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  • HUBSPOT  |  WEDNESDAY, DECEMBER 15, 2010
    [Hubspot] What is a 301 Redirect and Why Should You Care?
    For HubSpot customers, do this by going to the "Domain Names" option in Settings and walking through the DNS setup. Connect with HubSpot In the simplest of "technical definitions", a 301 redirect is a permanent redirect from one URL to the other. For example, if your previous website was www.awesomewebsite.com and you wanted to change it to www.reallyawesomewebsite.com , you'd implement a 301 redirect from the old URL to the new one.
  • HUBSPOT  |  THURSDAY, MAY 16, 2013
    [Hubspot] INBOUND Keynoters Nate Silver and Scott Harrison Named 'Most Creative People in Business'
    Is it any wonder that everyone at HubSpot loves Nate Silver, and why we’re psyched that he''s doing a keynote speech at our INBOUND conference in August? For what it’s worth, charity: water uses HubSpot software. You will get no argument from us at HubSpot, and it''s exactly why we''re excited to see folks like this getting serious recognition from other companies and publications.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Hubspot] Go Beyond Good Enough: How to Delight Your Customers
    ” It''s one of our favorite adages here at HubSpot that''s also applicable to customer delight. Check out HubSpot’s free Inbound Certification and learn how to cultivate an inbound experience at your company. If you’ve ever seen the inbound methodology , read this blog, or done pretty much anything inbound-related, chances are you’re at least a little bit familiar with the phrase “attract, convert, close, delight.”
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Hubspot] The Best Infographics of 2014 (So Far)
    Since blogging is such a big fuel source for the content mix, Jason Miller of LinkedIn Marketing Solutions borrowed (and properly cited) an analogy originally coined by HubSpot’s Rick Burns in 2009 and turned it into a great piece of visual content showing how blogging is such a big fuel source for the content mix.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Hubspot] 33 Examples of Dynamic Tags to Personalize Your Email Sends
    HubSpot's email tool , for instance, allows you to create dynamic tags (which we call 'Contact Properties' in the HubSpot software) using any field in your marketing database, which you can use in the subject line and/or body of your email message. For example, at HubSpot, we have a free tool called Marketing Grader , so we collect users' individual Marketing Grades when they run a report.
  • HUBSPOT  |  FRIDAY, JULY 3, 2015
    [Hubspot] How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
    I used HubSpot to determine the number of new prospects from the mobile smart form. Is your website ready to attract and convert mobile website visitors into leads? According to Adobe , companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Hubspot] How Timeline Radically Changes Your Facebook Marketing Strategy
    On the HubSpot Facebook page , I tested the waters by posting every hour. Connect with HubSpot In the early days of social media, the fact that the shelf life of Facebook posts were much longer than tweets was often discussed. But as the years have passed, Facebook has changed immensely. Homepage feeds now have a Twitteresque feel with live updates from friends, otherwise known as the Ticker.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 12, 2015
    [Hubspot] 14 Digital Marketing Myths We Love To Laugh At
    HubSpot does… “QUANTITY OVER QUALITY” This myth applies to just about anything in life. The Marketing industry has exploded in the last few years with the advancements of technology, giving Digital Marketers even more opportunities to reach out, connect and socialize with their audience. But with all great things come the not-so-great things like the myths and misconceptions on the impact of B2B online marketing.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Hubspot] How to Get More People to Open Your Emails [Video]
    We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. You cross your fingers and hope. Will people open this email? Will they hit spam? Will they actually click on it?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Hubspot] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    For example, to promote HubSpot’s How to Use Twitter for Business ebook , I’ll want to target an audience of users interested in social media. Twitter is a great marketing channel for driving traffic and generating leads. In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy.
  • BLUE FOCUS MARKETING  |  THURSDAY, AUGUST 11, 2011
    [Hubspot] Marketing Tools and Technology – How Does A Marketer Decide?
    Mike Volpe is CMO at inbound marketing software company Hubspot. Mike blogs at Marketing With Mike and also on the Hubspot Blog. At HubSpot, we do agile marketing for that reason – it provides for a lot more flexibility and ability to experiment. I think that is a huge problem, and that is one of the core 2 problems with marketing that we solve at HubSpot.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Hubspot] How to Measure and Analyze Your Facebook Presence
    The following blog post is an adapted excerpt from HubSpot's new ebook, " How to Use Facebook for Business: An Introductory Guide " for 2011. Facebook engagement and interaction are important, but you should also be using tools like HubSpot Marketing Analytics or Google Analytics to measure the traffic, leads, and customers you're driving from Facebook. Connect with HubSpot
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Hubspot] Banners Have 99 Problems And A Click Ain’t One
    Hubspot ). A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! Tweet This ]. But clicks aren’t the only problem that banners face.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Hubspot] Marketing That Helps People? An Interview With Jay Baer
    We have entered an era where brands have to figure out how to develop marketing that helps people - or as Hubspot says, marketing people don’t hate. If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Hubspot] How to create a winning strategy with crappy content
    If you don’t believe me, try competing with Hubspot in the content space. It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “ The Future is More Content.”
