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    [Hubspot] Your Leads Are Annoyed With You: Here's Why [Data]
    Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads from HubSpot. Source: 2014 Hubspot & Linkedin Survey ). Source: HubSpot ). Source: HubSpot ). Source: HubSpot ). When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list.
  • HUBSPOT  |  SUNDAY, OCTOBER 18, 2015
    [Hubspot] How to Use Instagram Photos to Boost Your Email Engagement [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Marketers love email marketing. And marketers love Instagram. But very rarely do they bring these two loves together: Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content less than 3% of the time.
  • HUBSPOT  |  SATURDAY, MARCH 16, 2013
    [Hubspot] How to Center Align Your Embedded Tweets [Quick Tip]
    </p>&mdash; HubSpot (@HubSpot) <a href="">March 14, 2013</a></blockquote> <script async src="//" charset="utf-8"></script> Step 3: Paste This Code Into Your Website's HTML. HubSpot (@HubSpot) March 14, 2013. HubSpot (@HubSpot) March 14, 2013. We love us some embedded tweets.
    [Hubspot] How to Totally Suck at Marketing [Slideshow]
    How To Suck at Marketing from HubSpot All-in-one Marketing Software. Are you partying. I mean marketing. like it's 1999? Unfortunately, many of the marketing tactics that were considered best practices 15 years ago are actually indications of crappy marketing today.
    [Hubspot] The Best Times to Send Business Emails This Holiday Season [New Data]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We’ve finally found an effective email strategy. Our open and clickthrough rates are optimized -- or so we thought. Until one December morning when our metrics plummet. It must be a mistake. Or, it’s the holiday season. Each year from November to January, email behavior changes and email strategies lose their effectiveness.
    [Hubspot] Why Inbound Marketing Will Cost More
    Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. Maybe Hubspot’s sample is biased or methodology is bad, but for whatever reason, the 62% isn’t true. If reports of inbound marketing’s cost effectiveness are wrong, then inbound today may be far more expensive than Hubspot’s research indicates. But don’t expect that cost advantage to last.
    [Hubspot] Inbound lead nurturing presentation
    8 IMU: Inbound Lead Nurturing (CV201) View more OpenOffice presentations from Hubspot Marketing. I had a great time with being a professor at the inbound marketing university. Here's my presentation deck on inbound lead nurturing (CV201) via #IMU for those who missed it. #8 You can check out all the other classes or register at: [link
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Hubspot] How Advertising Makes Us Buy [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. According to a recent study from Microsoft, people lose concentration after eight seconds. To put that into perspective, that's one second less than the attention span of a goldfish. Now factor in the absurd amount of ad exposure we encounter everyday, and it's no wonder why so many businesses are struggling to get their message heard.
    [Hubspot] Death of organic search and SEO greatly exaggerated
    B2B Web Strategy Search Engine Marketing Social Media a york times article exposing brooklyn based online business pushing add reviews and editorial commentary negative reviews the original organic search brian thinks not intersects seo ranking posting hubspot blog takes yelp converged interfaces google respected industry blogger
    [Hubspot] 30-Day Blog Challenge Tip #17: Use H1 Tags
    Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot inbound marketing blog. HubSpot Don''t be afraid to rock the boat sometimes. HubSpot Don''t be afraid to get a little silly. “ @HubSpot : What advice do you have for other bloggers? HubSpot Have patience. HubSpot Remember to be authentic. HubSpot My advice? You can see more on HubSpot''s Pinterest page.
    [Hubspot] Is Your B2B Marketing Delighting Customers?
    This is something that HubSpot has been touting for years, but that marketers have been slow to understand and adopt. Customer experience is the new demand creation. Bold words, I know, but Influitive 's B2B Customer Engagement Leadership Series last week made me a believer. It was an incredibly eye opening experience. The conference focused on teaching marketers how to engage customers in a way that delights them into advocates for the company.
    [Hubspot] How to Use Stock Photos Without Looking Lame [SlideShare]
    So it''s perfectly fine to make stock photography a part of your visual content strategy -- heck, we use them all the time here at HubSpot. Stock photos are tricky. When chosen or used poorly , they can look forced, fake, or just plain silly. Just look at the photo to the right to see what I mean.). But when chosen and used well, stock photos can complement the content on your website, in your ebooks, and in your social media posts.
  • HUBSPOT  |  SUNDAY, JULY 12, 2015
    [Hubspot] Battle of the Sexes: What Men and Women Think About Colors [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. There's no question that men and women think and communicate differently. Sometimes it feels like we're from different planets, right? And this seemingly simple idea has implications outside of the confines of romantic relationships and friendships. It's also relevant for how brands build connections with and market to men and women.
  • HUBSPOT  |  THURSDAY, MARCH 28, 2013
    [Hubspot] Why We Acquired Two More Companies. And We're Just Getting Started
    As you may have seen this morning , HubSpot has acquired Chime and PrepWork , both of whom will bring great innovation and unique IP to the HubSpot team. At HubSpot, we started with a fundamental belief that the ways in which humans interact is changing rapidly as a result of technology. At INBOUND 2012, we talked about how having a back end leads system and a front end web system together in HubSpot uniquely facilitates a more personalized customer journey.
