Vidyard

How B2B Marketers Can Generate More Sales-Ready Leads With Video

Vidyard

Aberdeen, 2015) – Hubspot. Adobe, 2015)- Hubspot. Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough.

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Why Video is a Must-Have Sales Tool [Infographic]

Vidyard

In fact, HubSpot’s 2017 State of Inbound Report found that the biggest challenge facing salespeople today is finding ways to break through the barrier and get a response. It’s no secret that it’s harder than ever to get engagement from prospects.

Tools 161

6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer

Vidyard

Recently, Hunter Madeley, Chief Sales Officer at HubSpot, sat down with our CEO, Michael Litt to discuss all things sales, SaaS, and video! In order to be a truly successful sales organization like Hunter’s at HubSpot, it is crucial to be open to any new technology that enables team members to create more meaningful experiences for a prospect. The post 6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer appeared first on Vidyard.

Attention Hacks: Proven Ways to Use Video to Accelerate Pipeline

Vidyard

In their 2017 State of Inbound report, Hubspot asked: “What is the more difficult thing to do in sales compared to 2 or 3 years ago?” What’s a salesperson’s best friend? An accelerated pipeline, of course.

Video 178

3 Takeaways from INBOUND 2017 that Impact Video in Business

Vidyard

With lots of news from the event host HubSpot, three core themes stood out as strong indicators of where the market is heading. HubSpot also announced enhanced social tools as part of HubSpot Marketing Hub for interacting with audiences on Facebook and Instagram.

Video 199

Choosing a Video Platform: What to Evaluate for Marketing and Sales

Vidyard

Video 238

Is Personalized Content Worth The Hype?

Vidyard

Personal video messaging is one of these tactics that industry-leading organizations like HubSpot and Terminus are finding success with.

4 Tactical Ways Salespeople Can Build Trust with Video

Vidyard

For a sale to happen, “there has to be a trust and an emotional connection,” says Hunter Madeley, the Chief Sales Officer at Hubspot. Have you ever had a text message conversation that was needlessly tense?

Trust 187

The Secret To Selling To Today’s Busy Buyers

Vidyard

Kyle’s team has increased their response rates from popular prospects by 3x, and they’re just one of many sales teams capitalizing on it: Hubspot’s sales team saw a 4x higher meeting to outreach ratio. The dramatic results of teams at Hubspot, Terminus, and Dynamic Signal.

Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views.

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6 Awesome Sales Call Conversation Starters

Vidyard

Hubspot published a great blog post about statements that make salespeople sound insecure. One of my favorite things about my team is that we are constantly focused on helping each other do better.

Tips and Hacks for Selling with Video: Reel Stories from Real Sellers

Vidyard

I wrote a blog for HubSpot about this, about video being built on a biological mechanism that’s not going to go away anytime soon. Want to learn what the best in the biz are doing to sell using video? Curious what results actual sales teams have seen after using video during the sales cycle? Well, then you’ll want to watch our latest video featuring 4 industry sales leaders who share with you some of the best stories and tactics to maximize your selling capabilities with video.

Video 147

Startup Marketing: The Trick to Maximizing Growth with Minimum Effort

Vidyard

According to Hubspot, there are five major components of an impactful startup marketing plan that are going to help you hit your audacious growth goals: the right message, the right methodology, the right tools, the right team, and the right priorities.

The 6 Things You Won’t Want to Miss at INBOUND 2017

Vidyard

Us folks at Vidyard are always at the forefront of everything happening in the sales and (video) marketing world. It’s the DNA of our business! That’s why there’s no question we’ll be seeing you at INBOUND 2017 in Boston, September 25th-28th, 2017.

Taking a Journalistic Approach to Content Marketing: Wise Words from Kristy Sharrow

Vidyard

The two biggest ones for me externally are HubSpot, and their Academy webinars in particular. Who do you think is the hardest group of people to sell to? And we’re not talking trying to sell laptops to Luddites. Picture the last person any sales person wants to get on the phone with.

Words 230

11 Free Sales Tools to Pump Up Your Pipeline

Vidyard

HubSpot CRM. HubSpot has long been known as a leader in marketing automation, and their new HubSpot CRM tool is top-notch. As a salesperson, you only get so many minutes in the day. We all do, really.

Tools 212

5 Techniques For Successful Sales Prospecting

Vidyard

For example, HubSpot was able to capitalize by reaching out to people on its list who had either not responded or fell off during the sales process by inviting them to participate in a Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience.

New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types

Vidyard

Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics.

Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video

Vidyard

With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB.

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50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

North Americans ranked video as the #1 content asset they would like to see from brands – HubSpot ( Tweet This ). The human brain processes visuals 60,000 times faster than text – HubSpot ( Tweet This ). 55% of viewers consume video content thoroughly – higher even than social media – Hubspot ( Tweet This ).

