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6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer

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Recently, Hunter Madeley, Chief Sales Officer at HubSpot, sat down with our CEO, Michael Litt to discuss all things sales, SaaS, and video! In order to be a truly successful sales organization like Hunter’s at HubSpot, it is crucial to be open to any new technology that enables team members to create more meaningful experiences for a prospect. The post 6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer appeared first on Vidyard.

4 Tips for Building Your Brand on Social Media

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In this post, we’ll look at examples and lessons from a wide variety of accounts including, National Geographic, Tom Hanks, HubSpot and The Rock.

How B2B Marketers Can Generate More Sales-Ready Leads With Video

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Aberdeen, 2015) – Hubspot. Adobe, 2015)- Hubspot. Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough.

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How Video is Changing this Marketer’s Inbound Game Forever

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Whether it’s creating inbound marketing content, enabling my inbound sales team, delighting customers or building new relationships in the community, HubSpot and Vidyard have become two essential tools in my marketing stack. When HubSpot hit 15,000 users, they shot a video of them dumping 15,000 orange ping pong balls over the balcony in their office. To say I’m passionate about inbound is an understatement.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

According to Hubspot, the average S&P 1000. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Discounting to attract new customers has been. a strategy for both salespeople and marketers.

Attention Hacks: Proven Ways to Use Video to Accelerate Pipeline

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In their 2017 State of Inbound report, Hubspot asked: “What is the more difficult thing to do in sales compared to 2 or 3 years ago?” What’s a salesperson’s best friend? An accelerated pipeline, of course.

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3 Takeaways from INBOUND 2017 that Impact Video in Business

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With lots of news from the event host HubSpot, three core themes stood out as strong indicators of where the market is heading. HubSpot also announced enhanced social tools as part of HubSpot Marketing Hub for interacting with audiences on Facebook and Instagram.

Choosing a Video Platform: What to Evaluate for Marketing and Sales

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10 Deal-Closing Sales Moves You Can’t Make Over the Phone or Email

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Hubspot reports that 59% of executives would rather watch a video than read something and, if you’re looking to differentiate yourself from all the other salespeople barking at their door, personalized videos in their inbox are the way to go.

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3 Reasons Why Video is Ideal for Internal Communications

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According to Hubspot , 87% of marketers use it and according to Google , 50% of customers expect it. Marketers have long understood the advantages of video: it’s multi-media, it’s exciting, and it conveys a lot of information.

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4 Tactical Ways Salespeople Can Build Trust with Video

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For a sale to happen, “there has to be a trust and an emotional connection,” says Hunter Madeley, the Chief Sales Officer at Hubspot. Have you ever had a text message conversation that was needlessly tense?

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Is Personalized Content Worth The Hype?

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Personal video messaging is one of these tactics that industry-leading organizations like HubSpot and Terminus are finding success with.

Startup Marketing: The Trick to Maximizing Growth with Minimum Effort

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According to Hubspot, there are five major components of an impactful startup marketing plan that are going to help you hit your audacious growth goals: the right message, the right methodology, the right tools, the right team, and the right priorities.

Thoughts from Viewtopia 2016: Video Has Evolved

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But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views.

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4 Video Selling Examples to Steal for Yourself (You’re Welcome!)

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In fact, Sean McPheat of MTD Sales Training named video a top sales trend of 2018 , just as HubSpot recently listed video prospecting as their #1 skill every sales development representative needs to master in 2018. Want to get started with video selling but not sure where to begin? Look no further than our video selling examples! Video selling is exploding right now.

6 Awesome Sales Call Conversation Starters

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Hubspot published a great blog post about statements that make salespeople sound insecure. One of my favorite things about my team is that we are constantly focused on helping each other do better.

The Secret To Selling To Today’s Busy Buyers

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Kyle’s team has increased their response rates from popular prospects by 3x, and they’re just one of many sales teams capitalizing on it: Hubspot’s sales team saw a 4x higher meeting to outreach ratio. The dramatic results of teams at Hubspot, Terminus, and Dynamic Signal.

5 Techniques For Successful Sales Prospecting

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For example, HubSpot was able to capitalize by reaching out to people on its list who had either not responded or fell off during the sales process by inviting them to participate in a Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience.

Taking a Journalistic Approach to Content Marketing: Wise Words from Kristy Sharrow

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The two biggest ones for me externally are HubSpot, and their Academy webinars in particular. Who do you think is the hardest group of people to sell to? And we’re not talking trying to sell laptops to Luddites. Picture the last person any sales person wants to get on the phone with.

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11 Free Sales Tools to Pump Up Your Pipeline

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HubSpot CRM. HubSpot has long been known as a leader in marketing automation, and their new HubSpot CRM tool is top-notch. As a salesperson, you only get so many minutes in the day. We all do, really.

