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  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Hubspot] Sick of Slimy Sales Tactics? It's Time to Join the Movement [Petition]
    Not only had the call somehow wormed its way into our meeting, but of all the meeting rooms at HubSpot, it found mine. What’s the worst slimy sales tactic you’ve run into? Was it an overly aggressive “Buy Now!” pop-up, or maybe a late night cold call that sent shivers down your spine? Sadly, I’m sure there’s been far more than any of us want to remember. I’ve been outspoken about the ineffectiveness of slimy sales in the past. Look, I get it.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Hubspot] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    For example, HubSpot might find lists of marketing thought leaders that we can follow! For example, because I interact with HubSpot's content, they frequently come up on my newsfeed, and that of my friends (even if they aren't fans of HubSpot).
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Hubspot] 22 Exceptional Business Blogging Guides, Tips & Tactics
    And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.” How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests by HubSpot. A well-written and consistently updates business blog is a vital core element of a successful content marketing program.
  • WRITTENT  |  WEDNESDAY, JANUARY 14, 2015
    [Hubspot] 7 Tips on Finding the Best Freelance Writer for Your Blog
    However, as HubSpot’s Corey Eridon highlights , even experts still need to perform some research to check facts. You’ve decided to make the leap, and use a freelance writer for your marketing copywriting. Great, everyone’s doing it. But how do you avoid getting burned badly? Your marketing is too important to spend money on a writer that doesn’t deliver.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Hubspot] How to Annotate a YouTube Video [Quick Tip]
    We annotated one of HubSpot''s YouTube videos to show you how the process is done. Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how. Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website.
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    [Hubspot] How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
    Note: HubSpot users can access this data by setting up a Google Custom/Site Search box, which a HubSpot Service Provider can install on your website.) Note: HubSpot users can see how much of their search traffic has been affected by Google's update in Sources. However, you can use tools like HubSpot's Sources Tool or SEOMoz to help you generate additional long-tail keyword ideas from your organic traffic for searches that occur when people are not logged into Google.com.
  • PUZZLE MARKETER  |  MONDAY, JUNE 10, 2013
    [Hubspot] Blogging Leads to Sales
    In a recent study, the 2012 State of Inbound Marketing by HubSpot, it was discovered that 92% of companies that responded acquired a customer through their blog if they posted multiple times per day. Originally posted here on USSCO Speaks blog. Business owners sometimes treat their online marketing like flossing. The y know they should do it, but it nevertheless gets buried under the tasks of running the day-to-day business.
  • MARKETING ACTION  |  FRIDAY, MAY 17, 2013
    [Hubspot] Marketo IPO Underscores Growing Value of Marketing In The Enterprise
    Even though we have raised only a fraction of the capital raised by Marketo and Hubspot, we have managed to grow to over 1,500 customers, and we have tripled revenues in each of the last two years, We’re nothing but bullish on our future prospects and expect to lead the next wave of marketing companies entering the public markets. We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Hubspot] Top Marketing Blogs You Should Be Reading
    HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Hubspot] Must-Attend Marketing Events of 2014
    HubSpot’s Inbound 2014 (September 15-18) – Boston, MA. Author: Carra Manahan 2013 is coming to a close, which means it’s time to get a jumpstart on your 2014 event plan. Are you ready for the many marketing events taking place in the new year? Your presence at physical events is great for generating leads , but it also gives your audience opportunities to interact with your brand.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 20, 2016
    [Hubspot] Hull.io Offers A Customer Data Platform for B2B Marketers
    How it works is this: Hull has connectors for major customer-facing SaaS systems, such as Salesforce , Optimizely , HubSpot , Mailchimp , Facebook custom audiences, Slack , and Zendesk. The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Hubspot] How to Make a Visual Call-to-Action for Social Media [Quick Tip]
    HubSpot customers, this is under your Reports tab in the Tracking URL Builder.). One of the most popular social media tips people give is "Make sure you include an engaging image in your posts". but what does that actually mean? If you''re trying to generate leads with social media , do you need to include a certain type of image to do so? Or is simply including an image enough to increase engagement? Lots of people take the latter path. but think about it for a second.
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Hubspot] How Long Should Your Landing Page Forms Be?
    For example, HubSpot sells marketing software , and all of the forms on our landing pages include an optional field that asks the visitor to describe their biggest marketing challenge. If you're a HubSpot customer using HubSpot Enterprise, our Advanced Landing Pages tool makes it very easy to A/B test your landing pages, and you could specifically use it to test form lengths to determine your form field sweet spot. Connect with HubSpot
  • HUBSPOT  |  THURSDAY, APRIL 4, 2013
    [Hubspot] How to Get Past the 10 Most Debilitating Sources of Writer's Block [SlideShare]
    Getting Past Writer''s Block from HubSpot All-in-one Marketing Software. Writer''s block. We''ve all suffered it. Whether we write once in a while or every day, love creating content or absolutely hate it, we''ve all experienced this productivity killer. And it''s not just a mild frustration we can brush off, either. As inbound marketers, we''re all used to the pressure of having to create content at a moment''s notice. Sometimes, our jobs even depend on it. Yikes.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [Hubspot] 3 Ways To Build Trust With Your Website Visitors
    So at least would say Neil Patel in his recent Hubspot blog post stating , “Jargon is jargon, and while it may bait some clicks, it won’t truly blow anyone’s minds.” As a leading web design agency for B2B, Technology and Healthcare companies, we often come across websites that read much like print ads or brochures: going on and on about the virtues of the company and its products or services.
