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  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Hubspot] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    HubSpot Pro and Enterprise customers, you can use Attribution Reports to do this.). How to Create an Attribution Report in HubSpot. One of our main jobs as marketers is to acquire new customers. To start acquiring them, we need to get our company name out there. Or as marketers would say, "build brand awareness.". The tough thing about brand awareness is that it historically has been a lofty, fluffy goal that many executives don''t value.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Hubspot] Here's How I Wrote This 1,000-Word Blog Post in 10 Minutes
    I wanted to test this out because although being a Staff Writer here at HubSpot means I have lots of time to blog, I''ve also worked at places where I didn''t have that luxury. Usually when I write a blog post, I sit at my computer, put in my headphones, listen to my favorite Pandora station, and type until my fingers fall off. Hopefully a couple hours later, I have something that''s in great shape. Today is a little different.
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Hubspot] Master the Chatter: 8 Tips to Get Your Event Trending on Twitter
    HubSpot’s Social Media Community Manager, Chelsea Hunerson, also recommends choosing your hashtag's words carefully: To me, setting people up for success means making sure that the hashtag is clear and is everywhere. It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending.
  • CHIEFMARTECH  |  THURSDAY, APRIL 20, 2017
    [Hubspot] Marketing technology may never consolidate (but that’s a good thing)
    Adobe, HubSpot, IBM, Marketo, Oracle, and others now each support and promote integrations with dozens or hundreds of other marketing technology products. You’ve surely seen those eye charts with hundreds of marketing technology vendor logos. There are the iconic LUMAscapes by Terence Kawaja. And there’s my own chiefmartec.com marketing technology landscape , which last year organized 3,874 martech solutions on a single slide.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Hubspot] What To Do If Your Website Traffic Is Down
    Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website. You’ve noticed a dip in website traffic. Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? First thing: Don’t panic.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Hubspot] How to Prepare for Your Next Job Interview
    At HubSpot, we take culture very seriously. For instance, when I interviewed at HubSpot, one of my interviewers used this app and discovered I’m a Colts fan (I’m from Indianapolis and love Peyton as much as the next person), so we chatted about the NFL for a bit. Applying for jobs isn''t easy. To start, your resume should be immaculate. Your LinkedIn profile should be optimized to a T. Your portfolio should be creative and indicative of your previous experience.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Hubspot] Before & After: The Optimization of a Flawed Landing Page
    To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. Connect with HubSpot Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Hubspot] How to Make a Marketing Video: A Beginner's Guide [VIDEO]
    To help explain why video is so crucial to your inbound marketing and give you tips for getting started with video today, my team at Wistia teamed up with our friends at HubSpot to film the video below. When people talk about inbound marketing, most agree that in theory , video is a great tool to attract new visitors, connect and engage with your leads, and delight your loyal customers. but most marketers would say actually doing video is a whole other ball game.
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Hubspot] How to Improve Your Email Marketing With an Integrated Approach
    Using integrated marketing analytics ( like HubSpot's ), you should be able to see a list of email subscribers and leads who have mentioned your company on Twitter. Many email tools, like HubSpot , enable you to create and host HTML versions of your emails on the web for people who are having trouble viewing email in their inbox. HubSpot's marketing software automatically optimizes your emails and landing pages for mobile viewing, so if you are a customer, you're all set!
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Hubspot] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    The INBOUND team here at HubSpot is finishing off May with a big flourish. Some great #speakerfan posts include HubSpot VP of Content Joe Chernov's wonderful deconstruction of "true collaboration" with speaker Leslie Bradshaw, and Ben Heyman's personal list of the speakers he thinks no one should miss at this year's event. By Laura Fitton , HubSpot. By Anum Hussain , HubSpot. By Laura Fitton , HubSpot.
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Hubspot] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
    It''s like my favorite analogy about diet pills," said HubSpot SEO Manager Rebecca Churt. Do those search engine optimized press releases you''re sending actually boost your search rankings? What about those guest blog posts you''re writing? While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these issues.
