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  • SNAPAPP  |  FRIDAY, OCTOBER 28, 2016
    [Hubspot] SnapWrap: Kicking Bad Habits, The Science of Engagement, and More!
    Eddie Shleyner, Hubspot. The list of marketing technology vendors keeps growing – Marketo, Eloqua, HubSpot, Kapost, Newscred, and the list goes on. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days).
    [Hubspot] Ad Blocking Is Not the Problem, It’s the Symptom
    To better understand how users experience ads, let’s examine this recent study conducted by Hubspot and AdBlock Plus. Tourists visiting São Paulo, Brazil might feel that something is missing. One reason could be that the world’s fourth-largest metropolis passed the Clean City Law in 2006, which outlawed all outdoor advertising, including billboards, storefronts, and public transit ads.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Hubspot] 6 Cool Company Blogs Everyone Will Enjoy Reading
    The inbound marketing company and HubSpot partner Inbound Mantra has strong blog posts, but that's not the main reason it's in here. When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun. I turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works. Perhaps a little too well.)
    [Hubspot] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    Check out this HubSpot blog post so you can rock email personalization and learn more about all the different ways you can do it. Properly engaging in conversations with someone is the most important part of developing a relationship. Whether these conversations happen via email, text, or social media, it''s imperative to make sure that you say the right thing at the right time to the right person -- otherwise your relationship could take a turn for the worse.
    [Hubspot] Buyer Personas Gone Stale? Use Agile Techniques
    Luckily, marketing automation systems like HubSpot have recently added attribution-reporting right into their dashboards to make this easy. For most marketers, the buyer persona is one of the first things developed when beginning work on a new campaign. In an ideal world, you have time to carefully craft personas through a combination of internal stakeholder discovery and direct customer interviews. Unfortunately, timing can sometimes cut the schedule short.
    [Hubspot] The Next Generation of Marketing Technology from a VC Perspective
    Outside our portfolio, certainly Brian Halligan and Darmesh Shah of HubSpot have been great thought leaders of the marking space. Earlier this year, I was privileged to meet Ajay Agarwal at the annual MarTech conference. Ajay is a partner with Bain Capital Ventures and he’s been at the firm for about 12 years primarily as an early stage software investor.
    [Hubspot] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. Radius SVP of Product Arup Banerjee hosted a webinar introducing two major feature launches within the Radius predictive analytics platform: Performance and Multiple Goals.
    [Hubspot] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. Radius SVP of Product Arup Banerjee hosted a webinar introducing two major feature launches within the Radius predictive analytics platform: Performance and Multiple Goals.
    [Hubspot] How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales
    Please join us for a joint Volusion and HubSpot webinar on Thursday, July 7th at 4 PM ET! Connect with HubSpot This is a guest post by Matt Winn, online communications specialist at Volusion , an industry-leading ecommerce software that powers online business for over 25,000 clients. Matt serves as the chief blogger for Volusion’s Ecommerce Blog , and you can follow Volusion on Twitter @volusion.
    [Hubspot] Hinge’s Fab Five: October 2013
    by Andrew Dymski, HubSpot. Top Professional Services Marketing Content from October 2013. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! 15 Tips for Content Creators in “Boring” Industries. Content for B2B marketers may seem repetitive and boring, but your target market doesn’t think so.
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    [Hubspot] How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
    Note: HubSpot users can access this data by setting up a Google Custom/Site Search box, which a HubSpot Service Provider can install on your website.) Note: HubSpot users can see how much of their search traffic has been affected by Google's update in Sources. However, you can use tools like HubSpot's Sources Tool or SEOMoz to help you generate additional long-tail keyword ideas from your organic traffic for searches that occur when people are not logged into
  • ENGAGIO  |  MONDAY, AUGUST 21, 2017
    [Hubspot] How to Find the Right Level of Personalization in ABM
    For years, Hubspot’s Website Grader was a top-performing content asset that auto-generated a report from the target’s website URL. One critical component of Account Based Marketing is to reach the right senior executives. However, you can’t maintain a conversation at this level with generic messages.
    [Hubspot] Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame
    I knew I could easily run one if I wanted, using HubSpot''s Email App. Note for HubSpot customers: 1,000 contacts is also our benchmark for running A/B tests on samples of email sends -- if you have fewer than 1,000 contacts in your selected list, the A version of your test will automatically be sent to half of your list and the B will be sent to the other half. Note for HubSpot customers: The Email App automatically uses the 85% confidence level to determine a winner.
