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  • HUBSPOT  |  THURSDAY, APRIL 21, 2011
    [Hubspot] How to Use Online Video for Business with @SteveGarfield [@InboundNow #17]
    Connect with HubSpot Steve Garfield, the online video ninja, joins us for episode 17 of Inbound Now. Steve is the author of Get Seen: Online Video Secrets to Building your Business and is one of the web's first video bloggers and a mastermind when it comes to all things online video. In the episode we talk about: Why companies should start producing video content. Some of the biggest video mistakes to avoid. W hy the content and the passion behind video content is a key component.
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Hubspot] What Mobile Buyers Are REALLY Doing on Your Website
    Switch over to HTML View (In HubSpot, this is the button on your toolbar that looks like this </> ) then format your phone number like so: <a href=”tel:18884827768?>1(888)-482-7768</a> We are multi-tasking phenoms. During my last trip to the greatest diner on earth , I scanned an article about CRMs between the first and second coffee pour. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Hubspot] 8 Excellent Reasons to Redesign Your Website
    If your site isn’t responsive yet (some content management systems like HubSpot''s COS are responsive out-of-the-box), the chances you''re losing leads and maybe even customers are high. These days, your audience''s first impression of your business is based almost exclusively on your website. so redesigning your website isn’t a task to take lightly. It requires a good deal of thought, time, and potentially money, but the upside can be enormous.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Hubspot] The Ultimate Editing Checklist
    Tip: If you don''t have a style guide, you can download HubSpot''s and customize it as you see fit.). As we all know, content creation isn''t as simple as just stringing together a few words and clicking "publish." At least all high-quality content creators know this. From start to finish, content creation has quite a few steps if you really think about it -- concepting, production, and the whole editorial process.
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Hubspot] How Even 'Boring' Industries Can Create Interesting Content
    Yeah, readers came down on all sides of that issue, and not all of them were HubSpot's side. According to a survey from Corporate Visions via MarketingProfs , 37% of B2B marketers cite content that's neither provocative nor engaging as a barrier to successful demand generation campaigns. Uh oh. Does that mean the interwebs are getting even more clogged up with the kind of mindless drivel that makes us want to donate our brains to the zombie apocalypse? Not necessarily.
  • HUBSPOT  |  MONDAY, SEPTEMBER 7, 2015
    [Hubspot] B2B vs. B2C: How Content Marketing Changes by Target Audience
    HubSpot's seen these results firsthand. When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. They talk about things like how to get a branded entertainment video to go viral or how to reach consumers across different channels to increase the odds of a purchase decision -- but these two considerations are not always relevant to people in B2B marketing.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Hubspot] 100 Questions to Ask Yourself When Creating a Buyer Persona
    The secret to getting to know your prospective customers in sufficient detail is the buyer persona, which HubSpot defines as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” Imagine that you’ve been invited to the birthday party of a distant cousin you haven’t seen in over a decade. You know her age, gender and what she does for a living, but not much more than that.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Hubspot] The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]
    In the example above, this is a design HubSpot made, so we threw up our logo in the background -- it''s not intrusive, but it helps identify the image as ours. When you first join Pinterest, pinning seems simple. You upload an image and a link to a board you have and voila -- you''ve got a pin! The fervor sets in: You begin to pin all the things you can. Photographs! Infographics! Logos! Icons! As long as it''s an image, it gets pinned.
  • HUBSPOT  |  MONDAY, JUNE 28, 2010
    [Hubspot] A B2B Guide for Blogging Lead Generation
    Connect with HubSpot With all of the online buzz today about social media, blogging may seems like an old idea to some businesses. However, for many, it is still a new frontier. I previously took a deep look at leveraging Twitter for lead generation as the first in our series of social media lead generation articles. Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Hubspot] 12 Great Examples That Prove the Power of Repurposing Content
    Matthew Barby, head of growth at HubSpot, managed to make it to the frontpage of BuzzFeed not once, but twice. Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point. Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is.
  • HUBSPOT  |  WEDNESDAY, JUNE 7, 2017
    [Hubspot] Why Brands and Influencers Are Leaving Snapchat for Instagram Stories
    If you’ve been following the HubSpot Marketing Blog, you already know there’s a battle going on -- between Facebook and Snapchat over the disappearing message. And so far, Facebook’s winning the battle -- all because of Instagram. When Instagram Stories launched in August 2016 , Snapchat had already been the first mover in the ephemeral, or disappearing, messaging space since Snapchat Stories were created in 2013.
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2016
    [Hubspot] How to Get People to Actually Listen to You
    At HubSpot, we call those folks evangelists : The people who advocate for your brand. By now, you may have heard of a musical called Hamilton. In you haven’t, here’s a rundown: Since its Broadway debut in August 2015, people can't get enough of it. They're paying upwards of $500 for crappy seats, and close to $3,000 for good ones. It won a Pulitzer , a Grammy and 11 Tony Awards. Its composer and original star, Lin-Manuel Miranda, is now a celebrity.
