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  • HUBSPOT  |  THURSDAY, DECEMBER 23, 2010
    [Hubspot] It's that time of year again.[cartoon]
    Connect with HubSpot A marketing cartoon.
  • REACHFORCE  |  TUESDAY, MARCH 29, 2011
    [Hubspot] B2B Email Marketing – Mixing It Up and Getting Results
    A couple of weeks ago HubSpot shared the slides from “The Science of Email Marketing” webinar. After extensive research, here’s some of HubSpot’s interesting findings - Email Click through rates are highest on the weekend Unsubscribe rates are Very interesting stuff. So interesting, we decided to change up some of our email marketing.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, JULY 27, 2016
    [Hubspot] How to Optimize Your Promotion Channels & Increase Conversion Rates
    Written by Katherine Boyarksy, Lead Generation Specialist at HubSpot. With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize […]. When it comes to promoting content, using your current channels can be tiring and can become tapped out pretty quickly.
  • HUBSPOT  |  THURSDAY, JANUARY 20, 2011
    [Hubspot] Avoiding the Queue: Brick vs. Click [Cartoon]
    Connect with HubSpot An ecommerce marketing cartoon.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Hubspot] Shocking Confessions of Link Love Adultery [Cartoon]
    Connect with HubSpot Link-building just got a little more scandalous.
  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 28, 2011
    [Hubspot] Websites With More Content Generate More Customers [New Infographic]
    From: HubSpot Marketing Software How do you act big? Our research shows that websites that create lots of content , build active social media profiles , and blog regularly are much more successful online than their peer. This isn't a surprise though - We've all known that blogging, social media, and great content were the keys to successful inbound marketing.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Hubspot] What if You Could A/B Test EVERYTHING? [Cartoon]
    Connect with HubSpot Too bad that last one isn't so easily optimized.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Hubspot] 20 Stunning Inbound Marketing Statistics
    HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2012
    [Hubspot] The Lamest Excuse for Missing the Inbound Train [Cartoon]
    Connect with HubSpot Last call for the non-stop train to lead gen eration !
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JULY 15, 2009
    [Hubspot] Why You Don't Date Inbound Marketers [Cartoon]
    In response to Hubspot's Cartoon post today: Jill is going back to the Outbound Marketers when it comes to dating. Who do you date? Inbound or Outbound
  • MARKETING INSIDER GROUP  |  MONDAY, JUNE 5, 2017
    [Hubspot] Comprehensive Guide to Creating the Perfect B2B Website in 2017
    In fact, 38% of online users will stop engaging with a website entirely if its content or design is unattractive, according to HubSpot. We don’t need to remind you how crucial a company website is in 2017. Most interactions with your company will happen online and just as in person, first impressions are everything. B2B […]. The post Comprehensive Guide to Creating the Perfect B2B Website in 2017 appeared first on Marketing Insider Group. Content Marketing
  • REACHFORCE  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Hubspot] Content Marketing – Are You Getting 35 million Inbound Leads?
    And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. B2B lead generation and lead flow are critical to your business.
  • REACHFORCE  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Hubspot] Content Marketing – Are You Getting 35 million Inbound Leads?
    And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. B2B lead generation and lead flow are critical to your business.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, JULY 27, 2016
    [Hubspot] The Compounding Power of Content Marketing
    Content is one of the few forms of marketing that has a compounding return,” Tomasz Tunguz, a former Google product manager and now partner at Redpoint Ventures, said in a podcast with HubSpot CMO Mike […]. Like the interest earned on your savings account, the returns on your content marketing efforts can grow significantly over time.
  • MARKETING INSIDER GROUP  |  FRIDAY, JANUARY 2, 2015
    [Hubspot] 56 Reasons Why Content Marketing Works
    Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ).
  • MARKETING INSIDER GROUP  |  THURSDAY, JUNE 1, 2017
    [Hubspot] Why Quality Leads are Expensive
    In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority. Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. While generating a high volume of leads is a good thing, it. The post Why Quality Leads are Expensive appeared first on Marketing Insider Group. Demand Generation
  • MLT CREATIVE  |  TUESDAY, AUGUST 13, 2013
    [Hubspot] Why the New Inbound Marketing Certification Matters to B2B Marketing
    The day I received my Inbound Marketing University Certificate of Excellence happens to also be the day HubSpot rolled out the brand new HubSpot Academy making my attempt at professional betterment. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • REACHFORCE  |  MONDAY, JULY 23, 2012
    [Hubspot] The Care and Feeding of Your Marketing Database
    A metric caught my attention in a HubSpot blog post I came across today (The Email Campaign you Need to Clean Your List & Re-Engage Subscribers). According to the post, 25% of your marketing database will erode over the course of a given year. Here at ReachForce we’ve found that
  • MARKETING INSIDER GROUP  |  THURSDAY, SEPTEMBER 22, 2016
    [Hubspot] How To Get Your B2B Blog Post 100 Upvotes On Inbound.org?
