Biznology

The B2B marketing ironies of our time

Biznology

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone.

5 blog post ideas that take less than two hours to write

Biznology

Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. Sometimes, you need good content, and fast. Maybe a team member missed her deadline, so you now have a big hole in your editorial calendar.

6 assumptions push marketing gets wrong

Biznology

Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO. I recently gave a keynote address to the Content Strategy Applied conference in London.

Personalized content for more effective content marketing

Biznology

You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. Content Marketing Digital Marketing Social Media Marketing Web Metrics B2B B2B marketing Behavior-Based Content Content marketing HubSpot Leadfeeders Leadlanders Mailchimps Marketo Pardot personalization

Tools that help generate blogging ideas

Biznology

Hubspot’s Blog Topic Generator. Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic.

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6 Effective tools for SMB that integrate with your existing SaaS

Biznology

Contact details will automatically update from one platform to another for SaaS like MailChimp, HubSpot, Highrise, and more. These days, the buzzword is “integration.” As in: how can small business tools work together to get more done?

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Is the CMO becoming the Chief Collaboration Officer?

Biznology

Studies show that 71% of people are more likely to purchase based on social media referrals (Source: Hubspot). In the past, the role of a marketer was much simpler. Marketers would work in the comfortable silo of the marketing department.

CMO 143

25 social media listening aids to increase your hearing

Biznology

71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). 78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ).

4 simple truths about content marketing re-imagined

Biznology

While some wonderful guidance is available from the nice folks at Hubspot , and Marketo , most sites offer you “useful white papers” or “templates” to entice you to buy their (questionable) consulting services. Content marketing is still a new field, and it remains dynamic and evolving.

What does Ricky Bobby know about SEO? 31 stats

Biznology

91% of US internet user search every month (source: HubSpot ). source: HubSpot). “If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines.

Stats 120

Push versus Pull Marketing: In B2B, You Need Both

Biznology

Hubspot promotes it. Photo credit: Aimar (Nidde). The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said. Well, I guess her feeling is understandable.

B to B 165

11 expectations to have from a great SEO proposal

Biznology

HubSpot offer some sound advice. 54% of consumers find a website through natural search (source: Forrester ). 31% click through to the websites in the first position of natural search (source: MOZ ). 95% of clicks to a website occur on the first page of nature search (source: MOZ).

7 steps to a better B2B landing page

Biznology

Hubspot offers some excellent tips in this area. Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could.

21 stats show CMOs leap before they look at ROI

Biznology

source: HubSpot ). Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has.

Stats 158

24 reasons SEO and social media are inextricably linked

Biznology

Google+ has the highest correlated social factor for SEO ranking (source: HubSpot ). 59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source: SiteProNews ).

11 tips and tools to jump-start your SEO

Biznology

Marketing Grader from HubSpot can tell you. Photo credit: Sean MacEntee. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords.

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Knock-your-socks-off marketing measurement: here’s how!

Biznology

For example, DataHero dashboards let you connect to your MailChimp, Salesforce, Eventbrite, HubSpot, and many other marketing tools so you can view and compare data across platforms.

8 dead easy steps for writing a blog in less than an hour

Biznology

Image credit: HubSpot. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time.

7 Ways to Make Your Content Marketing More Useful

Biznology

In fact, HubSpot has found that 73% of consumers prefer to learn about a company through a series of branded articles, and 90% of consumers find custom content useful. Image credit: Koratmember/freedigitalphotos.net. What’s the purpose of your content marketing strategy?

Top online marketers on Twitter

Biznology

HubSpotHubSpot. We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Why discriminate. I also organized it alphabetically to avoid p **g contests.

26 Social Media Secrets Skittles Knows

Biznology

These stats are sourced from comScore , WOMMA , HubSpot and Amercian Express. Photo credit: Wikipedia. The Skittles website attracted 23,000 U.S. unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many.

Have you ever stolen other people’s content?

Biznology

HubSpot’s Content Usage Guidelines gives us a clear idea of what restrictions you may come across when sharing other people’s content. Photo Credit: Javier Arce. In a blogging world, it is very rare for bloggers to only use their own images and own thoughts.

15 experts define Agile Marketing

Biznology

– Mike Volpe, Hubspot. Photo credit: Daniel Feren?ak. The character pictured may or may not be an agile marketer. You can’t tell by appearance, only by track record. Faced with all of the changes in marketing over the last few years, marketers have increased pressure to produce results within shorter time frames. As a result, Agile Marketing has come into being. It’s a practice still seeking a single definition so I sought some expert opinions.

