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  • HUBSPOT  |  FRIDAY, OCTOBER 6, 2017
    [Hubspot] We Need to Talk About Uber.
    Daily HubSpot NewsY'all. I don't even know where to begin. Have you ever had one of those weeks, or maybe even long weekends, when you genuinely disconnect from or simply don't have as much time to pay attention to tech news? But then, you come back from that brief reprieve, only for things to look kind of like this: Source: Giphy. I was going to write a full news recap for you this week.
  • BLEND MARKETING  |  THURSDAY, MARCH 15, 2018
    [Hubspot] Always be helping – easier than ABC
    HubSpot Inbound Sales CultureSo, it seems that years of hard graft, hundreds of thousands of calls, carefully written emails which went unread, and a fair old bit of revenue generated have resulted in my becoming a ‘legacy salesperson’. All that training!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2018
    [Hubspot] Unriddled: A Secret Google Memo, Alexa Microwave, and More Tech News You Need
    "Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. HubSpot NewsWe give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained. Unriddled: The Tech News You Need. Amazon is building a new kind of delivery fleet -- starting with a whole bunch of vans.
  • ROKETTO  |  WEDNESDAY, MARCH 21, 2018
    [Hubspot] Raising A Lion – 5 Lessons From Dan Tyre’s Pipeline Generation Bootcamp
    It was earlier this summer when I got an email from my HubSpot Channel Account Manager (CAM), Elizabeth Bailey, inviting me to the Agency Pipeline Generation Bootcamp. An eight-week intensive course led by Dan Tyre – one of the most senior sales coaches (and Elizabeth’s mentor) at HubSpot – designed to help agencies build a larger pipe of new business opportunities. featured hubSpot inbound marketing Sales
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2018
    [Hubspot] Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need
    Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. Recommended HubSpot NewsThis week, we continue to wade through the very crowded pool of tech news items to help you decrypt what's happening in this vast, often complex sector. It's our Wednesday tech news roundup, and we're breaking it down.
  • EMAGINE B2B BLOG  |  THURSDAY, DECEMBER 9, 2010
    [Hubspot] Answers to 8 common website-redesign questions
    B2B Web Strategy Web Design hubspot magdalena georgieva answered a number needed full bore redesign starting the process terrific answer www yourdomain com blog blog yourdomain com short is guide process where majorOK, so you’re ready to do a major redesign of your website. You’ve selected a website design partner – hopefully avoiding the pitfalls we discussed in our recent post on that subject! – and now you’re ready to finalize your plan and begin executing on it.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 22, 2017
    [Hubspot] You're Pregnant! Just Kidding. Here's the News You Missed This Week.
    Sometimes, I wonder if the internet can be boiled down to a single sentiment: "Oops.". That was certainly the underlying theme of some major news items this week, like the one our headline alludes to -- more on that below.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, MAY 4, 2010
    [Hubspot] Real Editors Don't Just Retweet
    For example, in a recent interview , CEO Brian Halligan of marketing software vendor HubSpot was quoted as saying:   “So what a newspaper editor would do is he is reading blogs and newspapers all day looking for ideas…so I would spend a reasonable amount of my day looking at my RSS reader looking at different blogs, looking at different articles and when I find something interesting I would promote it by Twitter or Facebook or a LinkedIn group so other people can collaborate around it.”.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 13, 2011
    [Hubspot] Death of organic search and SEO greatly exaggerated
    B2B Web Strategy Search Engine Marketing Social Media a york times article exposing brooklyn based online business pushing add reviews and editorial commentary negative reviews the original organic search brian thinks not intersects seo ranking posting hubspot blog takes yelp converged interfaces google respected industry blogger
  • TRUSTRADIUS MARKETING  |  WEDNESDAY, SEPTEMBER 5, 2018
    [Hubspot] How to Craft an Event Marketing Plan
    Modern day marketing is hard to imagine without marketing automation platforms like HubSpot , Marketo , and MailChimp. Marketing bizzabo event management software event marketing event registration software hubspot mailchimp marketoIt’s a big question and if you find yourself in league with many marketers, one that is important to understand. A recent study conducted by Bizzabo found that 80% of c-suite executives believe that live events are crucial to their organization’s success.
  • WHAT WORKS - WHAT DOESN'T  |  FRIDAY, APRIL 30, 2010
    [Hubspot] To Sell A Conference, Give Away Last Year’s “Takeaways”
    Tags: Content Marketing PR/Marketing Trends B2B marketing content marketing direct mail Eloqua email marketing how to promote trade show Hubspot Marketo trade shows
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2018
    [Hubspot] Unriddled: Net Neutrality's Second Chance, Facebook's Dubious Breakup, and More Tech News You Need
    Welcome one, welcome all, to your unofficial midweek marker: HubSpot's Wednesday weekly tech news roundup. Read HubSpot's full story >> That’s all for today. HubSpot NewsTraditionally, things start to "slow down" in May. People graduate, vacations are looming, and summer beings to peek around the corner. But it seems that within the world of tech, things aren't showing any sign of slowing down.
  • VIDYARD  |  WEDNESDAY, OCTOBER 16, 2013
    [Hubspot] From Awareness to Post-Sale: How to Use Video Throughout the Inbound Marketing Cycle
    Blog Customer Success Demand Generation Marketing Communications Hubspot inbound content marketing using video effectively video marketing video strategy vidyardA great content marketing plan doesn’t have a set end date, and neither should your video marketing strategy. You have to go beyond your explainer video and release lots of quality content consistently to be a real video marketing Jedi, but it’s hard work and it doesn’t happen overnight.
