Infer

CEO Insights: AI-First, the Overhype, and the Last Mile Problem

Infer

So naturally, we (Infer) went after CRM (Salesforce, Dynamics, SAP C4C), along with the marketing automation platforms (Marketo, Eloqua, Pardot, HubSpot) and even custom sales and marketing databases (via REST APIs). AI is hot, I mean really hot. VCs love it, pouring in over $1.5B

API 75

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Infer

Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales , Salesforce CRM , Marketo , Oracle AppCloud , Pardot , HubSpot and Google Analytics.

API 70

CEO Insights: AI’s Last Mile

Infer

We had to provide open APIs and build direct integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI.

API 71

Infer’s Top 25 Predictive Sales & Marketing Innovators (INFOGRAPHIC)

Infer

Melissa Miller , Director of Marketing Operations, HubSpot. One of the best parts of Dreamforce is getting to meet so many pros who are changing how their companies do business and engage customers. This year’s event was a great reminder of all the passion for sales and marketing innovation that exists within the Infer community of folks who we have the pleasure of growing with and working alongside everyday.

Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement

Infer

Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective.

5 Ways to Supercharge Sales with Predictive Lead Scoring

Infer

This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog. Perhaps your marketing team has tried out HubSpot’s new predictive lead scoring capabilities and is recognizing the value this kind of data-driven insight can bring.

Predictive Marketing: The Next Must-Have Technology for CMOs

Infer

To understand which leads will convert to customers in the future, predictive tools have to pull data from a system of record like Salesforce, Microsoft Dynamics, Insightly, Marketo or HubSpot and identify the characteristics and behavior of prospects that closed.

The Buyer’s Guide to Artificial Intelligence Software For Sales

Infer

This article was originally published on the Hubspot blog by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Salespeople have never had so much technology at their fingertips.

In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister

Infer

Zinsmeister: Many of Infer’s current customers already have offices in EMEA and APAC — such as NewVoiceMedia, Hubspot, Zendesk, AdRoll, Nitro, Brightcove and many others. This interview was originally published on TechSeen by Sean Zinsmeister , Vice President of Product Marketing at Infer.

5 Ways to Supercharge Sales with Predictive Lead Scoring

Infer

This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog. Perhaps your marketing team has tried out HubSpot’s new predictive lead scoring capabilities and is recognizing the value this kind of data-driven insight can bring.

The Front Lines of Predictive Intelligence

Infer

This article was originally published on the Hubspot Blog by Infer customer, Nicholas Heim , Director of Inbound Marketing at Hotjar. Hypergrowth SaaS businesses like my company, Hotjar, are often faced with the happy problem of too many free trial leads flooding into HubSpot.

How Belly Aligned Marketing and Sales to Build a Successful Inbound Sales Organization

Infer

We use HubSpot for the Website forms themselves, and Optimizely to find the best format: When a prospect visits our Website and fills out a HubSpot form, they are converted into a lead and pushed into Salesforce.

Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”

Infer

This is why larger vendors, like HubSpot, are entering the market with watered-down versions of predictive scoring, which is helping to broaden awareness for the opportunity. This Q&A with Infer’s Sean Zinsmeister was originally published on MarTech Advisor.

Account-Based Sales Development In A Predictive World

Infer

Here are five examples of personalization tactics our reps have employed to reach those target accounts: For the most recent INBOUND 2016 conference, several reps used Infer Profile Management to find specific high-fit accounts that use Hubspot in their business. We then pulled this list into Outreach and sent very personalized communications with relevant content, such as case studies about some great customers that already use Infer’s Hubspot integration.

Inbound Marketing, AI and the Future of Stack Interaction [Podcast]

Infer

In this episode, Jon Dick, VP of Marketing at Hubspot , joins the podcast to talk about how marketers can leverage technology to interact with their data and martech stack more closely to better understand performance. We take an introspective look at Jon’s scientific approach to marketing, why ABM isn’t all that new, and how he uses predictive analytics to make the Hubspot sales team more productive and efficient.

Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable

Infer

Customers include over 130 high growth companies and large enterprises like AdRoll, Atlassian, Cloudera, Concur, Hubspot, New Relic, Tableau, Xactly and Zendesk.

Hubspot Inbound Conference Recap 2 of 9

Kaon

Filed under: Marketing Guru Tagged: business challenges , change , Cognitive thinking , content , Content marketing , Hubspot , Inbound , marketing , Memorable Content , Neuroscience , Science. The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media.

HubSpot Jumps into the CRM Marketplace

Customer Experience Matrix

Hell probably didn’t freeze over today but there might have been a light frost: after years of rejecting the option, HubSpot today announced it will offer a CRM system. Audience response was predictably enthusiastic, since CRM features have been much desired by HubSpot users and resellers for years. HubSpot hopes this will encourage adoption of CRM by sales reps who have rejected it because it took too much work for too little value.