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Hubspot] 10 Easy Ways to Make Your Commute More Productive
    HubSpot''s new podcast, The Growth Show. It''s easy to think of commuting as a total waste of time. When you''re standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. But there''s good news for those of you who wish you could spend that time more productively.
  • WRITTENT  |  WEDNESDAY, JUNE 19, 2013
    [Hubspot] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
    HubSpot Marketing Automation software maintains a pretty vibrant presence that extends well beyond their software’s capacity and blog content. It’s fairly safe to assume that many of their inspiring quotes and fun facts were originally created for Pinterest, though they’re primed for repurposing : Image Credit: HubSpot. With 25 million members and growing , Pinterest has grown from a niche curation platform to a formidable presence among major social media networks.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Hubspot] 6 Science-Backed Playlists for Improving Your Productivity
    When I first started at HubSpot I was welcomed with a fresh pair of orange headphones. Not to be dramatic or anything, but I was so excited you would have thought they handed me pure gold. You might be thinking, "They're just headphones. So what?". Well, for me -- and many others -- listening to music while working is the secret to my productivity. All it takes is the right Beyoncé track and I go from idle to uber productive. Seriously, it works like a charm.).
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 5, 2014
    [Hubspot] How Much Equity Should a CMO Get? You Might Be Surprised
    That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix Partners as its main speaker. Full disclosure: Skok''s firm, Matrix Partners , is an investor in HubSpot, and Skok serves on HubSpot''s board of directors.). A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here.
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Hubspot] How to Use Data to Create More Relevant Content
    If you're a HubSpot customer, you can use the Keywords App to uncover the monthly search volume for specific keywords. If you're not a HubSpot customer, you can check out Keyword Planner to uncover this information. Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Hubspot] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Connect with HubSpot In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. In the show we chat about: The importance of understanding your online community. Why understanding and finding your industries influencers is key to your blogging success.
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Hubspot] Understanding How Your Marketing Analytics Gives Credit for Conversions
    When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. In HubSpot software , for example, you'll notice that our Marketing Analytics tools report on the number of leads and customers generated through various marketing efforts -- that information is what you'd call an attribution.
  • WEBBIQUITY  |  TUESDAY, APRIL 3, 2012
    [Hubspot] 18 (of the) Best Web Analytics Guides of 2011
    YouTube Launches New and Improved YouTube Analytics by HubSpot Blog. The measurability of the web can be a double-edged sword. On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results.
  • HUBSPOT  |  THURSDAY, APRIL 2, 2015
    [Hubspot] Is Slack the Fastest-Growing Business App in History?
    Listen to HubSpot CMO Mike Volpe talk marketing, growth, and SaaS metrics with Slack CMO Bill Macaitis and decide for yourself. Bill Macaitis knows something about growth. In his two years as Zendesk’s top marketer, he helped take the company from venture-funded startup to an IPO resulting in a $1.7 billion market cap. When he led online marketing and operations at Salesforce, he helped grow revenues from $900M to $3 billion.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Hubspot] Study: 3 of 4 Sales Reps Have No Idea What They're Doing
    Disclosure: Kurlan has provided training for our sales team at HubSpot. Kurlan also uses HubSpot software.). This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Have you ever dealt with an incompetent salesperson? Of course you have. We all have.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Hubspot] Facebook Announces New Social Search Feature Called 'Graph Search'
    Users will be able to search for people they want to simply talk to and network with, by inputting a search like "People who like marketing and work at HubSpot." Well folks, it's the moment we've all been waiting for. Facebook announced its big news today -- the stuff we've all been sitting at the edge of our seats for, the release we've been pontificating about ( read what some of our ideas. and your own were. about Facebook's big reveal )! what the heck is it? Well, we were right!