Blog Guest Posting: It’s a Privilege Not a Birthright

Biznology

Other places that I ended up doing some writing for over time like HubSpot and Search Marketing Standard came about through relationships I have been developing over time either with or without the intention of trying to earn a writing spot with these folks. Image by atduskgreg via Flickr.

Hubspot Review

LeadSloth

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners.

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Hubspot Inbound Conference Recap 3 of 9

Kaon

” – Christopher Penn Filed under: Marketing Guru Tagged: Boston , Brand Awareness , content , Hubspot , Inbound , Measurement , PR , Public Relations , Referral Traffic , social media. Measuring PR in the 21st Century: What Actually Works, by Christopher Penn SHIFT Communications.

Introducing: HubSpot Guerrilla Marketing

Hubspot

At HubSpot, we’re big believers in the power of inbound. That’s why we’re thrilled to officially announce a program that’s been in development for some time, the HubSpot Guerrilla Marketing program.

Hubspot Inbound Conference 5 of 9

Kaon

by Lisa Toner of Hubspot. Filed under: Marketing Guru Tagged: B2B marketing , business priorities , communication , Customer experience , Hubspot , Inbound , Marketing Relationships , Partnerships , Relationships.

How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)

Influitive b2b

That was the advice of angel investor, VC, and former CMO of Hubspot, Mike Volpe, who kicked off the recent Advocacy Advantage roadshow in Boston on September 19, 2016. The post How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce) appeared first on Influitive.

Hubspot Inbound Conference Recap 8 of 9

Kaon

Filed under: Marketing Guru Tagged: analytics , B2B marketing , business challenges , Google Analytics , Google UTm , Hubspot , Inbound , LinkedIn , marketing , Measurement , organic , sales , social media , twitter.

Hubspot Inbound Conference 6 of 9

Kaon

Filed under: Marketing Guru Tagged: B2B , Boston , CMO , Hubspot , Inbound , Inside sales , Lead generation , marketing , Revenue , sales. Marketing Guru B2B Boston CMO Hubspot Inbound Inside sales Lead generation marketing Revenue sales

Hubspot Inbound Conference Recap 2 of 9

Kaon

Filed under: Marketing Guru Tagged: business challenges , change , Cognitive thinking , content , Content marketing , Hubspot , Inbound , marketing , Memorable Content , Neuroscience , Science. The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media.

Hubspot Inbound Conference Recap 9 of 9

Kaon

Filed under: Marketing Guru Tagged: 3D , Boston , business challenges , business priorities , Hubspot , Inbound , marketing , Marketing ROI , sales , Sales and Marketing Alignment. Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts.

Hubspot Inbound Conference Recap 4 of 9

Kaon

Filed under: Marketing Guru Tagged: B2B , B2B marketing , B2B mobile marketing , Blog , business challenges , Hubspot , Inbound , marketing. Marketing Guru B2B B2B marketing B2B mobile marketing Blog business challenges Hubspot Inbound marketing

Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Marketing Guru B2B BOFU Buyers journey customers Hubspot Inbound Kaon kaoninteractive Marketing Funnel Pain Points Sales and Marketing Alignment Sales funnel social media

HubSpot Files for IPO: Solid Financials for a Young Company

Customer Experience Matrix

HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. The S-1 does provide some other insights – in particular, highlighting HubSpot’s shift in focus from very small businesses to mid-size business.

HubSpot Reports 82% Revenue Growth

Customer Experience Matrix

HubSpot released its 2012 Year in Review today, reporting 82% revenue growth, to $52.5 This reflects HubSpot's aggressive moves to serve larger companies and provide expanded features for traditional marketing automation such as more robust email and lead nurturing.

How HubSpot Grew Online Customer Reviews By 157%

Hubspot

At HubSpot, we know reviews are important for driving leads to our product in the first place. Email is a staple at HubSpot, and we often communicate with our customers via email. At HubSpot, we asked people to review us on occasion after they closed a deal in HubSpot CRM.

Should You Build Your Website on the HubSpot CMS?

Lead Liaison

Are you thinking you should build your website on the HubSpot CMS? HubSpot refers to it’s platform to host and build your website as a COS, a Content Optimization System. Regarding personalization, you can only do it if you’re using everything HubSpot.

How I Discovered The Power Of Brand Advocacy—And Took HubSpot From 20 To 7,000 Advocates In 2 Years

Influitive b2b

Advocacy ROI Advocate Engagement Success Stories advocacy advocacy marketing advocate marketing advocate marketing program B2B advocates b2b customer referral program b2bmarketingzone brand advocacy brand advocates content marketing customer advocacy customer advocates customer engagement customer experience HubSpot referral marketingI’m Victoria LaPlante, Influitive’s new Senior Customer Advocacy Marketing Manager.