  • B2B MARKETING INSIGHTS - WE•DO  |  FRIDAY, JUNE 29, 2018
    [Hubspot] A 5 Step Brand Development Strategy for Growth Driven B2B Marketing
    HubSpot. HubSpot refers to this “delight” stage as providing a remarkable experience when your customers interact with your brand. A solid brand development strategy can mean the difference between floundering or growing your business 10x. Your brand development strategy is a critical component of your company’s long-term plan for growth. It provides clear insight into your marketing action plans and should be revisited and reviewed frequently.
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Hubspot] Advice to My 24-Year-Old Self: 8 Career Lessons I Learned the Hard Way
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Let’s face it: Life does not get easier as you grow older. If anything, it gets messier and more complicated. You can quickly wake up and not recognize the world you exist in every single day. I’ve been married for 10 years, and my third child will quickly be entering this world.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Hubspot] How to Write an Author Bio That Doesn't Suck
    HubSpot's own Lindsay Kolowich does a great job customizing her bio: By fine-tuning it to resonate with the summer season, Lindsay's bio stands out against the generic messaging we've grown used to seeing. If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration. Here’s what happens: You write a great article for a guest publication, and at the end, you’re compensated with a tiny, little paragraph about you.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Hubspot] Why You Should Publish Content for Entertainment Value Alone
    For many of us at on the marketing team at HubSpot, one of these happens to be BuzzFeed. If I had to boil down the definition of high-quality content into one phrase, it''d be " content that provides value." I know. Super vague, right? The fact of the matter is, content quality depends on a variety of factors, and it''s largely influenced by what''s valuable to your particular audience. But I''m going to go out on a limb here and say that everyone loves to be entertained.
  • HUBSPOT  |  MONDAY, JULY 22, 2013
    [Hubspot] A Beginner's Guide to Inbound Lead Generation
    Start from here, but feel free to come back to HubSpot for additional resources on how to develop your lead generation strategy. We''ve all been through it. The moment you''re about to dig into the best darn pile of spaghetti and meatballs you''ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite. the phone rings. May I speak to Aaahnooom Hahsahn?" says the telemarketer on the other end.
  • HUBSPOT  |  FRIDAY, AUGUST 18, 2017
    [Hubspot] 10 Ways to Distribute One Piece of Content (Besides Social Shares)
    HubSpot, for example, links to its Culture Code at the end of every job description. Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work -- it was far from effective. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Hubspot] Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day
    I asked HubSpot Social Media Manager Marissa Emanuele what she thought about Facebook Messenger’s announcement, and she noted that Facebook’s huge user base could be a disadvantage, too. “If you can’t beat ‘em, join ‘em.”. This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2016
    [Hubspot] How to Find a Great Mentor at Any Stage of Your Career
    And to learn more about finding a marketing mentor, check out these tips from HubSpot Academy.). Have you ever had your mind blown by a little kid's wisdom? More often than not, they tend to have surprisingly astute yet simple observations in life. Case in point -- noting to my Dad, at age two, that my Mom "keeps the money in her purse" when I was told he couldn't buy a toy I wanted.).
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Hubspot] 8 Insightful Marketing Predictions for 2013 and Beyond
    Dharmesh Shah , CTO, HubSpot. It's that time of year again! 2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. Don't have one handy? That's cool. You don't need to be clairvoyant to make a prediction or two. In fact, how about we get the ball rolling. In 2012, the world of marketing underwent some major changes.
  • HUBSPOT  |  FRIDAY, MAY 16, 2014
    [Hubspot] 11 Twitter "Tips" and "Tricks" That Don't Actually Work
    Luckily, if you''re using a social tool that''s connected to your database (such as HubSpot''s Social Inbox ), you can identify which times of day tweets are yielding the most traffic and leads to your website. One of the hardest parts about learning something new is that you have little ability to distinguish fact from fluff. You want to soak up as much information as possible without having to fact check every blog post you read on something new.
  • HUBSPOT  |  THURSDAY, JULY 5, 2012
    [Hubspot] Brand Logos: The Good, the Bad, and the Ugly
    Even better, KFC launched its new logo with the help of a HubSpot customer, Synergy Events , who constructed the logo from 65,000 1-foot-square tiles laid out in the Mojave desert, which can be seen from space. When it comes to your business' branding strategy , establishing your company's logo is one of the most critical tasks.