  • HUBSPOT  |  FRIDAY, JUNE 21, 2013
    [Hubspot] The Simple Cure for Google Algorithm Update Anxiety
    In fact, according to HubSpot''s Marketing Benchmarks Report , companies that blog 15 or more times per month get five times more traffic than companies that don’t blog at all. Google Algorithm Update Anxiety (GAUA) is a serious disorder that afflicts many marketers around the world. The condition was first discovered by scientists in April of 2003 when Google released its Cassandra algorithm update. Since then, the GAUA disorder has become a pandemic.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Hubspot] How to Match Your Content Strategy with the Buyer’s Journey
    HubSpot Pricing. Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience. Always ask yourself: To take a soundbite from Field of Dreams, “If you build it, they will come.”. The B2B content consumption stats are out there.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [Hubspot] 6 Steps to Successful Blogging
    Yes, blogging is just a tool, but here are some facts about blogs you may not know (courtesy of Hubspot ). WordPress , Hubspot or Compendium are three solid options. I had the pleasure of presenting to over 100 HVAC contractors today at HVAC Comfortech 2011 on how they can position themselves as THE home comfort services expert in their region. The central theme of the presentation was blogging. First off, blogging is just a tool.nothing more, nothing less.
  • VIEWPOINT  |  THURSDAY, MAY 7, 2015
    [Hubspot] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
    Dave Stein , B2B Sales Consultant , provides a strictly sales perspective: Coming from the perspective of a sales guy, the most effective nurturing approaches I’ve seen and heard about are HubSpot-driven. It’s 2015. The marketing word of the year is Nurture. Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. Of the few companies that do try to incorporate nurturing programs—well, let’s just say they could use some help.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Hubspot] What Investors Expect From Modern Marketing Executives
    “The old CMO was someone who was very creative, but not necessarily much of a process person or data-centric person,” says David Skok , a general partner at Matrix Partners and a HubSpot board member. Today’s CMO bears almost no resemblance to a CMO from a decade ago. The job has become much more analytical and data-driven, and now requires a set of quantitative skills that most of the old-guard CMOs simply didn’t have.
  • CONFLUENT FORMS  |  WEDNESDAY, JANUARY 2, 2013
    [Hubspot] A new year, a better strategy
    Whether it's Facebook, Hubspot, SEO, Twitter, Pinterest, Instagram, or any other instant success solution, all it really is is snake oil. I'm not one for New Year's resolutions; why make big promises to yourself on just New Year's Eve when you could and should be doing them year-round? The same goes for business; if you know you're doing something wrong, or half-right, you should always be revisiting and revising your strategy.
  • MARKETRI  |  THURSDAY, OCTOBER 11, 2012
    [Hubspot] The DOs and DON'Ts of Writing Effective Calls-to-Action
    This example originally appeared on HubSpot. It seems like we’ve been talking a lot about the importance of Calls-to-Action (CTAs) lately. First, we made it clear that calls-to-action won’t kill a cute, fluffy puppy. Next, we covered the strong relationship between CTAs and B2B E-books , and we even listed writing calls-to-action among the nine habits of highly engaging content marketers. There’s good reason for this.
  • HUBSPOT  |  SATURDAY, APRIL 9, 2016
    [Hubspot] Emotional Advertising: How Brands Use Feelings to Get People to Buy
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions -- and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Hubspot] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. I recommend that you head over to Google Trends , Google’s Keyword Planner , HubSpot's Keywords App , and/or BuzzSumo to research what’s being searched for and shared most often. Want to learn how to plan, publish, and promote viral infographics? You’re in the right place.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Hubspot] 9 Questions You Need to Ask When Developing Buyer Personas
    Connect with HubSpot Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling. But once you sit down to craft your personas, you may find yourself staring blankly at a white screen for some time, wondering where on earth you're supposed to begin.
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Hubspot] Your Designers Are Not Artists, and You Need to Stop Thinking That Way
    As head of HubSpot’s creative and design team, I spend nearly every day acting as the translator between my designers and the rest of the company, particularly executives, marketers, and salespeople, (i.e. P.S. If you''re a designer reading this, you may be interested in designing templates for the HubSpot Template Marketplace.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Hubspot] 8 Ways You're Killing Your Content [SlideShare]
    If not, the nice folks at HubSpot will cover your monthly expenses till you do. I love discovering some new piece of fantastic content and thinking about what makes great content great. And one characteristic just keeps emerging. I won’t be spoiling our recent SlideShare deck by telling you what it is: It’s Confidence. Okay, maybe I will be spoiling it a bit. Sorry.).
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Hubspot] The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
    HubSpot, for example, might not ( depending on our analytics , of course) want to choose "inbound marketing" as a topic for a blog bundle; not only is it far too broad to be helpful, but perhaps leads that download content about inbound marketing as a general concept don't close at a very high rate. At HubSpot, for example, we make a regular practice of updating ebooks. Let's take HubSpot's blog post, " 9 Questions you MUST Ask Before Hiring a Freelance Blogger ," for example.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Hubspot] Not Getting What You Want From Blogging? Ask These 11 Questions
    We recently turned to HubSpot's 13,5000+ customers to analyze their data and draw some conclusions regarding the effects of posting frequency. If you're a HubSpot customer, you can turn to your Sources Report to easily uncover which channels are driving the most traffic and determine the original source of both your contacts and customers. You did it. You started blogging for your business. Insert victorious music here.].