  • HUBSPOT  |  MONDAY, MAY 22, 2017
    [Hubspot] 10 Job Interview Questions to Stop Asking Candidates
    HubSpot Inbound Recruiting Manager Hannah Fleishman has made more inclusive hiring her mission, and she suggests replacing this interview question. "It When I get a job interview, there's a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. When I interview someone else, it’s easier to prepare.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Hubspot] 12 Important Places You're Forgetting to Add Calls-to-Action
    As a bonus for HubSpot customers, the HubSpot Welcome Application for Facebook enables you to generate leads directly within Facebook! Connect with HubSpot Do your landing page offers generate a high conversion rate but few actual leads? Chances are, it's not a content quality problem you have on your hands. it's a content promotion problem. Likely, what's happening is that you're not getting your offer out there in front of enough people you want to capture as leads.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 5, 2013
    [Hubspot] How B2B Marketers Can Pick Up Trade Show Slack with LinkedIn Groups
    And to get further up to speed on LinkedIn marketing, you can check out three HubSpot webinars, “ How to Master LinkedIn for Marketing ” with Scott Engelman , Director of Online Marketing at LinkedIn. Artillery B2B Marketing Blog > The Forward Observer With lighter trade show attendance, B2B businesses can continue to make connections and network effectively with LinkedIn Groups.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Hubspot] SEO for Images: Why We’re Trying to Rank for the Term 'CEO'
    This post originally appeared on HubSpot's Agency Post. I used HubSpot's Keywords App to see how difficult it is to rank for 'CEO.' In the meantime, I have a CTA for you -- it wouldn't be a HubSpot blog post without one! To read more content like this, subscribe to Agency Post. Image-based search is becoming more and more common.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Hubspot] 10 Reasons Why Consumers Abandon Online Shopping Carts — And How to Fix Them
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. A study by Baymard Institute found that 68.5% of consumers abandon their online shopping carts. That equals a lot of lost revenue for brands. The more concerning issue is that many online sellers don't understand why people abandon their shopping carts.Without this, brands can't implement a fix.
  • HUBSPOT  |  FRIDAY, JULY 28, 2017
    [Hubspot] The Future of Social Media Is Here: These Are the Trends You Need to Know
    We know this because it’s something our own marketing team has gone through here at HubSpot. HubSpot CMO Kipp Bodnar recently wrote , “Facebook Messenger will be the next great marketing channel, and it is arguably the best way to engage with the Facebook community as a marketer.”. At HubSpot our own ads used to manually test and optimize combinations of creative and targeting to get the best results. It’s time we talked about how you’re using social media.
  • HUBSPOT  |  TUESDAY, OCTOBER 30, 2012
    [Hubspot] Is Newsjacking Hurricane Sandy Right or Wrong?
    HubSpot is making a $5,000 donation to the Red Cross ( donate here ) to help those harmed by Sandy. Mike Volpe, CMO @ HubSpot. Originally at this URL there was a post about "5 Hurricane Sandy Newsjacks from Marketers". The tone of the post was in poor taste and we apologize for promoting the idea of newsjacking a tragegy. Thank you to David Meerman Scott and others for pointing out the error in our judgement.
  • BUZZSUMO  |  MONDAY, NOVEMBER 23, 2015
    [Hubspot] Be Inspired: The Best B2B Content Of 2015
    Hubspot have done very well with their Website Grader and this year LinkedIn excelled with their Social Selling Index. I personally like what Hubspot do with their customer case study videos, for example this Shopify Case Study published in September 2015. Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Hubspot] Top Marketing Blogs You Should Be Reading
    HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report.
  • SALES ENGINE  |  THURSDAY, DECEMBER 3, 2015
    [Hubspot] What’s the role of a content strategist?
    In fact, Hubspot and Moz have both published recent studies that suggest that if you’re serious about content marketing, you need to be publishing at least 2-3 times per week. Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 6, 2013
    [Hubspot] Best Blog Posts on Mobile and B2B
    And according to Hubspot, 15 percent of U.S. While it isn’t new, mobile and B2B are the hot topics this summer. The following is a summary of some of the best articles, blog posts and videos out there on the subject: The Impact of Mobile Technology in B2B Companies. This blog posts attempts to answer the question: just how impactful is mobile technology in our lives? In the lives of our B2B companies? Building a B2B Mobile Marketing Strategy.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Hubspot] 11 Fascinating Books on Harvard Business School's Required Reading List
    HubSpot is giving away hundreds of marketing books each week, just in time for summer. There's no better time to revamp your reading list than the beginning of the summer. The question is. what should you read? With so many business books out there to choose from, sifting through all those online descriptions and reviews could take up an entire summer in and of itself. We figured you'd rather spend that time actually, you know, reading.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Hubspot] 25 Things You Could Buy With a Super Bowl Ad Budget
    Buy 1,458 years of HubSpot Basic Inbound Marketing Software. Connect with HubSpot A 30-second commercial advertisement for Super Bowl XLVI is going for $3.5 million. Can you imagine what you as a marketer could do for your company if you had that kind of budget? If you can't even fathom what you'd do with a marketing budget that big (and just think, this is just one of many campaigns they're running this year!),
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Hubspot] How to Write a Cover Letter That Doesn’t Suck [Template]
    asks Emily MacIntyre , Marketing & Campus Recruiter at HubSpot. " No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your resume and call it a day? According to Author Tony Beshara''s survey of over 3,000 hiring authorities , 86% said cover letters are "not very important" when they were also receiving resumes.