  • HUBSPOT  |  WEDNESDAY, AUGUST 12, 2015
    [Hubspot] The History of Happy Hour: Inside the Popular Post-Work Tradition
    These days, many modern companies and startups are offering up generous office drinking liberties -- from Yelp's headquarters in San Francisco to HubSpot's office here in Cambridge. Ah, happy hour. For many, it's considered the best hour, as it's tied directly to the triumphant feeling you get when you realize that the work day is, in fact, over. You made it. You earned this. Time to treat yourself to something in a frosty mug.
  • HUBSPOT  |  TUESDAY, DECEMBER 11, 2012
    [Hubspot] 11 Simple (But Critical) Tips for Creating Better Landing Pages
    According to HubSpot's 2012 Marketing Benchmarks Report , companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15. There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Hubspot] How to Use Canva: An 8-Step Guide to Creating Visual Content
    Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” But since then, it's gone to “here to stay.” After all, articles with an image once every 75-100 words tend to get 2X social shares than articles with fewer images.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 2, 2016
    [Hubspot] 6 Negotiation Strategies Every Marketer Should Know
    asks HubSpot's Manager of Content Marketing Strategy, Lisa Toner. "Do HubSpot, for example, has offices in five different countries -- that definitely shapes the way we do business. There's a reason why we love TV courtroom dramas. Beyond the shocking objections and confessions, it seems like there's constant screentime for strong, powerful arguments. As marketers, that last part is especially exciting.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Hubspot] 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
    So maybe you refocus your social efforts to engage only the most avid readers -- if you''re a HubSpot customer using Social Inbox , you can get a better idea of who you''re talking to and where you''re spending your time. According to data by Tony Haile of Chartbeat , I''ve only got 15 seconds to capture your attention. so I guess I better make it quick.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Hubspot] 12 Epic Marketing Fails That Made the World Cringe [Slideshow]
    12 Biggest Marketing Fails of 2012 from HubSpot All-in-one Marketing Software. We humans have developed somewhat of a taste for watching others struggle. Don’t believe me? Consider the prevalence of internet entertainment based solely on the epic #fail -- stumbles, slips, falls, and general public embarrassment get little sympathy from our side of the monitor. Big brand marketing decisions, too, are apt to display similar lapses in logic or grace.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Hubspot] Discover Where Your Competitors Are Beating You Online
    8] HubSpot. [9] 10] HubSpot. Every company has competitors. In fact, a competitive marketplace is a critical component of our free enterprise system, driving our economy, innovation and the continuous cycle of ever improving quality of products and services. But do you really know how your company compares to your competitors?
  • LEADSPACE  |  MONDAY, FEBRUARY 19, 2018
    [Hubspot] 10 Winning B2B Lead Generation Strategies for 2018
    According to research conducted by HubSpot , B2B companies that blogged 11 or more times per month had nearly three times more traffic than those who only blogged zero or one time per month. While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Some of those strategies still work toward the same end goal. Email and events are still ranked as some of the highest lead generation practices for B2B brands.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 12, 2015
    [Hubspot] 15 Food Brands With Instagram Content Worth Drooling Over
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. There's a reason food is such a popular subject for Instagram posts. Who doesn't like scrolling through pictures of neatly arranged acai bowls, pastel-colored dollops of ice cream, and sandwiches bursting at the seams with sprouts and peppered tomatoes? Let's be honest: We all love a good food picture. The emphasis is on "good," though.
  • HUBSPOT  |  MONDAY, OCTOBER 1, 2012
    [Hubspot] Why Marketers Need to Start Caring About Social Responsibility
    HubSpot. Marketers are sometimes associated with some pretty negative terms: annoying, interruptive, manipulative. What's up with that? Well sometimes, whether we like it or not, it's our job to market the actions of our company. And sadly, sometimes businesses make poor decisions. Or sometimes they're perfectly justified decisions, but they fail to consider the long term negative impact of those decisions.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Hubspot] How to Build Authority on LinkedIn in 15 Minutes a Day
    If you have social media software like HubSpot''s Social Inbox in place, you can easily schedule updates to go out across the day or week. So you followed the step-by-step wizard to completing your LinkedIn profile. Then, maybe you even went a step further and added some apps like your SlideShare account, claimed your vanity URL , and linked your profile to your website and blog. Congratulations, you graduated LinkedIn 101! But you want to be so much more than that.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Hubspot] How to Get Caught Up on Email After Vacation: 9 Helpful Tips
    HubSpot's Director of Marketing Rebecca Corliss ' awesome email filtering system on Gmail that she sets up before every vacation, which you can read about in detail here. Or, if you use HubSpot CRM, you can use the built-in email templates to easily send personalized emails right from your email tool. There's nothing that squashes vacation bliss quite like coming home to a crazy inbox. One minute, you're reminiscing about the stunning sunset you caught on your last night.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Hubspot] 4 Reasons Trade Schools are Poised to Win with Inbound
    At HubSpot, we break the buyer's journey into three main phases: awareness, consideration, and decision. More than ever, students are considering alternatives to academic colleges. Major debt burdens and poor job prospects for recent college grads has sparked a major re-think about the relative advantages of attending a trade school instead of a traditional four-year university. That means the pool of potential students for your trade school is growing.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Hubspot] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages. You’ve weathered Mobileggedon. You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings. Congrats! You’ve survived this skirmish. but it's not going to be the last.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Hubspot] Solving the Inbound vs. ABM Contest with Content
    Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. We are marketers, so we’re used to ever-changing marketing “buzzwords.” ” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. The Age of Inbound. Three years ago, when I joined Kapost we were out educating the marketplace on inbound marketing.