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Hubspot] How to Use Data Visualization to Win Over Your Audience [Free Ebook]
    >>> How to Use Data Visualization to Win Over Your Audience [Free Ebook] by @HubSpot & @VisageCo. We all know that one of the best ways to support any argument or idea is with data, but data alone can be difficult to grasp or easily misinterpreted by your audience if it’s not presented in a visually aesthetic way. Think about it.
  • HUBSPOT  |  SATURDAY, APRIL 11, 2015
    [Hubspot] New Research Reveals the Personality Traits of Top-Performing Sales Reps
    This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Salespeople can make or break an organization. Do you have the next big idea? Great. But if you don’t have someone on your team who can sell it, your idea might be dead in the water. New research from Steve W.
  • VIEWPOINT  |  WEDNESDAY, APRIL 1, 2015
    [Hubspot] 2015 Horoscope for Sales Executives: from Danmac the Magnificent
    The next time your boss gives you grief about your lack of prospecting, just let him know that HubSpot says prospecting doesn’t work. This year is all about Saturn. Saturn has moved from Scorpio to Sagittarius. Saturn will backpedal to Scorpio again from June 14 until September 17 in 2015, but after that he''ll be in Sagittarius until December 19, 2017. What does all of this mean? I have no idea.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Hubspot] The Growth Show: How One Woman Built a Fashion Business That Gives Back
    Beth joins HubSpot’s Meghan Keaney Anderson on this episode of The Growth Show podcast to share the story behind Raintees growth and why she believes that businesses built to give back are setting the new standard for our future. As an entrepreneur, failure is an everyday activity. It’s how you manage it that determines your success. Click To Tweet ]. Beth Doane, Raintees Founder.
  • HUBSPOT  |  SATURDAY, NOVEMBER 7, 2015
    [Hubspot] 13 Habits of Incredibly Curious People (And Why It Matters In Business)
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Do you actively express interest in wanting to know more about something? Are you constantly testing your campaigns to uncover trends and patterns? Do you find yourself asking a lot of questions? People that are curious by nature tend to fall into this category. And they're often the kind of person you want on your team, representing your company, and building out your brand.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Hubspot] How to Build a Newsroom Inside Your Company
    I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. Example: HubSpot. This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. Download your free copy if you want to learn more about how to build a news organization, big or small, inside your company. Call it what you will: brand journalism, corporate journalism, corporate media. More and more companies are creating “journalistic” content.
  • HUBSPOT  |  TUESDAY, AUGUST 7, 2012
    [Hubspot] 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
    If you're a regular reader of HubSpot's blog, you may recall that in a past article discussing SEO for YouTube , the title, description, tags, links, and comments have an impact on how your video ranks in search results. In an article highlighting some interesting data about how slide count contributes to SlideShare success, HubSpot Social Media Scientist Dan Zarrella exposed data indicating that longer slideshows perform better than shorter presentations.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Hubspot] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    HubSpot posts 4-5 updates a day to keep the content fresh on our page, but the recommended number will depend on what works for your business -- you may need less, you may need more. Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. (If If you missed it, you can grab the full recording here.). A lot of great questions came up during the webinar that we didn''t have time to answer, and it turns out, a lot of you had the exact same questions.
  • HUBSPOT  |  FRIDAY, FEBRUARY 5, 2016
    [Hubspot] What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
    Image Credit: HubSpot's State of Inbound 2015 for Asia. It's hard to generalize about "the state of marketing" in the world when marketing looks and feels different depending on where you are. Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well. do marketing.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Hubspot] 11 Content Curation Tools Every Marketer Needs
    For example, I follow HubSpot on Twitter , but don’t always get a chance to see their tweets when I’m busy. Fortunately, HubSpot also releases daily newsletters of their blog posts. For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Hubspot] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    photo credit: JD Hancock via photopin cc // Graphics courtesy of HubSpot Artillery B2B Marketing Blog > The Forward Observer Inbound marketing is not an effortless journey, but for marketers who focus on the five most important steps, the rewards can be transformative. The marketing world continues to change because the way people buy keeps changing. For the longest time, B2B buyers doing research had to contact the seller early in the process to get product information.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Hubspot] Facebook Launches Customized Calls-to-Action for Apps
    If you're a HubSpot customer, you've been able to use the Facebook Welcome app or the Social Landing Pages app to turn likes into leads. As HubSpot delves into this new tool, we'll be sure to report back on what we learn, mistakes and all! Connect with HubSpot Calls-to-action and social media are two crucial components of your inbound lead generation efforts.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Hubspot] The Ultimate Guide to Creating Compelling Case Studies
    In fact, back in the day HubSpot used to send a small flip cameras to our customers and had them tell their story that way. I usually send each customer a personalized thank you along with some HubSpot SWAG. When shopping for a new product or service, who do you trust the most? The sales guy, or the customer who has already used the product or service?