  • HUBSPOT  |  SATURDAY, JUNE 13, 2015
    [Hubspot] The Science Behind Brand Success on Instagram [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Instagram has been slow to open up the network to advertising. It was only in March that the company allowed select brands to include links to additional content in its ads. Now, the platform is moving into the ecommerce realm with its recently announced "Shop Now" buttons , more sophisticated targeting, and an API for automated advertising.
    [Hubspot] 7 Body Language Mistakes You Should Never Make in a Meeting
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Stop me if you’ve heard this one before. Mabel, Mabel, sweet and able, get your elbows off the table!”. Whether the lesson stuck with you or not, the rhyme’s message is clear: Etiquette and body language are important. And this is especially true in business. Any time you’re in a face-to-face meeting with a customer, colleague, or partner, your body language is crucial.
    [Hubspot] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    HubSpot (@HubSpot) April 8, 2014. — HubSpot (@HubSpot) April 8, 2014. — HubSpot (@HubSpot) January 6, 2014. Here''s an example of how we''ve promoted a recent Partner event at HubSpot HQ: Kicking off Partner Day at HubSpot! — HubSpot (@HubSpot) April 8, 2014. More marketing doesn''t always mean better marketing. More display ads? More irrelevant emails in my inbox? More sponsored selfies ?
    [Hubspot] A Detailed Guide to Creating the Best Landing Page Images Ever
    You can purchase them from numerous online stock photo agencies, or—better yet— HubSpot offers tons of free stock photos for landing pages. Depending on what you want to do, HubSpot may have enough for you in its image editor, which is possibly one of HubSpot's most underutilized tools. Most HubSpot customers that I show this to have never seen it before. Above is one of HubSpot's free stock photos being edited in HubSpot's image editor.
    [Hubspot] How to Optimize Your Welcome Emails to Increase Opens & Clickthroughs [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. First impressions are powerful -- and they're not just limited to face-to-face interactions. These days, many people are judging companies based on their email efforts before they even start a conversation with an actual person. Needless to say, this change in behavior has upped the importance of ensuring that your email communications are optimized to the fullest.
  • HUBSPOT  |  SUNDAY, OCTOBER 11, 2015
    [Hubspot] An Quick Guide to the Perfect LinkedIn Profile for Social Sellers [Infographic]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. If your business wants to leverage social selling, it's important to note that you're not the only one doing research on LinkedIn before a call. While your sales reps know to look up their buyers on LinkedIn, buyers stop by reps' profiles to get a handle on who they'll be speaking with, too. That said, their page better be complete, current, and compelling.
  • HUBSPOT  |  FRIDAY, APRIL 25, 2014
    [Hubspot] How to Filter Out Twitter Spammers When Following Trending Hashtags
    This happened a couple days ago when HubSpot hosted the World''s Largest Webinar: Social Media Secrets (#WLW14). How to Filter Spam in HubSpot. When you create a new stream in HubSpot''s Social Inbox , click More options. Here are ready-made tweets: Click to tweet: How to Filter Out Spammers When Following Trending Hashtags - [link] by @DianaUrban at @HubSpot #TwitterTip.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Hubspot] Sick of Dealing With a Messy Office? 10 Free Posters & Badges to Help You Fight Back
    HubSpot, for all of its charms, is not immune to the messy office kitchen either. To that end, I turned to Tyler Littwin , our talented senior graphic designer at HubSpot. We put our heads together (along with Dan Sally , stand-up comedian and HubSpot inbound marketing specialist) to come up with a concept that embraced HubSpot’s commitment to transparency. Whoever said “cleanliness is next to godliness” hasn’t spent much time in office kitchens lately.
    [Hubspot] Lean Marketing: How to Run Your Marketing Team Like a Startup
    It has inspired multiple successful startups, including Dropbox and Intuit, and HubSpot's own product development team has even embraced the methodology as well. However, our adoption at HubSpot didn't stop there -- our marketing team watched this methodology in action on our product development team and recognized the impact it could have on our team and our marketing results. That's right, today we announced that Eric Ries has officially joined HubSpot's Advisory Board.
  • I-SCOOP  |  MONDAY, APRIL 1, 2013
    [Hubspot] Creating the perfect content machine for your business
    Content marketing Content marketing strategy content machine content marketing machine HubSpot Kapost Marketo Everyone seems to want to create a perfect content marketing or content machine nowadays. At least if you look at the titles of many recent blog posts and eBooks. Personally we believe it’s better to have a profit, customer experience and customer satisfaction machine but knowing the importance of content marketing, let’s take a look […].
