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    [Hubspot] 12 Automated Email Workflows You'll Kick Yourself For Not Using
    For example, if you're using HubSpot's Workflows tool , you can create personalized email workflows (AKA a series of emails) that get triggered in one of three ways: A contact satisfies the criteria you've set up in a Smart List , which you can set up to create dynamic segments of your contacts based on your contact properties, form submissions, email history, or analytics history. Are your contacts "going with the flow," or are they just sitting dormant in your marketing database ?
  • HUBSPOT  |  TUESDAY, MARCH 29, 2011
    [Hubspot] 16 Google Tools to Improve Marketing Effectiveness
    Connect with HubSpot Are you one of the people who use the word “Google” as a verb? If so, you surely realize the critical importance the search engine plays in the evolving business environment. But have you considered Google’s power apart from its function as a search engine? Google has many assets that businesses can overlook or forget about. But as a marketer, you cannot afford to make this mistake.
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Hubspot] 8 Brilliant Landing Page Examples You Need to See
    Full disclosure: IMPACT is a HubSpot partner -- but that''s not why they''re included here. Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Take form length for example.
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Hubspot] 10 Free Tools Every Business Blogger Should Bookmark
    Here at HubSpot, we use our own keyword tool to look up that information to inform our blogging, but if you don't have a subscription to HubSpot software, you can use Google's Keyword Tool. The most popiular is WordPress, and if you ever decide to jump on the HubSpot train, we even have a WordPress integration ready and waiting for you! As a business blogger , most of the tools you need to do your job live right up there in your noggin.
    [Hubspot] The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]
    Here are some metrics I've found useful over the past 5 years at HubSpot while growing our company, working with our CEO and CFO, and talking with our board members. Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO and CFO) than ever before.
    [Hubspot] 7 SaaS KPIs You Need to Track in 2017
    By integrating your customer relationship management software with HubSpot, each time a deal is won, that contact is marked as a customer within your HubSpot reports. The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. Even the poorest segment is projected to see a compound annual growth rate of 19.7 percent through 2019.
    [Hubspot] How to Create a QR Code in 4 Quick Steps
    Connect with HubSpot You're trying to convince your boss to transition away from old school print media, but old habits die hard. What do you do to boost website traffic, convert more leads , and grow your social media presence using direct mail and flyers? Get a QR code on those print materials!
    [Hubspot] Welcoming Augmented Reality to the Digital Marketing Team
    In this digital age, we can always rely on the constant change of digital technology to keep us on our toes (Anybody else excited for Hubspot''s mystery release on September 9 th ?). The Fantasy Football draft is done, your picks are set, now all you have to do is sit back and let the games begin. Football season is upon us and with it brings the joyous transition to a new season.
  • HUBSPOT  |  FRIDAY, JULY 27, 2012
    [Hubspot] 11 Social Media Automation Mistakes to Avoid Like the Plague
    If you're a HubSpot customer, you can do this right within the Social Media tool. HubSpot also integrates with HootSuite to make closed-loop social possible. Let's relive the story of a former HubSpot employee who fell victim to some very unfortunate, poorly executed social media automation. Social media automation is quite the controversial marketing topic. The critics cry, "Social media is supposed to be social!" The supporters retort, "It's all about efficiency!"
    [Hubspot] How to Create a Benchmark to Measure Content Marketing ROI
    time on page, and bounce rate can all be accessed easily from an analytics tool , like the one found in HubSpot. According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014.
  • HUBSPOT  |  MONDAY, MAY 4, 2015
    [Hubspot] How to Add Business Books to Your Shelves Without Spending a Dime
    From today through June, HubSpot is giving away free copies of a ton of different business books from the best minds in the industry. As fun as it is to read books like Gone Girl while posted up in a lounge chair on a beach, settling down with a business-related book might be a better bet for your career growth. According to the California Library Association, students who participate in summer learning experience an 84% increase in engagement the following school year.
    [Hubspot] The 20 Things Users Want Most From Your Mobile Site [New Google Data]
    Maybe you could give HubSpot 3's new Smart Forms a try? ;-) Tweet This Stat! Still trying to make the case for mobile optimization of your company's website? Or worse -- have you gotten the green light, but are so overwhelmed by the project that you don't know where to begin? Makes sense. Starting from square one is hard.
    [Hubspot] 14 Funny Brands You Can't Help But Follow in Social Media
    Another B2B company to grace our list, HubSpot partner IMPACT Branding & Design definitely gets the value of comedy, offering a great balance of educational content and a few laughs on its Facebook page. There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter?