  • HUBSPOT  |  MONDAY, JULY 15, 2013
    [Hubspot] How to Add Alt Text to Your Email Images [Quick Tip]
    Note : Other email service provider will have very similar processes, but we''re going to use HubSpot''s Email tool for tutorial purposes. Once you hit ''send'' on an email, its fate is in the hands of the email gods. In other words, things like recipients'' email clients, the devices they''re using to open it, and their browsers. Your recipients could see an email that''s beautifully designed , perfectly aligned, and the optimal size.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Hubspot] How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
    11) HubSpot Academy. In this example, HubSpot Academy used a pop quiz-style poll to set context for the Inbound Sales Certification : Whether you’re promoting a blog post, an ebook, or some other offer, try asking engaging questions that set the user up to click the link and find the answer. It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience.
  • HUBSPOT  |  SUNDAY, MAY 24, 2015
    [Hubspot] How to Build Effective Teams Based on Personality Type
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Round up the usual suspects,” the gendarme ordered in the famous line from the movie Casablanca. And frequently, that is how executives think when they create teams, committees, or task forces. The boss says or thinks something like, “Let’s appoint anyone who might know something about this issue.” Or, even more likely, “Grab anybody who’s got a stake in this thing.”.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Hubspot] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    We wanted to share an insiders tip of our own that we use to optimize some of HubSpot''s Twitter ad campaigns: taking advantage of ''Interests and Followers'' ad targeting data. For example, you could set up Twitter Ads to target people similar to followers of @HubSpot and/or target people who are interested in marketing in general. If you''re running social media advertising campaigns, then you know that the key to long term results boils down to one word: optimization.
  • SNAPAPP  |  THURSDAY, JANUARY 18, 2018
    [Hubspot] What I Learned by Reviewing 30 Different Welcome Emails in 30 Days
    Research from HubSpot shows that emails with many different HTML design elements (like image tags included in templates for gifs and images) are more frequently filtered than emails without. . In one instance, HubSpot research found via A/B tests that emails coded with HTML were opened 25% less than plain text emails on average. .
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [Hubspot] How to Use Creative Commons to Add Images to Your Blog
    Beth Dunn is a member of the Inbound Marketing Consultant team at HubSpot. Connect with HubSpot Adding images to your blog posts helps readers and search engines better understand what your post is about. But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google. But pictures found in this way are almost always subject to restrictive copyright terms.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2016
    [Hubspot] 5 Personal Assistant Tools That Actually Make Life Easier
    When I asked my team for personal assistant app recommendations, HubSpot’s Web Team Tech Lead, Dmitry Shamis , immediately pointed to Google Home. With the recent release of Google Home in the U.S., voice-activated devices are a big topic du jour lately. But which personal assistant tools are the most helpful? What do you need for each one? And how much do they cost? While a simple search for “ personal assistant apps ” seems to yield countless results, shifting through them can be a task.
  • HUBSPOT  |  FRIDAY, DECEMBER 10, 2010
    [Hubspot] 10 Common Business Blogging Questions Answered
    Our policy at HubSpot is to let everyone comment on our blog articles and create an open space for authentic conversations. HubSpot also offers a blogging platform as part of our software package, guaranteeing that your posts are well-optimized and social media-friendly. Connect with HubSpot Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business.
  • CHIEFMARTECH  |  WEDNESDAY, MAY 10, 2017
    [Hubspot] Marketing Techniology Landscape Supergraphic (2017): Martech 5000
    Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, Sitecore, etc., I’m delighted to release the 2017 edition of the marketing technology landscape , which we’ve nicknamed the Martech 5000 , here at the MarTech conference in San Francisco. As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40% , to a total of 5,381 solutions (from 4,891 unique companies).
  • MARKETING ENVY  |  SUNDAY, JANUARY 28, 2018
    [Hubspot] Key B2B Marketing Trends To Keep An Eye On In 2018
    In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises. HubSpot is known for their cutting-edge marketing efforts, but their team also excels at multi-format B2B video marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 18, 2014
    [Hubspot] How to Craft a B2B Email Marketing Strategy That Works
    After all 91% on consumers open email every day, according to ExactTarget via HubSpot. Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, there is definitely a wrong and a right way to do email, especially in the age of email overload, which we as business professionals have been feeling for several years already.
  • B2B MEMES  |  FRIDAY, AUGUST 12, 2011
    [Hubspot] Do B2B Editors Get Twitter?
    Hubspot’s Dan Zarella says yes —provided it’s 22 tweets per day. As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement?
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Hubspot] The History of SEO, and a Glimpse Into Its Future [SlideShare]
    The History of SEO from HubSpot All-in-one Marketing Software. It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our lives have changed. Search engines have changed how we discover information. They''ve changed how we connect with friends and family.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 6, 2010
    [Hubspot] 3 Form Fields That Kill Landing Page Conversion Rates
    Join HubSpot's social media scientist Dan Zarrella to understand the real data and science behind lead generation. Connect with HubSpot This post is a sneak-peak of data from the upcoming Science of Lead Generation webinar that will teach you scientifically proven ways to get more leads. Click here to register now. Web users are, for the most part, used to giving out personal information online, especially in exchange for content they want.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Hubspot] How to Use Smart Content to Take Advertisements to the Next Level
    If you’re a frequent reader of the HubSpot blog, you know how powerful email marketing is. Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? Content marketing is a double-edged sword. As companies realize that it works, they want to invest in it more—which means that there’s more information being published on the Internet than ever before.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 10, 2017
    [Hubspot] Is Gated Content an Evil Troll or the Savior of Content Strategy?