  • HUBSPOT  |  TUESDAY, FEBRUARY 3, 2015
    [Hubspot] The 4 L's of a Successful Lead Generation Strategy
    You can also learn lots of landing page tips and best practices from HubSpot''s existing blog posts on landing pages. Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets.
  • HUBSPOT  |  THURSDAY, JULY 6, 2017
    [Hubspot] Should Writers Fear the Rise of Video?
    High profile advocates of writing rushed to the medium's defense soon after, but it didn't curb the worry: HubSpot's recent State of Inbound 2017 report indicated that many marketers who earn a living from writing and editing are afraid their careers will "diminish more and more with [the rise of] video.". Few things in human history have been as influential as the written word. Writing has toppled empires, built global corporations, and inspired millions, if not billions of people.
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Hubspot] How to Leverage User-Generated Content in Your Marketing Strategy
    80% of brands say that their community building efforts have resulted in increased traffic ( HubSpot ). These days, the phrase "content is king" still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it's all about quality. Having one great piece of content is always going to be better than 10 second-rate pieces that don't add any value for readers.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Hubspot] 8 Mistakes That Kill Lead-to-Customer Conversions
    Connect with HubSpot Marketers spend plenty of time fretting over what sometimes seems like a lofty lead generation goal. But luckily (for the leads and the sales organization), marketers are also still thinking about what happens to those leads once they enter the CRM.
  • HUBSPOT  |  MONDAY, OCTOBER 22, 2012
    [Hubspot] Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?
    This data comes to us via HubSpot's social media scientist, Dan Zarrella. Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content. marketers are now wondering where the best place to promote that visual content is.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Hubspot] 8 Data-Driven Tips for Using Images in Blog Posts
    Note: Hubspot recommends that photos should be smaller than 100KB in order to load quickly. If you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn''t you do it every single time? . According to Jeff Bullas, articles with images get 94% more total views than articles without images. Ninety-four percent!
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Hubspot] The 7 Personalities Every Successful Social Media Manager Has
    Take part in the conversation ( search.twitter.com or a social media monitoring tool like HubSpot''s Social Inbox should be your best friend). There aren''t many instances in our professional lives where having multiple personalities is seen as a positive trait. After all, it spawns dishonesty, deceit, and fosters a tense environment often filled with animosity.
  • HUBSPOT  |  SUNDAY, AUGUST 9, 2015
    [Hubspot] Why Do We Daydream? The Unexpected Benefits of Zoning Out
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Why do our best ideas seem to come out of the blue? In part it's because when we're doing things that don't require a whole lot of concentration, such as taking a shower, we're allowing our minds to wander freely. In other words, we're letting ourselves daydream. Of course, no one will fault you for daydreaming in the shower.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Hubspot] Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
    HubSpot customers, you''ll find this under the Sources report.) In marketing, there''s still a huge misconception about Pinterest. Some marketers think that it''s useless -- just another fad network that people are getting in a tizzy about. But that''s not quite accurate any longer. While Pinterest may not be perfect for every marketer in every industry, it does offer a huge opportunity for most. It has more than 70 million users and a growing international population.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Hubspot] How a Good Content Strategy Can Repair Your "SEO Problem"
    Dharmesh Shah, HubSpot’s co-founder and CTO, summed up this point nicely in a post on Inbound.org. “We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. “I I can’t put my finger on what’s wrong, but something’s clearly amiss. No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”. It’s impossible to work in marketing without hearing grievances like this one over and over.
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Hubspot] 7 Common SEO Myths to Throw Out the Window Immediately
    Years ago, when HubSpot first started teaching people about search engine optimization, one rule was essential: Above all else, create high-quality, useful content. To say "SEO has changed a lot” would be the understatement of the decade. Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Hubspot] Getting Inbound Buy-In from Your Media Sales Team
    If you’re looking for inbound success stories, take a look at HubSpot’s success stories. A ny marketer will tell you: happy salespeople are the currency of a job well-done. When you bring awesome leads to your account reps, you make their jobs infinitely easier. Instead of weeding through mismatched prospects, they can focus on closing deals with solid fits.