  • HUBSPOT  |  TUESDAY, MARCH 22, 2016
    [Hubspot] The Anatomy of a Perfect Instagram Profile
    Now, notice that HubSpot's profile photo in the image above is a circle. With 400 million users , over 80 million posts per day, and a 93% growth month-over-month for businesses using it, it's crucial that marketers include Instagram as a part of their social media marketing strategy. And it all starts with your Instagram profile. Download the complete guide to using Instagram for business and marketing here.
    [Hubspot] 8 Dos and Don'ts for Creating Effective Infographics [Free Ebook]
    HubSpot recently teamed up with infographic creation platform, Infogram , to create the ultimate guide to infographics for marketers: How to Start Generating Leads With Infographics. Data is everywhere around us, and yet, it is generally difficult for us to comprehend and remember isolated numbers. When put into a story, however, data becomes much more relatable. The human brain can process images 60,000 times faster than words.)
    [Hubspot] The Top 10 Conversion Lessons One Agency Learned After Critiquing 100+ Websites
    We're hosting a live throwdown in Club INBOUND with the help of special guest like HubSpot’s Luke Summerfield and The Sales Lion’s Marcus Sheridan and George B. HubSpot does a great job with this, capitalizing on their real employees, rather than stock models on every page of their site. ↓. When it comes to website design, creating a page that is visually appealing, aligned with your brand, and optimized for lead generation is no easy task.
    [Hubspot] What Is CSS? [FAQs]
    Here at HubSpot we often recommend using your corporate blog to answer questions for your customers. Lately we’ve been taking our own advice and using the HubSpot Inbound Marketing Blog to address questions that people ask when they call in to HubSpot’s Sales and Service representatives. Today’s question: What is CSS? This is one we get a lot. It’s one of those things where a lot of people have heard the initials but most don’t know what they stand for.
    [Hubspot] 8 Things to Do Before Interviewing Someone for Your Team
    At Element Three I will review our contacts in HubSpot, our marketing automation software, to see if a candidate has expressed interest in us with a visit to our website to peruse our content, perhaps downloaded some of our resources or even gone so far as to subscribe to our emails. I am not the only one who feels strongly about proper prep for interviews; HubSpot agrees with me. HubSpot has a terrific blog post that outlines five great questions to assess cultural fit.
    [Hubspot] How Hard Can YOUR Company Blog? Announcing the 30-Day Blog Challenge
    Did you know that HubSpot customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook Likes than customers who only write 2 blog posts per month? Companies who knock it out of the park will be profiled on the HubSpot blog, which has more than 1.5 New Year''s Day is right around the corner. For some that could mean going to the gym on the regular.
    [Hubspot] 4 Critical Ways Google+ Is Changing Search
    Connect with HubSpot As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action. Since then, Google has slowly rolled out updates to how Google+ and +1 impacts search results, and these little changes are starting to add up.
    [Hubspot] How to Create a Facebook Business Page That Doesn't Suck
    This is probably the biggest mistake I hear out there -- people create a "dummy" personal account (like Holly HubSpot) to create a brand page (like HubSpot). So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming.
    [Hubspot] The Anatomy of an Awful Marketing Email
    Email tools like HubSpot's makes it easy for you to include a call-to-action in your email message to get your reader to take the next conversion step. How often do you think about junk mail? Probably not too often, because there's a folder in your email that thinks about it for you, right? But consider this: according to Return Path , marketing emails are responsible for 70% of 'this is spam' complaints.
    [Hubspot] Still Using Bad Photos? You Need the Other High-Res
    In case you missed this as it made its rounds on Facebook and StumbleUpon last week, here are some Humiliating Grammar Mistakes made by distracted marketers and thoughtfully curated by Hubspot. Back in May we looked at (and mocked) the silly world of stock images , particularly for business marketers. Photos of sleek call centres, beautiful employees and cult-level enthusiasm are used over and over again by lazy marketers and agencies to break up text and create a home for alt tags.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Hubspot] How to Avoid Becoming a Marketing Fossil
    In his new book, The Marketing Performance Blueprint , HubSpot partner Paul Roetzer , shares a story from Anita Newton , Vice President of Corporate Marketing at Adknowledge. HubSpot’s CMO Mike Volpe created a primer to get you started. A few years ago, despite being a top-tier marketer in her mid-30s with an MBA and leadership experience at P&G, she was "a fossil" on account of her inability to execute a last-minute campaign on her own.
    [Hubspot] 6 Negotiation Strategies Every Marketer Should Know
    asks HubSpot's Manager of Content Marketing Strategy, Lisa Toner. "Do HubSpot, for example, has offices in five different countries -- that definitely shapes the way we do business. There's a reason why we love TV courtroom dramas. Beyond the shocking objections and confessions, it seems like there's constant screentime for strong, powerful arguments. As marketers, that last part is especially exciting.