    The marketing community -slash- news site is the brainchild of Moz founder Rand Fishkin and HubSpot founder Dharmesh Shah. If you want the best B2B marketing news, there’s one place to go. Inbound.org. Today it’s a one-stop-shop for the best of the best content about content marketing. Though founded by marketing wunderkind, it’s Inbound.org’s users […]. The post How To Get Your B2B Blog Post 100 Upvotes On Inbound.org? appeared first on Marketing Insider Group. Content Marketing
  • MARKETING INSIDER GROUP  |  MONDAY, JUNE 27, 2016
    [Hubspot] The Beginner’s Guide to Content Experiments
    In a study from HubSpot, one marketer managed to double the amount of monthly leads from the blog by optimizing old […]. Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. The post The Beginner’s Guide to Content Experiments appeared first on Marketing Insider Group. Content Marketing
  • REACHFORCE  |  THURSDAY, APRIL 15, 2010
    [Hubspot] Location Tagging for B2B Marketers
    Great video done by Hubspot below. Makes me wonder if there's any good use for Foursquare, Gowalla, etc. among B2B marketers. They're clearly viable tools for B2C marketers, especially in retail and hospitality, but how could a B2B marketer take advantage of these applications? Maybe driving booth attendance at events
  • ANYTHING GOES MARKETING  |  MONDAY, OCTOBER 18, 2010
    [Hubspot] 5 Corporate B2B Blogs That You Should Copy
    A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. However, anyone that can open a.
  • REACHFORCE  |  FRIDAY, MAY 27, 2011
    [Hubspot] Friday Wrap-Up: This Week in B2B Marketing Tips
    With this in mind, HubSpot presents 4 steps to Happy Friday and Memorial Day Weekend everyone! Here's some of the best B2B marketing insight from around the blogosphere this week: 1. How to Transform Your Website With Four Magical Steps Reminder: the main purpose of your corporate website is to generate leads.
  • MLT CREATIVE  |  FRIDAY, OCTOBER 16, 2015
    [Hubspot] HUG Atlanta and Lead Scoring for B2B Marketing
    MLT Creative is a proud member and co-host of Atlanta's HubSpot User Group. While we try to be agnostic when consulting our clients on the best marketing automation for them, we are HubSpot users and a certified HubSpot agency. I had the opportunity this month to present to our biggest meetup yet on Inbound 2015 Takeaways and how to step up their marketing. The topic of conversation was lead scoring.
  • MARKETING INSIDER GROUP  |  TUESDAY, SEPTEMBER 12, 2017
    [Hubspot] 3 Strategies to Help First-Time Bloggers Become Thought Leaders
    In fact, HubSpot’s State of Inbound […]. Starting an official blog is one of the most exciting milestones for a budding professional. It is an excellent opportunity to become a force in the industry and gain valuable exposure. If you have expertise in a certain area, blogging can do wonders to propel you into the mainstream. The post 3 Strategies to Help First-Time Bloggers Become Thought Leaders appeared first on Marketing Insider Group. Content Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 25, 2012
    [Hubspot] Nimble Adds Social Data to CRM
    Integrations are currently available for Outlook, Gmail, Google Calendar, MailChimp email, Wufoo web forms, and HubSpot marketing automation. The social media and HubSpot integrations also import contacts from those systems, but display messages and other data without storing them. The relationship with HubSpot is especially intriguing, since HubSpot itself lacks a CRM component, making the two products highly complementary, and both companies target small-to-mid-size businesses.
  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 21, 2011
    [Hubspot] Steve Jobs said: "You can't just ask customers what they want."
    ” Brian Halligan , Co-Author of Inbound Marketing, Chief Executive Officer, Hubspot. ” Brian Halligan , Co-Author of Inbound Marketing, Chief Executive Officer, Hubspot. Why buyer behaviour has changed. “To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.”
  • REACHFORCE  |  FRIDAY, DECEMBER 16, 2011
    [Hubspot] Friday Wrap-Up: This Week in B2B Marketing Tips
    6 Core Benefits of Well-Defined Marketing Personas While this post from HubSpot provides a Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!
  • REACHFORCE  |  FRIDAY, SEPTEMBER 2, 2011
    [Hubspot] Friday Wrap-Up: This Week in B2B Marketing Tips
    9 Email Marketing Best Practices to Generate More Leads I imagine we’re going to see quite a few posts summarizing sessions or reviewing new products and services from this year’s Dreamforce in the coming weeks (this blog included), but this particular post by Jamie Turner (via HubSpot) takes a moment
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 15, 2013
    [Hubspot] #BADMarketing presented by Crimson Marketing
    Image: Courtesy of HubSpot . Celebrity endorsements and partnerships can create a lot of traction for your site, product, service, etc. But only when done right. . Here’s Morgan Freeman “promoting” one of his movies during a Reddit “Ask Me Anything” (AMA): It’s usually not a good idea to fall asleep during an interview or product promotion (Freeman’s team had to answer questions for him!). And that’s what we call #BADMarketing… .
  • HUBSPOT  |  SUNDAY, JUNE 7, 2015
    [Hubspot] How to Take a Sales Team From $0 to $100 Million [Podcast]
    This post originally appeared on HubSpot's Sales Blog. Mark Roberge, Chief Revenue Officer of HubSpot's Inbound Sales Division [ Click to Tweet ]. When Mark Roberge joined HubSpot in 2007, he had never run a sales team and wasn't familiar with the conventional techniques sales leaders used to drive revenue. Mark served as HubSpot's SVP of Worldwide Sales and Services until 2013, during which he increased revenue over 6,000% and expanded the team from one to 450 employees.