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Hubspot] 15 Blog KPIs You Should Already Be Tracking
    HubSpot customers can easily track this metric using the Sources tool (pictured below). Google Analytics is another option for non-HubSpot users. This information is also accessible via the HubSpot Sources report or Google Analytics. In HubSpot, customers can track this metric via the Page Performance tool (see below). Google Analytics is again an option for non-HubSpot users. HubSpot''s Page Performance tool is your go-to for this metric.
  • HUBSPOT  |  MONDAY, JUNE 26, 2017
    [Hubspot] 5 Key Traits of Highly Successful Entrepreneurs
    Side note: If you want some help getting started, HubSpot’s giving away $100,000, free HubSpot software, and 1:1 facetime with industry experts to help one lucky winner found the business of their dreams. At LinkedIn (and HubSpot, too), there’s a saying that CEO Jeff Weiner throws around frequently , borrowed from the legendary “Coach K” at Duke University: “Next Play”. HubSpot's #SummerStartup Competition.
    [Hubspot] 71% More Likely to Purchase Based on Social Media Referrals [Infographic]
    To learn more about ecommerce inbound marketing and the success businesses can achieve, be sure to check out the HubSpot case study about , which increased its social media traffic by 237% in just 4 months with ecommerce inbound marketing! Connect with HubSpot Ecommerce companies that invest in inbound marketing will greatly increase their opportunity to grow online sales, lower COCA (cost of customer acquisition), and increase new customer retention.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Hubspot] A Decade of Homepages: An Inside Look at Our Website Redesign Strategy
    Now, here at HubSpot, it''s a different story. And in contrast to my random redesign outbursts, HubSpot''s last decade of redesigns (okay. When you look back in time and see how HubSpot''s homepage has changed over the past decade, the reasons for those changes are usually obvious. Both of these changes helped to stylistically align the homepage with the orange and dark gray of the HubSpot logo. Oh, so HubSpot sells extra large funnels?". HubSpot is a system.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2016
    [Hubspot] Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
    This month, HubSpot Academy and Buffer are presenting a live Google Hangout featuring HubSpot's Social Media Manager, Chelsea Hunersen , and HubSpot Academy's Social Media Professor Markiesha Ollison to explore how they're thinking about social media marketing in 2017 and beyond. Instagram? Snapchat? Facebook Messenger? What's next? I was just getting started on Twitter and Facebook! That's how most of us feel when we're rethinking our social media strategy.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Hubspot] How to Use Twitter for Social Selling [SlideShare]
    HubSpot’s own Danielle Herzberg, senior sales manager, put social selling to the test and found three clever and effective use cases for Twitter selling. How Twitter Can Solve 3 Major Sales Challenges #SocialSelling from HubSpot. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Social selling is one of the buzziest buzzwords in sales today.
    [Hubspot] Inside the Mind of a Successful Manager [Infographic]
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. As the saying goes, people don't leave their jobs, they leave their bosses. So if you've been blessed with a teamful of rockstars, you should probably make sure your management style isn't making direct reports anxiously eye the door. Pepperdine University put the following infographic together as a primer on how to be a good manager.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2016
    [Hubspot] How to Get Subscribers for Your Blog: 7 Fresh Ideas
    For example, here at HubSpot, we recently found that 76% of our monthly blog views came from "old" posts (meaning posts published prior to that month). If you're a HubSpot customer, you can do this on your Blog Dashboard by sorting your blog posts by number of visits. Non-HubSpot customers can use a free tool like BuzzSumo to identify your top posts. Click here to learn how to create a subscribe checkbox field on your HubSpot landing pages.).
  • HUBSPOT  |  SUNDAY, JULY 19, 2015
    [Hubspot] Facebook, Apple, YouTube & More: What 9 Famous Sites Used to Look Like [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Between the bowl cuts and missing teeth, there's nothing quite worse than looking back on a pile of your old school photos. Did I honestly think that pink scrunchie was a good idea? But the truth is, almost everyone has an awkward phase they'd like to forget -- even well-known companies like Apple and Google.
    [Hubspot] The Great Divide in Content Marketing [Infographic]
    According to HubSpot''s State of Inbound 2014 , marketing teams that are generating positive ROI (i.e. As the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites. high performers") prioritize content marketing initiatives far more than low performing marketing teams -- with the goal of "getting found."
    [Hubspot] What if You Could A/B Test EVERYTHING? [Cartoon]
    Connect with HubSpot Too bad that last one isn't so easily optimized.
    [Hubspot] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    When we first started HubSpot over nine years ago, I didn't know much about marketing; I only knew I didn't like being marketed to. Today, on stage at INBOUND15, I got to announce a collection of new HubSpot features and marketing tools that we believe will make things better for both marketers and their customers. Two years ago, HubSpot launched a website platform as part of our Content Optimization System. Beginning October 1, SSL will be included on all HubSpot websites.