    [Hubspot] 10 Ways to Mix Up Your Visual Content on Social Media
    Create a primary design that you want to use as a template (or download one of HubSpot''s 60 free customizable templates ), and then save it, use it, and reuse it to create multiple designs. Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.
    [Hubspot] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
    Shortening and tracking features are available in tools like HubSpot and bitly. When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. It''s a visual piece of content that sits at the top of your Company Page. It takes up almost a quarter the screen on most desktop browsers. You probably guessed it by now. it''s your Facebook Cover Photo !
    [Hubspot] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Hubspot] 20 Common Social Media Marketing Myths BUSTED
    So not true, in fact, that we've recently rolled out a new feature in HubSpot's software called " Social Contacts " that lets you use the data you've collected about your leads based on their social media profiles and interactions, and segment and nurture them with it. Yes, it's often cheaper -- according to HubSpot's 2012 State of Inbound Marketing Report , 45% of marketers cite social media has a below average cost per lead , surpassed only by leads generated from their blog.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Hubspot] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    For example, here are over 550 royalty-free stock photos from HubSpot you can download and use. In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed. According to Socially Sorted , the image-focused Instagram is now surpassing Twitter in daily mobile traffic. And Facebook posts with images generate an estimated 53% more likes that solely text-based posts.
  • HUBSPOT  |  TUESDAY, MARCH 4, 2014
    [Hubspot] Confessions of a Full-Time Blogger
    So I gathered my fellow HubSpot bloggers and content creators, and we had a little confession session that resulted in the following list. 3) "I frequently have to reference HubSpot''s in-house written style guide -- despite the fact that I was one of its main creators." ( Tweet This Confession ).
  • SNAPAPP  |  TUESDAY, MARCH 10, 2015
    [Hubspot] The Modern Marketer’s Blog Roundup 3/10/15
    Read On>> HubSpot: Why People Unfollow Your Brand on Social Media. HubSpot presents marketers with 3 reasons people unfollow brands on social media. There’s so much great content out there – how do we know what to spend time reading? Here are our recommendations for really valuable reads for modern marketers in the past week: MarketingProfs: The State of B2B Digital Marketing Analytics.
    [Hubspot] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
    5) HubSpot. A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. In fact, we wrote an entire ebook about how to set it up. Problem was, the new layout and design wasn't available to everyone yet. So you may have learned what you'd have to do eventually. but you couldn't actually, you know, do it. Wait no longer, marketers! The new LinkedIn company page design is HERE! Go set it up! Right now!
    [Hubspot] Are We Making Marketing Automation Harder Than Necessary?
    This is true not just at the high end of the market, but also at the low end, where Infusionsoft , OfficeAutoPilot and HubSpot all make huge efforts to educate and cajole their clients into using their systems fully. Summary: Is stressing the need for process change making marketing automation too complicated, or a recognition of what it really takes for success? There are vendors on both sides of the argument.
    [Hubspot] 6 Tips to Increase Your Email Marketing ROI
    Source: Hubspot]. Nataly Kelly – VP of Marketing (Localization), HubSpot. Email is here to stay. It is the preferred mode of communication for the majority of consumers and is the biggest driver of new leads. When used correctly, email marketing is cost-effective and powerful. According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), increasing 3 percent from last year. A close second (67 percent) was organic search.
    [Hubspot] 7 Excellent Examples of Email Personalization in Action
    It caught my eye for a couple reasons, but one of because Slingshot SEO is a customer of HubSpot's! Singlewire Software is another customer of HubSpot's, and while they're using email personalization to market their business to leads, I thought it would be interesting to showcase a way for marketers to help tee up their sales organization for success using email personalization internally. Personalized email marketing : We have the technology! So why isn't anyone doing it?
    [Hubspot] From newbie to expert, here are the best social media tools for your business
    It allows you to install some code on your site or in your app and to send all the data recorded to multiple services (like Mixpanel , Hubspot , or more) at once. By Kiki Schirr, {grow} Contributing Columinst. When people ask, “what are the best social media tools I should be using to be a better social media marketer?” ” I have difficulty answering.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Hubspot] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    9) Dharmesh Shah , Co-Founder & CTO of HubSpot. In addition to founding HubSpot, co-authoring two books on inbound marketing, and actively participating in the Boston area entrepreneurial community, Dharmesh founded and writes for the top-ranking startup blog I''ve always been in awe of growth hacking.
    [Hubspot] I’m your customer? Do you really know me?