  • HUBSPOT  |  MONDAY, JANUARY 24, 2011
    [Hubspot] How to Get Facebook Fan Page Activity Alerts via Email
    Connect with HubSpot For a while now, one of the biggest features missing from Facebook fan pages was the ability for administrators to get alerted of any activity happening from fans. Now, you can get email notifications of activity happening on your page with this nifty new free service called Hyper Alerts. Go to Hyper Alerts. Create an account. Click add a new alert. Type in your Facebook Fan Pages vanity URL.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 23, 2012
    [Hubspot] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot. ” 6 Data-Backed Tips for Getting More Retweets [Research] by HubSpot. Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days.
  • WRITTENT  |  FRIDAY, JANUARY 17, 2014
    [Hubspot] 8 Deep Questions to Define Your Blogging Strategy
    According to HubSpot’s Rick Burnes , one of the worst things you can do is to “start a consistent dialogue with your customers and then stop.” The majority of blogs aren’t a success. While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. Anyone can launch and maintain a legendary business blog, provided they have sufficient dedication and direction.
  • HUBSPOT  |  SATURDAY, MAY 2, 2015
    [Hubspot] How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Can you sell when you’re on vacation? Sure you can. but dragging out your laptop and taking calls from the beach is sure to annoy your family. There’s another way to keep selling when you’re out of the office, and this option doesn’t require any work on your behalf.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Hubspot] Put Your Customers on Camera: Wise Words from Truman Tang
    I check out a lot of marketing automation blogs as well whether that’s HubSpot , Act-On , Marketo , just to see what’s really resonating in the email space. Using video to showcase your product is nothing new, but what about showcasing your customers? Building video content that puts customers in the spotlight is the key to building real advocates, and truly showing off how much you appreciate the people who use your product.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 7, 2013
    [Hubspot] 32 Influential B2B Social Media Profiles (People) to Follow on Twitter
    Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements.
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [Hubspot] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    27 Marketing Lessons B2B Marketers Should Know by HubSpot Blog. Noting that “employers are looking for their next all-stars on social media channels,&# HubSpot’s Diana Freedman shares tips for using social media to help find your next career opportunity, such as following individuals from a company you’d like to work on Twitter, watching their posts for news of job openings, and leaving insightful comments on the company blog.
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 15, 2015
    [Hubspot] Top 25 Content + Digital Marketers in Enterprise Software: The East Coast Edition
    Mike Volpe, Chief Marketing Officer, HubSpot ( @mvolpe ). Nataly Kelly, Vice President of Marketing (Localization), HubSpot ( @NatalyKelly ). Almost every marketing leader working at an enterprise organization recognizes the need to make additional investments in marketing technology. Studies from Gartner, IAB, and more prove CMOs are increasingly purchasing new technologies to make their strategies sing.
  • WRITTENT  |  WEDNESDAY, JULY 17, 2013
    [Hubspot] Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide
    As HubSpot’s Corey Eridon points out, demographics are the perfect starting point for profiling, because they’re relatively easy to obtain from your existing marketing database or customer relationship management software (CRM). No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Hubspot] A Chat With an Internet Addict Who Was Forced to Go Off the Grid
    Kind of a good tie in for us at HubSpot. I''m not sure if I''d ever be okay leaving the HubSpot account unmonitored for more than a day, for example. HubSpot as a company could never get away with that. I need to be engaged on Twitter, for my personal brand and for HubSpot. My fellow inbound marketer Sam Mallikarjunan is an internet and social media junkie -- always connected, always checking in, always tweeting, always emailing.
  • PROTEUS B2B MARKETING BLOG  |  TUESDAY, FEBRUARY 16, 2010
    [Hubspot] Inbound Marketing: Does a 60% Lower Cost Per Lead Interest to You?
    Internet marketing technology provider Hubspot recently released a study entitled The 2010 State of Inbound Marketing. The study included 231 marketing professionals, 69% of whom worked for B2B companies in a wide variety of industries. The largest industries were professional services (22% of respondents) and technology (15%). Inbound Marketing refers to marketing strategies and tactics designed [.].