  • HUBSPOT  |  TUESDAY, JUNE 2, 2015
    [Hubspot] Building Buyer Personas? Here Are 5 Insightful Reports You Should Pull
    Note: All of the information below can be pulled using the HubSpot and DataHero integration. Building buyer personas can be tricky -- you need a delicate balance between quantitative and qualitative data to get something that's accurate and useful. You also have to know which information out of all the data in your CRM, marketing automation, and customer support systems will actually be helpful -- and which could steer your marketing astray.
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Hubspot] How to Upgrade Your B2B Marketing Strategy with AdWords
    And with HubSpot's Ads Add-On , it's easy to manage both content and AdWords campaigns in one platform. Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course.
    [Hubspot] Use Content Curation to Create Leads on LinkedIn. Really!
    Many times we use Sidekick for Business, a tool from HubSpot that lets you send custom email templates to email addresses (see top-right of the toolbar). Whether you’re using search, trade publisher relationships, email marketing, telemarketing, or advertising to generate leads, most marketing is indeed a “needle in a haystack” approach. You hope to reach someone at the right time, with the right need, and at the right budget.
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Hubspot] How Long Should Your Landing Page Forms Be?
    For example, HubSpot sells marketing software , and all of the forms on our landing pages include an optional field that asks the visitor to describe their biggest marketing challenge. If you're a HubSpot customer using HubSpot Enterprise, our Advanced Landing Pages tool makes it very easy to A/B test your landing pages, and you could specifically use it to test form lengths to determine your form field sweet spot. Connect with HubSpot
  • SNAPAPP  |  TUESDAY, APRIL 5, 2016
    [Hubspot] 7 Powerful Ways to Conduct B2B Buyer Research
    Hubspot estimates that the optimal lead form length is seven fields long, so stay in that ballpark. As Pamela Vaughan, a principal marketing manager at Hubspot suggested , these conversations should focus on the “why” behind decision making.
    [Hubspot] 10 Marketing Over Coffee Podcasts You Should Check Out
    According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. So I checked out some of their episodes and found some really great stuff I’d like to share. What is Marketing Over Coffee ?
    [Hubspot] Discover Where Your Competitors Are Beating You Online
    8] HubSpot. [9] 10] HubSpot. Every company has competitors. In fact, a competitive marketplace is a critical component of our free enterprise system, driving our economy, innovation and the continuous cycle of ever improving quality of products and services. But do you really know how your company compares to your competitors?
    [Hubspot] New Data: 50% of Companies Use More Than One Marketing Automation Solution
    HubSpot''s Senior Blog Editor, Corey Eridon , had a different experience with multiple marketing automation software purchases at a previous employer: "I''ve seen some companies -- ones still in that scrappy-startup phase, but still with more sophisticated needs due to their growth -- actually try to build their own automation systems. How many marketing automation systems do you need?
    [Hubspot] Why Is This in My Inbox? Deconstructing the Worst Spam Email of All Time
    Almost 10 months ago, I had my first day at HubSpot. Even though most people know that personalized emails are usually customized by a machine, adding that small touch to your email makes people feel like you''re talking to them Most marketing software, like HubSpot, will let you personalize your email greetings.
    [Hubspot] 27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower. Between trends changing and attention spans shrinking, doing your job well is no easy feat. The same can be said about sales. Quite simply, it's a constant grind. And while marketers may not always be in the trenches with their sales reps to see it, that doesn't make it any less real.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Hubspot] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    For example, HubSpot might find lists of marketing thought leaders that we can follow! For example, because I interact with HubSpot's content, they frequently come up on my newsfeed, and that of my friends (even if they aren't fans of HubSpot).
  • HUBSPOT  |  FRIDAY, APRIL 22, 2016
    [Hubspot] Time for a Website Overhaul? A Look Into the Redesign Timelines of 6K+ Businesses
    To help shed some light on how businesses look at redesign frequency, we surveyed 6,000+ HubSpot customers about their redesign plans for the future. Redesigning your website is a great way to get a fresh start. But how do you know when it's actually time to get the ball rolling on an overhaul? Many times, a redesign begins when an executive or marketer begins to feel like the website is outdated.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Hubspot] Websites With More Content Generate More Customers [New Infographic]
    Connect with HubSpot We recently reviewed some of our data from Website Grader pertaining to the size of websites that are run through the application, how often those sites add new content, and then acquire new customers from that content. Our research primarily shows that websites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers. This isn't a surprise.
    [Hubspot] 22 Exceptional Business Blogging Guides, Tips & Tactics
    And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.” How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests by HubSpot. A well-written and consistently updates business blog is a vital core element of a successful content marketing program.