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Hubspot] Do You REALLY Need to Host a Webinar?
    At HubSpot , the majority of our audience is in the U.S., HubSpot hosts webinars to scale up our marketing educational material to a large audience. Don''t be fooled: Webinars can be a lot more work than they may initially seem. Conducting one is more than just getting an expert or two in a room together to talk for an hour. It takes careful planning, promotion, content creation, and collaboration.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Hubspot] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. In fact, roughly 70% of the leads generated by the HubSpot blog are from old blog entries : Try doing THAT with paid advertising, and you’ll be sorely disappointed.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Hubspot] The Ultimate Cheat Sheet for Mastering LinkedIn
    Connect with HubSpot With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 30, 2016
    [Hubspot] 10 Stats That WIll Shape Your 2017 SEO Strategy
    According to Hubspot’s 2016 State of Inbound Report , the majority (66 percent) of marketers surveyed said that, for inbound marketing projects specifically, “growing SEO [and] organic presence” was their top priority. Depending on where you live in the world, there’s a good chance your priorities shift as September winds to a close. A chill might set into the air, deeming layers and jackets immediate necessities.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Hubspot] SEO for Home Builders: How to Optimize Your New Home Communities
    Typically, we will start with the HubSpot keyword tool and Google Trends tool. HubSpot is a paid tool, and Google Trends is free to use. Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Most home builders I talk to have either hired an SEO company or are currently working with one because they don''t have the knowledge in-house.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 5, 2012
    [Hubspot] 13 Free Design Tools for Visual Marketers on a Budget
    Even though it may seem like we have an unhealthy obsession with orange, we promise we’re equal opportunity color enthusiasts at HubSpot (but seriously, orange always seems to just work on us.) They say don’t judge a book by its cover, but let's be honest. a pretty cover sure doesn’t hurt.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Hubspot] A Simple Formula for Writing Kick-Ass Blog Titles
    Here at HubSpot, we spend a decent amount of time and brainpower coming up with our titles. Look, I said ass. And in a minute, you''ll know why. It''s one thing to write great content, but it''s another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It''s no surprise, then, that o ne of the most common questions we get is around crafting titles.
  • HUBSPOT  |  THURSDAY, JANUARY 23, 2014
    [Hubspot] 7 Deadly Blogging Myths: BUSTED
    Blogs can drive actual business: According to a HubSpot study , B2B companies that blog only 1-2X per month generate 70% more leads than those who don''t blog. Even though blogs have been around for years -- decades even -- people still have a ton of misconceptions about them. They''re too hard to write, they say. Blogging''s only for people who''ve majored in English, they cry. I have nothing to blog about, they complain. I''ve had enough.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Hubspot] How to Work Less and Accomplish More: Career Principles to Live By
    HubSpot has what they call SMART goals and FranklinCovey has Wildly Important Goals. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. If you’re a business owner you’re probably trying to grow. We all are. We’re also severely short on time and there just isn’t enough of it in the day.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Hubspot] How to Create Marketing That's Actually Helpful [Printable Checklist]
    The foreword to Youtility contains a business success story written by Marcus Sheridan, a marketing consultant known as “ The Sales Lion ,” and co-owner of a pool company in Virginia called River Pools and Spas (who also happens to be a HubSpot customer). Have you noticed how your Facebook News Feed contains a stream of posts from your over-sharing aunt, your latest favorite band, the Whole Foods around the corner, that one popular girl from high school, and Yahoo!
  • HUBSPOT  |  FRIDAY, AUGUST 9, 2013
    [Hubspot] 9 Critical Components for Optimized Marketing Emails
    I’m much more likely to open an email with the subject line “How HubSpot’s marketing can be more efficient” than one that says “How your company’s marketing can be more efficient” because it’s personalized to me. While plain-text emails have in fact outperformed HTML emails in some the A/B tests we’ve run at HubSpot, images can still play a very crucial role in attracting a viewer’s attention when they open your emails.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Hubspot] An Introduction to 7 of the Most Popular Social Networks for Business
    Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! In a HubSpot study last year, in fact, we found that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. People expect different type of content on each social media network.