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Hubspot] 18 Productivity-Boosting Bots for Marketers
    That's why its bot was designed to work with many of the other tools you might use to manage or reach contacts, like Shopify for retail, or in your HubSpot software. Integrating with both Slack and Messenger, this chatbot also connects with both Google Analytics and your HubSpot software to help you find the information you need in realtime -- traffic data, company information, or even prospecting.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Hubspot] 9 Resources to Help You Become a Better Leader
    In this episode of HubSpot's podcast, The Growth Show , you'll hear more on what made those leaders so special -- and apply those insights to your own career. Some things in life are relatively straightforward to learn. Want to knit a scarf? Head the local craft store, pick up a book, and get to work.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 9, 2012
    [Hubspot] Hire Jeff Ogden, the Fearless Competitor, to speak at your next marketing conference
    Jeff was a guest on Hubspot TV. Jeff Ogden is a nationally recognized speaker for the Business Marketing Association. Jeff is the keynote speaker at tomorrow’s BMA-New Jersey Social Media Symposium. Jeff is the host of Mad Marketing TV and a new show starting May 1. Jeff is a speaker at DemandCon Boston this Fall.
  • THE FORWARD OBSERVER  |  MONDAY, FEBRUARY 10, 2014
    [Hubspot] 5 Of The Fastest Ways To Improve Your B2B Marketing
    According to HubSpot , companies that blog get …. Artillery B2B Marketing Blog > The Forward Observer Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don''t be. Focus on these 5 areas and you''ll be a winner in no time. There is an apocryphal Chinese curse: “ May you live in interesting times.” If you are a modern B2B marketer, it’s hard not to feel that way.
  • HUBSPOT  |  FRIDAY, OCTOBER 30, 2015
    [Hubspot] 3 Scary Fears You Need to Overcome To Experience Amazing Inbound Results
    The beauty of using marketing automation software like HubSpot is that you’re collecting TONS of lead intelligence that could really help salespeople close more deals - if they look at it! When my marketing agency The Whole Brain Group talks to prospective clients, we spend a lot of time educating them about the cultural shift that will need to take place inside their leadership team and organization as a whole to make an investment in inbound marketing successful.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Hubspot] How to Use Video in Your Marketing: 20 Ideas to Try Today
    Broadcasting Seminars ( HubSpot Bold Talks ). Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? How times have changed! Increasingly, marketers have to come up with innovative ways to grab visitors' attention. When infographics first blew up the internet , they had the same impact as when businesses starting publishing their own ebooks, reports, and white papers on the web.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Hubspot] What To Do If Your Website Traffic Is Down
    Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. You’ve noticed a dip in website traffic. Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? First thing: Don’t panic.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Hubspot] 4 Ways LinkedIn is All-In for B2B Content Marketing
    One example of a company that has achieved success with these updates was marketing technology company and power content creator, Hubspot. LinkedIn has always been the professional social network and the most effective network for B2B marketers. The mission of LinkedIn is to connect the world’s professionals and make them more productive. As they focus more on content marketing, there are strong parallels, as the right content can also make users more productive.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Hubspot] The Top Business Podcasts You Need to Be Listening To
    Each week, HubSpot CMO Mike Volpe sits down with one of today's top executives to unpack how they've been able to grow and build a world-class business. Love learning about business and how some of today’s most successful entrepreneurs and companies are operating? Business podcasts serve as a great way to stay informed (and inspired).
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 30, 2013
    [Hubspot] How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
    In HubSpot''s State of Inbound Marketing Report , the benefits are pretty darn clear: More traffic: Companies that blog get 55% more website traffic than those that don''t blog. Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. We''ve all heard about the greedy farmer who killed the goose that laid the golden eggs.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 11, 2012
    [Hubspot] Vital Statistics for B2B Marketers Two. Inbound vs. Outbound
    Source: HubSpot [link]. Not long ago, being a B2B marketer was simple. The more you pushed out there, the better your pipeline. But then something changed. Here are all the latest facts and stats B2B Marketers need to build the case for a balanced inbound and outbound marketing strategy. As always use and abuse at your leisure and feel free to share your own Vital Statistics using #b2bvitalstats. The way businesses buy is changing.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2011
    [Hubspot] Study: LinkedIn Is More Effective for B2B Companies
    The latest findings from HubSpot's 2011 State of Inbound Marketing report show that the effectiveness of particular social media channels varies according to the type of business. Connect with HubSpot The study surveyed over 600 professionals knowledgeable about their company's marketing strategy. Participants were asked to indicate if their business had acquired a customer from a lead generated by Facebook, LinkedIn, Twitter, or the company blog.