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The 6 Things You Won’t Want to Miss at INBOUND 2017

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Us folks at Vidyard are always at the forefront of everything happening in the sales and (video) marketing world. It’s the DNA of our business! That’s why there’s no question we’ll be seeing you at INBOUND 2017 in Boston, September 25th-28th, 2017.

New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types

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Integrating video viewing data into marketing automation platforms (MAP) or customer relationship management platforms (CRM) like Salesforce, Marketo, Eloqua, Hubspot, and others enable marketing and sales teams to monitor and track video usage metrics.

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Tips and Hacks for Selling with Video: Reel Stories from Real Sellers

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I wrote a blog for HubSpot about this, about video being built on a biological mechanism that’s not going to go away anytime soon. Want to learn what the best in the biz are doing to sell using video? Curious what results actual sales teams have seen after using video during the sales cycle? Well, then you’ll want to watch our latest video featuring 4 industry sales leaders who share with you some of the best stories and tactics to maximize your selling capabilities with video.

Go Where Your Customers Are – Wise Words from Sweta Patel

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Sales is something I’m also closely aligned with so I follow SalesHacker , HubSpot , and the Marketo blog when I’m creating campaigns. Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning.

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Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video

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With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB.

50+ Video Marketing Stats that Prove You’re Doing it Right

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North Americans ranked video as the #1 content asset they would like to see from brands – HubSpot ( Tweet This ). The human brain processes visuals 60,000 times faster than text – HubSpot ( Tweet This ). 55% of viewers consume video content thoroughly – higher even than social media – Hubspot ( Tweet This ).

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Sales Engineers: How To Sleep Through The Demo And Still Win The Deal

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All the best sales advice out there, from Entrepreneur to Sales Hacker and HubSpot , tells you to have a plan. Create a process. Stick to a strategy. But what about when a rigid structure starts to hold you back? In today’s sales ecosystem, teams copy each other extensively. Salespeople all read the same blogs, attend the same events, and mimic each others’ tips to the point where executives bemoan “ receiving the alligator email again.”

Vidyard Helps Top B2B Sales Teams 3x Customer Engagement with Personalized Prospecting Videos

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Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. High-growth B2B technology organizations including HubSpot, Terminus, League and PostBeyond use Vidyard to connect with more buyers and close bigger deals, faster: HubSpot , the inbound marketing and sales software leader, found that sales reps using personalized video generated 4x more sales opportunities.

17 Reasons Why Small Business Need (More) Video

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And what’s even better is if you’re using a video platform that’s integrated with your marketing platform, like Hubspot, you can see this info for each potential buyer you’re working with. Remember when you were in school and you took every opportunity to get free food?

25 of the Very Best Content Marketing Resources in 2016 … So Far

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Hubspot and Uberflip. I’ve learned so much from Hubspot’s approaches to repurposing content and optimizing existing blog posts in the last year, it’s really pretty nuts. – Hubspot. Content marketers are always open to consuming more content. Well … good content.

25 of the Very Best Content Marketing Resources in 2016 … So Far

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Hubspot and Uberflip. I’ve learned so much from Hubspot’s approaches to repurposing content and optimizing existing blog posts in the last year, it’s really pretty nuts. – Hubspot. Content marketers are always open to consuming more content. Well … good content.

Vidyard Selected as Finalist for MIT Sloan CIO Symposium’s Innovation Showcase

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Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Vidyard Recognized as Video for Business Innovator.

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Vidyard Appoints Jeff Loeb as Chief Marketing Officer

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Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies.

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

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Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Hubspot and Uberflip. I’ve learned so much from Hubspot’s approaches to repurposing content and optimizing existing blog posts in the last year, it’s really pretty nuts. – Hubspot. Content marketers are always open to consuming more content. Well … good content.

Put Your Customers on Camera: Wise Words from Truman Tang

Vidyard

I check out a lot of marketing automation blogs as well whether that’s HubSpot , Act-On , Marketo , just to see what’s really resonating in the email space. Using video to showcase your product is nothing new, but what about showcasing your customers?

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Can you DIY? How and When to Update Old Video Content

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The editor’s note below is what Hubspot typically uses, as an example. You know that wooden chair you snagged off the side of the road? Or the old nightstand you got off of Kijiji for $10? They still function well! But someone decided they weren’t up-to-date with current trends.

How to Drive more Event Registrations by Getting Crafty with Video

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Hubspot took this approach when they announced Martha Stewart as their keynote speaker for Inbound 2014. It’s coming.

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Learn from Some of the Best Marketing Automation Blogs

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Hubspot. A great voice of reason, Hubspot’s blog gives marketers the insights they need to use automation tools effectively. About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels.

You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford

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When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Marketing technology isn’t a new concept, but few would argue that the last few years have seen explosive growth in every category.

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