  • HUBSPOT  |  SATURDAY, JANUARY 30, 2016
    [Hubspot] 7 Powerful Ways to Make Your Emails More Persuasive
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Communication is the lifeblood of sales and marketing. Successfully closing deals, providing value, explaining complexities -- they all rely on your ability to express yourself clearly and persuasively. The outreach email is a special breed of writing.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Hubspot] How to Create a Twitter Moment: A Step-by-Step Guide
    Here’s an example from the team here at HubSpot. Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline? When more than 9,000 tweets are published per second, it can be hard to find great content on the platform.
  • HUBSPOT  |  FRIDAY, DECEMBER 18, 2015
    [Hubspot] 10 Books Every Marketer Needs to Have in Their Library
    No one is more at the forefront of inbound marketing than HubSpot’s Brian Halligan and Dharmesh Shah. In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. You need to be a lifelong student of the industry and how it changes. And sometimes, like all great students, that means you need to hit the books.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Hubspot] Something Big is Happening With Snapchat: Why Businesses Shouldn't Wait to Get Started
    HubSpot just launched our own Snapchat account. There's a funny pattern of awakening that tends to happen when a technological advancement sneaks up on us. It starts with a mess of confusion. We don't understand the technology or its purpose: " I don't get Twitter. Why would I want to know what you had for lunch?". It then evolves into miscategorization: " The iPhone is actually a pretty crummy phone.".
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Hubspot] 10 of the World's Best Storytellers [SlideShare]
    10 of the World''s Best Storytellers from HubSpot All-in-one Marketing Software. Since before blogs were created, people have told stories. Shocking. I know. But long predating the clickity-clacking of our keyboards were generations of people finding creative ways to communicate meaning with one another -- to try to bring understanding to a complicated human experience. We painted on cave walls, carved pictures into trees, sorted images out of rocks, sang songs, danced, told stories.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Hubspot] 10 Brands That Brilliantly Differentiated Themselves From the Competition
    We''re using speakers from various backgrounds like content promotion, web design, sales training, video production, and search marketing (including Dharmesh Shah from HubSpot and Gilian Muessig from SEOMoz). This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Today’s winning brands aren’t playing it safe.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2011
    [Hubspot] 3 Ways to Make Inbound Leads More Effective for Sales and Marketing
    Connect with HubSpot This is a guest post written by Dave Kurlan , the founder and CEO of Objective Management Group , the leading provider of sales force evaluations and sales candidate assessments. He is also the founder of Kurlan & Associates , official sponsor of HUGS 2011. His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. The Inbound Promise. Admit it.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Hubspot] 9 Resources to Help You Become a Better Leader
    In this episode of HubSpot's podcast, The Growth Show , you'll hear more on what made those leaders so special -- and apply those insights to your own career. Some things in life are relatively straightforward to learn. Want to knit a scarf? Head the local craft store, pick up a book, and get to work.
  • HUBSPOT  |  FRIDAY, JANUARY 6, 2012
    [Hubspot] How You (and Rick Santorum) Can Fix a Damaged Search Reputation
    Connect with HubSpot Some of you have likely heard about Republican presidential candidate Rick Santorum's Google problem. It's been in the making since 2003 when columnist Dan Savage took advantage of his knowledge of the workings of the web to redefine "Santorum" to mean something sexually explicit. If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. You'll quickly be caught up to speed.
  • ONLY B2B  |  WEDNESDAY, JANUARY 24, 2018
    [Hubspot] Only B2B - Untitled Article
    This is among those content syndication tools which are been supported by other content syndication networks and partners such as Salesforce.com, Marketo, and HubSpot. 20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? All you need right now is to look beyond the fancy social networks to expand your influence, increase exposure and grow your reach.
  • HUBSPOT  |  SUNDAY, JANUARY 31, 2016
    [Hubspot] Working Late? Here Are 21 Tips to Make Your Nights More Productive
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Research has shown sleep might be the most important factor influencing our productivity. In fact, not getting enough sleep is similar to being drunk, according to studies. Every so often, though, you’ll have a counterproductive day at work and need to pick up the slack before bed.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [Hubspot] 10 Ways to Make Your Content More Fun to Read
    Here''s why: For a while here at HubSpot, we had kind of a unicorn thing going on. "But I write about mortgages (or some other similarly '' boring '' topic) -- there''s no way I can possibly make my content fun to read." For many of you in the B2B boat, this is probably an excuse you can easily relate to. But I''m going to fight you on this one because, hey, I''m a B2B content creator, too.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Hubspot] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    Check out the HubSpot blogging team's ultimate list of websites that we think every blogger should bookmark. Productivity is one of those things that's too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. All of those goals fall under the "productivity" umbrella. So how do you prioritize them?