    Hubspot is right. You’re trying to sell me something, but do you REALLY know me? Here’s a quick quiz for you: How old am I? Where did I grow up? Am I married? How many siblings do I have? What do I like to do in my spare time? What kind of music do I like? Face it, Mr or Ms seller, if you can’t answer those six questions, you really DON’T know me. That’s why buyer personas are so important today. Advertising is losing effectiveness.
    [Hubspot] 7 Reasons Agile Marketers Are Better at Their Jobs Than You
    HubSpot has tools to help you do this kind of stuff, by the way. If you're a HubSpot customer, you see it every day you log in to your software! So much so that it's actually part of HubSpot marketers' jobs to not only read industry news every day, but to also proactively learn about the new platforms, features, and technologies that are released. The concept of "agile" anything is kind of used as a business babble buzz word.
    [Hubspot] 16 Call-to-Action Formulas That Make People Want to Click
    HubSpot offers complimentary assessments to marketing professionals. Good things happen when you create killer calls-to-action. I would even argue that your website can’t be successful unless you produce great calls-to-action. The ideal CTA, however, isn’t always easy to think of. Sometimes, you need a little nudge in the right direction. If you’re sick of “click now” CTAs that aren’t working, improve your game with these surefire call-to-action formulas. 1) Try it free for [TIME].
    [Hubspot] What to Send Email Contacts in Different Stages of the Marketing Funnel
    This example details HubSpot customer FireRock's success using HubSpot and social media to increase their reach by 330%, website visits by 189%, and lead generation by 137%. Your email database is not a leads database. Okay, yes, your email database probably has a lot of leads in it. But that's not the sole type of contact you have, nor the sole type of contact you should have.
    [Hubspot] 4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers
    If you’re a HubSpot customer, you can easily find relevant LinkedIn questions to answer via the Promote > Social Media tool. Connect with HubSpot LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. LinkedIn Answers in particular allows you to find people publicly stating that they have a specific problem or need that your product or service would solve. It’s pretty awesome.
    [Hubspot] Why Your Company Might Need a Content Audit
    Using Hubspot, identify which content directly influencers sales qualified leads. Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working. Even powerhouse Microsoft fell into that habit.
  • VIDYARD  |  TUESDAY, AUGUST 30, 2016
    [Hubspot] 17 Reasons Why Small Business Need (More) Video
    And what’s even better is if you’re using a video platform that’s integrated with your marketing platform, like Hubspot, you can see this info for each potential buyer you’re working with. Remember when you were in school and you took every opportunity to get free food? Okay, maybe you still do this, I won’t judge). But at the family potluck, you’d pile your plate so high, your aunts and uncles might’ve questioned whether or not you’d eaten for the past 3 weeks.
    [Hubspot] 7 Powerful Ways to Make Your Emails More Persuasive
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Communication is the lifeblood of sales and marketing. Successfully closing deals, providing value, explaining complexities -- they all rely on your ability to express yourself clearly and persuasively. The outreach email is a special breed of writing.
  • HUBSPOT  |  SUNDAY, AUGUST 10, 2014
    [Hubspot] The Week's Best Content About Content
    In this post, HubSpot VP of Content Joe Chernov explains exactly why infographics flop and how to make your next one a success. When it comes to promoting content and expanding a company''s reach, lots of shares is one of those metrics that every marketer wants to achieve. The more shares you get, the more traffic you get, the more leads you get. and so on and so forth.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Hubspot] Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
    Twitter has a whole list of CRMs that will work with Lead Generation Cards -- and if you''re using HubSpot as a CRM, we count, too. Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on, Android, and iOS applications.
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Hubspot] 10 Ways to Drive Instant Results With Inbound Marketing
    In fact, a lot of our initial success at HubSpot came from a free tool we launched. To get your brain going, here are a few of the free tools HubSpot and other businesses have launched. A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.".
    [Hubspot] 10 of the Most Memorable Marketing Campaigns of 2012
    HubSpot customer, the Rodon Group launched a campaign to promote its plastic injection molding services as more affordable than using overseas companies in China. Last year at HubSpot, we broke the world record for the largest webinar , and it was a huge success. As the year comes to a close, it's the perfect time for reflection.
  • HUBSPOT  |  SUNDAY, AUGUST 23, 2015
    [Hubspot] 8 Must-Try Tools for Simplifying the Way You Schedule Meetings
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. We complain about spending countless hours in unproductive and mismanaged meetings. But the greater crime is the time we all spend scheduling any type meeting.
    [Hubspot] 15 Metrics Every Marketing Manager Should Be Tracking
    If you're a HubSpot customer (in fact, with closed-loop marketing software all of the metrics recommended in this post will be much simpler to get), you can simply input your numbers into the software to get a graph like this that automatically updates: If you're not using HubSpot software, you can still keep track of this number using Excel. A marketer who is skilled at using data -- whether you're entry-level or a CMO -- is a powerful force.