    [Hubspot] The Art and Science of Driving Webinar Registration
    Our recent master class hosted by Mark Bornstein of ON24 and Lisa Toner of HubSpot is available on demand: [link]. I often poll marketing audiences about their biggest webinar challenges. Almost every time, I hear that their biggest challenge is on driving registration -- in a recent poll, we found that 42.9% of respondents had the biggest trouble with getting people to register for their online event. Why is driving webinar registration such a challenge for marketers?
    [Hubspot] Blogging Leads to Sales
    In a recent study, the 2012 State of Inbound Marketing by HubSpot, it was discovered that 92% of companies that responded acquired a customer through their blog if they posted multiple times per day. Originally posted here on USSCO Speaks blog. Business owners sometimes treat their online marketing like flossing. The y know they should do it, but it nevertheless gets buried under the tasks of running the day-to-day business.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Hubspot] How Closed-Loop Marketing Works
    Below, you see a screenshot of HubSpot’s traffic by channel, brought to us by the marketing analytics tools of HubSpot's softare. Full Disclosure: HubSpot software allows you to implement closed-loop reporting.) Marketing software (like HubSpot ) keeps a record of your marketing data and makes it actionable -- by giving you the information you need to optimize campaigns, enabling lead conversions, and revealing results.
    [Hubspot] 6 Sales and Marketing Communication Tips to Build Smarketing
    At HubSpot, we have built Smarketing (a term that I think was coined by Dan Tyre over two years ago) which is a partnership between sales and marketing that uses a number of different techniques to align sales and marketing better. This meeting started later at HubSpot, once the weekly meeting got too big to use it for discussion. Today at HubSpot, Mark and I only have to get involved in a small number of issues. Connect with HubSpot
    [Hubspot] 6 Awesome Sales Call Conversation Starters
    Hubspot published a great blog post about statements that make salespeople sound insecure. One of my favorite things about my team is that we are constantly focused on helping each other do better. After one of us finishes a call that doesn’t progress, someone may say something along the lines of, “Ah man, so close, I could have taken that somewhere!” That’s when we start discussing what happened in the call, and together try to figure out how we could have driven it better.
    [Hubspot] Facebook Launches Much-Anticipated Open Graph Applications
    For example, at HubSpot, we could create an app for our free Marketing Grader tool that automatically publishes a story when users' Marketing Grades increase. Or maybe it's an app that facilitates a connection between Facebook and the HubSpot software and automatically publishes stories when the user hits a certain leads or traffic milestone. Connect with HubSpot Sick of reading about all this SOPA brouhaha? How about a news story marketers can actually get behind?
  • HUBSPOT  |  WEDNESDAY, MAY 10, 2017
    [Hubspot] The Scarcity Principle: How 8 Brands Created High Demand
    Plus, the product's scarcity meant nobody -- ourselves included here at HubSpot -- could stop talking about the Spectacles. If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules?
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Hubspot] How to Annotate a YouTube Video [Quick Tip]
    We annotated one of HubSpot''s YouTube videos to show you how the process is done. Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how. Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Hubspot] How to Work Less and Accomplish More: Career Principles to Live By
    HubSpot has what they call SMART goals and FranklinCovey has Wildly Important Goals. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. If you’re a business owner you’re probably trying to grow. We all are. We’re also severely short on time and there just isn’t enough of it in the day.
    [Hubspot] How to Make a Visual Call-to-Action for Social Media [Quick Tip]
    HubSpot customers, this is under your Reports tab in the Tracking URL Builder.). One of the most popular social media tips people give is "Make sure you include an engaging image in your posts". but what does that actually mean? If you''re trying to generate leads with social media , do you need to include a certain type of image to do so? Or is simply including an image enough to increase engagement? Lots of people take the latter path. but think about it for a second.
    [Hubspot] How to Get Past the 10 Most Debilitating Sources of Writer's Block [SlideShare]
    Getting Past Writer''s Block from HubSpot All-in-one Marketing Software. Writer''s block. We''ve all suffered it. Whether we write once in a while or every day, love creating content or absolutely hate it, we''ve all experienced this productivity killer. And it''s not just a mild frustration we can brush off, either. As inbound marketers, we''re all used to the pressure of having to create content at a moment''s notice. Sometimes, our jobs even depend on it. Yikes.