  • HUBSPOT  |  MONDAY, SEPTEMBER 23, 2013
    [Hubspot] The Anatomy of a 5-Star Subject Line
    Because HubSpot has a great sender reputation, and we were sending out an email from a real person, including “free” in this line didn’t impact the email’s deliverability. Let''s face it: Every inbox in the world is cluttered. From automatic emails from social networks flying in every time you''re followed, Liked, pinned, or shared, to company newsletters, to the one-off email from your mother reminding you about an upcoming holiday.
  • WRITTENT  |  THURSDAY, MAY 16, 2013
    [Hubspot] Does SEO Copywriting Limit Creativity?
    Hubspot. SEO copywriting might seem boring and uncreative at first, and it can at times be very repetitive. But balancing search engine optimization with content marketing does not limit creativity. In fact, this unique combination often requires and strengthens the writer’s creativity. Image Credit: Kukhahn Yoga/Flickr. Writing content that satisfies both human readers and search engines is not an easy feat because the writer must deliver content that both of them want.
  • VIDYARD  |  TUESDAY, APRIL 11, 2017
    [Hubspot] 10 Deal-Closing Sales Moves You Can’t Make Over the Phone or Email
    Hubspot reports that 59% of executives would rather watch a video than read something and, if you’re looking to differentiate yourself from all the other salespeople barking at their door, personalized videos in their inbox are the way to go. They say that a picture is worth a thousand words, but what about a moving picture? For me as a sales professional, it’s worth millions.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Hubspot] How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps
    For example, here at HubSpot, we sometimes ask Snapchat followers to take a screenshot of a snap, so photos are a better choice. Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. What we may not be as clear on is how to grow our audience on Snapchat -- and how to keep them engaged. It’s a challenge to grow a new social media audience from scratch -- and to do it well.
  • HUBSPOT  |  FRIDAY, OCTOBER 30, 2015
    [Hubspot] 13 Ways to Be More Productive When You Sleep & Wake Up
    If we're looking at the average number of hours of sleep we need, though, it depends on factors like age : Image Credit: HubSpot & Market Domination Media. Image Credit: HubSpot & Market Domination Media. Ah, the perennial desire to be more productive. For better or for worse, we're always looking for new ways to do more, and do it faster. What can we knock off the day's to-do list during our commute ? What music should we listen to at work to make us work smarter ?
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Hubspot] How B2B Marketers Can Succeed on the 6 Big Social Networks
    At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. For an example, take a look at HubSpot's 'Marketing Infographics' board on Pinterest. In HubSpot's own Pinterest experiments, we've found that having many boards with many pins is the best way to drive traffic back to your site. Let's use HubSpot as a case study. Subscribe to the @ HubSpot blog!
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Hubspot] The Ultimate Online Editing and Proofreading Checklist
    Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Hubspot] The 7 Elements of Modern Web Design
    Let''s take a look at HubSpot''s product page on the Content Optimization System (COS) for instance. Every year, we see new website design elements emerge. Even though it may not be necessary to include all of them, the more you can incorporate into your next redesign , the better your new website will be. You may be asking yourself: But what are the latest features to include? And what elements are important to my website? Well, we''re here to help.
  • HUBSPOT  |  MONDAY, NOVEMBER 29, 2010
    [Hubspot] Convincing Your Boss in the Value of Social Media [Marketing Cast]
    For instance, you can find a few on HubSpot's case studies page and on David's blog, Web Ink Now. Connect with HubSpot Have you faced challenges when explaining to your senior management that social media is worth your time and effort? In this episode of the Weekly Marketing Cast , David Meerman Scott outlines a few ways to make this argument more convincing. People Are Fearful of New Technology.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Hubspot] International SEO 101: Which Domain Structure Should You Use?
    For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys. If your website is focused on an audience larger than just one country, you probably have spent some time thinking about the best ways to organize and optimize your site for different countries.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Hubspot] Websites With More Content Generate More Customers [New Infographic]
    Connect with HubSpot We recently reviewed some of our data from Website Grader pertaining to the size of websites that are run through the application, how often those sites add new content, and then acquire new customers from that content. Our research primarily shows that websites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers. This isn't a surprise.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Hubspot] Your Essential Proofreading Checklist: 10 Things You Can't Forget
    For example, in the HubSpot style guide, we always capitalize prepositions in headlines that are four letters or more -- so words like "with" and "from" should be capitalized in titles. I remember the first time I had to proofread something. It was my third day on the job at my very first internship -- a small marketing agency in central New Jersey. My boss called me over and handed me a 36-page newsletter that needed to be proofed quickly. We had to send it back to the client ASAP.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Hubspot] Facebook Launches Much-Anticipated Open Graph Applications
    For example, at HubSpot, we could create an app for our free Marketing Grader tool that automatically publishes a story when users' Marketing Grades increase. Or maybe it's an app that facilitates a connection between Facebook and the HubSpot software and automatically publishes stories when the user hits a certain leads or traffic milestone. Connect with HubSpot Sick of reading about all this SOPA brouhaha? How about a news story marketers can actually get behind?