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Hubspot] Learn to Code: 16 Handy Resources to Get Started
    HubSpot Resource. Bill Gates was able to get into programming at an early age because the prep school he attended gave students access to a GE mainframe computer. Mark Zuckerberg, meanwhile, had a private programming tutor growing up. And while that early coding education wasn't the only factor that led to those guys becoming incredibly successful developers (and, ya know, billionaires), it certainly didn't hurt either.
  • CONTENT STANDARD  |  MONDAY, JULY 23, 2018
    [Hubspot] 4 Tactics to Increase Returning Visitors
    According to Hubspot , companies that published 16+ blog posts per month got almost 3.5X Keep them coming back from more—that’s the motto for any marketing team looking to earn long-term value from their audience. While high initial traffic around a post or product launch can be exciting, you never want to be a one-trick pony.
  • HUBSPOT  |  TUESDAY, JULY 31, 2018
    [Hubspot] The Best Podcasts: What You Should be Listening to Now
    Since this is an original podcast by HubSpot, I asked the show’s producer — Matthew Brown — to describe it: “The show features interviews with industry leaders about what it’s really like to grow a business, a movement, an idea, or a team.”. Side note: We have good news for you 2 Dope Queens fans — Robinson and Williams will be speaking at HubSpot’s INBOUND event in Boston this September! Another awesome podcast — if we do say so ourselves — produced by HubSpot.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Hubspot] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
    Social media software (like HubSpot''s Social Inbox ) can make it easier to monitor and respond to relevant conversations with strangers, leads, and customers in your social media community. Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated. It''s also one of the most powerful tools marketers can have in their arsenal -- if you know how to use it right.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Hubspot] 7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing
    Earlier this week, I was on a panel for Boston HubSpot users centered around the theme of creating lovable marketing. Question. Does your marketing sound like it was created by Eeyore? Bill Lumbergh? Michael Scott? One of the themes that came up during the Q&A portion centered on how to separate "business" from "personal" in your marketing.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Hubspot] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    I asked HubSpot Social Media Marketing Manager Marissa Emanuele what she thought of the latest changes to Facebook Live. In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world.
  • HUBSPOT  |  MONDAY, JANUARY 28, 2013
    [Hubspot] 8 Ways to Instantly Improve the Quality of Your Marketing Content
    Last week, we published a post written by a HubSpot partner, Velocity Partners, that discussed the importance of creating high-quality content. If you haven't read it yet, I highly recommend you do. You can view it here. The need to create high-quality content, however, has put many marketers in a difficult situation: high-quality content takes a long time to create, and many just don't have the time to do it.
  • CONTENT MARKETING INSTITUTE  |  WEDNESDAY, JANUARY 24, 2018
    [Hubspot] SEO Marketing Strategy: Tips for Success in 2018
    Though 61% of marketers in a 2017 HubSpot study say increasing organic visibility is their highest inbound marketing priority, they don’t always follow through. Businesses should use 2018 to break the bad habit of viewing aspects of an SEO marketing strategy as a one-time exercise. Too often, some companies optimize a website page and never adjust it.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Hubspot] The Forgetful Person's Guide to Staying Organized at Work
    For example, I need to check out the backend of HubSpot blog approximately a bagillion times a day to make sure posts are properly scheduled and monitor the performance of recently published content -- and of course, I can never remember the direct URL to enter. At some point in our lives, we have to just accept who we are.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Hubspot] How to Insert Google Calendar, iCal & Outlook Event Invites Into Your Marketing Emails
    Most email tools, such as HubSpot''s, have a file manager in which you can upload these files directly from the editing window. Have you ever registered for a webinar and then totally forgotten about it? Or perhaps you got an email about an upcoming workshop, but you were busy and forgot to put a reminder in your calendar for it? Yep, I''m guessing that''s happened even to the most type-A of us. Well, if you''re an email marketer, you''ve been on the other side of this, too.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2012
    [Hubspot] 7 Examples of Brands That Pop on Pinterest
    Connect with HubSpot I’m sitting here next to an empty pan of mini red velvet donuts, and all I want to do is find another recipe to bake this weekend. No, my first stop won’t be the Food Network, Gourmet, or Cooking Light. What I am dying to do is head over to my new obsession -- Pinterest -- to discover the next pastry to tackle.
  • HUBSPOT  |  THURSDAY, OCTOBER 11, 2012
    [Hubspot] 20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]
    HubSpot now integrates all of your marketing data in one place. When it comes to social media, many marketers are still figuring things out as they go. This is especially true in terms of justifying their investment of time and money into social media marketing efforts. But LinkedIn launched 9 years ago. We've had 8 years to get to know Facebook, and 6 to wrap our heads around Twitter. So why are so many of us still struggling to report on the value of social media ?