    [Hubspot] A Brief Timeline of the History of Blogging
    Welcome to the HubSpot Marketing Blog. Bloggers have dozens of platforms and formats available (fun fact: HubSpot has a blogging platform , too), and there's no longer a standard for what a blog is supposed to look like. Greetings, readers. We’re very happy to have you here. You might not realize it, but getting here was no easy task. Today, in 2016, I blog for a living, which is pretty great.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Hubspot] The Ultimate Cheat Sheet for Mastering LinkedIn
    Connect with HubSpot With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Hubspot] A Simple Formula for Writing Kick-Ass Blog Titles
    Here at HubSpot, we spend a decent amount of time and brainpower coming up with our titles. Look, I said ass. And in a minute, you''ll know why. It''s one thing to write great content, but it''s another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It''s no surprise, then, that o ne of the most common questions we get is around crafting titles.
    [Hubspot] How to Create Genuine Experiences in Your Online Marketing Campaigns
    A good example of B2B companies doing this well are HubSpot and Buffer. Users online are smart. They use the internet every day and are no longer phased by fancy blinking banner ads or emails that promise they will make $5,000 in a single week. In fact, KoMarketing’s 2014 B2B Web Usability report revealed that the top elements causing buyers to leave vendor websites included distracting video or audio that plays automatically and animated ads that crawl across a page or pop up.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Hubspot] How to Get Caught Up on Email After Vacation: 9 Helpful Tips
    HubSpot's Director of Marketing Rebecca Corliss ' awesome email filtering system on Gmail that she sets up before every vacation, which you can read about in detail here. Or, if you use HubSpot CRM, you can use the built-in email templates to easily send personalized emails right from your email tool. There's nothing that squashes vacation bliss quite like coming home to a crazy inbox. One minute, you're reminiscing about the stunning sunset you caught on your last night.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Hubspot] An Introduction to 7 of the Most Popular Social Networks for Business
    Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! In a HubSpot study last year, in fact, we found that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. People expect different type of content on each social media network.
    [Hubspot] 13 Free Design Tools for Visual Marketers on a Budget
    Even though it may seem like we have an unhealthy obsession with orange, we promise we’re equal opportunity color enthusiasts at HubSpot (but seriously, orange always seems to just work on us.) They say don’t judge a book by its cover, but let's be honest. a pretty cover sure doesn’t hurt.
    [Hubspot] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    To learn more about using MozRank for SEO and tracking competition, check out our HubSpot Academy guide here. Naturally, I had to take it for a spin, first with an image of my dog: Next, I tried it with this nice photo of HubSpot’s blogging team: Whoa. It’s not often that you see the word “fun” and “algorithm” in the same sentence. Okay, fine. Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades.
  • HUBSPOT  |  FRIDAY, OCTOBER 30, 2015
    [Hubspot] 13 Ways to Be More Productive When You Sleep & Wake Up
    If we're looking at the average number of hours of sleep we need, though, it depends on factors like age : Image Credit: HubSpot & Market Domination Media. Image Credit: HubSpot & Market Domination Media. Ah, the perennial desire to be more productive. For better or for worse, we're always looking for new ways to do more, and do it faster. What can we knock off the day's to-do list during our commute ? What music should we listen to at work to make us work smarter ?
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Hubspot] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. In fact, roughly 70% of the leads generated by the HubSpot blog are from old blog entries : Try doing THAT with paid advertising, and you’ll be sorely disappointed.
    [Hubspot] Do You REALLY Need to Host a Webinar?
    At HubSpot , the majority of our audience is in the U.S., HubSpot hosts webinars to scale up our marketing educational material to a large audience. Don''t be fooled: Webinars can be a lot more work than they may initially seem. Conducting one is more than just getting an expert or two in a room together to talk for an hour. It takes careful planning, promotion, content creation, and collaboration.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Hubspot] How B2B Marketers Can Succeed on the 6 Big Social Networks
    At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. For an example, take a look at HubSpot's 'Marketing Infographics' board on Pinterest. In HubSpot's own Pinterest experiments, we've found that having many boards with many pins is the best way to drive traffic back to your site. Let's use HubSpot as a case study. Subscribe to the @ HubSpot blog!
    [Hubspot] 10% of Social Media Reviews Will Be Fake by 2014, and Other Marketing Stories of the Week
    HubSpot Releases "Gangnam Style" Parody, "Inbound Style" [MUSIC VIDEO]. Even David Meerman Scott , author of The New Rules of Marketing and PR , Mike Volpe , CMO of HubSpot, and Laura Fitton , co-author of Twitter for Dummies got into it! So if you’re looking for a laugh, you should check out HubSpot’s "Gangnam Style" video here. The marketing world moves so quickly these days, it’s increasingly getting more and more difficult to stay on top of all the updates.