  • HUBSPOT  |  FRIDAY, AUGUST 31, 2012
    [Hubspot] 10 Companies That Totally Nailed Their Taglines
    HubSpot's new tagline is "For the Love of Marketing." You know what's insanely difficult? Being succinct. Seriously. it's ridiculously hard. If you don't believe me, just grab your favorite copywriter and ask. But do you know what's even more difficult? Expressing a complex emotional concept in just a couple of words. In other words, coming up with a tagline. Yeah, it's a head-scratcher. But that's why we have a lot of respect for these brands that did it right.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Hubspot] The Marketer's Guide to Getting Started With Content Personalization
    However, with enough profile data, a customized social interaction at the right time can be a powerful marketing tool, and tools like HubSpot''s Social Inbox can be extremely helpful in personalizing responses and delivering real social ROI. Content personalization has been a hot topic for marketers over the last few years. As Big Data gets bigger, so does the level to which marketers can personalize content.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Hubspot] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Shortening and tracking features are available in the HubSpot software and in tools like bitly. When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That''s right -- it''s your Facebook cover photo.
  • HUBSPOT  |  MONDAY, JANUARY 3, 2011
    [Hubspot] 11 Essential Business Blogging Software Features
    It's also helpful to be able to segment subscriber growth by email versus RSS, as HubSpot's Blog Analytics tool offers. An integrated tool like HubSpot, whose Sources Tool analyzes the traffic, leads, and customers your blog provides, can be invaluable. Connect with HubSpot So you've made the decision to start a business blog. Good for you! A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 6, 2015
    [Hubspot] 7 Brainstorming Tricks to Inspire Brilliant Ideas
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Coming up with fresh, new ideas isn't easy. And when your job requires churning them out on a daily basis, it can be easy to hit a wall. Not to mention frustrating.). That's why brainstorming sessions can be so helpful. But, as many of you probably know by experience, some brainstorming sessions are more productive than others.
  • HUBSPOT  |  FRIDAY, JULY 6, 2012
    [Hubspot] Memejacking: The Complete Guide to Creating Memes for Marketing
    For example, when HubSpot memejacked the 'What People Think I Do/What I Really Do' meme for our Facebook page , our sales-themed meme generated an impressive 453 likes, 57 comments, 256 shares , and our marketer version accumulated a whopping 460 likes, 53 comments, 337 shares. Remember the meme above that HubSpot hijacked on our Facebook page -- the 'What People Think I Do/What I Really Do' meme? Success Kid. Old Spice Man. Rage Comics.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Hubspot] The Ultimate Editing Checklist
    Tip: If you don''t have a style guide, you can download HubSpot''s and customize it as you see fit.). As we all know, content creation isn''t as simple as just stringing together a few words and clicking "publish." At least all high-quality content creators know this. From start to finish, content creation has quite a few steps if you really think about it -- concepting, production, and the whole editorial process.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 23, 2012
    [Hubspot] 10% of Social Media Reviews Will Be Fake by 2014, and Other Marketing Stories of the Week
    HubSpot Releases "Gangnam Style" Parody, "Inbound Style" [MUSIC VIDEO]. Even David Meerman Scott , author of The New Rules of Marketing and PR , Mike Volpe , CMO of HubSpot, and Laura Fitton , co-author of Twitter for Dummies got into it! So if you’re looking for a laugh, you should check out HubSpot’s "Gangnam Style" video here. The marketing world moves so quickly these days, it’s increasingly getting more and more difficult to stay on top of all the updates.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Hubspot] UPDATE 16 Examples of Awesome Email Marketing Campaigns
    HubSpot customer Bonafide uses this email in one of its lead nurturing email series, and it's a great example of a principle so many email marketers forget. If you're reading this, you probably have an email address (or two, or three.). In fact, you've probably been sending and receiving emails for years, and you've definitely received some questionable deliveries in your inbox.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Hubspot] How Often Should Companies Blog? [New Benchmark Data]
    To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. "Blog early, blog often.". In the inbound world, these are words to live by. After all, blogs help businesses attract new website visitors and convert them into leads. Each time you publish an original blog post, you''re creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Hubspot] The Art and Science of Driving Webinar Registration
    Our recent master class hosted by Mark Bornstein of ON24 and Lisa Toner of HubSpot is available on demand: [link]. I often poll marketing audiences about their biggest webinar challenges. Almost every time, I hear that their biggest challenge is on driving registration -- in a recent poll, we found that 42.9% of respondents had the biggest trouble with getting people to register for their online event. Why is driving webinar registration such a challenge for marketers?