    [Hubspot] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Keep up with HubSpot on Snapchat (@hubspotinc) to see what we're saying, too.). With the average attention span dipping to just 8.25
    [Hubspot] Google Enhances +1 Button to Enable Sharing to Google+
    Connect with HubSpot The +1 button just got a makeover! Starting yesterday, Google started rolling out new features that allow users to use the button to share a web page directly to Google+. Similar to Facebook's sharing button, when on a web page, clicking the +1 button will also offer the option to 'Share on Google+.' Doing so will allow the user to add a comment, choose a Circle to share it with, and share!
    [Hubspot] How to Build a Process for Growth Experiments
    Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. While there are many ways to do that, at HubSpot, we often use the PIE method - “Priority, Importance, Ease.”. Source: HubSpot Academy. At HubSpot, we use an internal wiki where we post experiment results, in addition to all kinds of internal information for employees.
    [Hubspot] 23 Account-Based Marketing Leaders to Follow on Twitter
    Jill Rowley is a keynote speaker, social selling evangelist and marketing advisor to companies including HubSpot, TrackMaven and DataRPM. Unless you’ve been avoiding all media, you know the new, hot term within marketing departments is “account-based marketing.” And for good reason.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Hubspot] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    If you end up making any of these costumes -- send pictures to @HubSpot ! Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). While the stress of coming up with a costume is enough to make you just show up in your regular attire, you don''t want to be the office party-pooper.
  • HUBSPOT  |  SATURDAY, JUNE 20, 2015
    [Hubspot] New Data: Should You Include Social Media Icons on Your Homepage?
    Join us on June 24th at 1pm EDT/10am PDT for our live #TweetSmarter webinar featuring HubSpot's own VP of Marketing, Kipp Bodnar, and Twitter's Head of SMB Marketing, Anne Mercogliano. This post originally appeared on and is reprinted here with permission. The purpose of any homepage is to act as a launching pad for users to find relevant information that's specific to their needs. Deciding what to include on your homepage, however, is an endless conversation amongst marketers.
    [Hubspot] Hinge???s Fab Five: July 2014
    Neil Patel, Hubspot. This recent post from HubSpot outlines the nine strategies for maximizing your firm’s search engine visibility across the three search categories. With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in July. What Every Managing Partner Needs to Know About Social Media. Lee Frederiksen, Hinge Marketing.
    [Hubspot] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    Let's say I chose to browse photos tagged with the HubSpot geotag. When I click "HubSpot" on the menu, I'll see the top and recent posts that were geotagged with "HubSpot.". In the past few years, Instagram has quickly become the go-to social network. And if you think it's just middle and high schoolers are the ones using the app, think again: Pew Research Center reported in 2015 that 26% of adult internet users use Instagram.
  • HUBSPOT  |  MONDAY, MARCH 16, 2015
    [Hubspot] 16 Little-Known Google Calendar Features That'll Make You More Productive
    HubSpot CRM users , you''re in luck -- it''s quick and easy to set up this integration. For HubSpot customers, you can use Zapier to set up some pretty nifty workflows, such as creating a social media message every time an event starts. Some things you think will be simple actually end up getting really complex. Like those DIY fro-yo places. You walk in thinking you''ll just get a scoop of a single flavor and a spoonful of your favorite topping.
    [Hubspot] The ‘Less Is More’ Content Strategy
    Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Back in 2012 Hubspot kicked off the debate with data showing that as the number of monthly blog posts increased so did traffic and inbound leads. What is the ideal frequency for publishing content? In my view is there is no ideal frequency as it depends upon your site, audience and objectives.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Hubspot] How to Run a Blog Lead Generation Analysis
    To learn how to create this type of report in HubSpot, see this blog post. If you are a HubSpot customer, read this post to find out how to do this type of analysis right in HubSpot! It''s the timeless question for corporate bloggers: How many leads did your blog post generate? It''s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog -- and your business.
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Hubspot] Pinterest Launches 'Interests': Personalized Pins for Users
    If you haven''t, this might pique your interest: W e looked at data for more than 93,000 calls-to-action created in the last year using HubSpot, which had collectively received hundreds of millions of views. Pinterest just got a whole lot smarter. Today, the popular social network launched a new feature called "Interests." In Pinterest''s words, the feature enables you to "explore interests specially designed to help you find Pins you like.".