  • HUBSPOT  |  WEDNESDAY, JUNE 20, 2018
    [Hubspot] Unriddled: The Latest From Facebook, Announcements From (And About) Apple, and More Tech News You Need
    This Wednesday also brings another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. HubSpot NewsWelcome one, welcome all to a very warm Wednesday. Not only have we reached the week's halfway point, but we're one day away from the official start of summer here in Boston. We've sifted through the vast pool of tech news items to help you decrypt what's happening. It's our Wednesday tech news roundup, and we're breaking it down.
  • HUBSPOT  |  WEDNESDAY, JULY 4, 2018
    [Hubspot] Unriddled: New Transparency Efforts (And Woes) for Facebook, Amazon's Big Week, and More Tech News You Need
    HubSpot NewsWelcome one, welcome all to another Wednesday: the day that marks the halfway point -- almost -- to the weekend. Over in our Cambridge, Massachusetts HQ, we're celebrating the U.S. July 4th holiday today. If you're celebrating, too, we hope you have a great holiday -- and, we'll keep this week's "Unriddled" quick. It's our Wednesday tech news roundup, and we're breaking it down. Unriddled: The Tech News You Need. The Latest From Facebook.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 16, 2016
    [Hubspot] Are You Part of the Predictive Lead Gen Generation?
    The IKO System makes this particularly easy: one click integrates you with Salesforce, Marketo, or Hubspot. cold calling @en Lead scoring metrics Predictive Lead Generation sales method B2B Marketing B2B prospecting B2B Sales cold calls contact management CRM decision makers Hubspot lead generation leadscoring Outbound Predictive Analytics Predictive Scoring sales intelligenceExclusive Bonus Content: Download Here our 5 very Effective Email Templates for Cold Sales Emails.
  • HUBSPOT  |  WEDNESDAY, JULY 11, 2018
    [Hubspot] Unriddled: New Ads on Facebook (This Time in AR), YouTube's Fight Against Fake News, and More Tech News You Need
    HubSpot NewsWelcome one, welcome all to another Wednesday: the day that marks the halfway point -- almost -- to the weekend. As the summer continues to progress and the days are hot and sunny, we know there isn't a ton of time to spend on pouring over news. So, in keeping with tradition -- we'll keep this week's "Unriddled" quick. It's our Wednesday tech news roundup, and we're breaking it down. Unriddled: The Tech News You Need. Facebook Is Testing Ads in AR.
  • HUBSPOT  |  WEDNESDAY, JULY 18, 2018
    [Hubspot] Unriddled: Apple's Latest MacBook, Another Facebook Data Loophole, and More Tech News You Need
    HubSpot NewsWelcome one, welcome all to another Wednesday: the day that marks the halfway point -- almost -- to the weekend. As we find ourselves halfway through July and grasping tightly to the weeks of summer that remain, we know you don't have a ton of time to devour news. So, in keeping with tradition -- we'll keep this week's "Unriddled" quick. It's our Wednesday tech news roundup, and we're breaking it down. Unriddled: The Tech News You Need. Apple Releases a New Macbook Pro.
  • HUBSPOT  |  WEDNESDAY, JUNE 27, 2018
    [Hubspot] Unriddled: "Not a Media Company" Facebook Launches a Quarterly Publication, Apple Fights Election Interference, and More Tech News You Need
    The tech industry has seen quite a busy week, so we're bringing you another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. HubSpot NewsWelcome one, welcome all to another Wednesday: the day that marks the halfway point -- almost -- to the weekend. It's our Wednesday tech news roundup, and we're breaking it down. Unriddled: The Tech News You Need. Facebook Launches Grow : A Print Quarterly Publication for Business Leaders.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 30, 2016
    [Hubspot] Traditional vs. Predictive Lead Scoring: Hard Math
    cold calling @en Lead scoring Predictive Lead Generation sales method B2B Marketing B2B Sales cold calls decision makers efficiency Hubspot lead generation leadscoring Predictive Analytics sales intelligenceExclusive Bonus Content: Download Here How to Calculate a Lead Score – Without a Calculator. When pursuing new business, lead scoring is a pivotal step in creating a list of qualified leads.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 23, 2016
    [Hubspot] Do You Qualify?: The Leads Test You Must Pass
    cold calling @en Cold Emails Lead scoring metrics Predictive Lead Generation sales cycle Sales Emails sales method Studies B2B Marketing B2B prospecting B2B Sales contact management conversion rates decision makers Hubspot leadscoring sales intelligenceThe question of the day: are you finding your actual customers? Exclusive Bonus Content: Download Here our Checklist of 7 Cold Email Practices You Should Avoid.
  • IKO-SYSTEMS  |  THURSDAY, APRIL 7, 2016
    [Hubspot] Do You Take Part in the 7 ‘Worst Practices’ in Cold Email?
    cold calling @en Cold Emails Lead scoring metrics Predictive Lead Generation sales cycle Sales Emails sales method Studies B2B Marketing B2B prospecting B2B Sales cold call cold calls contact management conversion rate decision makers Hubspot Inbound lead generation Predictive Analytics sales intelligenceExclusive Bonus Content: Download Here 6 Warning Signs You Need Better Leads. Imagine you’re about to dive headfirst into a big new list of leads.