    [Hubspot] 7 Deadly Blogging Myths: BUSTED
    Blogs can drive actual business: According to a HubSpot study , B2B companies that blog only 1-2X per month generate 70% more leads than those who don''t blog. Even though blogs have been around for years -- decades even -- people still have a ton of misconceptions about them. They''re too hard to write, they say. Blogging''s only for people who''ve majored in English, they cry. I have nothing to blog about, they complain. I''ve had enough.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Hubspot] Tracking and Tweaking the Critical KPIs of Marketing Agency Performance
    HubSpot has already done a bit of helpful research that details the average cost of a lead by industry. Again per Hubspot, calculating customer value is outwardly simple. The importance of revenue attribution is just one of a number of factors that marketing agencies need to track in order to measure their performance.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Hubspot] How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps
    For example, here at HubSpot, we sometimes ask Snapchat followers to take a screenshot of a snap, so photos are a better choice. Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. What we may not be as clear on is how to grow our audience on Snapchat -- and how to keep them engaged. It’s a challenge to grow a new social media audience from scratch -- and to do it well.
    [Hubspot] The Anatomy of a 5-Star Subject Line
    Because HubSpot has a great sender reputation, and we were sending out an email from a real person, including “free” in this line didn’t impact the email’s deliverability. Let''s face it: Every inbox in the world is cluttered. From automatic emails from social networks flying in every time you''re followed, Liked, pinned, or shared, to company newsletters, to the one-off email from your mother reminding you about an upcoming holiday.
    [Hubspot] The 7 Elements of Modern Web Design
    Let''s take a look at HubSpot''s product page on the Content Optimization System (COS) for instance. Every year, we see new website design elements emerge. Even though it may not be necessary to include all of them, the more you can incorporate into your next redesign , the better your new website will be. You may be asking yourself: But what are the latest features to include? And what elements are important to my website? Well, we''re here to help.
  • HUBSPOT  |  FRIDAY, AUGUST 9, 2013
    [Hubspot] 9 Critical Components for Optimized Marketing Emails
    I’m much more likely to open an email with the subject line “How HubSpot’s marketing can be more efficient” than one that says “How your company’s marketing can be more efficient” because it’s personalized to me. While plain-text emails have in fact outperformed HTML emails in some the A/B tests we’ve run at HubSpot, images can still play a very crucial role in attracting a viewer’s attention when they open your emails.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Hubspot] The Ultimate Online Editing and Proofreading Checklist
    Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Hubspot] How to Create Marketing That's Actually Helpful [Printable Checklist]
    The foreword to Youtility contains a business success story written by Marcus Sheridan, a marketing consultant known as “ The Sales Lion ,” and co-owner of a pool company in Virginia called River Pools and Spas (who also happens to be a HubSpot customer). Have you noticed how your Facebook News Feed contains a stream of posts from your over-sharing aunt, your latest favorite band, the Whole Foods around the corner, that one popular girl from high school, and Yahoo!
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Hubspot] SEO for Home Builders: How to Optimize Your New Home Communities
    Typically, we will start with the HubSpot keyword tool and Google Trends tool. HubSpot is a paid tool, and Google Trends is free to use. Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Most home builders I talk to have either hired an SEO company or are currently working with one because they don''t have the knowledge in-house.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Hubspot] Your Essential Proofreading Checklist: 10 Things You Can't Forget
    For example, in the HubSpot style guide, we always capitalize prepositions in headlines that are four letters or more -- so words like "with" and "from" should be capitalized in titles. I remember the first time I had to proofread something. It was my third day on the job at my very first internship -- a small marketing agency in central New Jersey. My boss called me over and handed me a 36-page newsletter that needed to be proofed quickly. We had to send it back to the client ASAP.
  • HUBSPOT  |  FRIDAY, AUGUST 31, 2012
    [Hubspot] 10 Companies That Totally Nailed Their Taglines
    HubSpot's new tagline is "For the Love of Marketing." You know what's insanely difficult? Being succinct. Seriously. it's ridiculously hard. If you don't believe me, just grab your favorite copywriter and ask. But do you know what's even more difficult? Expressing a complex emotional concept in just a couple of words. In other words, coming up with a tagline. Yeah, it's a head-scratcher. But that's why we have a lot of respect for these brands that did it right.
  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Hubspot] Sick of Slimy Sales Tactics? It's Time to Join the Movement [Petition]
    Not only had the call somehow wormed its way into our meeting, but of all the meeting rooms at HubSpot, it found mine. What’s the worst slimy sales tactic you’ve run into? Was it an overly aggressive “Buy Now!” pop-up, or maybe a late night cold call that sent shivers down your spine? Sadly, I’m sure there’s been far more than any of us want to remember. I’ve been outspoken about the ineffectiveness of slimy sales in the past. Look, I get it.