    [Hubspot] What to Buy Everyone at the Office: An Essential Holiday Gift-Giving Guide
    Follow HubSpot''s board The Wine Lover | #HolidayHero on Pinterest. Follow HubSpot''s board The Caffeinator | #HolidayHero on Pinterest. Follow HubSpot''s board The Pet Parent | #HolidayHero on Pinterest. Follow HubSpot''s board The Foodie | #HolidayHero on Pinterest. Follow HubSpot''s board The Bookworm | #HolidayHero on Pinterest. Follow HubSpot''s board The Techie | #HolidayHero on Pinterest. Twinkling lights. Festive parties.
    [Hubspot] Discover Marketing Technology Used by Leading Companies
    Hubspot – inbound marketing platform. For example, here are all of the companies using marketing automation software Hubspot versus Marketo. Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services?
    [Hubspot] 8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia
    As a follow up, I wanted to share eight lessons learned while building and funding HubSpot. You Can’t Take Your Foot Off The R&D Gas Anymore - Traditionally “late” stage rounds like the one HubSpot just raised is put primarily to work into sales and marketing at the expense of R&D. Disrupt From Below With Simplicity - While we were starting HubSpot, my co-founder and I were taking Clay Christiansen’s class about how disruptions occur in industries.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Hubspot] 5 Small Tweaks to Help You Generate More Leads
    97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. If you’re a HubSpot customer you can do this using an Attribution Report ( check out the step-by-step guide here ). When HubSpot put this theory to the test, the results were incredible. We did this by looking at the organic search traffic in HubSpot's Sources App. We used HubSpot's Keywords App since it's integrated with the Sources App.
    [Hubspot] 30-Day Blog Challenge Tip #27: Repurpose Content
    Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Michael Hartzell , Founder of and HubSpot User Group Seattle Leader : "Chances are, you are already creating blog content each day and not realizing it. From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate.
    [Hubspot] Want More Blog Traffic? Focus on Growing Subscribers
    On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate. Here's some sample data from a real post on the HubSpot Blog, which was published back in March. "How do I grow traffic to my blog?".
    [Hubspot] A Practical Guide to Planning a Successful Inbound Marketing Campaign
    You''ll find help with this structuring below, where I''ve outlined numerous steps we take when planning our own campaigns at HubSpot. Here are a couple of examples of HubSpot’s goals from a recent product launch. Note: If you''re a HubSpot customer, you can actually skip this step and instead use the new Campaigns app in HubSpot. Jumpstart: A collection of templates from HubSpot to help you create your offers. HubSpot.
    [Hubspot] Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
    This meant that marketers were no longer able to identify which keywords a person who was logged into searched for before they arrived at your website -- even if they were using a web or marketing analytics platform like HubSpot. Andy Pitre , HubSpot Analytics Product Manager: "As marketers ourselves, we aren’t too happy about these recent developments. Information for HubSpot Customers.
    [Hubspot] Nimble Adds Social Data to CRM
    Integrations are currently available for Outlook, Gmail, Google Calendar, MailChimp email, Wufoo web forms, and HubSpot marketing automation. The social media and HubSpot integrations also import contacts from those systems, but display messages and other data without storing them. The relationship with HubSpot is especially intriguing, since HubSpot itself lacks a CRM component, making the two products highly complementary, and both companies target small-to-mid-size businesses.
    [Hubspot] 30-Day Blog Challenge Tip #1: Getting Started With Blogging
    Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Today''s blogging tip is brought to you by Seth Godin , best-selling author and blogger: "Blog every single day, once a day. Don''t follow trends. Don''t measure.
    [Hubspot] Avoiding the Queue: Brick vs. Click [Cartoon]
    Connect with HubSpot An ecommerce marketing cartoon.
    [Hubspot] How to Improve Email Deliverability [Infographic]
    Click here for more email deliverability infographics by HubSpot. If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. This is one of the most common questions from marketers. There are a myriad of things you can do to either help or hurt your deliverability. It’s important to understand both. I recently discovered a simple, yet very helpful, infographic by Pure360.
    [Hubspot] How to Optimize Your Content for Google's Featured Snippet Box
    From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). How often does HubSpot rank within the Featured Snippet? Of the 1,361 queries (where HubSpot rank between #1 and #5 on page one), we appeared in the Featured Snippet 444 times (33%), leaving a remaining 917 queries where we didn't rank in the Featured Snippet.
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Hubspot] How to Get Existing Leads to Do Your Email Marketing for You
    In this post, I''ll walk you through how I''ve set this up for HubSpot and how we generate 500-600 new leads per month just by adding a simple button to a few of our marketing assets. Here''s what we use at HubSpot -- feel free to save and use these images. In fact, in an average month, HubSpot generates 17x more leads from email sharing links than social media sharing links. Here are a couple examples of how we''ve included these buttons on HubSpot''s thank-you pages.
    [Hubspot] How to Increase Blog Email Subscribers by 128% in 3 Months
    For HubSpot users, it gets even easier. When I first implemented this, the HubSpot Inbound Marketing Blog was still on HubSpot''s legacy CMS, and the implementation was really hacky. But now, anyone who uses the new HubSpot COS will be able to easily start boosting their email subscribers with this little trick. And the great thing is, with the HubSpot COS, there''s no maintenance required once you set it up.
