Marketing Insider Group

APRIL 4, 2019

Guest post from David Ly Khim from HubSpot Content repurposing is the best way to make the most of the content you’ve created. By giving one piece of content many purposes, you increase your content production without having to churn out dozens of 2,000-word blog posts every month. This post will share an example of […].

Content 251

Content Hubspot Examples Product 251

Marketing Insider Group

APRIL 25, 2019

From in-house departments and big-box firms to HubSpot agencies and boutique operations, all marketers have the freedom to enact their own approach and execute their favorite tactics. All marketers do it differently.

Inbound Marketing 224

Inbound Marketing Examples Advertising Agencies Paid Search Agency 224

Marketing Insider Group

NOVEMBER 10, 2020

Some of the most popular conferences in marketing, like HubSpot’s Inbound 2020, went fully virtual this year. HubSpot Academy has tons of great resources for sales teams and marketers. Others canceled entirely, promising to come back bigger and better next year.

Conference 232

Conference Resources Peer-to-peer Paid Search Agency 232

Marketing Insider Group

MAY 18, 2020

For example, HubSpot provides free email marketing tools and automation to create templates for reminders, follow-ups, and sales pitches. For example, HubSpot provides free email marketing tools and automation to create templates for reminders, follow-ups, and sales pitches. Most of your deals may come from human interaction.

Software 254

Software Tools Word of Mouth Hubspot 254

Marketing Insider Group

DECEMBER 20, 2021

HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Website Grader by HubSpot grades your website on several key metrics such as SEO, mobile optimization, web traffic and more. This is critical.

Lead Scoring 348

Lead Scoring Lead Ranking Marketing Analytics Tools Content 348

Marketing Insider Group

JUNE 19, 2023

Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast. Check SEO Metrics This stage of competitor content analysis requires you to implement capable SEO or analytics tools for data. Content gaps are often a primary reason you fall behind in marketing.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Marketing Insider Group

JUNE 22, 2023

Image Source What Tools and Platforms Can Help Your Automated Marketing Efforts? We wouldn’t leave you hanging about which tools can boost your automated marketing.

Marketing Automation Services 263

Marketing Automation Services Budget Programs Automation Work Management 263

Marketing Insider Group

NOVEMBER 30, 2021

Marketing automation tools like HubSpot enable you to continue developing relationships and keep providing value long after the sale. Delivering value over the course of a customer’s relationship with your company will drive loyalty, and ultimately, advocacy. Marketing Automation and Customer Relationships.

Trust Marketing 325

Trust Marketing WOM Marketing Budget Marketing & Strategy 325

Marketing Insider Group

JULY 3, 2023

is a site by HubSpot helping entrepreneurs build successful businesses. The company is leaning heavily into artificial intelligence to gather trends in categories that include: Insights Ideas Events Products Brands You get lots of access to free articles, but you can pay for trend reports and a dashboard that updates hourly.

Trends 281

Trends Marketing AI Lead Scoring Lead Ranking 281

Marketing Insider Group

JUNE 7, 2023

Image Source: HubSpot Write Content for Humans by Humans We know that talk about artificial intelligence replacing humans is all the rage. SEO will never be a set-it-and-forget-it part of your marketing plan. Keep on the watch for ways to make it easier with the right tools, techniques, and partners.

SEO 274

SEO Marketing & Strategy Long Tail Marketing Best Practices 274

Marketing Insider Group

JUNE 5, 2017

In fact, 38% of online users will stop engaging with a website entirely if its content or design is unattractive, according to HubSpot. Most interactions with your company will happen online and just as in person, first impressions are everything. B2B […].

Marketing Websites 192

Marketing Websites B2B Hubspot Impressions 192

Marketing Insider Group

JUNE 1, 2017

In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority. Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. While generating a high volume of leads is a good thing, it.

Leads 180

Leads Lead Marketing Qualified Leads Startups 180

Marketing Insider Group

NOVEMBER 8, 2022

Image Source: HubSpot. Consider videos, interviews, social media, case studies and e-books. Add some flavor to your marketing strategy by mixing a variety of avenues into your content. Lacking Design, Creative and Graphics. According to LinkedIn, articles that include visuals receive 94% more views than those without.

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 311

Marketing Insider Group

APRIL 24, 2017

According to HubSpot, your email list degrades approximately 22.5% While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. each year, so.

Ad Building 176

Ad Building High Quality Lead Hubspot Contact Marketing 176

Marketing Insider Group

JULY 13, 2021

Hubspot found that 99% of email users check their inbox every day, more than 50% check their personal emails more than ten times a day, and 73% prefer email over any other medium for communicating with brands. billion users around the world are using email, 293.6

Top of Funnel 363

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 363

Marketing Insider Group

JULY 6, 2021

According to Hubspot, 90% of the leads they generate each month come from content published months or even years ago. Image Source. How Your Content and Your Social Media Work Together. The real key to effectively using social media and content marketing in your strategy is integration.

Social Media 363

Social Media Media Business Custom Publishing 363

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). Content is king today and will still be on the throne tomorrow. I’ll prove it to you – just in case you’re skeptical. 79% of B2B content marketers say their organization has a content marketing strategy ( Content Marketing Institute).

Content Marketing 346

Content Marketing Planning Marketing Budget Creation Allocation 346

Marketing Insider Group

JANUARY 4, 2021

And with it an evolution of the MartTech landscape, which I explored in a previous BLOG with the “father of MarTech” Scott Brinker of HubSpot. We evaluate strategic BI technology at Dresner Advisory Services, and this landscape has profoundly changed in the 35 plus years of this journey. Data Literacy factors directly into Data Science.