  • HUBSPOT  |  MONDAY, MARCH 7, 2016
    [Hubspot] The Power of Teamwork: 31 Quotes That Celebrate Collaboration
    HubSpot. We've all been a part of that group project. You know, the project where one person takes the lead, leading some members to conclude their ideas are unwelcome, while a select few ride the others' coattails. Thanks to experiences like this, it's no surprise why so many people have been scarred by the nightmares of past group projects. And yet, something incredible happens when teamwork happens the way it's supposed to happen.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Hubspot] Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
    Here''s how this looks on HubSpot''s Google+ Page , for example: Very Pinterest-esque, am I right? You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. And while we made some high-level observations here yesterday about how this year''s emphasis seems to be on context, there was one announcement we thought deserved more of our attention: the complete redesign of Google+. Did you miss that?
  • SALES ENGINE  |  THURSDAY, FEBRUARY 11, 2016
    [Hubspot] What can the losing football coach teach us about making your sales quota?
    Hubspot cites direct and indisputable correlation between the number of Blog Posts that a company creates and the number of inbound leads that they receive. How many times have you heard the losing Football Coach take the blame for a disappointing or underperforming team by saying, “I take full responsibility for the team’s performance and I need to do a better job putting the players in a position to win the game ?
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Hubspot] 20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career
    With this in mind, I polled the rest of HubSpot's content team, pulled some recommendations from an internal wiki page by my colleagues Rebecca Corliss and Andrew Rodwin , and did a little old-fashioned digging of my own to find the best blog posts, books, TED Talks, and podcast for every stage of your career. Here at HubSpot, we have a podcast that uncovers interesting stories and advice from every corner of the business world.
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Hubspot] 15 Call to Action Samples for Rocking Blog Posts that Convert
    Call to actions promoting eBooks are a highly effective tool for generating leads, according to HubSpot’s research. Here’s a well-designed, compelling button for a blog article that succinctly offers the option for a product trial: Image credit: Hubspot. Blog posts without a call to action are like Facebook posts without images. Or Tweets without links. They work, but they’re a lot less effective than they could be.
  • HUBSPOT  |  FRIDAY, JUNE 14, 2013
    [Hubspot] How to Write a Fluff-Free Mission Statement
    FWIW, HubSpot''s mission statement reads: Our mission is to make the world inbound. Mission statements. They sound inherently business babbley , don''t they? But even if you think they''re a little. silly. they''re really important guideposts for making decisions, staying inspired, and setting a bigger picture that gives your day-to-day work purpose. Problem is, because the idea of a mission statement is so vague and broad, a lot of companies have trouble nailing one down.
  • HUBSPOT  |  SUNDAY, MAY 10, 2015
    [Hubspot] A Simple Guide to Choosing the Right Chart for Your Data
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results. the list goes on. When you manage multiple clients with multiple sources of data, it can get overwhelming. What should you be tracking? What actually matters?
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Hubspot] Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
    HubSpot's Blog Topic Generator : Have an idea of what your audience might be interested in, but don't know how to frame it? It's an exciting time to be a content marketer. But it's also a challenging time. As more companies continue to jump on the inbound marketing bandwagon, the influx of content seems to be turning into a bit of a traffic jam. And few things have the power to cut through this noise like data storytelling.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Hubspot] 5 Ways You Can Add Social Proof to Your Landing Pages
    Below is an example of an embedded tweet -- notice how you can interact with it by retweeting it, favoriting it, or clicking into the profile: I love cookie days at @HubSpot. Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs. My work brings out emotions people didn''t even know they had -- I''m that talented.". Would you believe me? Or would you write me off as pretty self-serving?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Hubspot] What Social Selling Isn't
    Subscribe to HubSpot’s Sales blog in the month of February to be entered to win an hour-long social selling consultation: Social Media Inbound Sales Daily This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Just like anything shiny and new, social selling suffers from a fair amount of hype. And with hype comes misunderstanding.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Hubspot] How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
    11) HubSpot Academy. In this example, HubSpot Academy used a pop quiz-style poll to set context for the Inbound Sales Certification : Whether you’re promoting a blog post, an ebook, or some other offer, try asking engaging questions that set the user up to click the link and find the answer. It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 12, 2015
    [Hubspot] 10 Examples of Highly Impactful LinkedIn Profiles
    How to Optimize Your LinkedIn Profile for Social Selling via Hubspot. Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. Success derives from the amount of trust and authenticity one conveys when actively networking. And the first place to start is through your LinkedIn profile.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Hubspot] Bye-Bye Brainteasers: 9 Interview Questions You Actually Should Ask Candidates
    This is a favorite of our very own Leslie Mitchell , Recruiting Manager here at HubSpot. Why are manhole covers round? How many times heavier than a mouse is an elephant? How many golf balls can you fit in a school bus? Most hiring managers have heard about using these "creative" questions to identify the best candidates.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2016
    [Hubspot] 5 Personal Assistant Tools That Actually Make Life Easier
    When I asked my team for personal assistant app recommendations, HubSpot’s Web Team Tech Lead, Dmitry Shamis , immediately pointed to Google Home. With the recent release of Google Home in the U.S., voice-activated devices are a big topic du jour lately. But which personal assistant tools are the most helpful? What do you need for each one? And how much do they cost? While a simple search for “ personal assistant apps ” seems to yield countless results, shifting through them can be a task.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Hubspot] 11 Ideas to Grow Brand Awareness at Lightning Speed
    11) HubSpot. (A Have you noticed how some of today''s biggest brands seem to have popped up out of nowhere and become overnight successes? I always wondered how that was possible. Is it just a matter of having one genius idea that no one else has thought about, ever? Or is it that these hugely successful companies are started by billionaires who have the money and contacts to create something that we could only dream of?