    [Hubspot] Four Days of Facebook: Learn How to Grow Your Facebook Audience Fast
    To teach you how to grow your business in the new era of social, HubSpot and Facebook are teaming up to bring you "Four Days of Facebook," a series of live, virtual events about leveraging Facebook for ads, messaging, and so much more. We've enlisted Gary Vaynerchuk, HubSpot co-founders Brian Halligan and Dharmesh Shah, and a powerhouse group of social experts from Facebook and HubSpot for a week packed with educational workshops, live talks, and more.
    [Hubspot] The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)
    After all, HubSpot sells inbound marketing software, and nearly half of our survey respondents are our partners or customers -- so perhaps we were sampling an audience that had been preconditioned to favor inbound? We tested this possibility by comparing responses from HubSpot customers to non-customers. Just as HubSpot has positioned itself around the inbound marketing concept, other marketing automation vendors have introduced their own terminology.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Hubspot] 10 Analytics Red Flags All Marketers Should Look Out For
    One of the first questions most new HubSpot users ask is "What report should I be viewing?" If you''re using HubSpot, you can find this information in the Keywords tool. Use this knowledge for developing keywords and phrases that you should write more content for, and add these gems to the keywords tool in HubSpot to better keep track of them! 4) Website Content & Blog Posts That Generate Leads: This is a great analytics report, and one that comes for free with HubSpot.
    [Hubspot] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). A big part of lead gen is content, and the simplest content machine on the web is a blog.
    [Hubspot] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others). A big part of lead gen is content, and the simplest content machine on the web is a blog.
    [Hubspot] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    As Ginny Soskey, section editor of HubSpot’s marketing blog, notes in her post “ 10 Common Landing Page Myths: Busted ,” the ideal number of fields for a landing page form depends on the goals you’re trying to accomplish. At HubSpot, we recently analyzed data for 93,000 CTAs, which had amassed hundreds of millions of views over a 12-month period. In 2014, an MIT Sloan MBA student completed a research study on the ROI of using the HubSpot Marketing Platform.
    [Hubspot] The Business Case for Social Selling [Infographic]
    This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. If you haven''t started incorporating social media into your sales process, you''re not alone. According to a survey from PeopleLinx , only 31% of sellers currently use social to sell. But a quick look at the data backing social selling indicates that the trend will only get stronger in the years to come.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Hubspot] What Is CRM (Customer Relationship Management) Software?
    And if you decide your business could use a CRM system of its own, get HubSpot's free CRM software here. HubSpot customers: The HubSpot Marketing and Sales Platforms are closely integrated, so it's easy for you to capture, score, and hand off leads to Sales. Click here if you'd like to try the free HubSpot CRM.). Check out HubSpot's free CRM software today. If you work in sales or marketing, you've probably heard this three-letter acronym tossed around before.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Hubspot] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). HubSpot customers: Use HubSpot's Workflows App to create personalized, automated email workflows that can get triggered in a number of different ways: when a contact gets added to a list, submits a form on your website, clicks a link in an email, views a page on your blog, clicks on one of your AdWords ads, or becomes a marketing qualified lead.).
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Hubspot] Brilliant Little Hacks to Make Your Blog Way More Personal
    Note: The tools I''m using for this are a combination of HubSpot''s new Blog COS and Smart CTAs.). Then I realized that, with HubSpot''s new Blog COS , we could make that secondary subscribe CTA dynamic, so that it only appeared if the visitor wasn''t already subscribed to our blog. Here''s how I hacked it on this blog using HubSpot''s tools. To set it up, use HubSpot''s CTA Builder, and select ''No styling'' as the button style. The age of context is among us, folks.
    [Hubspot] Why Quality Leads are Expensive
    In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority. Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. While generating a high volume of leads is a good thing, it. The post Why Quality Leads are Expensive appeared first on Marketing Insider Group. Demand Generation
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Hubspot] A Simple Guide to Web Traffic Terms
    A pageview (in Google Analytics ) or a view ( in HubSpot ) is counted when a page on your site is loaded by a browser. In HubSpot''s software specifically , if a person were to visit your website, click a link that took them to another website, and then come back to your website, that would count as two visits. In contrast to HubSpot''s definition of visits, if a person comes your site, leaves, but returns within 30 minutes, Google Analytics will count it as one session, not two.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Hubspot] The 10 Best Marketing Infographics of 2012 (So Far)
    2) 6-Step Cheat Sheet to the Facebook Business Page Timeline Design From HubSpot. 7) The History of Marketing From HubSpot. Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What on earth is an infographic, you ask? Ha, just kidding. You know what infographics are! They're this , and this , and this. But those are all so 2011. What has 2012 delivered marketers in the way of awesome infographics?