    Mike Volpe, former CMO of HubSpot, is a big believer : “If I can get 100,000 people to see that page and I can get 28,000 people to fill it out, 28,000 contacts may be more valuable than even 50,000 people seeing the content. If you’re really unsure, HubSpot has a great flowchart to help you make the decision. To gate or not to gate: That is the question. Sorry, couldn’t resist!)
  • HUBSPOT  |  SATURDAY, AUGUST 3, 2013
    [Hubspot] WTF Is the Future of Business? Brian Solis Has an Answer
    Folks at HubSpot know him as a pal who will be speaking at our INBOUND conference this August alongside Arianna Huffington, Seth Godin, and Nate Silver. Have you ever wondered what the future of business will look like?
  • CHIEFMARTECH  |  THURSDAY, NOVEMBER 3, 2016
    [Hubspot] The State of Marketing Technology 2017 (hint: best-of-breed is big)
    Only 21% of the participants — only 1/5th — use a single-vendor suite — and which is more common in SMBs that are leveraging a multi-function product like HubSpot. I’ve just returned from MarTech Europe in London, which was an incredible experience. I am immensely grateful for all of the amazing speakers who shared their insights and experiences with us — from ABB to Unilever — and I’ll have more to report from that event soon.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Hubspot] How Customer-Centric Analytics Will Change the Future of Marketing
    The HubSpot software currently offers this capability. Connect with HubSpot We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success.
  • HUBSPOT  |  SUNDAY, JUNE 29, 2014
    [Hubspot] Had a Busy June? Catch Up on the 5 Hottest Posts of the Month
    At HubSpot, that means a lot of new content has been created and published. So, another month has come and gone. As content creators know all too well, not all of the content you publish will be wildly successful. In June, we saw another month of content -- some pieces performed very well with our audience and some didn''t. We wanted to make sure you weren''t missing out on the great stuff. This blog post offers a roundup of the most-shared blog posts from June.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Hubspot] Architecture Marketing: 5 Tools to Measure Success
    Whether you choose software like Hubspot, Marketo, InfusionSoft, or an open source solution like Zoho, it is a wise investment to find a system that suits your current needs and allows you to connect your outreach efforts to prospects and clients. You’ve done brand research, nailed down a solid marketing strategy , and are making an impact in the industry.
  • CHIEFMARTECH  |  MONDAY, DECEMBER 19, 2016
    [Hubspot] 5 Disruptions to Marketing, Part 4: Digital Everything
    Amazon Dash Buttons are a great example of a simple but powerful IoT mechanism: Or, for an incredible demonstration of chatbot mechanisms — many of which you will actually find quite helpful — check out HubSpot’s GrowthBot for marketing and sales professionals. The Internet of Things (IoT) Landscape above is produced by the venture capital firm FirstMark.
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Hubspot] How to Use Excel to Run a Blog Content Analysis
    If you are a HubSpot customer, we've outlined how to export data in your HubSpot software. Have you ever poured your heart and soul into a blog post only to see it completely tank? It doesn't generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. Doesn't that drive you crazy?
  • HUBSPOT  |  SUNDAY, AUGUST 18, 2013
    [Hubspot] Promoted Tweets Boost Offline Sales by 29%, and Other Inbound Stories of the Week
    17 Customizable Templates for Creating Shareable Graphics on Social Media (via HubSpot ). This week in inbound marketing was kind of different than normal. Most weeks, there''s one or two new product announcements and cool case studies that marketers would want to hear about. This week, there wasn''t much of that -- instead, there was lots of new data about Facebook, Twitter, and email, as well as some speculation around new features from Google and Facebook.
  • HUBSPOT  |  THURSDAY, AUGUST 6, 2015
    [Hubspot] #TorieGoesINBOUND: How One Eager Marketer Hustled Her Way to INBOUND
    And while it's easy to allow this shift in perspective to sideline our aspirations, Torie Sullivan wasn't willing to make this kind of sacrifice when it came to her mission to attend HubSpot's INBOUND event. After graduation, Sullivan went on to land a job as an inbound marketing strategist at TSL Marketing , a HubSpot Agency Partner. I really trust, respect, and rely on the content I see coming from HubSpot. When was the last time you just went for something?
  • MARKETING INSIDER GROUP  |  MONDAY, JUNE 15, 2015
    [Hubspot] How To Get A Positive Return On Your Marketing Investment
    According to HubSpot, social media has a 100 percent higher lead-to-close rate than outbound marketing (telemarketing, print, batch list emails, tv/radio). Calculating return on a marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Hubspot] Ask a Content Guy: How Do I Monetize My Content Marketing?