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Sales Engineers: How To Sleep Through The Demo And Still Win The Deal

Vidyard

All the best sales advice out there, from Entrepreneur to Sales Hacker and HubSpot , tells you to have a plan. Create a process. Stick to a strategy. But what about when a rigid structure starts to hold you back? In today’s sales ecosystem, teams copy each other extensively. Salespeople all read the same blogs, attend the same events, and mimic each others’ tips to the point where executives bemoan “ receiving the alligator email again.”

Sales 148

Go Where Your Customers Are – Wise Words from Sweta Patel

Vidyard

Sales is something I’m also closely aligned with so I follow SalesHacker , HubSpot , and the Marketo blog when I’m creating campaigns. Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning.

Words 190

Vidyard Helps Top B2B Sales Teams 3x Customer Engagement with Personalized Prospecting Videos

Vidyard

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. High-growth B2B technology organizations including HubSpot, Terminus, League and PostBeyond use Vidyard to connect with more buyers and close bigger deals, faster: HubSpot , the inbound marketing and sales software leader, found that sales reps using personalized video generated 4x more sales opportunities.

17 Reasons Why Small Business Need (More) Video

Vidyard

And what’s even better is if you’re using a video platform that’s integrated with your marketing platform, like Hubspot, you can see this info for each potential buyer you’re working with. Remember when you were in school and you took every opportunity to get free food?

25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Hubspot and Uberflip. I’ve learned so much from Hubspot’s approaches to repurposing content and optimizing existing blog posts in the last year, it’s really pretty nuts. – Hubspot. Content marketers are always open to consuming more content. Well … good content.

25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Hubspot and Uberflip. I’ve learned so much from Hubspot’s approaches to repurposing content and optimizing existing blog posts in the last year, it’s really pretty nuts. – Hubspot. Content marketers are always open to consuming more content. Well … good content.

Vidyard Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase

Vidyard

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Vidyard Recognized as Video for Business Innovator.

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25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Hubspot and Uberflip. I’ve learned so much from Hubspot’s approaches to repurposing content and optimizing existing blog posts in the last year, it’s really pretty nuts. – Hubspot. Content marketers are always open to consuming more content. Well … good content.

Vidyard Appoints Jeff Loeb as Chief Marketing Officer

Vidyard

Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies.

Video 145

Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Put Your Customers on Camera: Wise Words from Truman Tang

Vidyard

I check out a lot of marketing automation blogs as well whether that’s HubSpot , Act-On , Marketo , just to see what’s really resonating in the email space. Using video to showcase your product is nothing new, but what about showcasing your customers?

Words 145

Can you DIY? How and When to Update Old Video Content

Vidyard

The editor’s note below is what Hubspot typically uses, as an example. You know that wooden chair you snagged off the side of the road? Or the old nightstand you got off of Kijiji for $10? They still function well! But someone decided they weren’t up-to-date with current trends.

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How to Drive more Event Registrations by Getting Crafty with Video

Vidyard

Hubspot took this approach when they announced Martha Stewart as their keynote speaker for Inbound 2014. It’s coming.

Video 153

You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford

Vidyard

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Marketing technology isn’t a new concept, but few would argue that the last few years have seen explosive growth in every category.

Words 137

Surpassing 100,000 Users, ViewedIt by Vidyard Leads the Way as Top Video Messaging App for Business

Vidyard

” Innovative B2B companies such as CentiMark, Hootsuite, HubSpot, League, Shopify, PostBeyond, Terminus, and Vision Critical are embracing personal video as a way to stand out and boost the performance of their sales and go-to-market teams.

The Rise Of The Video-Enabled Agency

Vidyard

” – Brian Halligan, CEO HubSpot, INBOUND 2016. Over the past decade, the agency world has undergone a significant transformation due to the increase in software technologies available to clients.

Hubspot Review

LeadSloth

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners.

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Hubspot Inbound Conference Recap 3 of 9

Kaon

” – Christopher Penn Filed under: Marketing Guru Tagged: Boston , Brand Awareness , content , Hubspot , Inbound , Measurement , PR , Public Relations , Referral Traffic , social media. Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications.

Introducing: HubSpot Guerrilla Marketing

Hubspot

At HubSpot, we’re big believers in the power of inbound. That’s why we’re thrilled to officially announce a program that’s been in development for some time, the HubSpot Guerrilla Marketing program.

Hubspot Inbound Conference 5 of 9

Kaon

by Lisa Toner of Hubspot. Filed under: Marketing Guru Tagged: B2B marketing , business priorities , communication , Customer experience , Hubspot , Inbound , Marketing Relationships , Partnerships , Relationships.