Hubspot Inbound Conference Recap 3 of 9

Kaon

” – Christopher Penn Filed under: Marketing Guru Tagged: Boston , Brand Awareness , content , Hubspot , Inbound , Measurement , PR , Public Relations , Referral Traffic , social media. Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications.

How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)

Influitive b2b

That was the advice of angel investor, VC, and former CMO of Hubspot, Mike Volpe, who kicked off the recent Advocacy Advantage roadshow in Boston on September 19, 2016. The post How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce) appeared first on Influitive.

Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Marketing Guru B2B BOFU Buyers journey customers Hubspot Inbound Kaon kaoninteractive Marketing Funnel Pain Points Sales and Marketing Alignment Sales funnel social media

Hubspot Inbound Conference Recap 8 of 9

Kaon

Filed under: Marketing Guru Tagged: analytics , B2B marketing , business challenges , Google Analytics , Google UTm , Hubspot , Inbound , LinkedIn , marketing , Measurement , organic , sales , social media , twitter.

Hubspot Inbound Conference Recap 4 of 9

Kaon

Filed under: Marketing Guru Tagged: B2B , B2B marketing , B2B mobile marketing , Blog , business challenges , Hubspot , Inbound , marketing. Marketing Guru B2B B2B marketing B2B mobile marketing Blog business challenges Hubspot Inbound marketing

Hubspot Inbound Conference 6 of 9

Kaon

Filed under: Marketing Guru Tagged: B2B , Boston , CMO , Hubspot , Inbound , Inside sales , Lead generation , marketing , Revenue , sales. Marketing Guru B2B Boston CMO Hubspot Inbound Inside sales Lead generation marketing Revenue sales

How I Discovered The Power Of Brand Advocacy—And Took HubSpot From 20 To 7,000 Advocates In 2 Years

Influitive b2b

Advocacy ROI Advocate Engagement Success Stories advocacy advocacy marketing advocate marketing advocate marketing program B2B advocates b2b customer referral program b2bmarketingzone brand advocacy brand advocates content marketing customer advocacy customer advocates customer engagement customer experience HubSpot referral marketingI’m Victoria LaPlante, Influitive’s new Senior Customer Advocacy Marketing Manager.

Should You Build Your Website on the HubSpot CMS?

Lead Liaison

Are you thinking you should build your website on the HubSpot CMS? HubSpot refers to it’s platform to host and build your website as a COS, a Content Optimization System. Regarding personalization, you can only do it if you’re using everything HubSpot.

6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer

Vidyard

Recently, Hunter Madeley, Chief Sales Officer at HubSpot, sat down with our CEO, Michael Litt to discuss all things sales, SaaS, and video! In order to be a truly successful sales organization like Hunter’s at HubSpot, it is crucial to be open to any new technology that enables team members to create more meaningful experiences for a prospect. The post 6 Mega Trends in Sales, SaaS, and Video from HubSpot’s Chief Sales Officer appeared first on Vidyard.

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

Hubspot

I didn't think about influencer marketing again until I joined HubSpot. When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions: If one influencer is good, 23 is better.

Introducing: HubSpot Guerrilla Marketing

Hubspot

At HubSpot, we’re big believers in the power of inbound. That’s why we’re thrilled to officially announce a program that’s been in development for some time, the HubSpot Guerrilla Marketing program.

HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads.

Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here.

A Tale of Two Sittings: Best of Times with HubSpot and Teradata

Customer Experience Matrix

I was barely home from Vegas before I headed up to Boston for HubSpot ’s Open House, a small event for primarily for business partners. HubSpot’s main user conference is the INBOUND show in September. Yes, that title is a pun on Dickens’ Tale of Two Cities.

Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. There were two industry announcements this week that were unexpectedly related.

The 6 Biggest Marketing Lessons HubSpot Learned in 2017

Hubspot

At the start of 2017, HubSpot’s CMO asked our team to see if we could break our addiction to email. This year HubSpot’s marketing team got very serious about testing alternatives to lead forms. HubSpot’s blog team has also begun to rework older posts around select topic clusters.

Hubspot Inbound Conference Recap 9 of 9

Kaon

Filed under: Marketing Guru Tagged: 3D , Boston , business challenges , business priorities , Hubspot , Inbound , marketing , Marketing ROI , sales , Sales and Marketing Alignment. Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts.

Unite Inbound & Account-Based Marketing Strategies with Terminus’ HubSpot Integration

Terminus

Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. Today, I’m excited to announce Terminus’ new integration with HubSpot! In May of 2017, HubSpot announced its investment in Terminus. Using Terminus and HubSpot Together.

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.”

HubSpot Releases Social Inbox and Reveals So Much More

Customer Experience Matrix

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

HubSpot’s Matt Barby talks data, content creation and maximising the customer experience.

Tomorrow People

Matt Barby, Global Head of Growth and SEO at HubSpot, talked to Birmingham based inbound marketing agency Tomorrow People about the role of data in content creation, the reasons why some SMEs are struggling to capitalise on it and what the future holds for data driven marketing and content creation.