    And on Thursday, I’m doing a webinar with HubSpot about executive buy-in for content marketing, which HubSpot has been promoting in its newsletter for weeks. (We’ve As I sat down to write this month’s column, I decided to do something that I should have done months ago. For the first time, I Googled “content marketing mailbag” to see if anyone else is doing this. It turns out they’re not. No one else on earth is as big of a dork as I am.
  • MARKETING ACTION  |  MONDAY, JUNE 30, 2014
    [Hubspot] Terry Forsey Consulting Builds Business with Marketing Automation
    HubSpot was very, very prevalent in the marketplace. Editor’s note: We love success stories, especially those involving marketing automation. Even better: The success stories our clients tell when marketing automation allows them to succeed, sometimes even beyond what they hoped for. In 2012, Terry Forsey Consulting , a specialist software marketing consultancy in the United Kingdom, was enjoying growth in their marketing services and client portfolio.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 22, 2015
    [Hubspot] 22 Expert Guides and Reviews of 200+ Social Media Tools
    Catherine Pham presents the basics about a range of helpful social media tools in this slide deck, from commonly used platforms like HubSpot, Buffer and Hootsuite to more specialized tools such as Tweepi and Twitonomy for Twitter, viralWoot and Piqora for Pinterest and Instagram, and Circloscope for Google+.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Hubspot] 20 Stats Every Global Social Media Marketer Should Know
    Source: HubSpot ) Tweet This Stat! "Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how.". That's a quote from our recent Social Media is a Lot Like Sex deck, and we think that sentiment rings particularly true for companies trying to implement a global social media strategy.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 2, 2015
    [Hubspot] No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016
    According to new research from HubSpot , 37 percent of B2Cs and 24 percent of B2Bs say their biggest challenge is in identifying the right technology for their needs. HubSpot found similar results in its survey of B2B and B2C marketers: 52 percent of B2Cs and 51 percent of B2Bs say their ability to prove the ROI of marketing investments remain a top challenge. Technology covers a wide range of stuff we use today. The smartphone in our pocket.
  • MARKETRI  |  MONDAY, DECEMBER 19, 2011
    [Hubspot] Hello News Releases; Good Bye Press Releases
    Also, be sure to use spell checker and the Press Release Grader from HubSpot. Intriguing Insight from The New Rules of Marketing & PR. The New Rules of Marketing & PR is full of the kind of insight that makes this B2B marketer’s toes tingle. In my next few posts, I will be sharing and further investigating some of the items that I found the most intriguing.
  • HUBSPOT  |  WEDNESDAY, JUNE 12, 2013
    [Hubspot] It's All in Your Head: 9 Reasons You Can't Resist a List
    Pro Tip #2: Check out this article from the HubSpot blog for tips on how to make a really compelling listicle. I have a friend who works at a very big national publication and is a genius at making lists for the web. Her lists go viral and generate millions (I mean literally millions ) of pageviews. She sees this as a curse. Because she wants to be a “real” journalist, meaning: someone who writes articles. But she''s so good at lists that her editor keeps her doing those instead.
  • WEBBIQUITY  |  TUESDAY, MARCH 31, 2015
    [Hubspot] 22 Exceptional Business Blogging Guides, Tips & Tactics
    And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.” How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests by HubSpot. A well-written and consistently updates business blog is a vital core element of a successful content marketing program.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 30, 2016
    [Hubspot] How Building Tools Can Generate New Leads for your Agency
    Some really good examples of free tools are HubSpot's Website Grader , or CoSchedule's blog post headline analyzer. For example, HubSpot’s Website Grader has been used over 4 million times. We verify that the domain corresponds to a real company (usually using a tracking tool like HubSpot Sales ). The contact is added to our HubSpot CRM. When you think of driving leads for your agency or business online, what comes to mind?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Hubspot] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research. With the holiday season right around the corner, we all have family, friends, and good food on our minds. However, the forward thinking should not stop there. With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts.
  • TERMINUS  |  MONDAY, JANUARY 29, 2018
    [Hubspot] Announcing the Terminus Integration with LinkedIn
    To solve this challenge, Terminus is committed to building partnerships, and we’ve developed integrations with other vendors such as HubSpot and Bombora to enable teams to fully realize the potential of ABM. Easily Orchestrate, Automate, and Measure ABM Campaigns Across Terminus Display Ads and LinkedIn Sponsored Content.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Hubspot] How Agencies Price Their Services, In 4 Charts
    HubSpot Research recently conducted a survey of 782 agencies to get a better picture of how they set prices for their offerings. There's a standard market price for milk, speed boats, and even birthday clowns, but the going rate for agency services is a little more of a gray area. This lack of clear guidance has led every agency leader to ask themselves at some point during their company's growth : How the heck should I price my services?