    [Hubspot] Inbound Marketing Leads Costs Less
    I will point to some research from Hubspot that quantifies the fact that inbound leads cost significantly less than traditional demand generation. Marketing platform provider Hubspot has been delivering research to support this notion for over 3 years. Hubspot: Killing It: How Inbound Marketing Can Help Your Company Crush the Competition. Hubspot: Inbound Marketing vs. Outbound Marketing. Hubspot: It’s Time to Transform Your Marketing.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Hubspot] How to Repurpose Your Social Media Content [Live Webinar]
    The strategy of repurposing existing content has been oiling the HubSpot content engine for years, and this Thursday, we'll be hosting a webinar with Likeable Local to give away our secrets. Here are the details: Who : HubSpot & Likeable Local. Remember the slogan "Reduce, Reuse, Recycle?" It was originally coined in reference to paper and plastic products, but it also can be applied to your content marketing strategy.
    [Hubspot] Social Media Marketing By The Numbers [Infographic]
    Connect with HubSpot Ever wonder how much was being spent on social media marketing? Or maybe which social sites the money was going to? Check out the Social Media Marketing by the Numbers infographic to answer these questions and more. Thanks to CreditLoan for creating this infographic. Free Download: 101 Marketing Charts and Graphs. Improve your decision making and long-term performance with marketing data for best practices. Download these 101 charts today!
    [Hubspot] 5 Things Every Good Community Manager Does
    Many companies we work, including HubSpot, invests in employees dedicated solely to managing their social media presence. This involves setting up the content within our social media publishing tool — we use HubSpot , but just transfer this step to whatever tool you use — and ensuring profiles are standardized and present the company in a professional light. Social media professional Sookie Shuen makes the case for community managers everywhere.
    [Hubspot] 30-Day Blog Challenge Tip #6: Newsjacking
    Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Erin Borgerson , Marketing Coordinator at Hireology and Chicago HubSpot User Group (HUG) Co-leader: "Newsjack stories and relate them to your industry. From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate.
    [Hubspot] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. At HubSpot, we've seen opportunities to build new growth tools for marketing and sales teams and we've worked hard to fill those gaps. Note: There is a free version of the HubSpot Growth Stack.). 1) HubSpot CRM. 6) HubSpot Marketing Free's Lead Flows. 10) HubSpot Sales Templates.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Hubspot] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    We''ve actually tested this theory at HubSpot. It said, “HubSpot is an inbound marketing software platform that has helped over 12,000 companies attract visitors, convert leads, and and close customers.” At HubSpot, we tested added the following subtitle to some of our landing pages: “Join X marketing professionals who have already downloaded this offer!” At HubSpot, we ran an experiment where we replaced our longer form with a form that only showed four fields at first.
    [Hubspot] Why You Should Start With Copy Instead of Design: A Data-Backed Lesson
    We've been chatting about this a lot lately on HubSpot's marketing optimization team. Below you'll find an example of one (image B) , which is targeted to specifically promote HubSpot's Blogging tool. Instantly access SEO data with HubSpot's Keywords tool by starting a 30-day free trial. Variant Header + Subheader Copy: Try HubSpot's Keywords Tool Free for 30 Days. Instantly access SEO data with HubSpot's Keywords tool by starting a 30-day free trial.
    [Hubspot] Raab Report: Financial Comparison of B2B Marketing Automation Vendors
    We looked at those in Tuesday’s post ; I’ll repeat the caveat that figures for Eloqua and HubSpot are my own estimates based largely on client growth and (for HubSpot) changes in client mix. Infusionsoft, HubSpot, Act-On, and Net-Results all show a drop in the clients-per-employee ratio since last year, meaning they have become less efficient.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Hubspot] LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]
    In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) Connect with HubSpot Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads?
  • HUBSPOT  |  WEDNESDAY, MAY 8, 2013
    [Hubspot] The CEO's Guide to Listening on Twitter
    Mentions of @HubSpot. This one is people mentioning @HubSpot on Twitter. This collects a relatively high volume of tweets, and although we have a social media manager on our team at HubSpot monitoring and responding to most of these, I also like to keep an eye on that channel and weigh in from time to time. HubSpot''s Timeline. HubSpot follows about 40,000 people of different stripes and colors, and this is the raw feed. Customers Talk Re:HubSpot.
    [Hubspot] Balancing Inbound Marketing and Outbound Marketing
    According to Hubspot, leads from inbound marketing cost 62% less than leads from outbound marketing. Inbound marketing has captured the attention of B2B marketers, and no wonder. However, opinions and knowledge of inbound marketing vary widely among B2B marketers. Dan Hanssel ( @dannyhanssel ) moderated a recent #b2bchat discussion on Twitter that tackled some of these issues.
    [Hubspot] 35 Free Pre-Designed Email Templates Just For You [And an Infographic!]