    [Hubspot] 7 Brainstorming Tricks to Inspire Brilliant Ideas
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Coming up with fresh, new ideas isn't easy. And when your job requires churning them out on a daily basis, it can be easy to hit a wall. Not to mention frustrating.). That's why brainstorming sessions can be so helpful. But, as many of you probably know by experience, some brainstorming sessions are more productive than others.
  • HUBSPOT  |  FRIDAY, JULY 6, 2012
    [Hubspot] Memejacking: The Complete Guide to Creating Memes for Marketing
    For example, when HubSpot memejacked the 'What People Think I Do/What I Really Do' meme for our Facebook page , our sales-themed meme generated an impressive 453 likes, 57 comments, 256 shares , and our marketer version accumulated a whopping 460 likes, 53 comments, 337 shares. Remember the meme above that HubSpot hijacked on our Facebook page -- the 'What People Think I Do/What I Really Do' meme? Success Kid. Old Spice Man. Rage Comics.
    [Hubspot] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Shortening and tracking features are available in the HubSpot software and in tools like bitly. When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That''s right -- it''s your Facebook cover photo.
    [Hubspot] International SEO 101: Which Domain Structure Should You Use?
    For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys. If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries.
    [Hubspot] How Often Should Companies Blog? [New Benchmark Data]
    To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. "Blog early, blog often.". In the inbound world, these are words to live by. After all, blogs help businesses attract new website visitors and convert them into leads. Each time you publish an original blog post, you''re creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Hubspot] The Ultimate Editing Checklist
    Tip: If you don''t have a style guide, you can download HubSpot''s and customize it as you see fit.). As we all know, content creation isn''t as simple as just stringing together a few words and clicking "publish." At least all high-quality content creators know this. From start to finish, content creation has quite a few steps if you really think about it -- concepting, production, and the whole editorial process.
    [Hubspot] 100 Questions to Ask Yourself When Creating a Buyer Persona
    The secret to getting to know your prospective customers in sufficient detail is the buyer persona, which HubSpot defines as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” Imagine that you’ve been invited to the birthday party of a distant cousin you haven’t seen in over a decade. You know her age, gender and what she does for a living, but not much more than that.
    [Hubspot] Intuit Buys Small Business Local Marketing Vendor Demandforce: There's a New Gorilla in Town
    Its most direct competitors in the marketing automation world would be Infusionsoft and HubSpot , although neither has the same depth of appointment-related features. Intuit last week announced an agreement to acquire local business marketing vendor Demandforce for $423.5 million. That’s a hefty sum for a company with a reported revenue of $37.5 million, although it has been growing at a blistering pace – more than doubling last year – and now has over 35,000 customers.
    [Hubspot] Announces Web Site Management: Will Marketing Automation Features Follow?
    Ironically, speculation about itself buying a marketing automation system had pretty much died down since last August’s Dreamforce conference, when the firm made it pretty clear they didn’t have plans in that direction (notwithstanding their earlier HubSpot investment ). yesterday announced the launch of , an enterprise-class Web site management system.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Hubspot] UPDATE 16 Examples of Awesome Email Marketing Campaigns
    HubSpot customer Bonafide uses this email in one of its lead nurturing email series, and it's a great example of a principle so many email marketers forget. If you're reading this, you probably have an email address (or two, or three.). In fact, you've probably been sending and receiving emails for years, and you've definitely received some questionable deliveries in your inbox.
  • VIDYARD  |  TUESDAY, MARCH 29, 2016
    [Hubspot] Can you DIY? How and When to Update Old Video Content
    The editor’s note below is what Hubspot typically uses, as an example. You know that wooden chair you snagged off the side of the road? Or the old nightstand you got off of Kijiji for $10? They still function well! But someone decided they weren’t up-to-date with current trends. Good thing you have an eye for DIY projects and a way with that white milk paint. With all the content you produce, it’s inevitable that some of your content may end up out-of-date as well.
    [Hubspot] B2B vs. B2C: How Content Marketing Changes by Target Audience
    HubSpot's seen these results firsthand. When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. They talk about things like how to get a branded entertainment video to go viral or how to reach consumers across different channels to increase the odds of a purchase decision -- but these two considerations are not always relevant to people in B2B marketing.
    [Hubspot] The Marketer's Guide to Getting Started With Content Personalization
    However, with enough profile data, a customized social interaction at the right time can be a powerful marketing tool, and tools like HubSpot''s Social Inbox can be extremely helpful in personalizing responses and delivering real social ROI. Content personalization has been a hot topic for marketers over the last few years. As Big Data gets bigger, so does the level to which marketers can personalize content.