    [Hubspot] 6 Compelling Reasons You Should Use Pinterest for Marketing
    We've even seen it here at HubSpot. Connect with HubSpot Just recently, Pinterest hit more than 10 million unique visitors , making it one of the fastest growing websites ever. In the past six months, visits to Pinterest grew by 4,000% , receiving 11 million hits in just one week. Despite its rapid adoption, I often hear, “I don’t get Pinterest,” or “It’s only useful when planning a wedding.” ” I hear you, and I felt the same way.
    [Hubspot] The Hidden Costs of Creative Work (and How to Budget for Them)
    it was the feedback from HubSpot’s head of creative & design, Keith Frankel , that helped me come up with the list of expenses below. In the past two years, HubSpot''s Brand & Buzz team has recorded more than 50 terabytes of video. (To Ever take an educated guess at something, only to find out that you were way, way off? Yeah, that was me trying to come up with line items for a “Branding & Creative” budget template.
  • HUBSPOT  |  MONDAY, JUNE 10, 2013
    [Hubspot] How to Transform Your Social Media Connections Into Real-Life Relationships
    Corey Eridon of HubSpot and John Bonini of IMPACT Branding & Design started talking to each other because John is a HubSpot customer. Building relationships in social media isn''t easy. It isn''t second nature, and it takes a ton of time. But if done right, solid social media relationships can be very helpful in developing and maintaining strong "real-life" relationships. There''s even data to prove it.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Hubspot] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
    The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot All-in-one Marketing Software. You''ll never believe it, but there was a time when humans lived without being blasted by advertising everywhere they turned. In fact, before brands started cramming messages into every communication channel on earth (some even in outer space), "advertising" was simply a helpful suggestion for something you might need -- like soap, for instance.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Hubspot] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Last year, we ran several tests on HubSpot's Marketing blog and determined that our sweet spot hovered around four posts a day (the articles themselves varied in terms of comprehensiveness). And then, late one night in January, my colleagues Kieran and Joe had a Twitter conversation with Rand Fishkin about the HubSpot blog's editorial strategy. Here’s how each of those are defined: Views : A view is counted every time a blog post with the HubSpot software tracking token is loaded.
    [Hubspot] Lead Gen 101: How to Create an Intuitive Website Conversion Path
    You can easily do this with HubSpot''s Content Optimization System. If you''re getting your website visitors to sign up for anything on your website -- an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. -- you need to create a conversion path. A conversion path consists of five elements, four of which live on your website: A call-to-action - A button or text that lets website visitors (prospects) find your offer.
    [Hubspot] How Real Businesses Are Using Gamification to Spice Up Their Marketing
    HubSpot gives a peek behind the scenes, and everybody wins. You didn't think you were going to escape this blog post without an example of how HubSpot gamified, did you? Here at HubSpot, we have several metrics we use to measure customer happiness; one of them is something called CHI -- our Customer Happiness Index. Gamifi-wha? If that's your reaction to the word "gamification," you're in the right place.
    [Hubspot] Twitter Unveils Live Video: Here's What You Need to Know
    Live video is really exciting for Twitter since it takes advantage of two things the network does so well -- breaking news and being human," HubSpot Social Media Marketing Manager Chelsea Hunersen observed. On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015.
    [Hubspot] The Ultimate List of Email SPAM Trigger Words
    Connect with HubSpot Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to them, or will it trigger SPAM filters? It's the last of these concerns that we're here to help with today.
    [Hubspot] Use This Agenda For Your 2016 Content Marketing Plan
    If you’re just getting started with a content calendar, try this free one from HubSpot. As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt.
    [Hubspot] What You Can (and Should) Ask for on Your Landing Page Forms
    For example, on HubSpot's standard lead-capture form for new visitors (see right), we require 10 pieces of information: First name. For HubSpot customers, Smart Forms and progressive profiling are both features of HubSpot's marketing software.). Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form.
    [Hubspot] How the famous marketing expert Guy Kawasaki Manages Social Media
    By Guy Kawasaki (Editor’s Note: This post originally ran on Hubspot’s blog , and Guy was also a guest on Marketing Made Simple TV with host Jeff Ogden.). You must include the following section: This post first appeared in Hubspot on May 13, 2013. How I Post—A Social-Media Core Dump. Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). Here are the gory, inside-story details of what I do.
    [Hubspot] Longer Tweets Generate More Clicks on Twitter [New Data]
    Connect with HubSpot Over the course of the last few years of presenting data about Twitter , I've been asked a few common questions that, at the time, I didn't have the data to answer. One of the most common questions asked has been regarding click-through-rates (CTR). I started by analyzing the length of 200,000 link-containing tweets as well as the CTR the links in those tweets generated.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Hubspot] A Guide to SEO Ranking Factors [Infographic]
    Connect with HubSpot Search engine optimization (SEO) is an important component of inbound marketing. As an online marketer, you likely know that SEO has two categories of influence on search engine rank. The first category is on-page factors , which include all the elements of a web page. The second category is off-page factors , which include inbound links, social media, authority, etc. However, are you aware of all the factors that make up these two categories?