    And we totally feel your pain, which is why we worked with HubSpot Partner Lynton Web to create 35 pre-designed email templates , completely free for you to download and use in HubSpot's Email tool -- or your own email platform, for that matter. Any experienced email marketer knows that crafting the perfect marketing email is somewhat of an art form.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Hubspot] 10 Quick Tips for Getting More Business Value Out of Twitter
    We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. HubSpot customers can easily do this in their Social Inbox by creating a list of their opportunities in HubSpot (perhaps by segmenting by lifecycle stage), and then setting Social Inbox to monitor the tweets of those people in that list.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Hubspot] 8 Things I Wish I Knew Before I Started Blogging
    So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. Case in point: 73% of HubSpot''s blog post visits in February 2014 were to posts published prior to February. In fact, 33% of HubSpot''s blog post visits in February 2014 were to posts published prior to 2013! But I never even thought about these components of a blog when I first started blogging for HubSpot.
    [Hubspot] When It’s Not All About You…The Social Media Cocktail Party.
    I recently took the Hubspot Inbound Marketing Certification where they discussed the cocktail party rule for sharing on social media, which I thought was really helpful. Hubspot. Lets face it, we all love to talk about ourselves and the same goes for brands. Me, me, let me tell you about me. That gets old real fast; no one wants to hear you only talk about yourself or your brand.
    [Hubspot] The Non-Comedian's Guide to Using Humor in Meetings
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. A joke is a great way to kick off a meeting or call, but nothing's worse than delivering a quip that doesn't get laughs. That's why many people sidestep humor in professional situations entirely -- too risky. However, you don't have to be Amy Schumer to tell a good joke (but if you're friends with her, please email me).
    [Hubspot] The 15 Best Audio and Video Editing Tools
    Showcase reviews: HubSpot, RazorSocial (Video). ” — HubSpot. Showcase reviews: HubSpot. ” — HubSpot. Showcase reviews: HubSpot, RazorSocial (Video). HubSpot. According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Online video is popular, effective, and easy to watch on mobile devices.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Hubspot] The Social Media Manager's Guide to Staying Organized
    HubSpot Social Media Manager Robyn Showers tweets from the @HubSpot account 24 or more times per day, not including replies to other Twitter users. HubSpot customers: Learn how to use the bulk scheduling tool here.) "I When Leaning was Social Media Manager, she had a Gmail folder called "Social Content" where she put any emails she received about HubSpot-related things that required promotion -- in addition to general inspiration for her next social post.
    [Hubspot] The Beginner's Guide to Conversion Rate Optimization (CRO)
    Here at HubSpot, we ran a test with text-based CTAs -- a standalone line of text linked to a landing page and styled as an H3 or an H4 -- to see if they would convert more traffic into leads than regular CTAs at the bottom of a web page. Here’s one of ours below: In HubSpot's limited test of 10 blog posts, regular end-of-post banner CTAs contributed an average of just 6% of leads that the blog posts generated, whereas up to 93% of a post's leads came from the anchor text CTA alone.
    [Hubspot] How to Double Your Lead Flow in 30 Days [Free Email Course]
    At HubSpot, we love testing and experimenting to find out what increases both conversions and lead generation. so we decided to compile an email course, Double Your Lead Flow in 30 Days , featuring top lead generation experiments from HubSpot and other industry experts. Over the course of four weeks, the email course will show you the tried and tested methods that have worked for HubSpot and other brands to generate more leads and improve conversion rates.
    [Hubspot] 8 Useful Tools for Identifying and Connecting With Prospects
    HubSpot’s Prospect Report. I’m going to start out with HubSpot’s Prospect Report here because it’s probably the most thorough tool on the list, though it does require a HubSpot subscription. In the example below, I'm searching for people who have asked a question about HubSpot versus any other marketing tool. I use the exact phrase "HubSpot vs. " and leave a space for the competitor. HubSpot Interactions. Ah, the elusive prospect.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Hubspot] The 5 Social Media Metrics Your CEO Actually Cares About
    Aside from his outstanding taste in headwear, Brian is also known around HubSpot for his unwavering vision of what it will take to build HubSpot into a once-in-a-generation company. As a result, one of the key metrics we track at HubSpot is how many visits, leads, and customers each individual social channel is generating. If you''re not using HubSpot''s software, you can get a reasonable amount of data to help you decide where to spend your time using Google Analytics.
    [Hubspot] New Data Reveals the ROI of Inbound [Free Report]
    I''ll let the numbers speak for themselves: 69% of customers saw an increase in sales revenue, 74% of which experienced this increase within 7 months of using HubSpot. Over 30% of customers reduced their sales cycle since implementing HubSpot. which isn''t surprising considering calls-to-action (CTAs) , landing pages , and marketing automation were some of the most popular tools used since starting HubSpot.