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Hubspot] 100 Questions to Ask Yourself When Creating a Buyer Persona
    The secret to getting to know your prospective customers in sufficient detail is the buyer persona, which HubSpot defines as “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” Imagine that you’ve been invited to the birthday party of a distant cousin you haven’t seen in over a decade. You know her age, gender and what she does for a living, but not much more than that.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Hubspot] How to Identify and Remedy Duplicate Content Issues on Your Website
    If you''re using the HubSpot COS, this will be taken care of automatically, so no man. It''s easy to be fooled into thinking SEO is just about link building. There are so many posts covering the latest developments on what links are good or bad, that we sometimes forget about the huge gains we can make by simply fixing problems with our own site. One of the biggest culprits for lost traffic and rankings is duplicate content.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 2, 2012
    [Hubspot] Intuit Buys Small Business Local Marketing Vendor Demandforce: There's a New Gorilla in Town
    Its most direct competitors in the marketing automation world would be Infusionsoft and HubSpot , although neither has the same depth of appointment-related features. Intuit last week announced an agreement to acquire local business marketing vendor Demandforce for $423.5 million. That’s a hefty sum for a company with a reported revenue of $37.5 million, although it has been growing at a blistering pace – more than doubling last year – and now has over 35,000 customers.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 16, 2012
    [Hubspot] Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?
    Ironically, speculation about Salesforce.com itself buying a marketing automation system had pretty much died down since last August’s Dreamforce conference, when the firm made it pretty clear they didn’t have plans in that direction (notwithstanding their earlier HubSpot investment ). Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system.
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Hubspot] 25 Helpful Sales Blogs You Don't Want to Miss Out On
    I don''t know if you know this, but we here at HubSpot kind of like blogging. So naturally, we''ve written about some of the best inbound marketing blogs on the internet (on our blog), but we hadn''t taken the time to find some of the best sales blogs out there. So, we scoured the internet looking for the best writers and thought leaders in sales. Some are fairly well known authors that I''ve been reading since high school ( does that make you feel old Geoffrey ?)
  • HUBSPOT  |  MONDAY, SEPTEMBER 7, 2015
    [Hubspot] B2B vs. B2C: How Content Marketing Changes by Target Audience
    HubSpot's seen these results firsthand. When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. They talk about things like how to get a branded entertainment video to go viral or how to reach consumers across different channels to increase the odds of a purchase decision -- but these two considerations are not always relevant to people in B2B marketing.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Hubspot] The New Cloud Stack: Here's What the Company of the Future Looks Like
    For example, he doesn’t mention HubSpot or any other cloud-based marketing software programs, but those surely are part of the “new enterprise,” along with identity management services like Ping and Okta, and mobile device management services like AirWatch and MobileIron. In late June, something pretty massive happened in the world of tech, though chances are most people didn’t even notice it.
  • HUBSPOT  |  MONDAY, JULY 22, 2013
    [Hubspot] A Beginner's Guide to Inbound Lead Generation
    Start from here, but feel free to come back to HubSpot for additional resources on how to develop your lead generation strategy. We''ve all been through it. The moment you''re about to dig into the best darn pile of spaghetti and meatballs you''ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite. the phone rings. May I speak to Aaahnooom Hahsahn?" says the telemarketer on the other end.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Hubspot] What You Need to Know This Morning: June 7, 2013
    We’ll do something on it here on the HubSpot blog, too. Don’t know about you, but I’m feeling pretty bad for Mindy Crandell, that Florida mom who let an 84-year-old woman cut in front of her in line for lottery tickets. and then the line-cutter won the $590.5 million Powerball jackpot. Mindy says she’s not upset , but come on. Check out the "my life is ruined" expression on her daughter''s face. The kid was quoted saying, of the jackpot winner, "I hope she''s blessed with it.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Hubspot] Feeling Awkward at a Networking Event? 3 Ways to Break the Ice
    Tip for HubSpot customers: It’s really easy to stay on top of industry news if you’re using Social Inbox. Did you know that Garth Brooks sang a song about the importance of networking ? Well, pretty much. Here''s the scoop: Brooks left a relationship that wasn’t fruitful anymore, but because he has contacts all over the place, he knows he’ll be able to bounce back.
  • HINGE MARKETING  |  THURSDAY, JUNE 4, 2015
    [Hubspot] How to Build an Email Newsletter that Wins Business
    Case Study : Hubspot’s Agency Post HubSpot, the marketing automation firm, has a dedicated blog and newsletter just for marketing agencies. Email is dead, right? With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. But according to a study by McKinsey & Company , email was nearly 40 times more effective at acquiring customers than Facebook and Twitter combined.
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Hubspot] 9 Creative Snapchat Ideas for Brands
    And if you're looking for more brands to follow for ideas, might we suggest adding HubSpot on Snapchat ? Snapchat boasts 160 million highly engaged users who like watching and engaging with billions of photos and videos per day. Suffice it to say, social media marketers need to capture and maintain the attention of their followers. But how exactly do you make that happen?