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Hubspot] How to Write a Job Ad That Excites Candidates
    must also understand the mechanics of an efficient, effective Marketing Automation campaign (HubSpot experience, preferred ). You must also understand the mechanics of an efficient, effective Marketing Automation campaign (HubSpot experience, preferred). As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages , sales emails, and job advertisements.
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, JUNE 4, 2011
    [Hubspot] Industrial Blogs for Lead Generation Using Inbound Marketing
    Source: HubSpot). Source: HubSpot , The 2011 State of Inbound Marketing). If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. Upper management asking you to fill the pipeline with ever-shrinking budgets is a given these days. There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Hubspot] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Most of the work in any marketing analytics project is integrating data from multiple systems. Claritix carries this insight to one logical conclusion by offering a system that does data assembly, basic reporting, and little else. No fancy attribution methodologies or custom journey maps here (although they’re on the way).
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Hubspot] The Purpose of Repurposing Content
    Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. We started with a set of notecards, each with a marketing topic, such as "getting the most out of a website redesign" or "repurposing content.". When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing them on a whiteboard.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Hubspot] Does Your Content Need a Permanent Home?
    HubSpot is one company that does a good job of this; its learning academy features dozens of clearly organized webinars that link directly to related articles on the site. Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. As such, content marketers have a new variable to consider when planning out their offerings: Does my content need to be published on a site that I control?
  • HUBSPOT  |  WEDNESDAY, APRIL 4, 2012
    [Hubspot] 15 Powerful Reconversion Opportunities for Your Welcome Emails
    HubSpot, for example, does this with our free Inbound Marketing Assessments. HubSpot offers free trials of our software all the time -- it's a great way to get people interacting with your product! Or if you're like HubSpot and host events or conferences like Inbound 2012 , ask them to register for the event and include a discount with a time stamp. Connect with HubSpot Marketers have a huge opportunity with welcome emails.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Hubspot] 6 Deadly Marketing Myths BUSTED
    Authored by HubSpot Social Media Scientist Dan Zarrella, this ebook relies on real data to protect you from superstitious bits of bad marketing advice. Connect with HubSpot If I were allowed to keep only one piece of advice in my marketing career, that would be, "question conventional wisdom." It's easy to blindly follow the old preachings of industry experts. It's riskier, and often more effective, to take new directions and experiment with the unknown.
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Hubspot] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    Pinterest Lead Generation 101: Best Practices and Hacks That’ll Make You a Pro by HubSpot. Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? Image credit: Rebekah Radice. If you said Pinterest, you’ve been doing your homework! (Or
  • SNAPAPP  |  MONDAY, JUNE 19, 2017
    [Hubspot] 8 Inspiring Interactive Marketing Campaigns (For Every Budget & Team Size)
    A Simple Test Tool Helps HubSpot Get 50,000+ Leads/Month. . . HubSpot’s Marketing Grader is a free tool that gives feedback on a website’s: Search engine performance. Inherently interactive in nature, Hubspot’s co-founder Dharmesh Shah recently said the tool is critical to the 50,000 leads the website gets each month. . .
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Hubspot] How Credit Unions Can Use Blogging to Attract More Members
    Do a little keyword research (great tools: keyword.io , Google, HubSpot's keyword tool.) Then using a title tool (we like the HubSpot Blog Topic or the IMPACT Blog Title tool ) you might create the title: 10 Ways I Could Have Saved When Having My First Baby! When starting with new clients, one of the first questions we ask is 'are you prepared to blog weekly?' And the answer needs to be YES! Now a lot of people completely freak out when we tell them this. But all is not lost!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Hubspot] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    P.S. Try out the HubSpot app on any Apple device or Android device to stay up to date with everything going on in your HubSpot account from your social media accounts to an analytics dashboard to everything you need to know about your contacts and leads. . Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It''s no longer the end-of-meal buzz kill. It''s been an exciting year for mobile apps.
  • HUBSPOT  |  MONDAY, JANUARY 3, 2011
    [Hubspot] 7 Presentation Secrets From SlideShare
    At HubSpot we love great presentations, so when presentation sharing site SlideShare released its 2010 Zeitgeist summary we had to share it. Connect with HubSpot In its analysis of presentations for 2010, SldieShare discovered some interesting correlations, many of the same that HubSpot’s Dan Zarrella uncovered in his Science of Presentations research. Secrets Behind Popular Presentations. Popular presentations have more slides.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Hubspot] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
    For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool. Let's take a look at the "Competitors" function in HubSpot's Keywords Tool , for example. Connect with HubSpot
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Hubspot] How to Create 200 Hours Worth of Marketing Content in One Night
    Here at HubSpot, we’ve found that one of the best (and most fun!) At HubSpot, we found that having everyone work in the same space made our marketing hack night feel more event-like, allowed us to take breaks and socialize with members of other teams, and helped us avoid an atmosphere of biting competition ( too much of that is never a good thing). Marketers don’t always have it so easy (wait. do we ever ?).