Work Management 363

Work Management Marketing Management Analytics Webinar Metrics 363

Marketing Insider Group

MAY 27, 2023

Mike Volpe Image Source: SmallBizTrends According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning. She hones in on the importance of psychology in marketing, and discusses the potential of merging Waze with Google Maps.

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

Marketing Insider Group

JANUARY 24, 2022

Today, Groove is a successful customer support software tool with 10,000+ corporate customers (including the likes of Hubspot, AT&T, and Shopify) and nearly 200,000 blog subscribers. Users can filter them to see how companies similar to them apply the Vend solution. Image Source. Create connection with authenticity.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Marketing Insider Group

DECEMBER 8, 2021

A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week. Prioritize Video Content. Video marketing is becoming more important, it seems, every day. Consider these stats: Twitter claims that 82% of its users view video content on the app.

Practices 298

Practices Tips Business Emarketing 298

Marketing Insider Group

JULY 27, 2016

Written by Katherine Boyarksy, Lead Generation Specialist at HubSpot. With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize […].

Conversion Rate 100

Conversion Rate Promotion Advertising Channels Optimization 100

Marketing Insider Group

MARCH 13, 2023

But these solutions — such as Salesforce and alternatives like HubSpot and ActiveCampaign — have limitations. Standard CRMs and ERPs Aren’t Up to the Job Brick-and-mortar retailers often see CRMs and ERPs as low-cost, out-of-the-box alternatives to specialized tools designed for in-person marketing automation.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Marketing Insider Group

NOVEMBER 22, 2021

Research by HubSpot recently found that newly optimizing underperforming content doubled (!) In the same way you used them to find and optimize popular content, you can use behavior overview and behavior flow reports to find content that needs a boost. The good news? the number of leads generated by old posts. Image Source.

Analytics 279

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 279

Marketing Insider Group

MAY 30, 2019

They consider themselves a “HubSpot Agency” or a “Salesforce Agency” and tout their mastery of their preferred CRM to prospects, clients and partners. There are a million articles that compare HubSpot and Salesforce—two of the most popular CRMs in the industry—based upon their […]. appeared first on Marketing Insider Group.

Advertising Agencies 194

Advertising Agencies Hubspot Marketing Agencies 2 Paid Search Agency 194

Marketing Insider Group

JUNE 27, 2016

In a study from HubSpot, one marketer managed to double the amount of monthly leads from the blog by optimizing old […]. Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content.

Content 129

Content Hubspot Optimization Studies 129

Marketing Insider Group

DECEMBER 10, 2020

Some marketing automation platforms (MAPs) include all these features and can help you eliminate duplication of activities. Examples of MAPs that you may consider include: Marketo. ActiveCampaign. Salesforce.

Marketing Automation Services 349

Marketing Automation Services Marketing Management Planning Process 349

Marketing Insider Group

SEPTEMBER 28, 2021

Hubspot tested this out on their own website and found that anchor text CTAs increase conversions by 121% ! So if you’ve done the work to create a compelling, action-oriented headline, don’t stop there. Content with CTAs converts at an exponentially higher rate than content without them.

Content Marketing 349

Content Marketing Lead Scoring Lead Ranking Content 349

Marketing Insider Group

JULY 13, 2020

HubSpot has found that one in every 10 blog posts turns out to be a compounding post. The thing is, the time and effort you put in now will pay you back in dividends over time. This is because the blogs you publish today are going to continue to bring in traffic for years.

Paid Content 312

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 312

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Marketing Insider Group

SEPTEMBER 22, 2016

The marketing community -slash- news site is the brainchild of Moz founder Rand Fishkin and HubSpot founder Dharmesh Shah. If you want the best B2B marketing news, there’s one place to go. Inbound.org. Today it’s a one-stop-shop for the best of the best content about content marketing.

B2B 100

B2B Hubspot Communities B2B Marketing 100

Marketing Insider Group

JULY 27, 2016

“Content is one of the few forms of marketing that has a compounding return,” Tomasz Tunguz, a former Google product manager and now partner at Redpoint Ventures, said in a podcast with HubSpot CMO Mike […]. The post The Compounding Power of Content Marketing appeared first on Marketing Insider Group.

Content Marketing 100

Content Marketing Advertising Agencies Content CMO 100

Marketing Insider Group

AUGUST 26, 2020

Marketing Sherpa and HubSpot have done extensive surveys, both of which report average rates of conversions in key metrics. Let’s say you can’t find a case study about what content marketing has done for ROI in a company similar to yours.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

MAY 17, 2023

Organic Social Media: HubSpot Social media activity can be notoriously difficult to convert into sales. Around here, we’re fans of a lot of what HubSpot does, and their social media digital marketing examples fall right in line with their well-run content marketing.

Examples 64

Examples Campaigns Paid Search Agency Lead Ranking 64

Marketing Insider Group

OCTOBER 28, 2021

What Hubspot calls ‘ tactical tunnel vision ,’ this marketing mistake is one CEOs fall into often. With a good CEO-CMO relationship, these decisions can be made together in a marketing research based manner. Trying to find the solution before they understand the problem.

CMO 225

CMO Banner Ads Paid Search Agency Paid Social Agency 225

Marketing Insider Group

DECEMBER 16, 2013

Culture Code: Creating A Lovable Company from HubSpot All-in-one Marketing Software. More than a million pageviews for this 1st of 2 top Hubspot presentations. Culture is everything and Hubspot does a great job talking about how to create and environment people want to be a part of. Congratulations Graduate!

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Marketing Insider Group

MARCH 30, 2020

We turned to two sources: HubSpot research and our own internal data. With authority comes customer trust. We wanted to delve into exactly what blogging frequency our B2B clients need to aim for to build that customer trust. Blog Consistently and Often to Build Visibility and Brand Awareness.

B2B Sales 291

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 291