  • HUBSPOT  |  WEDNESDAY, AUGUST 1, 2018
    [Hubspot] Unriddled: The Price of Cleaning up Social Media, a Gaggle of Collaboration Tools, and More Tech News You Need
    HubSpot NewsWelcome, one and all, to another Wednesday: the day that marks the halfway point -- almost -- to the weekend. Here in our Cambridge HQ, the days are slowly starting to get shorter. So as we hold onto to these summer days and nights -- and know that, perhaps, you are, too -- we'll try to unriddle this week's tech news in double-time. It's our Wednesday tech news roundup, and we're breaking it down. Unriddled: The Tech News You Need. Slack Acquires HipChat and Stride.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2018
    [Hubspot] Unriddled: More Controversy for Facebook, Fines for Google, and More Tech News You Need
    HubSpot NewsWelcome, one and all, to another Wednesday: the day that marks the halfway point -- almost -- to the weekend. Here in our Cambridge HQ, the days are slowly starting to get shorter. So as we hold onto to these summer days and nights -- and know that, perhaps, you are, too -- we'll try to unriddle this week's tech news in double-time. It's our Wednesday tech news roundup, and we're breaking it down. Unriddled: The Tech News You Need. A Busy Week for Facebook.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2018
    [Hubspot] Unriddled: Managing Your Time on Social Media, Google's Controversial New Search Engine, and More Tech News You Need
    HubSpot NewsWelcome, one and all, to another Wednesday: the day that marks the halfway point -- almost -- to the weekend. Here in our Cambridge HQ, the days are slowly starting to get shorter. So, as we hold onto to these summer days and nights -- and know that, perhaps, you are, too -- we'll try to unriddle this week's tech news in double-time. It's our Wednesday tech news roundup, and we're breaking it down. Unriddled: The Tech News You Need.
  • I-SCOOP  |  TUESDAY, JANUARY 28, 2014
    [Hubspot] Content marketing in Europe: data and lessons
    Hubspot and Smart Insights released an eBook about the use of content marketing in Europe. Content marketing Research Dave Chaffey Doug Kessler HubSpot Smart Insights “Driving Content Marketing Success in 2014″ provides advice and data, the latter based on a survey that was completed in December 2013. The eBook also offers insights from guest commenters and our good friend Dave Chaffey, the man behind many […].
  • I-SCOOP  |  MONDAY, APRIL 1, 2013
    [Hubspot] Creating the perfect content machine for your business
    Content marketing Content marketing strategy content machine content marketing machine HubSpot Kapost Marketo Everyone seems to want to create a perfect content marketing or content machine nowadays. At least if you look at the titles of many recent blog posts and eBooks. Personally we believe it’s better to have a profit, customer experience and customer satisfaction machine but knowing the importance of content marketing, let’s take a look […].
  • I-SCOOP  |  SUNDAY, APRIL 6, 2014
    [Hubspot] Content marketing and inbound marketing: what is what?
    Content marketing Integrated marketing corporate blogging corporate blogs HubSpot inbound marketing When defining content marketing, we like to use a rather pragmatic, holistic and customer-centric approach. A relevant and optimized use of content is essential in all marketing tactics: from email marketing to social media marketing and inbound marketing. A look at inbound marketing and how it is related with content marketing. Content has always been […].
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Hubspot] Your Mother Doesn't Like Automated Email Campaigns [Cartoon]
    Connect with HubSpot Personalization was never his strong suit.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2011
    [Hubspot] The Paralyzing Side Effects of Form Field Phobia [Cartoon]
    Connect with HubSpot Talk about a tough conversion.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2012
    [Hubspot] Time to Drop Your Outdated Addiction to PPC [Cartoon]
    Connect with HubSpot What did you expect, pay-per-clue?
  • HUBSPOT  |  THURSDAY, DECEMBER 23, 2010
    [Hubspot] It's that time of year again.[cartoon]
    Connect with HubSpot A marketing cartoon.
  • REACHFORCE  |  TUESDAY, MARCH 29, 2011
    [Hubspot] B2B Email Marketing – Mixing It Up and Getting Results
    A couple of weeks ago HubSpot shared the slides from “The Science of Email Marketing” webinar. After extensive research, here’s some of HubSpot’s interesting findings - Email Click through rates are highest on the weekend Unsubscribe rates are Very interesting stuff. So interesting, we decided to change up some of our email marketing.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, JULY 27, 2016
    [Hubspot] How to Optimize Your Promotion Channels & Increase Conversion Rates
    Written by Katherine Boyarksy, Lead Generation Specialist at HubSpot. With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize […]. When it comes to promoting content, using your current channels can be tiring and can become tapped out pretty quickly.
  • HUBSPOT  |  THURSDAY, JANUARY 20, 2011
    [Hubspot] Avoiding the Queue: Brick vs. Click [Cartoon]
    Connect with HubSpot An ecommerce marketing cartoon.