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Hubspot] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? Image credit: Rebekah Radice. If you said Pinterest, you’ve been doing your homework! (Or
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Hubspot] How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016
    What: HubSpot’s annual industry event is back and bigger than ever. “If you’re the smartest person in the room, you’re in the wrong room.”. It’s a good principle to live your life by. Although being the smartest person in the room is a nice ego boost, you need to surround yourself with people who have skills and specialties you don’t if you want to grow -- in short, people who are smarter than you.
  • HUBSPOT  |  WEDNESDAY, JULY 31, 2013
    [Hubspot] How to Succeed in Sales Today: Start Helping Your Prospects
    What''s constantly debated at most companies (including HubSpot) is: "What is the difference between a regular salesperson and an exceptional one?" Here''s how the HubSpot sales team puts our helpful sales philosophy into action. Sales is a vital part of any organization -- if you’ve got a product or service, you’re going to need someone to sell it.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Hubspot] Go Where Your Customers Are – Wise Words from Sweta Patel
    Sales is something I’m also closely aligned with so I follow SalesHacker , HubSpot , and the Marketo blog when I’m creating campaigns. Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril.
  • HUBSPOT  |  WEDNESDAY, MAY 10, 2017
    [Hubspot] The Scarcity Principle: How 8 Brands Created High Demand
    Plus, the product's scarcity meant nobody -- ourselves included here at HubSpot -- could stop talking about the Spectacles. If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson: The law of supply and demand states that a low supply and high demand for a product will typically increase its price. Why am I telling you about basic economic rules?
  • SNAPAPP  |  THURSDAY, APRIL 2, 2015
    [Hubspot] Convince and Convert: Why Calculators Are a Demand Gen Marketer’s Best Friend
    Pricing Calculator from HubSpot. HubSpot's pricing calculator gives prospects the opportunity to weigh one plan against another based on their unique needs and goals. As a discipline, content marketing teaches solving problems and answering questions prospects are asking rather than interrupting their day with unasked-for advertising. One of the most common questions a B2B buyer will ask is “How will this solution impact my bottom line?”
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Hubspot] 12 Simple Ways Marketers Can Humanize Their Brand
    At HubSpot, we've leveraged the space on our login screen (check it out!) Take our blog post from a couple months ago, " Marketing Hall of Shame: HubSpot's Worst Marketing Mistakes, Revisited ," for example. Companies are not people. How's that for a controversial opening line? For the sake of harmony (and the point of this blog post), let's try to remove the political implications from that statement, and consider what it means for us as marketers.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2011
    [Hubspot] The Nifty 50 Top Women of Twitter for 2011
    Based in Boston, Rebecca is a singing Inbound Marketer with all-in-one marketing software platform developer HubSpot. Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Hubspot] 11 tips and tools to jump-start your SEO
    Marketing Grader from HubSpot can tell you. Photo credit: Sean MacEntee. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Hubspot] 9 Agonizing Business Skills You Need to Grit Your Teeth and Learn
    For instance -- there''s an expectation at HubSpot that I will be available to help anyone in Sales if they need me on a call. When I was little, I decided I wanted to be an astronaut. Then someone told me astronauts are really good at math, and I decided it wasn''t for me. A couple weeks later, I thought it''d be cool to be a farmer. But apparently farmers have to get up early. So I decided that wasn''t the job for me, either.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Hubspot] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    When we set goals at HubSpot, we identify both positive and negative aspects things we'll commit to accomplishing, and others that we'll intentionally exclude from focus. At HubSpot, the marketing team receives a lead generation dashboard at noon each day with month-to-date data. As marketers, it's pivotal that we measure our work. How many leads are we generating? What are our best channels? How quickly are our leads closing?
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Hubspot] 11 Things You Didn't Know You Were Doing Wrong on Twitter
    Here are some ready-made tweets: Click to tweet: 11 Things You Didn''t Know You Were Doing Wrong On Twitter - [link] by @DianaUrban at @HubSpot. Are you trying to amass a large following on Twitter? Want to increase your engagement and have meaningful conversations? Or maybe even drive more traffic to your website? These are great goals to set for yourself, but there are some mistakes you might be making on Twitter that are likely hindering your efforts, and you''re not even aware of it.
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Hubspot] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
    Drive them to what we here at HubSpot define as a landing page, a web page with a form on it -- and don't forget to put in a tracking token so you know where these leads are coming from. You can use free tools like the Google AdWords Keyword Tool or, if you're a HubSpot customer, our Keywords tool , to understand the actual search volumes and costs around each keyword you select. There aren’t many guarantees in life, and even fewer in marketing.
  • HUBSPOT  |  FRIDAY, DECEMBER 31, 2010
    [Hubspot] Final Prize! Play to Win an iPod Touch with Marketing Surprises
    The folks from HubSpot wish you a happy, healthy, and prosperous 2011. Take HubSpot marketing software for a spin to see how it can help you meet your 2011 goals. Download a 30-Day Free Trial of HubSpot Software. Connect with HubSpot Happy New Year's Eve, inbound marketing friends! Today is the final day of our Countdown to 2011, and we're raffling off our grand prize: a free iPod Touch, pre-loaded with a couple fun marketing surprises. Play now for a chance to to win.
