainstream strategy. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. But do you still feel like you’re having some trouble speaking the language of ABM?
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Hubspot] The ABCs of Content Marketing: A Glossary of Terms
    For example, HubSpot experimented with offering stock photography instead of the tried and tested ebooks, and it was a huge hit with our audience. For instance, if Google releases an algorithm update, we here at HubSpot would want to blog about it because 1) it impacts our audience, and 2) Google rewards those who cover news items quickly and comprehensively by bumping up their placement in the SERPs.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Hubspot] The Quintessential Qualities of Modern Marketing Design
    This HubSpot partner consistently creates beautiful visual content , this image appearing on their website's homepage. Let's get down to brass tacks. People like pretty pictures. So I understand why the marketing world's abuzz over visual content !
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Hubspot] Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
    This podcast from HubSpot -- hosted by CMO Mike Volpe -- is full of compelling conversations with leaders from high-growth organizations. How can we take what we have and make it grow? It seems like a simple enough question. But growth is hard -- especially in the corporate world.
    [Hubspot] Link-Building Best Practices for Targeting a UK Audience
    When measuring your results, you can use a tool like HubSpot's Keyword tool to show you two things: how much traffic you're generating for your target keywords, and your rank in Google for those keywords. Is your company based in the United Kingdom? Does your business target an audience in the UK? If so, there are several SEO strategies you should be adopting so you can rise in the rankings of, and thus, attract more traffic from your audience in the UK.
  • HUBSPOT  |  SUNDAY, MAY 17, 2015
    [Hubspot] Why Workshops Work: The Secret to Selling Long-Lasting Retainers
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. You’ve been working to sell a prospective client on a retainer for months. You’ve sent them a range of articles, guides, and case studies. You created a proposal, a contract, and have followed up multiple times to move things along. They seem genuinely excited about the idea of investing in inbound, but a few people on the client-side are hesitant.
    [Hubspot] ‘How, Wow, Now’: Inside the Strategy That Made CMI’s Content Marketing Program of the Year
    The most notable of all was former Forbes and Newsweek editor Dan Lyons, whose disastrous experience at HubSpot became a hilarious and tragic best-seller. In the past half-decade, dozens of notable journalists have transitioned into content marketing roles. But aside from the occasional tragedy, these career switches have actually turned out pretty well.
    [Hubspot] Why Do Enterprises Struggle to Adopt Inbound?
    At HubSpot, we''ve seen the most success when you can forge some lines of communication with sales and IT -- enough to at least get the buy-in to get the job done. There''s no question there''s been a fundamental shift in the way consumers make important purchasing decisions in the past decade. The availability of free, high-quality information online has simply changed the game for the way all businesses -- small and large -- communicate with and sell to consumers.
  • HUBSPOT  |  MONDAY, JUNE 25, 2012
    [Hubspot] Why Inbound Marketing Is Perfect for Your Niche Business
    Blogging and engaging in social media has turned into many PR opportunities for us at HubSpot over the years, because it allows us to show our thought leadership and engage with publishers at the time when they're looking for supporting content for stories. Do you consider your business to be "niche?" If so, inbound marketing was made for you!
    [Hubspot] How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content
    Not only have we shared these posts on our blog, but we have also reached out and shared several of these posts on other blogs, like here on the HubSpot blog. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders. Consistently creating great content with a small team is a common challenge for many marketers today. As a three-person inbound marketing agency, we''re in the same boat.
    [Hubspot] 9 Core Components of an Inbound Marketing Campaign
    Trialta is a Gold HubSpot Partner Agency based in Germany. What components need to combine to create a successful inbound campaign? We look at nine aspects to consider. Regardless of the varied goals and KPIs you’ve set for your inbound campaigns, there are a number of building blocks that underpin every strategy. To ensure a seamless campaign, it’s important that each of these components are taken into account, and fully planned.
    [Hubspot] 48 Phenomenal SEO Guides, Tips & Tactics
    How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting. Search engine algorithms are constantly being updated.
    [Hubspot] Answers to Your Top 7 Questions About the State of SEO in 2012
    SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO. During the webinar, attendees asked tons of fantastic questions, and unfortunately we couldn't get to all of them. So we figured a blog post was in order to address the SEO questions that were more frequently asked by attendees.
  • PUREB2B  |  TUESDAY, JUNE 13, 2017
    [Hubspot] 5 Types of Marketing Automation for Businesses to Consider
    For example, HubSpot can set up workflows for you to map out the customer journey. Marketing has been around for a very long time. Think about it. Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings.
    [Hubspot] Latest B2B Picks from CMA’s B2B Council - First Edition
    In this article Hubspot gives some good practical tips on getting started on ABM where digital hearts analog 4ever. Check out this month’s top B2B marketing reads, curated by CMA’s B2B Council : The Ultimate Guide to Account-Based Marketing: 6 Key Steps Nowhere is the happy marriage of analog and digital tactics rewarded more than in effective ABM.
  • HUBSPOT  |  MONDAY, AUGUST 5, 2013
    [Hubspot] The Ultimate Guide to Attending INBOUND 2013
    Or maybe you''re a HubSpot customer who wants to get more familiar with a certain part of the software? In two short weeks, we''re excited to kick off our annual inbound marketing event, INBOUND. Aptly named, eh?). Yes, it''s a lot of work to organize an event like that. but attending an event -- any event -- isn''t always a piece of cake, either.
  • ONLY B2B  |  WEDNESDAY, JANUARY 24, 2018
    [Hubspot] Only B2B - Untitled Article
    This is among those content syndication tools which are been supported by other content syndication networks and partners such as, Marketo, and HubSpot. 20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? All you need right now is to look beyond the fancy social networks to expand your influence, increase exposure and grow your reach.
  • HUBSPOT  |  SUNDAY, APRIL 22, 2018
    [Hubspot] 20 Questions to Ask When Creating Buyer Personas [Free Template]
    Check out HubSpot Academy's free content marketing training resource page. Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.
    [Hubspot] How Marketers Can Avoid Those Dreaded Email Spam Traps
    That means you're not purchasing email lists, you're not harvesting lists on your own, you're removing hard bounces from your contacts database (if HubSpot is your ESP , we do this for you automatically), and continuously cleansing your list to re-engage your sleepy subscribers, and remove the disengaged ones. Email inboxes are precious territory. So it's no surprise marketers are aching to get some real estate in those bad boys!
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