  • MARKETING INSIDER GROUP  |  MONDAY, APRIL 24, 2017
    [Hubspot] 5 Ways to Build a Highly-Engaged Email List
    According to HubSpot, your email list degrades approximately 22.5% An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. each year, so. The post 5 Ways to Build a Highly-Engaged Email List appeared first on PureB2B.
  • B2B LEAD GENERATION  |  MONDAY, JUNE 22, 2009
    [Hubspot] Inbound lead nurturing presentation
    8 IMU: Inbound Lead Nurturing (CV201) View more OpenOffice presentations from Hubspot Marketing. I had a great time with being a professor at the inbound marketing university. Here's my presentation deck on inbound lead nurturing (CV201) via #IMU for those who missed it. #8 You can check out all the other classes or register at: [link
  • HUBSPOT  |  WEDNESDAY, JUNE 2, 2010
    [Hubspot] Outbound Marketing Agency Orders #IMU Shutdown
    I am sorry to announce that HubSpot has temporarily closed Inbound Marketing University after receiving a cease and desist letter earlier today. 978-0-470-49931-3pg16wd5let1pg34wd13let3pg43wd35let4pg59wd8let4pg60wd1let4pg66wd28let2pg88wd8let7pg100wd24let2pg119wd4let 4pg132wd4let9 Connect with HubSpot At this time, we are legally unable to say much about what is going on, but we will do our best keep the community informed. Please help us save IMU.
  • REACHFORCE  |  FRIDAY, AUGUST 28, 2009
    [Hubspot] Lead Scoring…Baby Steps - B2B Marketing and Sales Tip #256
    Until very recently, we hadn’t figured out a way to incorporate all of the various technology tools (Eloqua for Marketing Automation, HubSpot for its unique Internet Marketing tracking/features It’s the topic of discussion for so many webinars, whitepapers and blog posts (even here), but do you actually do lead scoring?
  • MLT CREATIVE  |  FRIDAY, OCTOBER 8, 2010
    [Hubspot] HUG2010 - Inbound Marketing Practioners Unite
    If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year. Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot will double down on product improvements, putting marketing dollars back into R&D.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Hubspot] We Should Be Asking: “Why Didn’t Marketo Raise More?”
    Marketo recently launched a low-cost product that competes directly against HubSpot. In fact, Marketo’s CEO referred to HubSpot as his company’s “East Coast doppelgänger” in a recent Xconomy article. But when you compete against HubSpot, you’re not only competing against a well-funded, well-oiled “inbound” marketing machine. Of course, it’s not only HubSpot in this crowded segment.
  • HUBSPOT  |  TUESDAY, DECEMBER 21, 2010
    [Hubspot] Celebrating Humbug Day - You're Allowed a Dozen Today!
    Try HubSpot Free for 30 Days. See how HubSpot can help you better generate and track your traffic, leads and customers. Get a 30-Day Free Trial of HubSpot Marketing Software. Connect with HubSpot Creating and copyrighting a day is one marketing tactic many organizations can employ in an effort to gain distinction in a crowded marketplace.
  • IGNITE TECH  |  TUESDAY, NOVEMBER 22, 2016
    [Hubspot] Inbound Marketing, AI and the Future of Stack Interaction [Podcast]
    In this episode, Jon Dick, VP of Marketing at Hubspot , joins the podcast to talk about how marketers can leverage technology to interact with their data and martech stack more closely to better understand performance. We take an introspective look at Jon’s scientific approach to marketing, why ABM isn’t all that new, and how he uses predictive analytics to make the Hubspot sales team more productive and efficient.
  • REACHFORCE  |  MONDAY, JULY 16, 2012
    [Hubspot] 12 Things You Need to Know When Redesigning Your Website
    You can find the original (courtesy of HubSpot) here. Just a few months ago we went through the process of a top-to-bottom refresh of our site. We looked at imagery, structure, content, flow, links, tags – the whole bit. The project made for some long nights, but the end result was a fresh, engaging site (especially the homepage) that has positively impacted conversion rates and decreased bounce rates. Click our logo at the top of the page if you’d like to see how things turned out.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Hubspot] Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]
    And while there's no single right answer when it comes to driving traffic, the head of HubSpot Research, Mimi An, wanted to know: What does the average traffic breakdown look like for HubSpot's 15,000 customers? I took some key data points from the resulting report -- Average Traffic Sources for Websites: Benchmarks From 15K HubSpot Customers -- and turned it into the infographic below. via the HubSpot Research website at research.hubspot.com.
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Hubspot] 18 Fresh Stats About the Current State of Social Media Marketing
    Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! 13) HubSpot customers with over 1,000 Twitter followers generate more than 800 new website visitors a month. Source: HubSpot ) Tweet this stat!
  • REACHFORCE  |  THURSDAY, MARCH 19, 2015
    [Hubspot] You Might Not Know as Much as You Think You Do About B2B Lead Generation …
    If you look at this graphic Hubspot created from the 2013 State of Inbound Marketing […]. There is plenty of “conventional wisdom” when it comes to B2B leads, like that leads come from email marketing, social media, and organic search. Indeed they do, but much of the time, you don’t know exactly where your leads come from. B2B Lead Generation Lead Nurturing Lead Scoring marketing programs targeted marketing
  • SALES ENGINE  |  FRIDAY, OCTOBER 23, 2015
    [Hubspot] How often should you post to your blog and social media?
    Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation. Based on those results, Hubspot theorizes that “Comprehensiveness can’t make up for frequency—at least when it comes to short term traffic.”
  • LEADSLOTH  |  MONDAY, JUNE 7, 2010
    [Hubspot] Upcoming Lead Management Events
    This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Hubspot Show & Tell. Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media.
  • MLT CREATIVE  |  TUESDAY, SEPTEMBER 20, 2011
    [Hubspot] HUGS2011 – Founders Recap Remarkable Year, Share Big Vision
    With more than 1,000 inbound marketers in attendance for the 2011 HubSpot User Group Summit, Brian Halligan and Dharmesh Shah highlighted a remarkable year of growth and innovation for HubSpot. Presenting in a facile and amusing repartee of long-time buds, the founders shared the year’s accomplishments of HubSpot customers: 85,000 blog posts. “Go Big or Go Home” The pair then revealed big plans for a bigger and better HubSpot: Focus on Middle of the Funnel.
  • HUBSPOT  |  WEDNESDAY, AUGUST 23, 2017
    [Hubspot] Four Days of Facebook: Learn How to Grow Your Facebook Audience Fast
    To teach you how to grow your business in the new era of social, HubSpot and Facebook are teaming up to bring you "Four Days of Facebook," a series of live, virtual events about leveraging Facebook for ads, messaging, and so much more. We've enlisted Gary Vaynerchuk, HubSpot co-founders Brian Halligan and Dharmesh Shah, and a powerhouse group of social experts from Facebook and HubSpot for a week packed with educational workshops, live talks, and more.
  • HUBSPOT  |  THURSDAY, MAY 6, 2010
    [Hubspot] Facebook Plugins in Real Life [Cartoon]
    Connect with HubSpot Video: How to Use Social Media to Attract More Customers Learn how to use social media to attract more customers. Download the free video and learn how to generate more business using social media.
  • MARKETING INSIDER GROUP  |  THURSDAY, JANUARY 5, 2012
    [Hubspot] 8 Great Marketing Infographics To Inspire Your 2012 Objectives
    “ The Modern Marketer ” by Hubspot. It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. And if you are trying to drive positive change in your organization, sometimes a picture is better than a thousand powerpoint decks.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 25, 2013
    [Hubspot] Inbound B2B Marketing: Why Content Is The New Coin Of The Realm
    Similarly, HubSpot CEO Brian Halligan likes to explain (with the accompanying visual) that success in marketing now has more to do with the size of your brain rather than the size of your wallet. What''s more, according to HubSpot''s State of Inbound Marketing Report , leads generated with inbound marketing cost 61% less than leads generated through traditional, more interruptive outbound marketing.
  • CRIMSON MARKETING  |  TUESDAY, JULY 14, 2015
    [Hubspot] Why Sales-Marketing Alignment Saves $1 Trillion per Year
    Source: HubSpot. Everyone is talking about sales-marketing alignment, but why is it really that important? If alignment is missing, marketing is wasting their efforts to generate leads for sales: 79% of #marketing leads never convert to #sales due to lack of nurturing Click To Tweet. If a lead is passed to salespeople, 73% of those leads are never contacted. That’s what misalignment really looks like, folks! Scary isn’t it?
  • HUBSPOT  |  FRIDAY, DECEMBER 31, 2010
    [Hubspot] Final Prize! Play to Win an iPod Touch with Marketing Surprises
    The folks from HubSpot wish you a happy, healthy, and prosperous 2011. Take HubSpot marketing software for a spin to see how it can help you meet your 2011 goals. Download a 30-Day Free Trial of HubSpot Software. Connect with HubSpot Happy New Year's Eve, inbound marketing friends! Today is the final day of our Countdown to 2011, and we're raffling off our grand prize: a free iPod Touch, pre-loaded with a couple fun marketing surprises. Play now for a chance to to win.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Hubspot] 5 Data-Backed Twitter Tips You Should Know
    Below are five takeaways I''ve found from analyzing HubSpot''s Twitter account. For @HubSpot, when we tweeted blog posts or offers about Twitter and other social media topics, those tweets received, on average, 22.5% For @HubSpot, the average number of clicks per tweet with tweet copy was 98 clicks , and the average amount of clicks per tweet with a title was 110 clicks for the month of June. For @HubSpot, tweets with statistics received 5.4%
  • FATHOM  |  TUESDAY, AUGUST 20, 2013
    [Hubspot] Where Social Media Is Headed for Online Retailers & E-Commerce
    According to Hubspot, social media use in the United States has increased 356% in the last 7 years, and Nielsen reported that nearly 70% of adults who partake in social media buy products or services digitally. Social media use been growing at an astonishing rate over the past several years, and it’s important for online retailers to take notice.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Hubspot] Inbound Leads Cost 62% Less [INFOGRAPHIC]
    There's no question that we've drank the inbound marketing Kool-Aid over here at HubSpot. Connect with HubSpot Actually, every morning, the marketing team takes a shot of it. So content -- especially infographics -- about the joys, benefits, and triumphs of inbound marketing over outbound marketing automatically gets a thumbs up from us, and this one is no different.