  • EARNEST ABOUT B2B  |  TUESDAY, OCTOBER 18, 2016
    [Hubspot] 7 key takeaways from The State of Inbound 2016
    HubSpot’s annual State of Inbound study is becoming something of a bellwether of industry attitudes to and adoption of inbound strategies. Inbound has been gathering pace, as buyers are becoming more and more immune to traditional marketing and push tactics and marketers embrace new approaches. Here are some of the headline findings from the latest study: Converting contacts and leads into customers is top priority (74%).
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Hubspot] 7 Quick Ways to Free Up More Time in Your Day
    To help you manage this growth, we're giving away the HubSpot CRM for free. When life gets stressful, there's one quote that I always like to remember: "You have the same number of hours in the day as Beyoncé.". As true as that saying may be, most of us still come up short in terms of the time and resources we need to cross tasks off our list.
  • VIDYARD  |  WEDNESDAY, OCTOBER 12, 2016
    [Hubspot] Taking a Journalistic Approach to Content Marketing: Wise Words from Kristy Sharrow
    The two biggest ones for me externally are HubSpot, and their Academy webinars in particular. Who do you think is the hardest group of people to sell to? And we’re not talking trying to sell laptops to Luddites. Picture the last person any sales person wants to get on the phone with. If you guessed other salespeople, you’d probably be right. Marketing to sales people isn’t any easier — let alone marketing to their bosses. But that’s the kind of challenge that makes Kristy Sharrow tick.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Hubspot] How to Integrate Inbound Call Tracking With Online Analytics
    HubSpot users, for example, can visit the App Marketplace and install HubSpot RingRevenue App.). If you're using the HubSpot RingRevenue app, RingRevenue will create a lead in HubSpot for the call; at the same time, it will drop a cookie on the caller’s site so it can track the caller's activity on your site. It will then add that to the caller's lead record in HubSpot. For HubSpot users, this dashboard lives inside the HubSpot RingRevenue App.
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Hubspot] 32 White Hat Ways to Build Inbound Links
    HubSpot, for example, created Marketing Grader to which many agencies, partners, and others in our industry link. This is a guest post by Corey Northcutt, who manages a Chicago-based SEO and content marketing agency called Northcutt. Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. There’s no question that building great inbound links to your site is hard work.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Hubspot] 6 Lead Nurturing Emails Every Business Should Send
    In fact, HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate , compared to regular email marketing that generates only a 3% click-through rate. Connect with HubSpot Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. Gleanster Research ]. So, what do you do with those qualified but reticent leads to turn them into customers? Lead nurturing, of course!
  • HUBSPOT  |  MONDAY, JANUARY 28, 2013
    [Hubspot] 8 Ways to Instantly Improve the Quality of Your Marketing Content
    Last week, we published a post written by a HubSpot partner, Velocity Partners, that discussed the importance of creating high-quality content. If you haven't read it yet, I highly recommend you do. You can view it here. The need to create high-quality content, however, has put many marketers in a difficult situation: high-quality content takes a long time to create, and many just don't have the time to do it.
  • FATHOM  |  FRIDAY, JUNE 10, 2016
    [Hubspot] The Top 5 Free Digital Marketing Certifications in 2016
    3) HubSpot Inbound Marketing Training. Go on over to HubSpot today and start working towards your own certification. Strengthen your resume, increase your knowledge of the ever-changing universe of digital marketing, and most importantly, make mom proud. They come with printable certificates.). 1) Google Analytics. Of course, you knew this was going to be the first on the list. And if you didn’t, you better get to clicking over to the sign-up page to get started.
  • HUBSPOT  |  TUESDAY, OCTOBER 30, 2012
    [Hubspot] The Somewhat Surprising State of Online Advertising [New Data]
    For HubSpot, for instance, online advertising is a much more efficient advertising expenditure than television ads. Online advertising. What do you think of it? Annoying? Effective? Come a long way? Waste of money? Don't even notice it? And when you're answering, are you answering as a marketer, or as a consumer? Or (gasp) both? Some of us do fall into both buckets, after all. Adobe set out to answer some of these very questions in their recent report, The State of Online Advertising.
  • HUBSPOT  |  WEDNESDAY, JANUARY 9, 2013
    [Hubspot] 28 Quick Tips for Customizing Your Email Preference Center
    Truth be told, now that the HubSpot software supports customized email preference centers , we're still working to better customize our own! It's not often that we talk about branding in our HubSpot content, because we're very data-driven, and it's hard to measure the direct impact of great branding. Sure, the email subscription preference center may seem like a boring, utilitarian part of your email marketing , but things aren't always what they seem, are they?