  • LATTICE  |  WEDNESDAY, OCTOBER 24, 2018
    [Hubspot] Learning New Marketing Automation Software? How to Cope
    In my past marketing life, I was a HubSpot user. You know – sprockets, “smarketing”, inbound and all that fun
  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 28, 2011
    [Hubspot] Websites With More Content Generate More Customers [New Infographic]
    From: HubSpot Marketing Software How do you act big? Our research shows that websites that create lots of content , build active social media profiles , and blog regularly are much more successful online than their peer. This isn't a surprise though - We've all known that blogging, social media, and great content were the keys to successful inbound marketing.
  • HUBSPOT  |  FRIDAY, DECEMBER 9, 2011
    [Hubspot] Shocking Confessions of Link Love Adultery [Cartoon]
    Connect with HubSpot Link-building just got a little more scandalous.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Hubspot] What if You Could A/B Test EVERYTHING? [Cartoon]
    Connect with HubSpot Too bad that last one isn't so easily optimized.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Hubspot] 20 Stunning Inbound Marketing Statistics
    HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! HubSpot) Tweet this! Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Here are 20 to get you inspired.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2012
    [Hubspot] The Lamest Excuse for Missing the Inbound Train [Cartoon]
    Connect with HubSpot Last call for the non-stop train to lead gen eration !
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JULY 15, 2009
    [Hubspot] Why You Don't Date Inbound Marketers [Cartoon]
    In response to Hubspot's Cartoon post today: Jill is going back to the Outbound Marketers when it comes to dating. Who do you date? Inbound or Outbound
  • MARKETING INSIDER GROUP  |  MONDAY, JUNE 5, 2017
    [Hubspot] Comprehensive Guide to Creating the Perfect B2B Website in 2017
    In fact, 38% of online users will stop engaging with a website entirely if its content or design is unattractive, according to HubSpot. We don’t need to remind you how crucial a company website is in 2017. Most interactions with your company will happen online and just as in person, first impressions are everything. B2B […]. The post Comprehensive Guide to Creating the Perfect B2B Website in 2017 appeared first on Marketing Insider Group. Content Marketing
  • MARKETING INSIDER GROUP  |  THURSDAY, SEPTEMBER 22, 2016
    [Hubspot] How To Get Your B2B Blog Post 100 Upvotes On Inbound.org?
    The marketing community -slash- news site is the brainchild of Moz founder Rand Fishkin and HubSpot founder Dharmesh Shah. If you want the best B2B marketing news, there’s one place to go. Inbound.org. Today it’s a one-stop-shop for the best of the best content about content marketing. Though founded by marketing wunderkind, it’s Inbound.org’s users […]. The post How To Get Your B2B Blog Post 100 Upvotes On Inbound.org? appeared first on Marketing Insider Group. Content Marketing
  • REACHFORCE  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Hubspot] Content Marketing – Are You Getting 35 million Inbound Leads?
    And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. B2B lead generation and lead flow are critical to your business.
  • REACHFORCE  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Hubspot] Content Marketing – Are You Getting 35 million Inbound Leads?
    And as HubSpot founders Dharmesh Shah and Brian Halligan so dramatically illustrated, it’s a growing business when done right. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. B2B lead generation and lead flow are critical to your business.
  • MARKETING INSIDER GROUP  |  FRIDAY, JANUARY 2, 2015
    [Hubspot] 56 Reasons Why Content Marketing Works
    Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ).
  • MARKETING INSIDER GROUP  |  WEDNESDAY, JULY 27, 2016
    [Hubspot] The Compounding Power of Content Marketing
    Content is one of the few forms of marketing that has a compounding return,” Tomasz Tunguz, a former Google product manager and now partner at Redpoint Ventures, said in a podcast with HubSpot CMO Mike […]. Like the interest earned on your savings account, the returns on your content marketing efforts can grow significantly over time.
  • MARKETING INSIDER GROUP  |  THURSDAY, JUNE 1, 2017
    [Hubspot] Why Quality Leads are Expensive
    In fact, a HubSpot survey revealed that 65% of B2B marketers claim that generating traffic and leads is their top priority. Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and small businesses. While generating a high volume of leads is a good thing, it. The post Why Quality Leads are Expensive appeared first on Marketing Insider Group. Demand Generation
  • MLT CREATIVE  |  TUESDAY, AUGUST 13, 2013
    [Hubspot] Why the New Inbound Marketing Certification Matters to B2B Marketing
    The day I received my Inbound Marketing University Certificate of Excellence happens to also be the day HubSpot rolled out the brand new HubSpot Academy making my attempt at professional betterment. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • REACHFORCE  |  MONDAY, JULY 23, 2012
    [Hubspot] The Care and Feeding of Your Marketing Database
    A metric caught my attention in a HubSpot blog post I came across today (The Email Campaign you Need to Clean Your List & Re-Engage Subscribers). According to the post, 25% of your marketing database will erode over the course of a given year. Here at ReachForce we’ve found that
  • REACHFORCE  |  THURSDAY, APRIL 15, 2010
    [Hubspot] Location Tagging for B2B Marketers
    Great video done by Hubspot below. Makes me wonder if there's any good use for Foursquare, Gowalla, etc. among B2B marketers. They're clearly viable tools for B2C marketers, especially in retail and hospitality, but how could a B2B marketer take advantage of these applications? Maybe driving booth attendance at events
  • MARKETING INSIDER GROUP  |  MONDAY, JUNE 27, 2016
    [Hubspot] The Beginner’s Guide to Content Experiments
    In a study from HubSpot, one marketer managed to double the amount of monthly leads from the blog by optimizing old […]. Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. The post The Beginner’s Guide to Content Experiments appeared first on Marketing Insider Group. Content Marketing
  • ANYTHING GOES MARKETING  |  MONDAY, OCTOBER 18, 2010
    [Hubspot] 5 Corporate B2B Blogs That You Should Copy
    A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. However, anyone that can open a.