  • MLT CREATIVE  |  TUESDAY, MARCH 31, 2015
    [Hubspot] The B2B Marketer's Guide To The World of Social Media Marketing
    You may or may not know that Social Media Examiner and Hubspot have both come out with comprehensive reports on social media marketing. Do you ever wish that you could get a comprehensive view of how b2b marketers are utilizing social media so that you can see what works and what doesn''t? If you''re anything like me then you definitely have!
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Hubspot] Inbound Marketing Defined in 140 Characters
    Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe Get found, Convert and Analyze via thought leadership demonstration. TheRealSunjay @Corey_bos @HubSpot @Impactbnd @kuno @kippbodnar @mvolpe create valuable, enjoyable experiences instead of interrupting them. — Corey_bos @hubspot @mallikarjunan @impactbnd @kuno @kippbodnar @mvolpe "Marketing that doesn''t suck". My job is inbound marketing. But what does that mean? What exactly is inbound marketing?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 1, 2012
    [Hubspot] New Marketing Automation Report: Venture Funding is Key to Success
    We classify industry vendors into four groups: - micro business vendors (Infusionsoft and OfficeAutoPilot) - HubSpot (a category of its own because it’s not quite standard marketing automation and is big enough to treat separately) - enterprise vendors (Neolane, Aprimo, Silverpop, and Oracle) - core B2B marketing automation (everybody else: Eloqua, Marketo, Pardot, Genius, Act-On, et, al.)
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Hubspot] Is Content Marketing Still Worth It?
    HubSpot is a good example of such a company that offers content marketing technology. ” Though the potential for returns are large, even HubSpot understands content marketing solutions are not for everyone and don’t fall under a one-size fits all category. “I I think there are some industries that aren’t a great match for content marketing,” says Hubspot’s VP of content, Joe Chernov.
  • MLT CREATIVE  |  FRIDAY, OCTOBER 8, 2010
    [Hubspot] HUG2010 - Inbound Marketing Practitioners Unite
    If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year. Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot will double down on product improvements, putting marketing dollars back into R&D.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 1, 2012
    [Hubspot] Balancing Inbound Marketing and Outbound Marketing
    According to Hubspot, leads from inbound marketing cost 62% less than leads from outbound marketing. Inbound marketing has captured the attention of B2B marketers, and no wonder. However, opinions and knowledge of inbound marketing vary widely among B2B marketers. Dan Hanssel ( @dannyhanssel ) moderated a recent #b2bchat discussion on Twitter that tackled some of these issues.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 15, 2008
    [Hubspot] Brands that Tweet
    BearingPoint - twitter.com/BearingPoint DunkinDonuts - twitter.com/DunkinDonuts Forrester - twitter.com/forrester GM - twitter.com/GMblogs Southwest - twitter.com/southwest Comcast - twitter.com/Comcast Jetblue - twitter.com/JetBlue Zappos - twitter.com/zappos Kodak - twitter.com/kodakCB Dell - twitter.com/dell H&R Block - twitter.com/HRBlock Whole Foods - twitter.com/wholefoods Rubbermaid - twitter.com/Rubbermaid Hubspot – twitter.com/grader
  • HUBSPOT  |  TUESDAY, JUNE 8, 2010
    [Hubspot] Meet the Best Webinar Host of All Time [Comedy Video]
    Watch HubSpot's Webinar Legends. HubSpot Founders, Brian Halligan & Dharmesh Shah's webinar on Marketing, Money and Management. Connect with HubSpot Jeff Bistro is a webinar hero. Millions of people register for his webinars. People tweet his best sound bites by the hundreds. If someone wants to learn about a particular subject, they go straight to Jeff Bistro. How does he do it? Watch below. Want more videos?
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Hubspot] Inbound Pharrell's Twitter Takeover: 5 Top Takeaways
    Last December during our company''s charity auction, I contributed almost $1K to my favorite charity -- Read to a Child -- for the right to run @HubSpot for a day. This was one of the hottest items at the auction, and I was determined to get it for a couple reasons: One was to increase the visibility of HubSpot’s growing enterprise business -- our marketing has been perceived for so long as software for SMBs that I felt it was important to shine a light on our enterprise solutions.
  • MARKETING INSIDER GROUP  |  MONDAY, DECEMBER 16, 2013
    [Hubspot] The 25 Best Slideshare Presentations Of 2013
    Culture Code: Creating A Lovable Company from HubSpot All-in-one Marketing Software. More than a million pageviews for this 1st of 2 top Hubspot presentations. Culture is everything and Hubspot does a great job talking about how to create and environment people want to be a part of. 10 Lessons from the World’s Most Captivating Presenters from HubSpot . 920,000 pageviews for this 2nd slideshare from Hubspot.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 14, 2013
    [Hubspot] How to Love Your Customers with Inbound Marketing
    It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. Check out HubSpot’s Make Love Not Spam campaign launched today, complete with video, branded items for purchase, eBook, presentation slides, all culminating in a call to attend INBOUND conference in Boston on August 19-22, 2013. (I In today’s busy, information congested world, you need to love your customer to stand out.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Hubspot] Facebook's Latest News Feed Algorithm Update Rewards Brand Tagging
    Here''s what it looks like, using an example of HubSpot and Evernote: Post by HubSpot. So that update could potentially show up to fans and followers of both HubSpot and Evernote in the News Feed. Even HubSpot fans and followers that don''t Like or follow Evernote, and vice versa. With over a billion active users, most businesses accept, even if it''s begrudgingly, that they should be on the selfie-laden network.