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Hubspot] 49 of the Best Snapchat Drawings We've Ever Seen
    And read this blog post to learn more about how to use Snapchat , including a detailed look into HubSpot's own Snapchat strategy.). For most people, adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is enough to satisfy their creative needs. And that's perfectly fine. There are plenty of people and brands doing really cool things on Snapchat without going all "Van Gogh" on their pictures and videos.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 28, 2015
    [Hubspot] How to Create an Effective Sales and Marketing SLA
    HubSpot’s 2015 State of Inbound Marketing report highlighted three compelling advantages for companies that maintain their SLA: Companies with an active SLA are 34% more likely to experience greater year-over-year ROI than those companies that aren’t. The alignment of an organization’s sales and marketing efforts is a crucial strategic imperative for companies that desire sustainable growth.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Hubspot] 10 Marketing Over Coffee Podcasts You Should Check Out
    According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. So I checked out some of their episodes and found some really great stuff I’d like to share. What is Marketing Over Coffee ?
  • HUBSPOT  |  TUESDAY, JANUARY 11, 2011
    [Hubspot] 11 Examples of Online Marketing Success [New Ebook]
    In HubSpot's latest eBook , written in collaboration with best-selling author David Meerman Scott , we cover a number of marketing strategies used by 11 different organizations. Connect with HubSpot What do a suitcase company, a manufacturer and a financial advisory firm have in common? Inbound marketing best practices that yield positive results!
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Hubspot] Why You Need Social Media Followers Who Won't Ever Buy
    Connect with HubSpot Which is better? 50 qualified social media followers , or 1,000 followers, many of whom will never buy from you ? The answer may surprise you. In social media, reach is of critical importance. It directly impacts how much your content and messages get shared, it increases your business' ability to get found and generate leads , it can help extend your online footprint as a thought leader, and the list goes on.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Hubspot] 3 Real-Life Examples of Incredibly Successful A/B Tests
    For more information, be sure to check out the on-demand webinar " Optimize Your Online Marketing Channels ," hosted by Optimizely and HubSpot. Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started.
  • INFER  |  MONDAY, MARCH 7, 2016
    [Hubspot] Does Profile Management Require Predictive Scoring?
    Then, I added in technographic signals to find people who use Pardot, Hubspot, Marketo or Eloqua. This is the second post in our profile management blog series. Last month we talked about where the Infer Profile Management platform (PMP) fits into your sales and marketing stack. In this post, we’ll discuss whether or not you need to layer in predictive scoring to reap the full benefits of PMP, and identify where Infer’s platform can fit into your predictive journey.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 18, 2014
    [Hubspot] How to Craft a B2B Email Marketing Strategy That Works
    After all 91% on consumers open email every day, according to ExactTarget via HubSpot. Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, there is definitely a wrong and a right way to do email, especially in the age of email overload, which we as business professionals have been feeling for several years already.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Hubspot] Got a Trade Show Coming Up? How to Use Instagram While You're There
    Bonus: If you''re a HubSpot customer on the COS , your landing pages are already mobile optimized! Think about the last time you put together a booth for a trade show or conference. You probably made sure your signage was noticeable, brochures were printed far ahead of time, and you had enough people to staff your area during the entire conference. You checked off every item on your to-do list so you could have a flawless booth. Hate to break it to you, but you still forgot something.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Hubspot] 6 Data-Backed Lessons for Content Marketers in Europe
    To help answer these questions, HubSpot collaborated with Smart Insights to summarise data from over 700 marketers across Europe and set a benchmark on how competitive content marketing has become. Content marketing is nothing new to marketers all over the world. Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing.
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Hubspot] Facebook, OkCupid, and the Ethics of Online Social Experiments
    We tend not to think about how much influence a website can have on our feelings," says Dan Ritzenthaler , HubSpot Product Designer and UX expert. Rebecca Corliss , Head of Customer Marketing at HubSpot, says it''s because people perceive social networks like Facebook and OkCupid differently than they do most websites and products. Recently two different social websites admitted they ran experiments on users who had no idea they were being experimented on.
  • INFER  |  TUESDAY, DECEMBER 27, 2016
    [Hubspot] Predictive Marketing: The Next Must-Have Technology for CMOs
    To understand which leads will convert to customers in the future, predictive tools have to pull data from a system of record like Salesforce, Microsoft Dynamics, Insightly, Marketo or HubSpot and identify the characteristics and behavior of prospects that closed. This article was originally published on CMSWire by Sean Zinsmeister, Senior Director of Product Marketing at Infer.
  • HUBSPOT  |  SUNDAY, JANUARY 6, 2013
    [Hubspot] Facebook Launches Page Manager App for Android, and Other Marketing Stories of the Week
    That's why the offer still stands for our marketing community members and devoted blog readers to sign up for a free marketing consultation with a HubSpot expert about strategizing and planning for the year ahead. In fact, a recent HubSpot study found that photos on Facebook generate 53% more Likes than text. Now that 2013 is here, there's a lot to think about to help you kick your marketing year off strong.
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