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Hubspot] How We Grew Inbound Traffic by 300% in 6 Months
    In fact, you can see a HubSpot writeup their experience with our product. This wouldn't have been possible if we didn't already have a HubSpot integration. During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Hubspot] A Brief History of Snapchat
    Follow HubSpot using the handle hubspotinc. “Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.”. Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices.
  • HUBSPOT  |  FRIDAY, APRIL 25, 2014
    [Hubspot] The 7 Worst Types of Headlines (And How to Fix Them)
    Truthfully, this is one mistake I made on the HubSpot blog. Sometimes I get angry at headlines. I''ve written over 1,000 words on a subject, yet one 70-character phrase will most likely be the deciding factor in whether people view my writing or continue on their merry way. Just a few words could stand in the way between the piece of content being a success and a dud.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 17, 2015
    [Hubspot] 5 Marketing Campaign Improvements to Help Uncover More Donor Revenue
    Customer relationship management software, including HubSpot. Modern marketing tools and tactics help nonprofits engage with donors, build trust, inspire support and, ultimately, turn one-time donors into charity advocates. But sometimes, even the most well planned marketing strategies fail to produce the desired results. One possible reason is your team is missing the mark on some key campaign attributes.
  • HUBSPOT  |  MONDAY, MAY 29, 2017
    [Hubspot] 7 of the Coolest YouTube Banners We've Ever Seen
    Here at HubSpot, we have our blog writers, for example, recount important information from blog posts in video and audio summaries. When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator. So once the video is done, I click the link to visit their profiles.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Hubspot] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    Instead of hearing from the HubSpot team why we thought our conference was great, these posts let you hear when the event was a can't-miss opportunity from actual attendees. Ticket Sales Tip #1: Get Cyndi Lauper to perform at your event. Just kidding. But you may have heard that we're in the heat of planning the biggest inbound marketing conference ever (at which Cyndi Lauper is indeed performing) -- INBOUND 2012. And part of that planning means, obviously, driving ticket sales.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Hubspot] 9 Ways to Truly Suck at Lead Management
    Connect with HubSpot Pop Quiz: Name your most important job as a marketer. Yes, creating brand awareness is important. Building brand loyalty is up there, too. And yes, you oversee ad development, PR, and customer satisfaction surveys, to name just a few things on your "To Do" list.
  • STRATEGIC-IC  |  MONDAY, DECEMBER 4, 2017
    [Hubspot] 9 Core Components of an Inbound Marketing Campaign
    Trialta is a Gold HubSpot Partner Agency based in Germany. What components need to combine to create a successful inbound campaign? We look at nine aspects to consider. Regardless of the varied goals and KPIs you’ve set for your inbound campaigns, there are a number of building blocks that underpin every strategy. To ensure a seamless campaign, it’s important that each of these components are taken into account, and fully planned.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Hubspot] The Simple Template for a Thorough Content Style Guide
    Connect with HubSpot Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. Whether due to lack of clarity in your own head about the style with which you want to write, or disjointed communication across the content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging and an incoherent brand experience.
  • HUBSPOT  |  FRIDAY, DECEMBER 18, 2015
    [Hubspot] How to Be a Better Marketer Through Mindfulness and Meditation
    HubSpot’s received quite a bit of buzz around our amazing perks, but the one I take full advantage of is the Nap Room in our Cambridge office. Let’s get this out into the open: I bite my nails. Or at least I did. Kinda gross, right?). But this past summer, I watched as my then three-year-old son chomped down on his fingernail. That was it. The final kick in the butt I needed to see to finally stop a decades-old bad habit.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Hubspot] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    Let's say I chose to browse photos tagged with the HubSpot geotag. When I click "HubSpot" on the menu, I'll see the top and recent posts that were geotagged with "HubSpot.". In the past few years, Instagram has quickly become the go-to social network. And if you think it's just middle and high schoolers are the ones using the app, think again: Pew Research Center reported in 2015 that 26% of adult internet users use Instagram.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Hubspot] 14 Quick Tips for Kick-Ass Lead Management
    Connect with HubSpot Sales wants more, better leads. Marketing wants sales to call all of the leads they're delivering. How do you improve lead management so leads aren't wasted or contacted before they're ready, and both sales and marketing can live together in harmony? With or without a lead management system, you likely still face these types of problems. That's because great lead management is kind of, well.hard.