  • HUBSPOT  |  SUNDAY, DECEMBER 30, 2012
    [Hubspot] Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week
    That’s where HubSpot comes in ! Submit your request to chat with a HubSpot inbound marketing specialist about your marketing right here. 2012 is wrapping up, and 2013 is cruising in, full speed ahead! Have you gotten your marketing plan all sorted out to start the new year off with a bang? We'd like to help you out by sharing these top marketing stories of the week so you can get your marketing plan in order and catch up on what you might have missed over the holidays.
  • HUBSPOT  |  TUESDAY, JANUARY 4, 2011
    [Hubspot] How to Generate Inbound Leads with No Editorial Department
    This is how HubSpot accumulates over 27K leads a month—by leveraging the skills of employees in different departments, from consulting and sales to marketing and support. Andrew is the person who trains every new HubSpot employee about content creation, blogging, building calls-to-action and other editorial elements. One such example is HubSpot customer MediPurpose , a healthcare solutions company that has brought company-wide involvement to content creation.
  • CAPTORA  |  WEDNESDAY, APRIL 13, 2016
    [Hubspot] Winning Executive Buy-In for Martech Investments
    According to a 2015 report by HubSpot , 37 percent of B2C marketers and 24 percent of B2B marketers say their biggest challenge is identifying the right technology to support their objectives. Marketers occupy more and more real estate in the customer lifecycle every year. They’re responsible for prospecting, nurturing leads, supporting sales development, winning loyalty after the sale, and turning loyal customers into advocates.
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Hubspot] SEO for YouTube: How to Search Optimize Video for B2B Marketing
    Connect with HubSpot Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. And when we say "content," we don't just mean the written word. Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company.
  • HUBSPOT  |  WEDNESDAY, JULY 26, 2017
    [Hubspot] AI in Marketing: 10 Early Use Cases
    In fact, we're adapting our blogging strategy to this new model here at HubSpot -- and that's partly because of AI. Learn more about how AI is used and the future of artificial intelligence from new HubSpot research. Just a short while ago, robots were the stuff of fiction. Sure, artificially intelligent beings graced movie screens and the pages of novels, but the robot revolution hadn't arrived yet. Maybe in another few decades, along with flying cars.
  • HUBSPOT  |  SATURDAY, MAY 30, 2015
    [Hubspot] 7 Easy-to-Use Interactive Content Tools You Should Explore
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Imagine that a couple of your friends convince you to give speed dating a try. It'll be fun," they insist. The next thing you know, you're sweating your way through a seemingly never-ending carousel of two-minute dates.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Hubspot] Productivity Tools and Techniques to Stop Wasting Away Your Workday
    Signals is a free Chrome add-on by HubSpot that gives you real-time notifications when someone has opened an important email you''ve sent. If you don''t know exactly what you''re looking for and just want to start off with a set of general business images, you''re in luck too -- HubSpot just released 160 free stock photos you can download. To say that HubSpot is a power user of the internal chat tool HipChat is an understatement.
  • HUBSPOT  |  FRIDAY, DECEMBER 18, 2015
    [Hubspot] How to Be a Better Marketer Through Mindfulness and Meditation
    HubSpot’s received quite a bit of buzz around our amazing perks, but the one I take full advantage of is the Nap Room in our Cambridge office. Let’s get this out into the open: I bite my nails. Or at least I did. Kinda gross, right?). But this past summer, I watched as my then three-year-old son chomped down on his fingernail. That was it. The final kick in the butt I needed to see to finally stop a decades-old bad habit.
  • SNAPAPP  |  THURSDAY, AUGUST 17, 2017
    [Hubspot] What Is a Maturity Assessment? And How to Make One in 5 Steps
    Hubspot conducts a free website analysis for those who are interested in learning two things: 1) How well their website currently performs, and, 2) Where improvements can be made. . Since Hubspot is a website platform, this is a fantastic way for them to provide valuable information to potential leads in exchange for customer data.
  • FATHOM  |  TUESDAY, DECEMBER 29, 2015
    [Hubspot] Top Digital Marketing Statistics for Hospitals to Watch in 2016
    Source: HubSpot ). 2016 is here. You can read as many 2016 prediction posts as you want, but are you prepared? Is your hospital ready for the massive shifts and trends we’re already seeing in the healthcare digital marketing space? If you answered no, we’re here to help. The first step to planning a successful digital marketing strategy for the New Year is to be aware and ahead of what you should expect. That’s where these 2016 facts and stats come in.
  • BIZNOLOGY  |  THURSDAY, MARCH 20, 2014
    [Hubspot] 8 dead easy steps for writing a blog in less than an hour
    Image credit: HubSpot. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. It’s true that blogs take lots of effort if you want to convey the importance of the information contained, but that doesn’t mean you’ll need hours to do so. If you really need to get your blogging time down to less than an hour, we can help.