  • HUBSPOT  |  MONDAY, JULY 22, 2013
    [Hubspot] A Beginner's Guide to Inbound Lead Generation
    Start from here, but feel free to come back to HubSpot for additional resources on how to develop your lead generation strategy. We''ve all been through it. The moment you''re about to dig into the best darn pile of spaghetti and meatballs you''ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite. the phone rings. May I speak to Aaahnooom Hahsahn?" says the telemarketer on the other end.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Hubspot] How to Integrate Inbound Call Tracking With Online Analytics
    HubSpot users, for example, can visit the App Marketplace and install HubSpot RingRevenue App.). If you're using the HubSpot RingRevenue app, RingRevenue will create a lead in HubSpot for the call; at the same time, it will drop a cookie on the caller’s site so it can track the caller's activity on your site. It will then add that to the caller's lead record in HubSpot. For HubSpot users, this dashboard lives inside the HubSpot RingRevenue App.
    [Hubspot] How to Make Your Google AdWords Ads More Impactful Without Spending More
    Schedule a free session with me or one of my colleagues at HubSpot’s Center for Inbound Advertising. A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? Of course the answer is obvious -- when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a lower) cost? This is where ad extensions come in.
    [Hubspot] Use the Web to Optimize Your Offline Events [Marketing Cast]
    For instance, after HubSpot's first user group conference , we uploaded selected archives and shared them with our guests and other interested audiences.) Connect with HubSpot When organizing offline events—whether they are conferences, user groups or tradeshows—you should be thinking about ways to leverage these opportunities through the Web.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Hubspot] How to Identify and Remedy Duplicate Content Issues on Your Website
    If you''re using the HubSpot COS, this will be taken care of automatically, so no man. It''s easy to be fooled into thinking SEO is just about link building. There are so many posts covering the latest developments on what links are good or bad, that we sometimes forget about the huge gains we can make by simply fixing problems with our own site. One of the biggest culprits for lost traffic and rankings is duplicate content.
    [Hubspot] 25 Helpful Sales Blogs You Don't Want to Miss Out On
    I don''t know if you know this, but we here at HubSpot kind of like blogging. So naturally, we''ve written about some of the best inbound marketing blogs on the internet (on our blog), but we hadn''t taken the time to find some of the best sales blogs out there. So, we scoured the internet looking for the best writers and thought leaders in sales. Some are fairly well known authors that I''ve been reading since high school ( does that make you feel old Geoffrey ?)
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Hubspot] The New Cloud Stack: Here's What the Company of the Future Looks Like
    For example, he doesn’t mention HubSpot or any other cloud-based marketing software programs, but those surely are part of the “new enterprise,” along with identity management services like Ping and Okta, and mobile device management services like AirWatch and MobileIron. In late June, something pretty massive happened in the world of tech, though chances are most people didn’t even notice it.
    [Hubspot] Get Marketing Content On the Go: Listen to This Blog!
    Note: The app is even available for free in HubSpot's App Markeplace for HubSpot customers to install on their own blogs.). Via the HubSpot Blog: Simply scroll down and click on the Vocalyze widget on the blog's sidebar just below our list of most popular posts. From there, you can add the HubSpot Blog to your own playlist (find it under Featured Blogs --> HubSpot Blog). Connect with HubSpot
    [Hubspot] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? Image credit: Rebekah Radice. If you said Pinterest, you’ve been doing your homework! (Or
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Hubspot] 9 Creative Snapchat Ideas for Brands
    And if you're looking for more brands to follow for ideas, might we suggest adding HubSpot on Snapchat ? Snapchat boasts 160 million highly engaged users who like watching and engaging with billions of photos and videos per day. Suffice it to say, social media marketers need to capture and maintain the attention of their followers. But how exactly do you make that happen?
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Hubspot] 49 of the Best Snapchat Drawings We've Ever Seen
    And read this blog post to learn more about how to use Snapchat , including a detailed look into HubSpot's own Snapchat strategy.). For most people, adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is enough to satisfy their creative needs. And that's perfectly fine. There are plenty of people and brands doing really cool things on Snapchat without going all "Van Gogh" on their pictures and videos.
    [Hubspot] 7 Examples of Email Signatures That Drive Conversions
    Create your own email signature today and see how HubSpot is helping deliver on this mission. Email is still the workhorse of digital marketing. In fact, the number of emails sent and received per day total over 205 billion, according to The Radicati Group Email Statistics Report. There are no other marketing channels as effective and efficient as email -- but there still might be a use for email your team is overlooking: employee email.