  • HUBSPOT  |  TUESDAY, MARCH 1, 2016
    [Hubspot] The Future of the Office: 7 Innovative Ways Companies Are Changing the Workplace
    We've seen this first-hand at HubSpot -- we have a few rooms with wallpaper mimicking the outdoors: Image Credit: BostInno. Image Credit: HubSpot & Market Domination Media. Clement Stone once said : "You are a product of your environment. So choose the environment that will best develop you toward your objective. Are the things around you helping you toward success -- or are they holding you back?".
    [Hubspot] 5 Tools to Battle Social Media Content Overload
    Connect with HubSpot This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. When Facebook's Mark Zuckerberg announced last year that we will be sharing twice the amount of content from just 12 months ago, there were some very interesting responses. Nova Spivack mentioned that this will cause a Sharepocalypse to happen.
    [Hubspot] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    For HubSpot customers, this can be done using the Tracking URL Builder. If you're a HubSpot customer, you can create unique tracking codes for your Facebook campaign by navigating to the Tracking URL Builder on the Reports Home page. When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we're being honest, it can get a little confusing.
    [Hubspot] A Breakdown of All Your Website's Traffic Sources (What Means What?)
    For example, sometimes this could include social media websites, sometimes it might not -- in HubSpot's software , social media websites are not included in referral traffic because they're included in a separate "social media" bucket. Another instance of variance is whether subdomains are included -- HubSpot software, for example, includes subdomains (like as a traffic source under Referrals. You know how we're always on your case to measure your marketing?
  • HUBSPOT  |  THURSDAY, MARCH 31, 2016
    [Hubspot] How to Motivate Yourself When You're Absolutely Exhausted
    For example, here at HubSpot, the blogging team holds a daily standup meeting where we come together in the morning to list out what we plan to get done that day. That's what Amanda Sibley, a demand generation manager at HubSpot, told me works for her : "If there is something I must get done in a day -- a deck due to our CMO, for example -- then I turn off email and shut myself in a room for an hour or so until it's done.". Off days. We all have them from time to time.
    [Hubspot] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    Here at HubSpot, for example, I personally send a weekly email with all the new marketing offers for the upcoming week so the entire business is on the same page about what Marketing is promoting at any given moment. We do something similar at HubSpot. For example, when we were promoting our INBOUND 2012 conference, HubSpot sent a very visual follow-up email with images focused solely on the conference's draw of its 'INBOUND ROCKS' concert featuring Cyndi Lauper.
  • HUBSPOT  |  MONDAY, APRIL 29, 2013
    [Hubspot] 6 Expert-Endorsed Ways to Improve Your Marketing TODAY
    We recruited best in class experts including Ann Handley , Jay Baer , Shawn Graham , David Meerman Scott , Kevin Daum and more for their input, and combined their expertise with HubSpot’s own proven tactics. But, as Twitter for Dummies author and HubSpot evangelist Laura Fitton observes, “the most influential people on Twitter give freely of their time, energy, and influence.
    [Hubspot] What Does A Content Marketing Plan Look Like?
    To make this happen, HubSpot recommends doing these 3 things when pitching your plan to get buy-in: Talk about the challenges your plan will solve. Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business?
    [Hubspot] Twitter Launches Brand Pages for Business Accounts
    Connect with HubSpot In a less than detailed announcement on its blog today, Twitter revealed the release of its new version of Twitter on and mobile devices, replete with brand new, simplified design, a new tab menu, and expandable tweets that show more information such as replies, retweets, and embedded photos and videos. Okay, I guess they expanded on it a little bit here.).
  • HUBSPOT  |  SUNDAY, JUNE 8, 2014
    [Hubspot] What 15,000 People Read and You Didn't
    At HubSpot, we spend a lot of time and effort each week attempting to create content that is relevant and valuable to you, our wonderful readers. We view social shares as an endorsement of sorts -- they show us how many people found our content valuable enough to share it with their own contacts. In the past, we have always created our weekly roundups around a central theme. This week, we''re going to use our roundup to highlight the content that your peers thought was the best.
    [Hubspot] How To Talk to Management About New Approaches to B2B Marketing
    Here are two slides that I sometimes use (courtesy of HubSpot ): But it’s not until after I ask a series of questions of the audience that I begin to see a lot of nodding heads (and a few invisible light bulbs appearing over those heads). Artillery B2B Marketing Blog > The Forward Observer A big challenge for B2B marketers is getting management to understand and approve new marketing methods. One successful approach is to educate with questions.