  • REACHFORCE  |  FRIDAY, MAY 27, 2011
    [Hubspot] Friday Wrap-Up: This Week in B2B Marketing Tips
    With this in mind, HubSpot presents 4 steps to Happy Friday and Memorial Day Weekend everyone! Here's some of the best B2B marketing insight from around the blogosphere this week: 1. How to Transform Your Website With Four Magical Steps Reminder: the main purpose of your corporate website is to generate leads.
  • MARKETING INSIDER GROUP  |  TUESDAY, SEPTEMBER 12, 2017
    [Hubspot] 3 Strategies to Help First-Time Bloggers Become Thought Leaders
    In fact, HubSpot’s State of Inbound […]. Starting an official blog is one of the most exciting milestones for a budding professional. It is an excellent opportunity to become a force in the industry and gain valuable exposure. If you have expertise in a certain area, blogging can do wonders to propel you into the mainstream. The post 3 Strategies to Help First-Time Bloggers Become Thought Leaders appeared first on Marketing Insider Group. Content Marketing
  • MLT CREATIVE  |  FRIDAY, OCTOBER 16, 2015
    [Hubspot] HUG Atlanta and Lead Scoring for B2B Marketing
    MLT Creative is a proud member and co-host of Atlanta's HubSpot User Group. While we try to be agnostic when consulting our clients on the best marketing automation for them, we are HubSpot users and a certified HubSpot agency. I had the opportunity this month to present to our biggest meetup yet on Inbound 2015 Takeaways and how to step up their marketing. The topic of conversation was lead scoring.
  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 21, 2011
    [Hubspot] Steve Jobs said: "You can't just ask customers what they want."
    ” Brian Halligan , Co-Author of Inbound Marketing, Chief Executive Officer, Hubspot. ” Brian Halligan , Co-Author of Inbound Marketing, Chief Executive Officer, Hubspot. Why buyer behaviour has changed. “To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.”
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 25, 2012
    [Hubspot] Nimble Adds Social Data to CRM
    Integrations are currently available for Outlook, Gmail, Google Calendar, MailChimp email, Wufoo web forms, and HubSpot marketing automation. The social media and HubSpot integrations also import contacts from those systems, but display messages and other data without storing them. The relationship with HubSpot is especially intriguing, since HubSpot itself lacks a CRM component, making the two products highly complementary, and both companies target small-to-mid-size businesses.
  • REACHFORCE  |  FRIDAY, DECEMBER 16, 2011
    [Hubspot] Friday Wrap-Up: This Week in B2B Marketing Tips
    6 Core Benefits of Well-Defined Marketing Personas While this post from HubSpot provides a Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy!
  • REACHFORCE  |  FRIDAY, SEPTEMBER 2, 2011
    [Hubspot] Friday Wrap-Up: This Week in B2B Marketing Tips
    9 Email Marketing Best Practices to Generate More Leads I imagine we’re going to see quite a few posts summarizing sessions or reviewing new products and services from this year’s Dreamforce in the coming weeks (this blog included), but this particular post by Jamie Turner (via HubSpot) takes a moment
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 15, 2013
    [Hubspot] #BADMarketing presented by Crimson Marketing
    Image: Courtesy of HubSpot . Celebrity endorsements and partnerships can create a lot of traction for your site, product, service, etc. But only when done right. . Here’s Morgan Freeman “promoting” one of his movies during a Reddit “Ask Me Anything” (AMA): It’s usually not a good idea to fall asleep during an interview or product promotion (Freeman’s team had to answer questions for him!). And that’s what we call #BADMarketing… .
  • HUBSPOT  |  SUNDAY, JUNE 7, 2015
    [Hubspot] How to Take a Sales Team From $0 to $100 Million [Podcast]
    This post originally appeared on HubSpot's Sales Blog. Mark Roberge, Chief Revenue Officer of HubSpot's Inbound Sales Division [ Click to Tweet ]. When Mark Roberge joined HubSpot in 2007, he had never run a sales team and wasn't familiar with the conventional techniques sales leaders used to drive revenue. Mark served as HubSpot's SVP of Worldwide Sales and Services until 2013, during which he increased revenue over 6,000% and expanded the team from one to 450 employees.
  • MARKETING INSIDER GROUP  |  MONDAY, APRIL 24, 2017
    [Hubspot] 5 Ways to Build a Highly-Engaged Email List
    According to HubSpot, your email list degrades approximately 22.5% An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay. each year, so. The post 5 Ways to Build a Highly-Engaged Email List appeared first on PureB2B.