  • HUBSPOT  |  TUESDAY, MAY 30, 2017
    [Hubspot] How to Communicate Effectively at Work With Your Boss
    In fact, a recent HubSpot survey revealed that while 70% of executives might reflect positively on their team's marketing strategy, only 50% of individual contributors agree. Do you feel like you and your boss are on the same page most days of the week? If you nodded "yes" emphatically, that's fantastic. But many readers might have a different opinion.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Hubspot] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    Image Credit: HubSpot's State of Inbound 2015 for Asia. It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are. Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well. do marketing.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Hubspot] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    At HubSpot, one of our primary personas is Marketing Mary, and we know that she typically is a Marketing Manager or a Director of Marketing. Creating buyer personas is an essential part of building a successful inbound marketing strategy. Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 4, 2017
    [Hubspot] How to Hire the Best-Fit Freelancer for Your Next Project
    Look for other signs that they’re top talent: Upwork, the largest online freelancing platform, includes profile badges like the Top Rated badge, Rising Talent badge, and a Hubspot badge to indicate a freelancer is also a thought leader in his or her field. So you're ready to start looking for a skilled freelancer to help your project (and productivity) take off?
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2016
    [Hubspot] What Happened to Our Metrics After We Stopped Sending So Much Email
    I like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic. We created a workflow that initially unsubscribed 250,000 people from our emails -- which was roughly half of our list -- and would continue to unsubscribe unengaged people over time.
  • AKOONU  |  THURSDAY, OCTOBER 26, 2017
    [Hubspot] Sales Pipeline Stages Aren’t Enough
    Hubspot found that only 8% of salespeople say leads they receive from marketing were very high quality— this is alarming. Sales pipeline. Sales funnel. Marketing and sales pipeline. Buyers journey. Where does one end and another begin? How are they different? With all the terminology, it’s no surprise that there’s a lot of confusion around the differences and uses of these essential terms. Let’s break it down. Pipeline v Funnel v Buyers Journey.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Hubspot] How to Analyze Your Blog Posts: A Beginner's Guide
    HubSpot customers: Y ou can see all of your marketing channels' individual performance in the Analytics tool.). How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? How many to publish in a week? How to promote them? These are just some of the questions you might have when creating your blog strategy -- and knowing a thing or two about your top performing blog posts will help you find the answers.
  • HUBSPOT  |  FRIDAY, OCTOBER 2, 2015
    [Hubspot] Love 'Em or Hate 'Em: 9 Interesting Facts About List Posts
    11 Great Landing Page Examples You'll Want to Copy ( HubSpot ). You see them everywhere. You read them daily. You’ve probably written a few yourself. You’ve also probably gotten tired of them. What are these ubiquitous rulers of the internet content world? List posts. List posts or listicles are articles that are organized around a numbered list. Let me give you a few examples. 4 Ways Animation Can Actually Improve User Experience ( ConversionXL ).
  • HUBSPOT  |  THURSDAY, JANUARY 21, 2016
    [Hubspot] How to Be an Amazing Mentor: 12 Ways to Make a Positive Impact on Others
    Rebecca Corliss , who leads t eam development and culture for HubSpot's marketing team, recommends asking yourself and reflecting on the questions on this list that are relevant to you: What kind of manager style do you naturally have/want? Junior people don't always feel comfortable owning up to a mistake or admitting that they're struggling in a certain area," says Emma Brudner , who manages HubSpot's Sales Blog. "If Leslie Ye , who writes for HubSpot's Sales Blog, agrees.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Hubspot] A Handy Guide to Optimizing Your Social Media Channels
    To truly understand the impact of your post timing, you’ll need a social media publishing tool that can talk directly to your database of contacts (if you’re a HubSpot customer, that technology is already in place ). This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here.
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Hubspot] Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
    HubSpot's Blog Topic Generator : Have an idea of what your audience might be interested in, but don't know how to frame it? It's an exciting time to be a content marketer. But it's also a challenging time. As more companies continue to jump on the inbound marketing bandwagon, the influx of content seems to be turning into a bit of a traffic jam. And few things have the power to cut through this noise like data storytelling.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Hubspot] Shared Content Optimization: What It Is & Why You Need to Care
    According to HubSpot's research, inbound marketing and content marketing have been the most effective method of doing business online. Nearly every smart marketer wants to create content that puts their company on the map and attract more customers. It’s no secret that high quality and shareable content is in high demand, but it is becoming exceedingly difficult to create top-notch pieces that cut through the noise. A big piece to the inbound marketing puzzle comes from social media.
  • HUBSPOT  |  TUESDAY, NOVEMBER 21, 2017
    [Hubspot] What is the GDPR? And What Does it Mean for the Marketing Industry?
    This post will give some specific examples of what will change, how we’re thinking about it at HubSpot and the wider industry. To start, we want to highlight research carried out by the HubSpot team, and unfortunately it’s not good news. Disclaimer: This blog post is not legal advice for your company to use in complying with EU data privacy laws like the GDPR. Instead, it provides background information to help you better understand the GDPR.
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