  • THE FORWARD OBSERVER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Hubspot] Why A B2B Website Without A Blog Is Like A Car Without An Engine
    HubSpot defines a business blog this way: “A collection of articles that provide helpful, valuable, educational, and remarkable content to your target audience. Here are a few of the most important reasons why a blog is essential to getting your website and company moving : According to HubSpot’s State of Inbound Marketing report, 79% of marketers with a company blog reported inbound ROI. According to HubSpot’s research, 43% of companies have acquired a customer through their blog.
  • HUBSPOT  |  WEDNESDAY, MAY 26, 2010
    [Hubspot] Sophisticated Foursquare Users Don't Post Checkins to Twitter and Facebook
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! to have access to these charts for use in your own presentations Connect with HubSpot Using Square Grader data, I analyzed the difference in users who post all of their checkins to Facebook and/or Twitter.
  • MLT CREATIVE  |  TUESDAY, JULY 28, 2015
    [Hubspot] Is Your B2B Marketing Delighting Customers?
    This is something that HubSpot has been touting for years, but that marketers have been slow to understand and adopt. Customer experience is the new demand creation. Bold words, I know, but Influitive 's B2B Customer Engagement Leadership Series last week made me a believer. It was an incredibly eye opening experience. The conference focused on teaching marketers how to engage customers in a way that delights them into advocates for the company.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Hubspot] The Demand Generation Stats Every CMO Needs To Know
    HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. ” To read all of the survey results and learn more, check out HubSpot’s ebook, The Demand Generation Benchmarks Report. Source: HubSpot.
  • MARKETING ENVY  |  TUESDAY, OCTOBER 16, 2018
    [Hubspot] GDPR and the FinTech Industry: What Marketers Need to Know
    We use HubSpot for most of our inbound marketing campaigns because hands-down it has easy-to-use GDPR compliance pre-settings to ensure that every contact entering the database has a legal basis. HubSpot simplifies this process by recording how each lead is acquired and which consent features have been granted to provide a better user experience for both your users and your marketing team. On the other hand, HubSpot makes it much much easier.
  • MLT CREATIVE  |  TUESDAY, JUNE 23, 2015
    [Hubspot] The Secret Weapon in B2B Blogging: Historical Optimization
    For a little over a week, I have been thinking about writing this post, but haven't gotten around to it, and just a few days ago HubSpot's Pamela Vaughan stole my thunder! I was so close to being ahead of HubSpot's blog writing army, only to again fall into their shadow. I will show you how historical optimization looks for a smaller company with less man power than HubSpot. First I have to tell you that I am upset with myself.
  • HUBSPOT  |  THURSDAY, MARCH 28, 2013
    [Hubspot] Why We Acquired Two More Companies. And We're Just Getting Started
    As you may have seen this morning , HubSpot has acquired Chime and PrepWork , both of whom will bring great innovation and unique IP to the HubSpot team. At HubSpot, we started with a fundamental belief that the ways in which humans interact is changing rapidly as a result of technology. At INBOUND 2012, we talked about how having a back end leads system and a front end web system together in HubSpot uniquely facilitates a more personalized customer journey.
  • TOMORROW PEOPLE  |  TUESDAY, FEBRUARY 5, 2013
    [Hubspot] 5 Things Every Good Community Manager Does
    Many companies we work, including HubSpot, invests in employees dedicated solely to managing their social media presence. This involves setting up the content within our social media publishing tool — we use HubSpot , but just transfer this step to whatever tool you use — and ensuring profiles are standardized and present the company in a professional light. Social media professional Sookie Shuen makes the case for community managers everywhere.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Hubspot] 10 Festive Holiday eCards for the Sharing #HoHoHubSpot
    Now that the holiday season is in full swing, Hu , our sometimes naughty, sometimes nice HubSpot Unicorn has some more festive holiday eCards to share with you. So as you're decorating your tree, wrapping presents, or lighting the menorah, share some laughs and marketing cheer with family, friends, and co-workers with a HubSpot Holiday eCard from the HubSpot Unicorn! Happy holidays from HubSpot and the HubSpot Unicorn! Connect with HubSpot
  • AVITAGE  |  WEDNESDAY, MARCH 7, 2012
    [Hubspot] Content Marketing Best Practices from Joe Pulizzi
    Hubspot Inbound Now Video Interview also a Case Study In Creating Like a Publisher Whether you are new to content marketing or an advanced practitioner you can learn something from the recent Hubspot Inbound Now interview with Joe Pulizzi of Junta42 and founder of the Content Marketing Institute.
  • HUBSPOT  |  SATURDAY, MARCH 16, 2013
    [Hubspot] How to Center Align Your Embedded Tweets [Quick Tip]
    </p>&mdash; HubSpot (@HubSpot) <a href="https://twitter.com/HubSpot/status/312028320004980736">March 14, 2013</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script> Step 3: Paste This Code Into Your Website's HTML. HubSpot (@HubSpot) March 14, 2013. HubSpot (@HubSpot) March 14, 2013. We love us some embedded tweets.