  • B2B LEAD GENERATION  |  MONDAY, JUNE 22, 2009
    [Hubspot] Inbound lead nurturing presentation
    8 IMU: Inbound Lead Nurturing (CV201) View more OpenOffice presentations from Hubspot Marketing. I had a great time with being a professor at the inbound marketing university. Here's my presentation deck on inbound lead nurturing (CV201) via #IMU for those who missed it. #8 You can check out all the other classes or register at: [link
  • REACHFORCE  |  FRIDAY, AUGUST 28, 2009
    [Hubspot] Lead Scoring…Baby Steps - B2B Marketing and Sales Tip #256
    Until very recently, we hadn’t figured out a way to incorporate all of the various technology tools (Eloqua for Marketing Automation, HubSpot for its unique Internet Marketing tracking/features It’s the topic of discussion for so many webinars, whitepapers and blog posts (even here), but do you actually do lead scoring?
  • MLT CREATIVE  |  FRIDAY, OCTOBER 8, 2010
    [Hubspot] HUG2010 - Inbound Marketing Practioners Unite
    If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year. Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot will double down on product improvements, putting marketing dollars back into R&D.
  • HUBSPOT  |  WEDNESDAY, JUNE 2, 2010
    [Hubspot] Outbound Marketing Agency Orders #IMU Shutdown
    I am sorry to announce that HubSpot has temporarily closed Inbound Marketing University after receiving a cease and desist letter earlier today. 978-0-470-49931-3pg16wd5let1pg34wd13let3pg43wd35let4pg59wd8let4pg60wd1let4pg66wd28let2pg88wd8let7pg100wd24let2pg119wd4let 4pg132wd4let9 Connect with HubSpot At this time, we are legally unable to say much about what is going on, but we will do our best keep the community informed. Please help us save IMU.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Hubspot] We Should Be Asking: “Why Didn’t Marketo Raise More?”
    Marketo recently launched a low-cost product that competes directly against HubSpot. In fact, Marketo’s CEO referred to HubSpot as his company’s “East Coast doppelgänger” in a recent Xconomy article. But when you compete against HubSpot, you’re not only competing against a well-funded, well-oiled “inbound” marketing machine. Of course, it’s not only HubSpot in this crowded segment.
  • AVITAGE  |  WEDNESDAY, MARCH 7, 2012
    [Hubspot] Content Marketing Best Practices from Joe Pulizzi
    Hubspot Inbound Now Video Interview also a Case Study In Creating Like a Publisher Whether you are new to content marketing or an advanced practitioner you can learn something from the recent Hubspot Inbound Now interview with Joe Pulizzi of Junta42 and founder of the Content Marketing Institute.
  • FMG SUITE  |  TUESDAY, DECEMBER 4, 2018
    [Hubspot] Inbound Marketing Strategy: Single Vendor or Multi-Vendor? 
    HubSpot, 2018) It’s […]. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. General Marketing Marketing Tips Financial Advisor Marketing Inbound Marketing Inbound Marketing Strategy Marketing
  • IGNITE TECH  |  TUESDAY, NOVEMBER 22, 2016
    [Hubspot] Inbound Marketing, AI and the Future of Stack Interaction [Podcast]
    In this episode, Jon Dick, VP of Marketing at Hubspot , joins the podcast to talk about how marketers can leverage technology to interact with their data and martech stack more closely to better understand performance. We take an introspective look at Jon’s scientific approach to marketing, why ABM isn’t all that new, and how he uses predictive analytics to make the Hubspot sales team more productive and efficient.
  • REACHFORCE  |  MONDAY, JULY 16, 2012
    [Hubspot] 12 Things You Need to Know When Redesigning Your Website
    You can find the original (courtesy of HubSpot) here. Just a few months ago we went through the process of a top-to-bottom refresh of our site. We looked at imagery, structure, content, flow, links, tags – the whole bit. The project made for some long nights, but the end result was a fresh, engaging site (especially the homepage) that has positively impacted conversion rates and decreased bounce rates. Click our logo at the top of the page if you’d like to see how things turned out.
  • HUBSPOT  |  TUESDAY, DECEMBER 21, 2010
    [Hubspot] Celebrating Humbug Day - You're Allowed a Dozen Today!
    Try HubSpot Free for 30 Days. See how HubSpot can help you better generate and track your traffic, leads and customers. Get a 30-Day Free Trial of HubSpot Marketing Software. Connect with HubSpot Creating and copyrighting a day is one marketing tactic many organizations can employ in an effort to gain distinction in a crowded marketplace.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Hubspot] Where Is Your Traffic Coming From? An Analysis of 15K Websites [Infographic]
    And while there's no single right answer when it comes to driving traffic, the head of HubSpot Research, Mimi An, wanted to know: What does the average traffic breakdown look like for HubSpot's 15,000 customers? I took some key data points from the resulting report -- Average Traffic Sources for Websites: Benchmarks From 15K HubSpot Customers -- and turned it into the infographic below. via the HubSpot Research website at research.hubspot.com.
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Hubspot] 18 Fresh Stats About the Current State of Social Media Marketing
    Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! 13) HubSpot customers with over 1,000 Twitter followers generate more than 800 new website visitors a month. Source: HubSpot ) Tweet this stat!
  • REACHFORCE  |  THURSDAY, MARCH 19, 2015
    [Hubspot] You Might Not Know as Much as You Think You Do About B2B Lead Generation …
    If you look at this graphic Hubspot created from the 2013 State of Inbound Marketing […]. There is plenty of “conventional wisdom” when it comes to B2B leads, like that leads come from email marketing, social media, and organic search. Indeed they do, but much of the time, you don’t know exactly where your leads come from. B2B Lead Generation Lead Nurturing Lead Scoring marketing programs targeted marketing
  • SALES ENGINE  |  FRIDAY, OCTOBER 23, 2015
    [Hubspot] How often should you post to your blog and social media?
    Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation. Based on those results, Hubspot theorizes that “Comprehensiveness can’t make up for frequency—at least when it comes to short term traffic.”
  • LEADSLOTH  |  MONDAY, JUNE 7, 2010
    [Hubspot] Upcoming Lead Management Events
    This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Hubspot Show & Tell. Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media.
  • MLT CREATIVE  |  TUESDAY, SEPTEMBER 20, 2011
    [Hubspot] HUGS2011 – Founders Recap Remarkable Year, Share Big Vision
    With more than 1,000 inbound marketers in attendance for the 2011 HubSpot User Group Summit, Brian Halligan and Dharmesh Shah highlighted a remarkable year of growth and innovation for HubSpot. Presenting in a facile and amusing repartee of long-time buds, the founders shared the year’s accomplishments of HubSpot customers: 85,000 blog posts. “Go Big or Go Home” The pair then revealed big plans for a bigger and better HubSpot: Focus on Middle of the Funnel.
  • MARKETING INSIDER GROUP  |  THURSDAY, JANUARY 5, 2012
    [Hubspot] 8 Great Marketing Infographics To Inspire Your 2012 Objectives
    “ The Modern Marketer ” by Hubspot. It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. And if you are trying to drive positive change in your organization, sometimes a picture is better than a thousand powerpoint decks.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 25, 2013
    [Hubspot] Inbound B2B Marketing: Why Content Is The New Coin Of The Realm
    Similarly, HubSpot CEO Brian Halligan likes to explain (with the accompanying visual) that success in marketing now has more to do with the size of your brain rather than the size of your wallet. What''s more, according to HubSpot''s State of Inbound Marketing Report , leads generated with inbound marketing cost 61% less than leads generated through traditional, more interruptive outbound marketing.
  • HUBSPOT  |  WEDNESDAY, AUGUST 23, 2017
    [Hubspot] Four Days of Facebook: Learn How to Grow Your Facebook Audience Fast
    To teach you how to grow your business in the new era of social, HubSpot and Facebook are teaming up to bring you "Four Days of Facebook," a series of live, virtual events about leveraging Facebook for ads, messaging, and so much more. We've enlisted Gary Vaynerchuk, HubSpot co-founders Brian Halligan and Dharmesh Shah, and a powerhouse group of social experts from Facebook and HubSpot for a week packed with educational workshops, live talks, and more.
  • CRIMSON MARKETING  |  TUESDAY, JULY 14, 2015
    [Hubspot] Why Sales-Marketing Alignment Saves $1 Trillion per Year
    Source: HubSpot. Everyone is talking about sales-marketing alignment, but why is it really that important? If alignment is missing, marketing is wasting their efforts to generate leads for sales: 79% of #marketing leads never convert to #sales due to lack of nurturing Click To Tweet. If a lead is passed to salespeople, 73% of those leads are never contacted. That’s what misalignment really looks like, folks! Scary isn’t it?
  • HUBSPOT  |  THURSDAY, MAY 6, 2010
    [Hubspot] Facebook Plugins in Real Life [Cartoon]
    Connect with HubSpot Video: How to Use Social Media to Attract More Customers Learn how to use social media to attract more customers. Download the free video and learn how to generate more business using social media.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Hubspot] 5 Data-Backed Twitter Tips You Should Know
    Below are five takeaways I''ve found from analyzing HubSpot''s Twitter account. For @HubSpot, when we tweeted blog posts or offers about Twitter and other social media topics, those tweets received, on average, 22.5% For @HubSpot, the average number of clicks per tweet with tweet copy was 98 clicks , and the average amount of clicks per tweet with a title was 110 clicks for the month of June. For @HubSpot, tweets with statistics received 5.4%
  • HUBSPOT  |  FRIDAY, DECEMBER 31, 2010
    [Hubspot] Final Prize! Play to Win an iPod Touch with Marketing Surprises
    The folks from HubSpot wish you a happy, healthy, and prosperous 2011. Take HubSpot marketing software for a spin to see how it can help you meet your 2011 goals. Download a 30-Day Free Trial of HubSpot Software. Connect with HubSpot Happy New Year's Eve, inbound marketing friends! Today is the final day of our Countdown to 2011, and we're raffling off our grand prize: a free iPod Touch, pre-loaded with a couple fun marketing surprises. Play now for a chance to to win.
  • FATHOM  |  TUESDAY, AUGUST 20, 2013
    [Hubspot] Where Social Media Is Headed for Online Retailers & E-Commerce
    According to Hubspot, social media use in the United States has increased 356% in the last 7 years, and Nielsen reported that nearly 70% of adults who partake in social media buy products or services digitally. Social media use been growing at an astonishing rate over the past several years, and it’s important for online retailers to take notice.
  • MLT CREATIVE  |  TUESDAY, MARCH 31, 2015
    [Hubspot] The B2B Marketer's Guide To The World of Social Media Marketing
    You may or may not know that Social Media Examiner and Hubspot have both come out with comprehensive reports on social media marketing. Do you ever wish that you could get a comprehensive view of how b2b marketers are utilizing social media so that you can see what works and what doesn''t? If you''re anything like me then you definitely have!