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Hubspot] How to Make Your Infographic Clickable in 10 Minutes or Less
    In Ginny''s infographic, she added a link to another blog post on HubSpot''s blog -- but you may choose to link to a social media page, a Click-to-Tweet link , a landing page, or somewhere else. You can create and track UTM codes using HubSpot or Google Analytics -- learn more about UTM codes and how to use them here.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 1, 2015
    [Hubspot] 25 Key B2B Content Marketing Stats
    According to a HubSpot study, having a blog helps B2B companies generate 67% more leads in a month than their blog-less competitors. The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing to achieve anything useful.” This is good advice in general but can have specific relevance for business practices, which need to be updated and assessed as time goes by.
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Hubspot] Back to Grammar School: 12 Easy Ways to Become a Better Writer
    Don't ask punctuation to do a word's job," warns Beth Dunn , chief writer and editor on HubSpot's product team. "It Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade? Technology has reshaped how we communicate in the business world. Fifty years ago, you would have walked over to your coworker’s desk or called up to the second floor to ask a question.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Hubspot] Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
    According to HubSpot , inbound marketing and landing pages generate 2X more leads than non-inbound marketers. Do you want to generate more leads on your website? Without landing pages, you’re like the single guy who doesn’t ask Miss Right for her phone number. One day back when I was single in the City of New York and living on Manhattan’s Upper East Side , I met the girl of my dreams. It’s true – it was like a thunderbolt struck me. We hit it off immediately.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Hubspot] 9 Smart Ways to Measure Your Sales Enablement Efforts
    Tip : Make sure you are using an analytics tool with your content management system, or have an all-in-one solution like the HubSpot Marketing Platform. Tip : HubSpot’s Marketing Platform helps marketers make customized attribution reports through its Reports App. At HubSpot, our sales team loves to share case studies with prospects since our customers tell their story better than we can. Any marketer can tell you that marketing has become a data-driven discipline.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Hubspot] Top Marketing Blogs You Should Be Reading
    HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Hubspot] Unveiling The Pipeline Marketing Technology Stack
    Overall, the most popular automation tool is Hubspot, but Marketo is the leader for medium-to-large companies (Datanyze). In the January 2015 iteration of ChiefMarTec’s marketing technology landscape , Scott Brinker identified 1,876 companies -- up from 947 companies the year before (and I’m sure there’s hundreds, if not thousands, more today). How on earth do marketers keep all of the various marketing technologies straight in their mind?
  • HUBSPOT  |  TUESDAY, DECEMBER 31, 2013
    [Hubspot] Reminder: 30-Day Blog Challenge Begins January 2
    Companies who blog the most have a chance to be profiled on the HubSpot blog, which has more than 1.5 By now you''re probably just about to sign out of your email and get ready for that New Year''s party. But before you go, just a quick reminder about what''s coming up in the New Year. On January 2, the 30-Day Blog Challenge will begin. We are challenging everyone to commit to blogging more in January to increase traffic to your blog. Why should you join the challenge? Glad you asked.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Hubspot] How to Play to Your Strengths in a Job Interview: Tips for Every Personality Type
    I went to HubSpot Recruiter Emily MacIntyre for her advice. "Looks great on paper. Bad interviewer.". Of all the feedback a recruiter can get, these words can be the most disheartening. Even if you''ve found someone with ideal experience and tremendous potential, a candidate who struggles in the interview can leave too many open questions to accept. So what should candidates do if interviewing isn''t their strength?
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