    [Hubspot] Is Autoplay Block the New Ad Block? Disruptive Digital Marketing Strikes Again
    Nearly 80 percent of users report reacting negatively to autoplay ads, according to a Hubspot survey. Ever been blasted by an annoying autoplay video on a website? You’re not alone in your frustration. Incensed by disruptive, annoying digital marketing techniques, users are fighting back. Ad blockers were the first step. Now, new browser options will allow people to block autoplay video content, too. That’s good news for users who are sick of annoying, disruptive ads.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Hubspot] How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016
    What: HubSpot’s annual industry event is back and bigger than ever. “If you’re the smartest person in the room, you’re in the wrong room.”. It’s a good principle to live your life by. Although being the smartest person in the room is a nice ego boost, you need to surround yourself with people who have skills and specialties you don’t if you want to grow -- in short, people who are smarter than you.
    [Hubspot] The Basics of Twitter Marketing in 2016
    As HubSpot reported , the company has added a handful of new features over the past few months, all of which make it a more formidable social media marketing platform. Today, almost every brand you can name has a Twitter account. The text-based platform has been around for years, and it’s drawn massive engagement from a global audience.
    [Hubspot] 6 Lead Nurturing Emails Every Business Should Send
    In fact, HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate. Connect with HubSpot Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. Gleanster Research ]. So, what do you do with those qualified but reticent leads to turn them into customers? Lead nurturing, of course!
    [Hubspot] Feeling Awkward at a Networking Event? 3 Ways to Break the Ice
    Tip for HubSpot customers: It’s really easy to stay on top of industry news if you’re using Social Inbox. Did you know that Garth Brooks sang a song about the importance of networking ? Well, pretty much. Here''s the scoop: Brooks left a relationship that wasn’t fruitful anymore, but because he has contacts all over the place, he knows he’ll be able to bounce back.
    [Hubspot] The Nifty 50 Top Women of Twitter for 2011
    Based in Boston, Rebecca is a singing Inbound Marketer with all-in-one marketing software platform developer HubSpot. Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”.
    [Hubspot] Keyboard vs. Pen: What's the Best Way to Take Notes?
    Check out HubSpot Academy's first-ever Content Marketing Certification here. Growing up, I was fascinated by my mom's shorthand notes. The cryptic symbols she'd write blindly while listening through our 1980s-era phone with a 12-foot cord were a different language -- vestiges of a different time. You'll never need to learn shorthand because you'll type all your notes," she explained. And as it turns out, she was right.
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Hubspot] How to Succeed in Sales Today: Start Helping Your Prospects
    What''s constantly debated at most companies (including HubSpot) is: "What is the difference between a regular salesperson and an exceptional one?" Here''s how the HubSpot sales team puts our helpful sales philosophy into action. Sales is a vital part of any organization -- if you’ve got a product or service, you’re going to need someone to sell it.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Hubspot] 7 Quick Ways to Free Up More Time in Your Day
    To help you manage this growth, we're giving away the HubSpot CRM for free. When life gets stressful, there's one quote that I always like to remember: "You have the same number of hours in the day as Beyoncé.". As true as that saying may be, most of us still come up short in terms of the time and resources we need to cross tasks off our list.
    [Hubspot] How Much is Too Much in MarTech?
    But healthy competition has emerged, including businesses like HubSpot and Zoho as well as the growth of Customer Data Platforms in the B2C space. There was a moment, about 18 months ago, when Scott Brinker thought we finally might be approaching “Peak MarTech.”. Brinker is the creator of the Marketing Technology Landscape , which has become tech’s version of Where’s Waldo? Back then, his supergraphic checked in at 3,000-plus companies that sold marketing-related software solutions.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Hubspot] 11 Things You Didn't Know You Were Doing Wrong on Twitter
    Here are some ready-made tweets: Click to tweet: 11 Things You Didn''t Know You Were Doing Wrong On Twitter - [link] by @DianaUrban at @HubSpot. Are you trying to amass a large following on Twitter? Want to increase your engagement and have meaningful conversations? Or maybe even drive more traffic to your website? These are great goals to set for yourself, but there are some mistakes you might be making on Twitter that are likely hindering your efforts, and you''re not even aware of it.
  • SNAPAPP  |  THURSDAY, MARCH 17, 2016
    [Hubspot] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    Hubspot actually found that using plain text emails increased their open rates. With most email providers and inbound marketing software — MailChimp, Emma , Campaign Monitor, and HubSpot — you can customize language to speak to leads based on their needs and where they are on the buyer’s journey. You just wrote a magnetic email subject line. What do you do next?
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