  • MARKETING ENVY  |  TUESDAY, OCTOBER 16, 2018
    [Hubspot] GDPR and the FinTech Industry: What Marketers Need to Know
    We use HubSpot for most of our inbound marketing campaigns because hands-down it has easy-to-use GDPR compliance pre-settings to ensure that every contact entering the database has a legal basis. HubSpot simplifies this process by recording how each lead is acquired and which consent features have been granted to provide a better user experience for both your users and your marketing team. On the other hand, HubSpot makes it much much easier.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 1, 2012
    [Hubspot] New Marketing Automation Report: Venture Funding is Key to Success
    We classify industry vendors into four groups: - micro business vendors (Infusionsoft and OfficeAutoPilot) - HubSpot (a category of its own because it’s not quite standard marketing automation and is big enough to treat separately) - enterprise vendors (Neolane, Aprimo, Silverpop, and Oracle) - core B2B marketing automation (everybody else: Eloqua, Marketo, Pardot, Genius, Act-On, et, al.)
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Hubspot] Is Content Marketing Still Worth It?
    HubSpot is a good example of such a company that offers content marketing technology. ” Though the potential for returns are large, even HubSpot understands content marketing solutions are not for everyone and don’t fall under a one-size fits all category. “I I think there are some industries that aren’t a great match for content marketing,” says Hubspot’s VP of content, Joe Chernov.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Hubspot] Inbound Leads Cost 62% Less [INFOGRAPHIC]
    There's no question that we've drank the inbound marketing Kool-Aid over here at HubSpot. Connect with HubSpot Actually, every morning, the marketing team takes a shot of it. So content -- especially infographics -- about the joys, benefits, and triumphs of inbound marketing over outbound marketing automatically gets a thumbs up from us, and this one is no different.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Hubspot] Inbound Marketing Defined in 140 Characters
    Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe Get found, Convert and Analyze via thought leadership demonstration. TheRealSunjay @Corey_bos @HubSpot @Impactbnd @kuno @kippbodnar @mvolpe create valuable, enjoyable experiences instead of interrupting them. — Corey_bos @hubspot @mallikarjunan @impactbnd @kuno @kippbodnar @mvolpe "Marketing that doesn''t suck". My job is inbound marketing. But what does that mean? What exactly is inbound marketing?
  • MLT CREATIVE  |  FRIDAY, OCTOBER 8, 2010
    [Hubspot] HUG2010 - Inbound Marketing Practitioners Unite
    If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year. Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot will double down on product improvements, putting marketing dollars back into R&D.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 1, 2012
    [Hubspot] Balancing Inbound Marketing and Outbound Marketing
    According to Hubspot, leads from inbound marketing cost 62% less than leads from outbound marketing. Inbound marketing has captured the attention of B2B marketers, and no wonder. However, opinions and knowledge of inbound marketing vary widely among B2B marketers. Dan Hanssel ( @dannyhanssel ) moderated a recent #b2bchat discussion on Twitter that tackled some of these issues.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, DECEMBER 15, 2008
    [Hubspot] Brands that Tweet
    BearingPoint - twitter.com/BearingPoint DunkinDonuts - twitter.com/DunkinDonuts Forrester - twitter.com/forrester GM - twitter.com/GMblogs Southwest - twitter.com/southwest Comcast - twitter.com/Comcast Jetblue - twitter.com/JetBlue Zappos - twitter.com/zappos Kodak - twitter.com/kodakCB Dell - twitter.com/dell H&R Block - twitter.com/HRBlock Whole Foods - twitter.com/wholefoods Rubbermaid - twitter.com/Rubbermaid Hubspot – twitter.com/grader
  • MARKETING INSIDER GROUP  |  MONDAY, DECEMBER 16, 2013
    [Hubspot] The 25 Best Slideshare Presentations Of 2013
    Culture Code: Creating A Lovable Company from HubSpot All-in-one Marketing Software. More than a million pageviews for this 1st of 2 top Hubspot presentations. Culture is everything and Hubspot does a great job talking about how to create and environment people want to be a part of. 10 Lessons from the World’s Most Captivating Presenters from HubSpot . 920,000 pageviews for this 2nd slideshare from Hubspot.
  • MARKETING INSIDER GROUP  |  THURSDAY, JUNE 7, 2012
    [Hubspot] Inbound Marketing Leads Costs Less
    I will point to some research from Hubspot that quantifies the fact that inbound leads cost significantly less than traditional demand generation. Marketing platform provider Hubspot has been delivering research to support this notion for over 3 years. Hubspot: Killing It: How Inbound Marketing Can Help Your Company Crush the Competition. Hubspot: Inbound Marketing vs. Outbound Marketing. Hubspot: It’s Time to Transform Your Marketing.
  • TRIBLIO  |  FRIDAY, SEPTEMBER 7, 2018
    [Hubspot] Inbound Recap: Scott Brinker’s Martech Safari
    Download presentation: “150 apps to grow your business: A Grand Tour of Hubspot’s Platform Ecosystem”. Hubspot showed off its impressive collection of partners at Inbound this year. Between Partner Day and Scott Brinker’s final encore for “150 apps to grow your business: A Grand Tour of Hubspot’s Platform Ecosystem” this morning, we sensed a newfound excitement for Hubspot’s ecosystem vision – especially after the special shoutout to Triblio.
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