  • HUBSPOT  |  TUESDAY, JUNE 18, 2013
    [Hubspot] How to Turn One Idea Into a Bottomless Backlog of Blog Posts
    You may have even learned recently -- say, in this previous HubSpot post ;-) -- that odd numbers created more effective lists, so your first title becomes, "11 Social Media Etiquette Tips for CEOs.". This situation sound familiar? You have an idea, then lose it, then come back to it again. You write it down quickly, check some email, get derailed, jump into a meeting, grab a coffee, then settle back in … only to hate what you thought of in the first place.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Hubspot] 15 Bizarre Cover Letter Blunders to Avoid at All Costs
    " This is one of HubSpot''s perks -- free beer and books. Most job seekers'' cover letters are merely an introduction. An accurate overview of experience highlights and a way to request to be moved forward based upon your qualifications. And then there are the other kinds of cover letters. The ones chock full of TMI, or that generally just miss the mark.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, JANUARY 4, 2011
    [Hubspot] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Hubspot Review - LeadSloth , July 12, 2010. The Ultimate List: 300+ Social Media Statistics - Hubspot , May 13, 2010. Here it is - the very best posts and the hottest topics for 2010. How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). So, really, you’ve been voting on this all year long just based on your activity. Congrats to all for making the list!
  • HUBSPOT  |  THURSDAY, AUGUST 8, 2013
    [Hubspot] 75 Free Stock Photos to Use in Your Marketing [Free Download]
    Check out the HubSpot website below -- isn''t it much more engaging with visuals? Earlier this summer I received an email from one of our blog managers saying that a popular stock photography website was claiming one of the images in an ebook I had created had been wrongfully used. Embarrassed, I quickly went to the offer to see where I had gone wrong. When I looked at the offending image, I specifically recalled ensuring I was in the clear when selecting the photo for my content.
  • HUBSPOT  |  TUESDAY, MAY 1, 2012
    [Hubspot] The 9 Must-Have Components of Compelling Email Copy
    So take the beginning of the email to explain how you know each other, like HubSpot customer Zinzinya Web Solutions did in this email from its lead nurturing series. Take a look at how this HubSpot customer and Certified Partner Precision Athletics drafted a brief email that encouraged readers to click through for more information: There are a few lines of copy used to set up the purpose of the email and, of course, thank the recipient for utilizing their free training session.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Hubspot] Guidelines for Writing Your LinkedIn Company Page
    HubSpot does a remarkable job with their products and service tab, combining what they do with special offers. LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Hubspot] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    Source: HubSpot. Are you wondering if your B2B blog is on the right track for successful lead generation? Focus on these five areas to know. All aboard! Your train is pulling away from the station and you’re on it. Your company has embarked on a blogging journey to increase the right kind of traffic to your site and to convert visitors to leads. Those leads can then be nurtured toward a sale and become raving fans of your company.
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Hubspot] The 7 Aspects of Inbound Marketing Most People Screw Up
    When HubSpot acquired oneforty a few months back, we wrote a press release that consisted of a series of tweets. For example, when conducting A/B testing for landing pages here at HubSpot, we've taken snapshots of employees and tested conversion rates based on the pictures of different HubSpotters (talk about pressure!). Connect with HubSpot Too often, marketing is just plain bad. The problem is that bad marketing often works better than no marketing at all.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 8, 2017
    [Hubspot] How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need
    But now -- 11 years after HubSpot first came into existence -- these transactions are starting to become diversified, and so are the reasons why we have them. Here's what that looks like when someone uses Messenger to request customer support from HubSpot: HubSpot Academy uses a bot called Mumbles to support buyer inquiries in a similar manner: On-site chat functions in a similar manner, but we caution against limiting your messaging options to just that.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Hubspot] The Finance Marketer's Guide to Inbound Marketing [Free Ebook]
    Click to Tweet: "The Little Book of Inbound for Finance Marketers: [link] via @HubSpot ". The finance industry is just one of those industries that's REALLY difficult to work in as a marketer. You can't be creative nor imaginative. Your hands are always tied. There's simply no place for inbound marketing. Right? Wrong, wrong, WRONG! If ongoing research is anything to go by, finance is one industry that’s seeing an increasing level of demand for engagement over the internet.
  • RADIUS  |  WEDNESDAY, APRIL 6, 2016
    [Hubspot] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. Radius SVP of Product Arup Banerjee hosted a webinar introducing two major feature launches within the Radius predictive analytics platform: Performance and Multiple Goals.
  • RADIUS  |  WEDNESDAY, APRIL 6, 2016
    [Hubspot] Radius Product Innovation Solves Top Marketer Challenge: Proving ROI
    In the Hubspot “State of Inbound” report , Marketers from companies of all sizes overwhelmingly reported that “proving the ROI of marketing activities” is their top challenge. Radius SVP of Product Arup Banerjee hosted a webinar introducing two major feature launches within the Radius predictive analytics platform: Performance and Multiple Goals.
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