    [Hubspot] Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer
    At HubSpot, we put this to the test and came up with an easy solution for hiding your navigation. The last two landing pages include middle-of-the-funnel (MOFU) offers: exposure to the HubSpot software and a connection to our sales team. IEven though the TOFU increase was small, for HubSpot, it has a major impact. Let''s say a HubSpot TOFU landing page gets 50K views, which is usual for us. If you use HubSpot , the good news is that this is super easy.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Hubspot] Why the First Rule of Culture Is Misguided [SlideShare]
    Over the past year since we released HubSpot’s Culture Code , I’ve learned some hard lessons about company culture, the hardest of which was that culture is like Fight Club. Over the past few years, I’ve studied HubSpot’s culture closely and have tried to understand what gets bright, talented people to join our team -- and more importantly, what keeps them here. Culture Code: Creating A Lovable Company F rom HubSpot.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Hubspot] How to Network Like a Natural at #INBOUND14 [SlideShare]
    Al Biedrzycki, Channel Marketing Manager at HubSpot. Sarah Bedrick, Program Leader at HubSpot. "If Corey Eridon, Managing Editor at HubSpot. Sam Mallikarjunan, Head of Marketing for HubSpot Labs. Beth Dunn, UX Writer and Editor for HubSpot. Ginny Soskey, Section Editor at HubSpot. Events like INBOUND offer awesome opportunities to connect with people in your industry, but you only have a few hours or days to do so.
    [Hubspot] 16 Free Tools That Make Content Creation Way Easier
    About two years ago, while on vacation from my job prior to HubSpot, a friend sent me an Instagrammed photo captioned, "Meet Content Bot 3000!" Below you''ll find a list of our favorite tools on the HubSpot content team. Note: HubSpot has no affiliation whatsoever with these companies unless otherwise stated.). Here''s one I created using a photo from a HubSpot scavenger hunt: 3) 4) HubSpot''s Free Stock Photos. I work for HubSpot.
    [Hubspot] A Data-Driven Guide to Writing Better Headlines [Free Ebook]
    That’s why HubSpot and Outbrain teamed up to bring you a data-driven guide to writing effective titles and headlines. Click to Tweet: "Learn data-driven strategies for writing effective headlines: [link] by @HubSpot & @Outbrain ". A captivating title is your first (and maybe only) chance to grab your target audience’s attention and draw them toward your content.
    [Hubspot] 2016 End-of-Year Recap [Video]
    Now that we've rung in the New Year here at HubSpot, we wanted to remember the biggest changes that happened in the world of marketing in 2016. From all of us at HubSpot, Happy New Year! 2016 brought change the marketing industry in many ways -- from powerful innovations to continuously evolving mediums.
    [Hubspot] 10 Little Ways to Make Your Data Far More Compelling
    More specifically, we'll walk you through how to make these changes using both Excel and HubSpot's Reporting Add-on below each example. How do I make this change in HubSpot? In HubSpot's Reporting Add-on , s tart by selecting the report you want to edit. How do I make this change in HubSpot? In HubSpot's Dashboard, use the filter at the top of the screen to plot any time period against a past benchmark. How do I make this change in HubSpot?
    [Hubspot] The Holiday Marketing Tips You Need to Sell More This Season [Infographic]
    Subscribe to receive HubSpot's ecommerce blog articles delivered right to your inbox. Between Black Friday, Small Business Saturday, and Cyber Monday, the coming week will be filled with holiday shopping. With more and more holiday shoppers turning to their smartphones , the influence of social media on holiday shopping can’t be ignored. On social media, user generated content is one of the strongest influences of consumers.
    [Hubspot] How to Add HTML Embed Codes to Your Website [Quick Tip]
    Here''s how to open the HTML viewer in the HubSpot CMS, HubSpot COS, and WordPress. HubSpot CMS. HubSpot COS. Post by HubSpot. HubSpot (@HubSpot) September 10, 2013. Social Domination: How to Conquer ''The Big 3'' Social Media Networks from HubSpot All-in-one Marketing Software.
    [Hubspot] The Ultimate List of Websites Every Blogger Should Bookmark
    Check out 22 of the HubSpot blogging team's favorites below. If you're a HubSpot customer, your marketing software has a built-in waterfall chart template that will generate these graphs for you -- so you might want to bookmark that page in HubSpot. If you're not a HubSpot customer, you can create a waterfall graph yourself in Google Spreadsheets and bookmark that. If you're a HubSpot customer, you can bookmark your HubSpot Calendar App.
    [Hubspot] Your Lead Scoring Blind Spot: The Internet
    Hubspot is a great example of a company becoming an information source in a category. Today, it would be challenging to seriously research inbound marketing and not spend a significant amount of time on Hubspot’s website, even if you are not interested in Hubspot’s offerings. By effectively becoming a media company in the category, Hubspot has filled in part of their blindspot. Marketers have a huge blind spot when it comes to nurturing and lead scoring.
    [Hubspot] 50 Statistics About B2B Sales and Marketing (Mis)Alignment
    Hubspot ). Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages ( Hubspot ). Social media has a 100% higher lead-to-close rate than outbound marketing ( Hubspot ). 76% of content marketers are forgetting sales enablement ( Hubspot ). June 17, 2014. It’s hard to imagine a 2014 topic hotter than Jimmy Fallon right now. I mean, who would’ve imagined that lip syncing would have such a come back?
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