  • MARKETING INSIDER GROUP  |  THURSDAY, JUNE 7, 2012
    [Hubspot] Inbound Marketing Leads Costs Less
    I will point to some research from Hubspot that quantifies the fact that inbound leads cost significantly less than traditional demand generation. Marketing platform provider Hubspot has been delivering research to support this notion for over 3 years. Hubspot: Killing It: How Inbound Marketing Can Help Your Company Crush the Competition. Hubspot: Inbound Marketing vs. Outbound Marketing. Hubspot: It’s Time to Transform Your Marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 1, 2012
    [Hubspot] Raab Report: B2B Marketing Automation Industry Is Getting More, Not Less, Fragmented
    That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). Share of clients somewhat overstates the dominance of the big four because Infusionsoft and Hubspot serve such huge numbers of small companies.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 5, 2014
    [Hubspot] So What Exactly IS Inbound Marketing?
    One of the leading inbound marketing software companies, HubSpot , has boiled down the inbound marketing process into four key areas: 1) Attract 2) Convert 3) Close 4) Delight. According to HubSpot’s annual State of Inbound Marketing Report , companies who are increasing their inbound marketing budgets are enjoying a lower cost per lead , shortening their sales cycles and increasing their sales close rates. Graphics credit: Corporate Executive Board and HubSpot
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 8, 2012
    [Hubspot] Why Inbound Marketing Will Cost More
    Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. Maybe Hubspot’s sample is biased or methodology is bad, but for whatever reason, the 62% isn’t true. If reports of inbound marketing’s cost effectiveness are wrong, then inbound today may be far more expensive than Hubspot’s research indicates. But don’t expect that cost advantage to last.
  • HUBSPOT  |  MONDAY, MAY 10, 2010
    [Hubspot] Woes of a Literal Marketer: SEO Juice [Cartoon]
    Connect with HubSpot SEO for Lead Generation Kit Learn more about how you can optimize your site to get found online in search engines to generate more leads for your business. Download our search engine optimization for lead generation kit.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2011
    [Hubspot] Google+ Vs. Facebook [Cartoon]
    Connect with HubSpot Google+ and Facebook are battling for social networking superiority. Isn't it ironic that the most popular user on Google+ is Facebook's Mark Zuckerberg? Free Download - Improving SEO: A Practical Guide. Use SEO to drive more visitors to your site. Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement!
  • REACHFORCE  |  MONDAY, JULY 16, 2012
    [Hubspot] 12 Things You Need to Know When Redesigning Your Website
    You can find the original (courtesy of HubSpot) here. Just a few months ago we went through the process of a top-to-bottom refresh of our site. We looked at imagery, structure, content, flow, links, tags – the whole bit. The project made for some long nights, but the end result was a fresh, engaging site (especially the homepage) that has positively impacted conversion rates and decreased bounce rates. Click our logo at the top of the page if you’d like to see how things turned out.
  • REACHFORCE  |  MONDAY, JULY 16, 2012
    [Hubspot] 12 Things You Need to Know When Redesigning Your Website
    You can find the original (courtesy of HubSpot) here. Just a few months ago we went through the process of a top-to-bottom refresh of our site. We looked at imagery, structure, content, flow, links, tags – the whole bit. The project made for some long nights, but the end result was a fresh, engaging site (especially the homepage) that has positively impacted conversion rates and decreased bounce rates. Click our logo at the top of the page if you’d like to see how things turned out.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Hubspot] 12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]
    So, to help you optimize your Twitter presence to generate leads and sales, HubSpot teamed up with Market Domination Media to create the infographic below. <p><strong>Please include attribution to HubSpot with this graphic.</strong><br t=1414059681887&t=1414379029175'' alt=''Twitter Conversion Data HubSpot'' 540px border=''0'' /></a></p> What other tips do you have for increasing conversions on Twitter?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Hubspot] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    These include: HubSpot (50% revenue growth on 25% client growth) Act-On (115% revenue growth on 59% client growth) SalesFUSION (100% revenue growth on 47% client growth) Marketo (64% revenue growth on 30% client growth) Lots of Opportunity Remains My VEST data suggests that maybe 3% of micro-businesses (under $5 million revenue) now use a marketing automation system, and under 10% of larger firms do. million for HubSpot and $85.1
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2011
    [Hubspot] How to Make an (R)VIP Appearance at Dreamforce
    Earlier this year Salesforce.com invested in HubSpot. Five months later at Dreamforce , the biggest cloud computing event in the world, HubSpot will demonstrate why Salesforce.com made that investment. Then you won't want to miss HubSpot's Social Media Scientist, Dan Zarrella, reveal the real science behind social media and why people behave the way they do online. And while you're at it, don't miss these other HubSpot sessions: 6. Connect with HubSpot
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Hubspot] 4 Ways to Segment Your Best Leads
    Using data collected in your marketing software package ( like HubSpot ) and your customer relationship management (CRM) program, you can slice and dice your leads to identify who are your best leads. HubSpot Customer Tip: Slice and dice your leads in your CRM integrated with HubSpot based on "first conversion event" to see which offers generate the best leads for you. Try HubSpot Free for 30 Days. Get a 30-Day Free Trial of HubSpot Marketing Software.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 20, 2015
    [Hubspot] Ready for the Future of Sales? 9 Experts Predict What to Expect [SlideShare]
    This post originally appeared on HubSpot's Sales blog. The modern buyer’s demand for a help-oriented salesperson is the reason HubSpot created Sidekick , and motivates every new innovation we make to our free HubSpot CRM. HubSpot. To read more content like this, subscribe to Sales. Did you know that Franz Kafka’s “The Metamorphosis” was actually just an allegory for the changing nature of the European sales model in the early 19th century?