    [Hubspot] The Anatomy of Conversion-Optimized 'Thank You' Pages
    Note how it takes advantage of the viewer’s expressed interest in SEO and emphasizes that specific aspect of the HubSpot software, instead of just recommending the trial in a general sense. Connect with HubSpot After your newly converted leads fill out a form, you should always send them to a “thank-you” page, which delivers the content you have promised on the landing page.
    [Hubspot] 30 Resources to Learn the Art of Writing Google+ Posts
    The HubSpot blog will help you go a little rogue – but not too far outside the norm – in this no-holds-barred blog. This free HubSpot eBook is simple enough that anyone can read or understand it, and it’s tailored specifically for marketers. Are you pretty clueless when it comes to Google+? Unfortunately, it’s probably time for a crash course. Recent studies reveal that the social network has pretty much come out of nowhere to register 1.15 billion people as members.
    [Hubspot] How Ad Blocking Works: Everything You Need to Know
    According to HubSpot Product Manager Lars Osterberg , Google Adwords ads are often whitelisted by default by many popular ad blockers since they're seen to be useful, and because sometimes Google pays them to do so. Marketers who use display advertising in their marketing strategy should take the same approach, says Marcus Andrews , product marketing manager at HubSpot.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Hubspot] Something Big is Happening With Snapchat: Why Businesses Shouldn't Wait to Get Started
    HubSpot just launched our own Snapchat account. There's a funny pattern of awakening that tends to happen when a technological advancement sneaks up on us. It starts with a mess of confusion. We don't understand the technology or its purpose: " I don't get Twitter. Why would I want to know what you had for lunch?". It then evolves into miscategorization: " The iPhone is actually a pretty crummy phone.".
    [Hubspot] 21 Captivating Social Media Stats: How People Interact With Brands [INFOGRAPHIC]
    Connect with HubSpot Inbound marketers understand the value of maintaining a presence on social media sites as a way to connect with prospects and customers and generate new business leads. But how exactly do people interact with brands in social media? On which social sites do they tend to be more interactive with businesses, and how do they prefer to engage?
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Hubspot] 5 Sure-Fire Ways to Generate Leads From Twitter
    HubSpot loves to conduct research. Since every business should have lead generation calls-to-action on their blog, connecting your blog to your corporate Twitter account using a tool like HubSpot or Twitterfeed can be a great way to drive more leads from Twitter. Connect with HubSpot The following is an excerpt from our new ebook, " How to Use Twitter for Business: An Introductory Guide " for 2011. Download it for free!
    [Hubspot] 10 of the Best Podcasts About Business and Management
    10) For growing and marketing brass: HubSpot. Hosted by HubSpot’s VP of Marketing Meghan Keaney Anderson and CMO Kipp Bodnar, The Growth Show is an exploration of all things relating to business growth. Today’s workforce is always on the go and multitasking. We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals.
    [Hubspot] How to Set SMART Marketing Goals for 2013 [TEMPLATE]
    Don't worry -- HubSpot's elves have put together a goal-setting template to make sure you're on the nice list next year ( read: the list with all of the leads and bonuses and promotions and stuff). It's the most wonderful time of the year! A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2013 planning and goal setting. But wait!
    [Hubspot] Can Marketing Automation Save Your Content Strategy?
    Contrast that with mainstays such as HubSpot and Marketo, which have positioned themselves as comprehensive marketing solutions that provide suites of automation options, according to Entrepreneur. Your company needs a website. And a blog. And social media accounts—lots of them. And email newsletters, whitepapers, and infographics. And video, lots of video. And don’t forget emerging forms of content: motion graphics, interactive content, even augmented and virtual reality.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Hubspot] Disrupting the 100-Year-Old Shaving Industry: Inside One Startup's Strategy [Podcast]
    He joins Mike Volpe, HubSpot's CMO, on this episode of The Growth Show to tell the story behind Harry's growth (including some tactical tips you can try, too). Great entrepreneurs tend to gravitate toward the hard challenges. That's exactly Jeff Raider did when he started Harry's , a company that sells razors, blades, and shaving gel right from their website.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Hubspot] 3 Ways Google+ Will Affect Your Business [Marketing Cast]
    At HubSpot, we looked into our customer data and found that websites using Google's +1 button generated 3.5 Connect with HubSpot Google+ has joined the box of social networking tools marketers should know and leverage. It’s brand new, and it's shiny. But isn’t your toolbox getting too heavy with all the new social media tools and new communication platforms you need to use? In order to answer this question, you will need to understand the business value of Google+.
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