  • HUBSPOT  |  MONDAY, JUNE 14, 2010
    [Hubspot] Audio Interview: Seth Godin Discusses Linchpin & His Upcoming Road Trip
    At HubSpot, we've referred to Seth Godin as the world's most wanted marketer. A few of us from HubSpot will be attending, and we hope to see you there. Just look out for the HubSpot T-Shirts. Connect with HubSpot Apart from that, he is a blogger and has written best-selling books, including the recent Linchpin. I had the privilege to talk to Seth about his upcoming road trip , with his first stop in Boston this Thursday.
  • HUBSPOT  |  TUESDAY, MAY 18, 2010
    [Hubspot] Woes of a Literal Marketer: Link Bait [Cartoon]
    Connect with HubSpot Webinar: Advanced Business Blogging Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog.
  • SMASHMOUTH MARKETING  |  SUNDAY, JANUARY 17, 2010
    [Hubspot] B2B Experts from Webinar - 10 Tips for Improving Your B2B Demand Gen Program with Inbound & Outbound Marketing
    Joe Galvin SiriusDecisions @joegalvin Mike Volpe HubSpot @mvolpe Ardath Albee MarketingInteractions @ardath421 Nigel Edelshain Sales 2.0 Thursday I did a webinar with NetProspex (Slideshare below) and in it I referenced 10 experts that I rely on for B2B Demand Gen knowledge and insights. They are listed below, and you can find them in my twitter list: [link] ps. Webinar Tip of the Day: Other than the person speaking, make sure all Panelists and Moderators have their phones on Mute.
  • HUBSPOT  |  TUESDAY, JANUARY 18, 2011
    [Hubspot] Social Media Marketing By The Numbers [Infographic]
    Connect with HubSpot Ever wonder how much was being spent on social media marketing? Or maybe which social sites the money was going to? Check out the Social Media Marketing by the Numbers infographic to answer these questions and more. Thanks to CreditLoan for creating this infographic. Free Download: 101 Marketing Charts and Graphs. Improve your decision making and long-term performance with marketing data for best practices. Download these 101 charts today!
  • HUBSPOT  |  TUESDAY, OCTOBER 12, 2010
    [Hubspot] Dear @THE_REAL_SHAQ Please Come Be On #HubSpotTV
    The following post is a promotional plea to get Shaq to be on HubSpot TV. HubSpot TV is a live video podcast filmed every Friday afternoon at 4PM ET and runs about half an hour. I dreamed that you stopped by HubSpot one Friday and that you were on HubSpot TV! HubSpot has been successful at getting guests to stop by the office leveraging twitter before. Could You Be On the HubSpot TV 10/22 at 4PM? Connect with HubSpot
  • HUBSPOT  |  TUESDAY, JUNE 29, 2010
    [Hubspot] LinkedIn by the Numbers [Infographic]
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Connect with HubSpot LinkedIn is a social networking site that has rapidly gained popularity among professionals looking to connect with contacts, colleagues, and potential employers.
  • REACHFORCE  |  FRIDAY, JANUARY 18, 2013
    [Hubspot] ReachForce Demand Generation Sponsor at Online Marketing Summit
    Speaker: Rebecca Corliss , Inbound Marketing Manager, HubSpot. We focus on solutions for B2B demand generation marketers to improve and accelerate results from all their online initiatives. So we’re thrilled to sponsor the incredible Demand Generation presentations February 12 – 13, 2013 at the Online Marketing Summit in San Diego.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Hubspot] How to Network Like a Natural at #INBOUND14 [SlideShare]
    Al Biedrzycki, Channel Marketing Manager at HubSpot. Sarah Bedrick, Program Leader at HubSpot. "If Corey Eridon, Managing Editor at HubSpot. Sam Mallikarjunan, Head of Marketing for HubSpot Labs. Beth Dunn, UX Writer and Editor for HubSpot. Ginny Soskey, Section Editor at HubSpot. Events like INBOUND offer awesome opportunities to connect with people in your industry, but you only have a few hours or days to do so.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Hubspot] LinkedIn Launches Company Status Updates [How to Get Started]
    To follow HubSpot's updates on LinkedIn, follow the HubSpot Company Page. for HubSpot: [link] ). To follow HubSpot's updates on LinkedIn, follow the HubSpot Company Page. Connect with HubSpot As we hinted at last week , we were awaiting LinkedIn's AdWeek announcement with bated breath this week. The announcement was just as we expected. Today, LinkedIn launched Company Status Updates , enabling companies to broadcast messages to its company followers.
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